Struggling to keep your social media fresh and engaging? Our content hub is your go-to resource for overcoming creative blocks.
Whether you’re looking for content ideas or ready-to-use social media templates, we’ve got you covered.
Here are 15 ideas meant to engage your Facebook audience:
The best LinkedIn posts are those that share industry trends and personal success stories. These types of posts provide valuable insights and engage LinkedIn users by offering useful information and relatable experiences.
This way, you can build a strong presence and encourage meaningful interactions on LinkedIn.
Here are 20 engaging Instagram post ideas:
Diversifying your TikTok content works like this: Each type of video appeals to different viewers. By creating a variety of videos, you increase the chances that more people will find something they like in your content.
This strategy attracts new viewers while keeping current followers engaged because there’s always something new. It’s like updating a store’s inventory; with more options available, more customers are likely to find something they want to buy.
In the case of TikTok, this means more views, more likes, and potentially more viral hits, simply because your content resonates with a wider audience.
Discover 10 TikTok ideas and examples that will diversify your content strategy.
Social media giveaways are short-term promotional practices that rely on providing an incentive (the prize) to the public in exchange for action on their part (e.g. interacting with the post, making a purchase, sending a story, etc) to:
By running giveaways, businesses benefit from immediate results because the audience has a good reason to participate (winning the prize). Depending on the conditions they set for the giveaway, brands can achieve certain marketing objectives, like the ones presented above.
Social media contests or giveaways are easy to organize, don’t require a large budget, and effectively engage people.
Learn how to run a giveaway and discover effective ideas and examples.
Learn to write killer captions, have fun with emojis, and keep your audience hooked. We’ve got all the tips you need to make your posts pop.
Here’s how to create effective social media captions:
Emojis are small digital images or icons used to express ideas or emotions, standardized across platforms. Emoticons are text-based faces made from keyboard symbols to convey emotions, like :-) for a smile. Emojis offer more variety and are universally recognized.
Discover how to use emojis to improve your social media captions.
TikTok captions are the lines of text you see at the bottom of your video. They can add context, humor, or extra details to your content. Although usually brief, TikTok captions can be up to 4,000 characters long and may include hashtags, emojis, and tags.
Discover 200+ TikTok captions for every mood and occasion to help inspire your creativity.
To write a good tweet, you should follow these tips:
Learn more tweet writing strategies to improve your X (Twitter) performance.
While Instagram allows for captions of up to 2,200 characters, it’s generally recommended to keep your captions short and easy to read.
A caption that’s too long may be overwhelming and discourage people from engaging with your post. A 125-150 character-long description is best for Instagram captions.
Find out how to make your Instagram captions engaging and explore over 500 caption ideas.
Confused about hashtags? Our easy guides will help you pick the right ones to get your posts seen by more people. It’s a simple way to expand your reach and connect with more followers.
Social media hashtags are made up of two elements: the hash symbol proceeded by keywords. Together they form a completely new element used to describe and categorize social media posts based on different topics.
Basically, the role of a hashtag is to organize content across social media and help users find the information they need in a fast and easy manner.
Social media users can find posts about a certain topic by:
No matter how they choose to search, they are ultimately redirected to a new page that shows all the posts that contain the same hashtag.
In addition, users also have the option to follow a hashtag if they want to see those posts directly on their social media feed.
Learn how to research and use hashtags on all your favorite social media channels.
Instagram allows you to add hashtags up to 30 hashtags per post, but using the maximum number isn’t always necessary. Experts like Carly Lynn recommend using 5 hashtags for each post.
Although in the beginning, more hashtags may get your posts more exposure, if people don’t engage with your content, it will all be for nothing.
Instead, try to use fewer but more relevant hashtags. This way, you ensure your content caters to the direct interests of those browsing on the platform, which is more likely to get your posts the attention and engagement they deserve.
Yes, hashtags work on Instagram Reels. Striking a balance between popular and specific hashtags that are relevant to your industry can increase the visibility of your Reels by making them discoverable to more people.
Additionally, hashtags help categorize your content, allowing users interested in specific topics to find your Reels more easily.
