Social media engagement

Whether you’re struggling to grow your audience, boost engagement, or increase visibility, our articles provide actionable strategies you can start implementing today.

Essential read: What Is Social Media Engagement?

This article dives into the essentials of social media engagement and why it’s a game-changer for your marketing.

You’ll learn different ways to connect with your audience, check out which tactics work best, and get tips from real-life examples. We’ll also cover what to post, the tools you can use to boost engagement, and more.

Key highlights

What is social media engagement?

Social media engagement is a way of tracking interactions on social platforms, such as likes, shares, saves, comments, and other engagement metrics. Engagement is measurable, which means that you can assess how your posts are doing by looking at the performance insights on your platforms.

Picture this scenario: You’re scrolling through your Instagram feed and stumble upon a recipe that you love. Naturally, you double-tap on it, share it on your story, save it so that you can review it later, and maybe even tag a few friends or co-workers to see it. That’s social media engagement!

Engagement also refers to the direct interaction with your audience, such as replying to messages, comments, and mentions.

What is a good social media engagement rate?

A rate between 1% and 5% is considered healthy. However, a good social media engagement rate can vary significantly depending on the platform, the industry, and the specific audience demographics, but generally.

For platforms like Instagram and Facebook, anything above 1% is often seen as good, while X (Twitter) might have lower average rates.

How do you calculate the social media engagement rate?

Calculating social media engagement rate involves assessing the total number of interactions your content receives relative to your audience size.

First, define what counts as engagement, such as likes, comments, shares, and clicks. Collect data on the total number of these engagements and the total number of posts for the period you’re analyzing. Note the total number of followers or reach of your posts.

The basic formula for engagement rate is: Engagement Rate = (Total Engagements/Total Followers)×100

For instance, if you have 500 engagements and 10,000 followers, your engagement rate would be 5%.

How to grow and engage with your audience

Discover key strategies to expand your reach, nurture your community, and keep your followers active.

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What is social media community management?

Social media community management involves moderating online interactions, engaging with followers, and creating content to build a positive environment around a brand or organization. It includes responding to comments, mentions, and messages, and analyzing engagement data.

Learn how to manage your social media community successfully.

How can you grow your Instagram following?

Here are the 10 ways to grow your following on Instagram:

Make sure your content strategy is perfect
Start a weekly challenge
Geotag your Instagram posts
Collaborate with other small business Instagram accounts
Host a giveaway
Don’t shy away from Instagram reels
Share multiple Instagram stories a day
Go live and answer customer questions
Keep the interaction flowing
Collaborate with influencers

Explore each strategy in detail.

What are automated Instagram messages?

Instagram automated messages are pre-written responses sent automatically for business or engagement purposes. They include instant replies, automated greetings, and DMs triggered by user actions. Advanced versions use chatbots to handle conversations more dynamically.

Learn how to use Instagram automated messages to reply quickly and efficiently to your customers.

How do you grow your X (Twitter) following?

If you want to grow your X (Twitter) followers, follow these 10 strategies:

Customize your posting schedule for the X algorithm
Participate in chats
Promote your profile on other social media
Complete your profile
Use hashtags to reach new potential followers
Create threads
Engage with other users
Join communities to find more followers
Create polls
Tag other influencers and brands to attract new followers

Let’s explore each one in detail and see how you can implement them into your routine.

What are the best practices for networking on LinkedIn?

Here are the best practices to implement for LinkedIn networking:

Maintain a professional stand on the platform. Be courteous and respectful at all times. Avoid unethical and unprofessional behavior, such as negative comments and non-constructive criticisms, on the LinkedIn platform.
Personalize your communication. Whether an email or a post comment, ensure the message is personal, appropriate, and relevant to your recipient.
Request and provide recommendations. Ask colleagues, clients, or business partners to speak about your skills and abilities. Recommend them to others as well.
Follow up and maintain connections. After connecting with someone, make a conscious effort to build relationships by sending follow-up messages, sharing relevant articles, and keeping in touch regularly.

Let’s explore each one in detail and see how you can implement them into your networking strategy.

Getting more eyes on your content

Frustrated with low visibility? This collection offers quick, actionable strategies to increase your views. Overcome what’s holding back your content and generate the attention it deserves.

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How can I get more views on Instagram?

Here are our 10 tips on how to get more Instagram views:

Optimize your Instagram accounts
Understand the Instagram algorithm
Customize your Instagram posts
Experiment with Instagram Reels
Post more Instagram stories
Share user-generated content
Collaborate with influencers
Create shoppable posts
Diversify your Instagram content mix
Interact with your target audience

Learn how to implement each strategy successfully.

Why am I not getting TikTok views?

If you’re not getting enough views on TikTok, it may be the result of your followers not engaging with your content immediately after posting. Freshly posted videos are first presented to a small group of users that also includes your followers. If the engagement rate is low, TikTok won’t promote your video any further.

A low view count indicates that you have to make some adjustments to your content. For example, make the video shorter, add more relevant hashtags and keywords or start your clips with a bold statement. Feel free to experiment until you find a winning formula.

Learn how to increase your TikTok viewership.

How can I get more views on YouTube Shorts?

Here are 10 tips to get more YouTube Shorts views:

Create vertical videos
Start with a hook
Promise clear value
Choose catchy thumbnails
Incorporate engaging sounds
Interact with comments
Include a call-to-action
Follow current trends
Maintain high video quality
Post consistently

Learn how to implement each strategy successfully.

Content ideas and strategies for better engagement

Struggling with content that falls flat? Explore innovative ideas and strategies that make your posts stand out. Learn how to craft content that not only grabs attention but also drives higher engagement rates.

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Why is it important to diversify your TikTok content?

