how to get more views on TikTok

How to Get More Views on TikTok: 10 Effective Strategies

Picture of Written by Maria
Written by Maria

Content Writer

So, why should you learn how to get more views on TikTok?

Essentially, TikTok has long passed the stage of a fading social media platform for kids who like to show off silly dances online. As of right now, it is the leading platform for short-form videos and one of the most popular social media apps in the world.

Now that the brand has made a name for itself and people are starting to recognize the added value that the app brings to the world, there’s no better time than today to start paying more attention to it and learn how to promote your brand on TikTok

Naturally, more views mean more exposure, a wider audience, and why not, a chance to monetize your content. So, if you’re ready to take your TikTok account to the next level, look no further. Today you will learn the top 10 practices you must include in your TikTok content plan if you want to get more views. 

Let’s get started!

Social Media Strategy Template

Streamline your marketing with an efficient social media strategy template.

How to Get More Views on TikTok Videos

No matter if you are a TikTok content creator who wants to monetize their videos or a brand looking to gain new customers, you should aim to increase your reach and engagement rate and gain more followers as you go.

Why? Because these are clear indicators of a successful social media strategy that not only boosts brand awareness but also builds an engaged and loyal social media community.

Here are 10 ways to get more views on TikTok:

  1. Optimize your posting schedule
  2. Loop your TikTok videos for more video plays
  3. Go for a short TikTok video length
  4. Interact with other TikTok users in the comment section
  5. Use trending hashtags and challenges as inspiration
  6. Promote your TikTok on other social platforms
  7. Duet other videos
  8. Add keywords to your captions
  9. Collaborate with influencers relevant to your target audience
  10. Add subtitles to your TikTok videos

Now, let’s explore each of these tips in detail and see how you can implement them in your strategy right away to achieve TikTok success!

1. Optimize Your Posting Schedule

Posting quality content consistently will improve your content performance on any social platform, and TikTok is no different. Your audience started following you for one main reason: to see your content on a regular basis. As a TikTok creator, they expect you to deliver, otherwise they won’t have a real reason to follow your account.  

If you’re being inconsistent with your posting schedule, don’t post valuable content, and miss out on trending topics regularly, chances are even your loyal fans will unfollow at some point. Why? Because you are not providing content as much as you should, which indicates a lack of interest in your TikTok community.

A good posting schedule implies having an organized content planner ready to go. Our advice is to prepare videos in advance for the week ahead and even have some drafts ready to go.

With SocialBee, you can schedule posts in advance and plan your content so that you never miss a day on social media. Moreover, you can plan and schedule all your content from a single intuitive dashboard.

SocialBee's content calendar

Schedule multiple videos at once and post consistently on TikTok with no effort while also managing your other social media accounts from the same dashboard.

Start your 14-day free SocialBee trial today!

SocialBee blog CTA box visual

SocialBee: Your AI-powered TikTok scheduling tool

Create posts, publish, analyze, engage and collaborate, all from SocialBee.

2. Loop Your TikTok Videos for More Video Plays

To encourage video repeats, you can loop your videos and increase views. In general social media platforms measure the success of a video by how many times it was viewed, even by just a single person. Multiple repeats can bring even more views because the algorithm promotes it to multiple other users.

Looping a video implies creating a smooth transition between the end and the start, so that the viewer doesn’t immediately notice that the video is over.

Fortunately, TikTok counts views as the number of times the respective video has been watched, so having users loop your content will increase views even if it’s not their first time watching it.  

Essentially, people loop videos for two main reasons:

  • They missed something important the first time they watched the entire video
  • They replayed the video for someone else
  • They simply enjoyed the video and wanted to rewatch it again

To create a video loop, you’ll need a high-quality video editing tool that can trim your content. Simplified is a great option on the market, and it’s also free! The catch with looped videos is that you have to match the beginning with the ending so that users don’t realize right away that the video started all over again.

The main part to focus on is the middle body, since the other two are a copy-trim-paste button away.