From quick editing tips to choosing the right formats for each platform, learn how to grab attention and keep your audience engaged. Video content is king, and we’ll show you how to rule.
Here are 10 tips for improving your social media video content:
Learn how to implement these tips into your social media content strategy.
When it comes to video formats for social media, the most universally accepted format is MP4 with H.264 codec. This format works seamlessly across most platforms including Facebook, Instagram, Twitter, and LinkedIn.
YouTube users often prefer MP4 or MOV formats for their uploads. Similarly, TikTok also supports MP4 and MOV formats.
Choosing the right format ensures that your video is compatible with the platform and provides the viewers with the best possible quality.
Discover the optimal social media video sizes for each platform.
No, you can’t edit a TikTok Video after posting—or better said, not fully. In this situation, you have limited editing options, such as tagging users in your video and adjusting your privacy settings.
Here are the four types of video formats Instagram offers:
A great YouTube video grabs attention immediately with engaging content, clear visuals, and sound. The creator’s authenticity and personality make a strong connection, offering educational or entertaining value.
Good editing, clear calls to action, and SEO are key for engaging viewers and being found. Posting regularly and consistently also builds and keeps a loyal audience.
Unsure about how to design images that stand out? We provide practical advice on creating visually appealing content that aligns with your brand’s identity and resonates with your audience.
Social media design is the practice of creating visuals for platforms like Facebook, Instagram, and X (Twitter), including images that accompany text, profile pictures and cover photos, Stories, and more.
It aims to create attention-grabbing content aligned with your message and brand identity. Key principles of social media design include visual appeal, clear messaging, and consistency across platforms in terms of design elements.
Here are all the types of Facebook images and their sizes:
Discover the ideal image sizes for all the most popular social media platforms.
Here are the best sites to find free stock images for your social media posts:
Looking to make your Stories and Reels stand out? Learn how to use cool effects, tell compelling stories, and engage your followers.
Facebook Stories are short photo or video collections that disappear after 24 hours. They let you share moments and information in a more temporary and casual way. You can add effects, text, and stickers to your Stories, making them more engaging and interactive compared to regular posts.
Unlike normal feed posts, Facebook Stories show you the people who watched your content. Other users can also react and reply to your Stories—the messages show up in your inbox and enable you to start conversations seamlessly.
Stories appear at the top of your feed, and you can navigate them just by tapping on the screen. Facebook Stories can be accessed both from the Facebook mobile app and the desktop version.
Find out how to create successful Facebook Stories for your brand.
TikTok Stories is a format that allows users to post content that disappears after 24 hours. These Stories can be viewed by a user’s followers and can include various features like text, stickers, and more.
Just like with permanent videos, users can engage with Stories by commenting, sharing, and reacting to them. Businesses and influencers often use Stories to promote time-sensitive events, share behind-the-scenes content, or engage with their audience in a more immediate and temporary manner.
Keep reading to learn how to create TikTok Stories for your brand.
Here are 15 Instagram Story ideas perfect for brands:
Keep reading to learn how to implement each Instagram Story idea in your content strategy.
Instagram Reels are easily-discoverable short videos used to share entertaining, educational, or inspirational content on the app. They are displayed on a scrollable feed in a vertical format, which makes them easy to “consume.”
Instagram Reels can be up to 90 seconds long and can also be shared as stories or normal feed posts.
Learn how to create engaging Instagram Reels for your business.
There are two main differences between Facebook and Instagram Reels:
Also, another thing to keep in mind is that when you watch an Instagram Reel on Facebook and attempt to leave a comment, you’ll be redirected from one app to the other.
From fun polls to quizzes and creative ideas, turn your followers from passive scrollers into active participants. It’s all about getting those likes, comments, and shares up.
Interactive social posts are pieces of content specifically designed to encourage engagement between two social media parties (the creators and the viewers).
Social media engagement is defined as the act of liking, commenting, or sharing a post. To facilitate this type of behavior, the creator can make posts that include a question, poll, or survey, and posts that encourage an action—asking your audience for opinions or recommendations.
