100+ LinkedIn Post Ideas & Examples for Businesses

10 Examples of Great LinkedIn Posts from Brands

What better way to create creative LinkedIn posts than having a great example at hand?

To make things easier, here’s a quick list of posts from other brands. Use these as inspiration for your own content.

Here are 10 examples of great LinkedIn post ideas from brands:

1. Share company news and milestones
2. Spotlight your employees
3. Share customer success stories
4. Post valuable industry insights
5. Promote webinars and events
6. Launch new products
7. Showcase your company’s culture
8. Establish thought leadership
9. Engage your audience with polls, quizzes and questions
10. Share templates and downloadable resources (lead magnets)

1. Share Company News and Milestones

Sharing company news and milestones is an easy LinkedIn post idea that helps build credibility and keeps your audience updated on your progress. 

Here’s a LinkedIn post example of a company update from Adyen:

Whether it’s reaching a significant revenue milestone, opening a new office, or announcing a new partnership, these posts highlight your company’s growth and achievements. 

For example, when celebrating your company’s anniversary, you can create a post expressing gratitude to your team and clients, highlighting their contributions to your success. Enhance the post with visuals like charts or images of your team celebrating to make it more engaging.

2. Spotlight Your Employees

Highlighting your employees on LinkedIn humanizes your brand and showcases the talent behind your success. Share stories about their achievements, work anniversaries, and their unique contributions to your company.

Here’s a LinkedIn post example of an employee spotlight from Miro:

You can create a post introducing a new team member, detailing their background, role, and what excites them about joining your company. Including a professional photo or a short video interview can make the post more personal and engaging.

3. Share Customer Success Stories

Customer success stories demonstrate the value of your products or services and build trust with your audience. Share detailed case studies or testimonials from satisfied clients, highlighting how your solutions have helped them achieve their goals. 

For instance, you can create a post featuring a client’s journey from facing a particular challenge to achieving success with your product. Include specific metrics or quotes from the client to add authenticity and impact to the story.

Here’s such a client success story from Invisors: 

This way, potential clients can be up to date with your work and your client portfolio.

4. Post Valuable Industry Insights

Providing valuable industry insights positions your brand as a thought leader and a go-to resource for information. 

Here’s an industry insight post from Deloitte:

Share articles, research findings, or trends that are relevant to your audience. For example, write a post summarizing the key takeaways from a recent industry report, adding your own analysis and predictions. 

Use infographics or charts to visualize the data and make the post more engaging and easier to digest.

5. Promote Webinars and Events

Promoting webinars and events on LinkedIn can drive registrations and increase participation. Create posts that outline the key benefits of attending, featuring prominent speakers or exclusive content. 

Here’s how InnovareAI has promoted their webinar:

Let’s say you’re hosting a webinar on a new industry trend. You’d want to highlight the topics covered, introduce the expert speakers, and outline what attendees will learn. Be sure to include a registration link and use a compelling image or video teaser to grab attention.

6. Launch New Products

Announcing new product launches on LinkedIn can generate excitement and drive interest. Create a detailed post explaining the features and benefits of the new product, and how it addresses your audience’s needs. 

Take a look at how Lime announced their new scooter:

You can also encourage your followers to ask questions or share their thoughts to foster engagement and spark interesting conversations. 

7. Showcase Your Company’s Culture

Showcasing your company’s culture on LinkedIn helps attract talent and engage your audience. Share posts about team-building activities, company values, or behind-the-scenes looks at your office. 

For example, Women in Tech is a conference organized by Glovo on a regular basis:

The event is showing the company’s commitment to empower females in the industry.

8. Establish Thought Leadership

Establishing thought leadership involves sharing insights and opinions on industry topics to position your brand as an expert. To achieve this, write articles or posts that provide in-depth analysis or unique perspectives on relevant issues.

Here’s such an example of thought leadership post from Digital Olympus:

You can create a post discussing the future of your industry, backed by research and personal experience. For example, you can share your predictions and invite your audience to engage in a discussion, demonstrating your expertise and fostering community interaction.

9. Engage Your Audience with Polls, Quizzes and Questions

Engaging your audience with interactive content like polls, quizzes, and questions can increase engagement and provide valuable insights. You can either use polls to better understand the market, or how they think about your business or industry.

Here’s such a poll posted by Uber:

You can create posts that encourage your followers to share their opinions or experiences. If you want to better interact with your LinkedIn audience, post a poll asking about the biggest challenges they face in your industry, and follow up with content addressing those obstacles. 

This approach not only boosts engagement, but also helps you understand your users better.

10. Share Templates and Downloadable Resources (Lead Magnets)

Offering templates and downloadable resources as lead magnets can attract and engage your audience while providing value. Create posts that highlight the benefits of the resource and how it can help your audience. 

Here’s such an example of downloadable resource from Omni Lab:

As seen above, this post provides a well-defined call-to-action by asking users to comment for access to the Figma file. This interactive approach engages the audience and simplifies the process of obtaining the resource, highlighting its practical value.

Sharing lead magnets on LinkedIn is an effective way to expand your email list while providing valuable resources to your network.

Essentially, a lead magnet—like an eBook, webinar, or checklist—is offered for free in exchange for an email address. You can create a LinkedIn post with a compelling description of the lead magnet and include a link to a landing page where followers can submit their email to receive the resource. This strategy not only helps collect contact details but also engages your audience by delivering useful content directly to them.

How to Manage Your LinkedIn Content Mix

Maintaining a fresh and diverse LinkedIn presence helps you stand out and engage your audience effectively. However, finding time to post consistently can be tough, leading to low visibility and missed opportunities. Make your job easier with SocialBee, the social media management tool that can help you create, schedule, share and analyze your content from one place.

Start with SocialBee’s Copilot, your personal AI social media manager. It intelligently suggests content pillars based on your answers to eight questions about your brand—these are key themes or topics around which you can build your posts.

For example, if you’re a marketing agency, Copilot might suggest pillars like “Case Studies,” “Marketing Tips,” and “Industry News.” It also advises on the best times to share each post type, maximizing your content’s reach and engagement.

Then, there’s the content categories feature that acts like folders for your posts. This helps you organize your content based on different themes or types, making it easier to strategically schedule entire folders of content at different times during the week and diversify your posting schedule.

For example, you might want to post an educational post on Wednesday and a fun post on Friday. You can have categories like “Educational Posts,” “Client Stories,” or “Behind-the-Scenes,” and cycle through these by scheduling them at different times during the week to keep your feed dynamic and interesting.

Lastly, the AI content generator and a library of over 1,000 AI prompts for different post types and industries can inspire new posts and help you quickly generate captions and images ready for sharing.

Start your 14-day free SocialBee trial!

Here are the key features and benefits of using SocialBee:

• Supported platforms: Manage your accounts across Facebook, X (Twitter), LinkedIn, Instagram, Pinterest, Google Business Profile, Bluesky, Threads, TikTok, and YouTube from one place, ensuring consistency and efficiency.
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• Content generation: Generate captions and images for your posts with the AI Post Generator and create your social media strategy with the Social Media Copilot.
• Content organization: Structure your content into categories (folders)  to obtain a solid and balanced mix.
• Universal posting: Post the same content across multiple platforms simultaneously to save time and maintain consistency.
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• Hashtag generation: Automatically generate hashtags based on your images or captions to increase reach.
• Content management: Recycle evergreen posts or expire time-sensitive content easily.
• Content calendar: Set up a calendar-like posting schedule for all your profiles, allowing for detailed planning and visualization.
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• Audience engagement: Engage with your followers’ comments or mentions directly from SocialBee, ensuring timely and effective interactions.