TikTok has rapidly risen to become one of the largest social networks globally, now ranking 6th in popularity.
With its innovative video format, viral trends, and engaged community, TikTok offers a unique opportunity to showcase your products or services in an authentic and relatable way.
In this article, we’ll walk you through the process of creating a TikTok Business account, and share some expert tips on how to optimize your presence. From crafting attention-grabbing videos to utilizing effective marketing strategies, we’ve got your back.
Let’s dive in!
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- A TikTok Business account is a valuable asset for brands and businesses of all sizes. With a TikTok Business account, you can tap into advanced features and analytics to create a cohesive marketing strategy and gain visibility on the platform.
- Even if you excel at promoting your brand on other platforms like Instagram or Facebook, it’s crucial to realize that TikTok is a dynamic and unpredictable platform that demands a unique approach.
- Upgrading to a business account on TikTok offers various benefits like access to a vast library of songs and sounds without copyright fees, the ability to plan and schedule posts in advance, and the option to display a link to the business website and email address on the profile.
- When transitioning to a TikTok Business Account, there are some drawbacks to consider. These include losing certain features that are exclusive to Creator Accounts, such as the Creator Next program, monetization through the TikTok Creator Fund, account privacy settings, access to popular songs, and more Duet and Stitching options.
What Is a TikTok Business Account?
A TikTok Business Account is a specialized profile designed for companies, brands, and organizations. With a TikTok Business account, you can tap into advanced features and analytics to create a cohesive marketing strategy and gain visibility on the platform.
TikTok Business Account Features
With a business account on TikTok, you gain access to these valuable features:
- Commercial Music Library (CML) access: Use a wide range of songs and sounds in your videos without having to pay for copyright fees. These tracks are pre-approved for commercial use on TikTok and can be used for organic and branded content alike.
- Post scheduler: Plan and schedule your posts up to 10 days in advance to maintain a consistent posting schedule and save plenty of time.
- Business website link: Display a link to your business website on your TikTok profile to prompt users to learn more about what your business has to offer.
- Business email address: Include your business email address in your TikTok bio to enable customers or collaborators to contact you via email.
- Exclusive analytics page: View metrics that show your account’s growth, audience demographics, and other valuable data that can help you understand the efectiveness of your content strategy.
- Business Creative Hub: Gather content ideas and inspiration to define your TikTok marketing strategy. The hub offers valuable content ideas, learning resources, community-driven tips, and more.
- TikTok Business Center: Initiate and manage collaborations with creators through this feature. Additionally, with the TikTok Creator Marketplace, you can find influencers who will help you grow your online presence.
Pros of a TikTok Business Account
Let’s discuss the advantages you’ll experience once you start using TikTok for Business:
- Access to TikTok’s Business Suite, which offers several valuable features, including TikTok analytics, TikTok ads, Commercial Music Library, and Business Creative Hub. These features allow you to effectively manage your TikTok presence and maximize your brand’s impact.
- TikTok Shop: Take advantage of the rising trend of social shopping by showcasing and selling your products directly through the app.
Cons of a TikTok Business Account
While there are numerous advantages to having a Business Account on TikTok, it’s important to acknowledge that there are some limitations as well.
Here are the cons of running a TikTok Business account:
- TikTok’s General Music Library (GML) is not available for business accounts. The music found in the GML is meant for personal entertainment use only, which is why it can only be used by personal accounts. This means that the range of sounds that businesses can utilize in their videos is somewhat limited.
- Business accounts also have limitations when it comes to duetting or stitching videos. Only videos with non-commercial audio can be stitched or duetted by a brand, so you may not be able to take part in certain TikTok trends or collaborations that involve copyrighted or commercial audio.
- Transitioning to a Business Account means losing out on certain features that are exclusive to Creator Accounts:
- The Creator Next program
- Access to monetization through the TikTok Creator Fund
- Account privacy settings
- Access to popular songs
- Account privacy settings
- More Duet and Stitching options
How to Use TikTok for Business
Here’s how to use TikTok for business in seven steps:
- Create a TikTok account for business
- Craft a TikTok content strategy
- Optimize your TikTok profile
- Create content that will captivate your audience
- Get your SEO ducks in a row
- Dig into analytics
- Check out TikTok’s ad platform
Step 1: Create a TikTok Account for Business
To transition from a personal TikTok account to a business one, you need to:
- Go to the ‘Settings and Privacy’ page on the TikTok App
- Change your account settings
- Set up your client’s business account
1. Go to the Settings and Privacy Page on the TikTok App
To access your client’s profile settings on the TikTok app, launch the app and tap on the hamburger settings icon. This will prompt a pop-up menu at the bottom of the screen. From that menu, choose ‘Settings and privacy’ to access the desired settings.