Explore 10 of the best interactive social media content ideas.
An Instagram Story Poll is a feature that lets you ask your audience questions and see their responses in real-time. It’s a great way to engage with your followers and gather their opinions.
You can use Instagram poll stickers in two formats:
Here are 15 ideas meant to engage your Facebook audience:
Social media quizzes are interactive, engaging questionnaires that are shared on social networks such as Facebook, Instagram, Twitter, and LinkedIn. These quizzes often consist of a sequence of questions and offer the user a variety of response alternatives, such as multiple-choice answers.
This type of social media content can be developed on a variety of subjects, such as personal preferences and pastimes, as well as current events and popular culture.
Social media quizzes are designed to promote connection and engagement between brands and their followers, as well as to increase website or product traffic by giving visitors interesting and interactive content.
Learn how to create social media quizzes that boost your engagement.
Learn how to use humor to keep your followers entertained and coming back for more. We’ll show you how to nail funny posts, use memes effectively, and speak Gen Z’s language.
Here are the 10 tips that will help you write funny social media content:
1. Write with your audience in mind
2. Avoid offensive humor
3. Be the main character in your own jokes
4. Use observational humor
5. Keep your jokes short
6. Embrace the impossible
7. Use comparison jokes
8. When in doubt, use memes
9. Include surprise humorous elements
10. Turn clichés into something new
Learn more about each strategy and implement humor in your content strategy correctly.
There are many advantages to using memes as part of your social media marketing strategy:
Here are the don’ts of Instagram meme marketing:
Discover what to do and what to avoid when sharing memes on Instagram.
Go live and get real! Check out how to start live streams on social media, engage directly with your followers, and give your brand an authentic voice.
Live streaming is important because it gives you a chance to engage and interact with your followers in a way that no other medium offers. For example, you can talk directly with your followers, they can ask you questions and you can provide answers all in real-time.
Moreover, they can interact with you and each other in the comment section during your stream.
Not only that but appearing on a live streaming platform puts a human face to your brand. It shows everyone who you are (the person behind the brand) and creates a level of authenticity that a pre-recorded, scripted, and heavily edited video can’t. It’s real.
Live streaming also gives you a better chance to know your audience better. You can ask them questions, solicit feedback, and exchange ideas.
Learn practical tips to live stream on social media successfully.
A Facebook Live stream can run up to a maximum duration of 8 hours in a single session. Typically, these broadcasts operate at a 720P resolution. However, if you’re employing third-party streaming software, the resolution might vary.
Users must typically be at least 16 years old to start a live, although the age requirement may vary by region or country. Also, you must have more than 1,000 followers on TikTok before you decide to go live.
Additionally, users are required to adhere to TikTok’s community guidelines, which encompass regulations pertaining to content, behavior, and safety.
Overwhelmed by managing your posts? Our simple strategies for planning and batching content can make your social media routine much smoother, saving you time and reducing stress.
A social media calendar is a document used by marketing professionals to plan content for months or even a year ahead of time for multiple social media accounts.
Why? Because it offers the possibility to maintain a consistent social media presence, follow deadlines, and analyze results in an efficient and organized manner. In addition, it provides an easy-going workflow within social media teams.
You can create the social media calendar in paper form, spreadsheets, or simply by using a special calendar tool (we will talk about social media calendar tools later in the article).
Learn how to create a social media content calendar and get access to our free template.
A content creation workflow is a clear blueprint that directs the creation, optimization, and distribution of content.
Its goal is to outline the steps and responsibilities involved in content creation in an organized manner. This helps marketers manage their tasks from the initial idea to the ultimate publication, making it easier to produce high-quality, impactful content.
Learn how to implement a social media workflow to improve your team’s productivity.
Content pillars help organize and focus social media posts, ensuring a brand maintains a consistent and engaging presence. The benefits are clear: better content organization, a strong, recognizable brand voice, and an easier time planning and scheduling posts.
To choose effective content pillars, consider what your brand stands for and what your audience cares about. Think about the core aspects of your business and how they can be interesting or valuable to followers.
