Instagram marketing

An Instagram Story Poll is a feature that lets you ask your audience questions and see their responses in real-time. It’s a great way to engage with your followers and gather their opinions.

You can use Instagram poll stickers in two formats:

• Poll Sticker: This lets you add up to four text answer options. For example, you might ask, “What’s your favorite season?” with options like Winter, Spring, Summer, and Fall.
• Emoji Slider: This uses an emoji to represent a response scale. You choose an emoji, and your audience can slide it to show their level of agreement or satisfaction. For instance, “How much do you love coffee?” with a coffee cup emoji.

Discover how to use Instagram Polls to increase engagement.

While Instagram allows for captions of up to 2,200 characters, it’s generally recommended to keep your captions short and easy to read.

A caption that’s too long may be overwhelming and discourage people from engaging with your post. A 125-150 character-long description is best for Instagram captions.

Learn how to create engaging Instagram captions and get inspired by over 500 examples.

According to Instagram, when two accounts collaborate on a post, here’s what to expect:

• The names of both accounts will be prominently displayed in the post header, giving credit where it’s due.
• The post will be visible on both feeds and to all the accounts’ followers combined, ensuring that both audiences can see and interact with the content.
• Views, likes, and comments generated by the post will be accumulated from both accounts.

Learn how to create Instagram collab posts and get inspired by real examples.

Here are the benefits of posting memes on Instagram:

• They can make your brand go viral – Social media memes are viral phenomena that can bring an unexpected amount of visibility to your brand.
• They boost reach and engagement levels – Funny and relatable content encourages users to: like/comment, tag friends under your posts, and even share them on their stories or through direct messages.
• They increase brand awareness – As you reach and engage with more and more people, you build a larger following of people who are aware of your business.
• They create a community around your business – Producing entertaining content, will give your followers more reasons to connect with you. It also shows that you care about your community, not just about promoting your products and services.

Here are some statistics that demonstrate the importance of Instagram memes:

1. 71 percent of social media users watch content to have a laugh
2. 56 percent of social media users between the ages of 18-20 years old (Gen Z) follow meme accounts.
3. 75 percent of users between the ages of 13-36 years old (Gen Z and Millenials) share memes with their online friends.

Understand what it takes to create successful memes for Instagram.

Hashtags have two main purposes ─ to group posts in a certain category and to help users navigate social media platforms better.

Basically, hashtags work like keywords on search engines. People type them in the search bars and expect to find posts that have been tagged with the hashtag they used. 

Learn how to research and use hashtags on Instagram for better post visibility.