3. Go for a Short TikTok Video Length

TikTok’s mission is to create joy and inspire people with short-form videos. The attention span of social media users is generally low and people tend to switch rapidly from one video to another. Therefore, you’ll want to make sure that your TikTok content is relevant, has a great quality, and delivers added value.

To compress your message into a short video, try breaking your content into smaller pieces, even if it means uploading more videos. Having more content to deliver is even better. Although TikTok’s maximum video length is three minutes, it’s best to keep your video somewhere between 21 to 34 seconds.

4. Interact with Other TikTok Users in the Comment Section

Engagement is a social media metric that indicates how successful your current content strategy is. Encouraging interaction by replying to comments will show your audience that you are an active user and that your TikTok presence is felt on your channel.

Moreover, a comment section containing replies from the creator is generally performing well, attracting new users to leave a comment as well. Essentially, the more active you are and the more you interact with your audience, the more engagement you’ll have, which will boost your content by the TikTok algorithm. 

Even better, your boosted content gets a chance to end up on the discover page, where even more people can watch it.

TikTok interactive comment section

5. Use Trending Hashtags & Challenges as Inspiration

It’s not always easy to come up with ideas and edit content for your TikTok page. When you run out of ideas for your channel, or simply want to hop on a TikTok trend in hope to go TikTok viral and grow exposure, you can always take on a challenge that other TikTok creators started.

TikTok is a renowned place for challenges of all types, from dance choreographies to recipes, recreating movie scenes, trying a certain product, and many more. Usually, these videos tend to spark maximum engagement and increase your view count significantly once you discover trending sounds and post them at the peak of the challenge.

In addition, using trending trending TikTok hashtags is a great way to create a popular video. Hashtags are an essential part of your social media strategy because they make your posts easy to find. When someone’s search query includes the hashtag you’ve used in the caption, they’ll automatically be shown all the results available for that term. 

With SocialBee, you can create hashtag collections that you can save and reuse as many times as you want!

SocialBee's hashtag collections

Create hashtag collections specifically designed for TikTok’s algorithm and add them to your posts with two clicks.

Start your 14-day free SocialBee trial today!

6. Promote Your TikTok on Other Social Media Platforms

As of right now, almost 4.8 billion people use social media around the world, while social media accounts amount to up to 8.4 per person. Needless to say, people are present in the online environment now more than ever before, and that’s a good thing for your TikTok business account and your marketing strategy.

Joining them as a professional brand is the right thing to do, and if you’re serious about upgrading your TikTok strategy and getting more views, you’ll have to promote your account on all the other platforms you are active on at the moment.

Naturally, the more you expand your reach, the more you’ll grow. Because there’s a strong chance you don’t have the same audience on all your social media channels, now it’s your best chance to unite all your followers under the TikTok umbrella and attract more viewers. 

The more you connect with your audience on diverse channels to promote your new account, the better your TikTok profile will be.

7. Duet Other TikTok Videos

Duets are one of the most popular ways of making videos on TikTok. When a user shares a video of them doing something like, for example, addressing general questions to the public, you have the option to use that as a reference and create a duet with them through your own video. 

Here is how you can do a duet on TikTok:

  • Accept a challenge 
  • Add value to their video by providing more information
  • Showcase a different opinion
  • Simply react to their message
  • Show your appreciation for their content

Duets have a wide reach and appeal strongly to the users, especially if you also use trending sounds in the background. They also have a high completion rate, which we’ll talk about later.

Duet videos on TikTok

8. Add Keywords to Your Captions

Just like hashtags, keywords indicate that your video fits in a certain niche. By using this information, TikTok will make sure to display your videos to users that have a history of interacting with content that’s similar to yours.

Writing catchy captions when creating videos, while including useful keywords for TikTok is an important factor in your strategy for increasing the view count. More importantly, it’ll help you target relevant users that will relate to your content and therefore engage with it, rather than random people who will skip your videos and drag down your completion rate.