For instance, a tech company might focus on “Innovation,” “Education,” and “Community Events” to showcase their products, share knowledge, and build community connections. This strategic choice ensures that the content is not only varied but also deeply connected to both the brand’s identity and its audience’s interests.
Learn how to plan your posts strategically with the help of content pillars.
Content batching is a content production strategy that involves creating and scheduling social media posts in larger quantities. This approach allows brands and creators to produce consistent content and save time and resources while planning their future posts.
To successfully batch content, you must brainstorm content ideas and do extensive industry research. From there, you’ll be able to streamline the entire content creation process and enjoy more reach.
Discover the easiest way to stay consistent on social media by batching your content.
Discover proven ways to boost your interactions, like using shoppable posts and embracing user-generated content. These strategies are key to turning followers into fans and boosting your brand’s presence.
Viral marketing is a promotion tactic that seeks to create content that can be shared quickly and widely across the web.
Businesses that go viral create more brand awareness and reach a massive audience. The purpose of this strategy is to determine as many people as possible to share a specific marketing message up to the point where almost everybody has seen it on their social media feed.
Even if going viral is mostly an organic and unplanned phenomenon, there are several ways brands can achieve social media fame.
Explore seven of the greatest social media marketing campaigns that went viral, and learn tips and tricks that will help you promote your business faster and easier than ever.
A shoppable Instagram post is a type of visual content that allows you to add product tags to your images. This enables you to help customers learn more about your product and convince them to make a purchase.
In the case of Instagram, a shoppable post may look like a regular post except with a shopping bag icon on the lower-left portion of the image. Tapping on the image will reveal the product name or price with product tags.
Clicking on the tag will lead your customer to a product landing page with further description and price information. Moreover, your Instagram customers will have the opportunity to make a purchase directly from the app with Instagram checkout (feature available only in certain countries).
You’re allowed to tag up to five products per single-image post and 20 products for multi-image Instagram posts.
Instagram shopping is also a feature available on Instagram Stories, allowing you to tag up to five products per story post.
Learn how to create Instagram shoppable posts and boost your sales.
A Facebook Carousel is an ad format that allows users to swipe through up to 10 photos and videos, similar to flipping through a gallery.
According to Facebook, Carousel ads work far better than other Facebook ads, as they can result in a 30-50% decrease in cost-per-conversion and a 20-30% lower cost-per-click.
The same interactive feature exists on Instagram too as a standard post format, allowing you to make your posts more engaging and dynamic.
User-generated content, often abbreviated as UGC, is content crafted by everyday individuals instead of established brands or companies. This encompasses a range of mediums like text, photos, videos, and reviews.
Commonly, individuals share their UGC on popular social media platforms such as Facebook, Instagram, Twitter, and TikTok, showcasing their personal experiences, opinions, and creative sparks.
The growing trend and trust in UGC underscore its genuine authenticity. It resonates with audiences because it originates from peers rather than corporations, often making it more relatable and trustworthy than traditional advertising.
Behind on tech? Learn how AI can simplify your content creation and keep your social media efforts sharp. It’s all about making your workload manageable and keeping your content fresh.
An AI writing prompt is a directive given to an artificial intelligence (AI) system so that it can generate written content. To put it more simply, AI prompts or commands allow users to communicate with AI and specify their content creation goals.
An artificial intelligence social media tool is a software application that uses machine learning algorithms and natural language processing to create social media posts or provide you with ideas for your social accounts and online activities.
AI social media tools can automate the process of content creation, scheduling, keyword search, hashtag generation, influencer discovery, and more.
These tools enable businesses to improve their social media marketing techniques in a faster and more efficient way.
Here’s what you’ll need to create social media content:
Discover the best social media content creation apps every brand needs.
Yes, Canva is good for social media marketing because it allows you to create professional-grade content without hiring an in-house designer or spending money on outsourcing content creation.
You also have collaboration tools for teams to ensure everything is on-brand and a scheduling tool you can access straight from the editor.
Learn how to use Canva to improve your social media content.
Get ready-to-use templates and resources that will make your social media life easier.
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