Diversifying your TikTok content works like this: Each type of video appeals to different viewers. By creating a variety of videos, you increase the chances that more people will find something they like in your content.

This strategy attracts new viewers while keeping current followers engaged because there’s always something new. It’s like updating a store’s inventory; with more options available, more customers are likely to find something they want to buy.

In the case of TikTok, this means more views, more likes, and potentially more viral hits, simply because your content resonates with a wider audience.

Discover 10 TikTok ideas and examples that will diversify your content strategy.

What are the best Instagram post ideas?

Here are 20 engaging Instagram post ideas:

Weekly series for products and services
Share user-generated content
Post a sneak peek
Offer vouchers and discount codes
Post video product tutorials
Host a giveaway
Post memes
Share a photo and let your audience write the caption
Celebrate social media holidays
Post a “fill in the blank”
Share inspirational quotes
Post an Instagram story about a person who inspires you
Offer your best professional advice
Share your professional journey through an Instagram carousel
Post about your company’s mission
Create a weekly series with tips & tricks
Posts about industry DON’Ts
Explain industry terms
Create a how-to carousel
Share industry statistics

Learn how to implement each idea in your content strategy.

How do you write an engaging tweet?

To write a good tweet, you should follow these tips:

Use a strong hook: Grab Twitter users’ attention with a compelling opening sentence that piques their interest.
Include a call-to-action: Encourage your audience to engage with your tweet by including a clear call-to-action such as “retweet if you agree.”
Use visual content: Images, videos, and GIFs can help to make your tweet stand out and generate more engagement.
Use hashtags: Including relevant hashtags can help to increase your tweet’s visibility and reach a wider audience.
Stay on brand: For effective tweets, make sure your tweet aligns with your brand’s tone, values, and messaging.
Edit and proofread: Double-check your tweet for typos, errors, and clarity before hitting “send.”

Learn more tweet writing strategies to improve your X (Twitter) performance.

Interactive content types for more engagement

From fun polls to quizzes and creative ideas, turn your followers from passive scrollers into active participants. It’s all about getting those likes, comments, and shares up.

Key highlights

What are interactive social media posts?

Interactive social posts are pieces of content specifically designed to encourage engagement between two social media parties (the creators and the viewers).

Social media engagement is defined as the act of liking, commenting, or sharing a post. To facilitate this type of behavior, the creator can make posts that include a question, poll, or survey, and posts that encourage an action—asking your audience for opinions or recommendations.

Explore 10 of the best interactive social media content ideas.

What is an Instagram Story Poll?

An Instagram Story Poll is a feature that lets you ask your audience questions and see their responses in real-time. It’s a great way to engage with your followers and gather their opinions.

You can use Instagram poll stickers in two formats:

Poll Sticker: This lets you add up to four text answer options. For example, you might ask, “What’s your favorite season?” with options like Winter, Spring, Summer, and Fall.
Emoji Slider: This uses an emoji to represent a response scale. You choose an emoji, and your audience can slide it to show their level of agreement or satisfaction. For instance, “How much do you love coffee?” with a coffee cup emoji.

Discover how to use Instagram Polls to increase engagement.

What types of interactive Facebook post ideas work best on the platform?

Here are 15 ideas meant to engage your Facebook audience:

Share visual quizzes
Employ spot-the-difference content
Leverage “Tag a Friend” posts
Share silhouette challenges
Create “Fill-in-the-Blanks” content
Craft partial reveals
Share user-generated content
Use memes
Ask a “This or That” question
Organize live Q&As
Create interactive storylines
Ask a “Truth or Myth” question
Create “Like this post if…” content
Organize a poll
Host a “Best Caption” challenge

Learn how to implement each idea in your content strategy.

What are social media quizzes?

Social media quizzes are interactive, engaging questionnaires that are shared on social networks such as Facebook, Instagram, Twitter, and LinkedIn. These quizzes often consist of a sequence of questions and offer the user a variety of response alternatives, such as multiple-choice answers.

This type of social media content can be developed on a variety of subjects, such as personal preferences and pastimes, as well as current events and popular culture.

Social media quizzes are designed to promote connection and engagement between brands and their followers, as well as to increase website or product traffic by giving visitors interesting and interactive content.

Learn how to create social media quizzes that boost your engagement.

Live on social media

Go live and get real! Check out how to start live streams on social media, engage directly with your followers, and give your brand an authentic voice.

Key highlights

Should you live stream on social media?

Live streaming is important because it gives you a chance to engage and interact with your followers in a way that no other medium offers. For example, you can talk directly with your followers, they can ask you questions and you can provide answers all in real-time.

Moreover, they can interact with you and each other in the comment section during your stream.

Not only that but appearing on a live streaming platform puts a human face to your brand. It shows everyone who you are (the person behind the brand) and creates a level of authenticity that a pre-recorded, scripted, and heavily edited video can’t. It’s real.

Live streaming also gives you a better chance to know your audience better. You can ask them questions, solicit feedback, and exchange ideas.

Learn practical tips to live stream on social media successfully.

How long does a Facebook live stream last?

A Facebook Live stream can run up to a maximum duration of 8 hours in a single session. Typically, these broadcasts operate at a 720P resolution. However, if you’re employing third-party streaming software, the resolution might vary.

Learn how to go live on Facebook and engage your audience.

Who can go live on TikTok?

Users must typically be at least 16 years old to start a live, although the age requirement may vary by region or country. Also, you must have more than 1,000 followers on TikTok before you decide to go live.

Additionally, users are required to adhere to TikTok’s community guidelines, which encompass regulations pertaining to content, behavior, and safety.

Learn how to go live on TikTok and engage your audience.