9. Collaborate with Influencers Relevant to Your Target Audience

Even if you upload multiple videos, follow all the best practices, and stay on top of trends, chances are, you’ll need some time to get on the discover page and grow your account.

Fortunately, there are ways to jump ahead of the game, and one of them is to build relationships. More specifically, you can collaborate with influencers to grow your account. However, make sure to reach out to influencers relevant to your audience and people who are reliable and can support you in your journey genuinely. 

Even if it’s a paid growth method, it’s better than trying to buy TikTok views, artificially inflate likes, or fake your way up. Before you jump to throw your money on such ideas, note that TikTok actively deletes fake profiles and prevents users from acquiring fake views, so your effort will be in vain.

Influencer Collaboration TikTok Post

10. Add Subtitles to Your TikTok Videos

However, once you have it, don’t be too quick to post it. One essential practice that can help you gain more views is adding subtitles to your videos. Adding on-video text can enhance the quality of the content and convey your message more easily to your audience. 

Here’s how subtitles improve the quality of your video:

  1. They make the videos accessible to hearing-impaired users
  2. They allow users to watch videos with or without volume

In addition, it’s also a good idea to do a low-volume voiceover that narrates the relevant aspects of the video, if you feel like it matches your type of content.

TikTok Subtitled Video

TikTok Frequently Asked Questions (FAQ)

What Counts as a “View” on TikTok?

Essentially, every time TikTok videos are played and replayed, views add up, even if a user’s video is watched by the same person multiple times. Therefore, views on TikTok consist of the number of times a video has been watched, regardless of the number of users who’ve watched it.

Why Am I Not Getting TikTok Views?

If you’re not getting enough views on TikTok, it may be the result of your followers not engaging with your content immediately after posting. Freshly posted videos are first presented to a small group of users that also includes your followers. If the engagement rate is low, TikTok won’t promote your video any further. 

A low view count indicates that you have to make some adjustments to your content. For example, make the video shorter, add more relevant hashtags and keywords or start your clips with a bold statement. Feel free to experiment until you find a winning formula.

How Much Does TikTok Pay for Views?

If you want to monetize your TikTok account, you should apply for the TikTok Creator Fund and receive payment based on your views. It’s estimated that you can get between $0.02 to $0.04 per 1000 views. However, you’re only eligible to apply for the program if you accumulated at least 100,000 views in the last 30 days alone. 

How Many Views Does It Take to Go Viral?

Viral is a very relative term when it comes to TikTok success. However, you can call your video viral if you hit the first 100,000 views. Once you climb and hit the one million mark, you can consider yourself a TikTok sensation.

Start Growing Your TikTok Account Today

While getting more views on TikTok isn’t always easy considering all the boxes you have to tick just to become a relevant content creator, we’re hoping that these 10 strategies will help you grow your account and create better content.

Just like any social platform, TikTok is an ever-changing environment, so staying on top of trends and adjusting your content for TikTok’s algorithm is a must if you want to be noticed and even go viral. Moreover, creating relevant content and adding value to the market will always be the pylon of all successful social media accounts. 

If you want to get more views on TikTok, create videos, plan valuable content, and get your hands on all the tools you need to play this game, start your 14-day free trial at SocialBee and kickstart your TikTok journey like a pro!

SocialBee blog CTA box visual

SocialBee: Your AI-powered TikTok scheduling tool

Create posts, publish, analyze, engage and collaborate, all from SocialBee.
Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.
SocialBee supported social channel logos
14-day free trial, no credit card required

Article written by

Article by

Picture of Alexandra

Content writer at SocialBee

Related articles

Level up your social media game with exclusive resources delivered straight to your inbox

BIRTHDAY SALE – Get 80% off monthly plans OR 40% off yearly subscriptions!  :tada:

SocialBee calendar popup visual

Out of post ideas? Get our social media calendar

Access 500+ content ideas, post examples, and Canva templates.