2. Change Your Account Settings
In the ‘Account’ section, tap on ‘Switch to Business Account.’ This will start the account type conversion process.
3. Set Up Your Client’s Business Account
To get started with Business Accounts, you’ll find a summary of their benefits on the initial start page. Go ahead and browse through the list, and when you’re ready, tap ‘Next’ to continue.
On the following page, select the category that best represents your client’s business. Choose the appropriate industry from the provided list, and then tap ‘Next’ to proceed.
To enable customers to easily get in touch with your client, enter their business email address and tap ‘Add.’ If you prefer to complete this step later, you can select ‘Skip.’
Once you have completed all the necessary steps, simply tap ‘Create now’ to finalize the setup process and start creating your TikTok video right away.
Step 2: Craft a TikTok Content Strategy
Even if you excel at promoting your brand on other platforms like Instagram or Facebook, it’s crucial to realize that TikTok is a uniquely dynamic and unpredictable platform that demands a cohesive marketing strategy.
To successfully create one, spend some time scrolling through the videos on the For You Page. Immerse yourself in the app to gain a better understanding of the platform’s culture and trends.
This is how to craft a TikTok content strategy:
- Learn about your target audience and the TikTok community
- Study your competitors
- Understand the TikTok algorithm
- Establish goals and objectives
- Post at the right time
- Utilize a content calendar to diversify your TikTok content strategy
A. Learn About Your Target Audience and the TikTok Community
Before you jump into creating your first TikTok video, develop a clear understanding of your target audience.
While TikTok is mainly popular among teenagers and Gen Z, it has also gained popularity among a wide range of demographics.
Here is the breakdown of the distribution of TikTok users from the statistic above:
|Age Group||Female TikTok Users||Male TikTok Users||Total Percentage of TikTok Users|
Consider where your target market overlaps with TikTok users and whether there might be a new or unexpected audience to tap into. Only afterward can you begin planning your content accordingly. This means creating videos that resonate with your target market and addressing their interests, needs, and preferences.
B. Study Your Competitors
Are your competitors already present on TikTok? Study their TikTok accounts to assess what strategies are effective and which aren’t. Even those who represent a threat could be valuable sources of knowledge and inspiration.
C. Understand the TikTok Algorithm
TikTok’s algorithm is ever-changing, but you’ll eventually learn to work with it.
Nikita Cheldiev, a content creator who uses his knowledge of social media to grow multiple TikTok and Instagram accounts, shares his insights on how TikTok determines the ranking and distribution of videos.
Here are some key takeaways about TikTok’s algorithm to help you get started:
- Negative actions, such as getting reported or viewers clicking “not interested,” can damage your video’s chances of going viral.
- The algorithm values watch time, both in terms of seconds watched and the percentage of the video viewed.
- Follows, profile visits, shares, comments, and saves are positive actions that can boost your video’s chances of going viral.
- Videos that receive positive reactions from a target audience are promoted to a larger group, while videos that receive negative reactions are targeted to a smaller group or not promoted at all.
- The key components to focus on for viral success on TikTok are watch time and profile visits.
Overall, creating videos that encourage users to visit your profile, watch your other videos, and engage with your content allows you to build a loyal audience and increase your chances of going viral.
D. Establish Goals and Objectives
To set some goals for your TikTok strategy, consider what you want to accomplish on the platform and align it with your overall business objectives. For better results, ensure that your objectives are consistent with the S.M.A.R.T Framework.
E. Post at the Right Time
If you want to reach more people with your content, it’s not enough for it to be good — it needs to be posted at the right time. The optimal timing may vary depending on your audience, the day of the week, and other factors. Check out our article about TikTok posting times to find out what are the best time frames to share videos, Monday through Sunday.
But what if you’re unable to post at that specific time? That’s where a scheduling tool comes to the rescue. TikTok allows you to plan your content beforehand, but you can only schedule up to 10 days in advance, and you need to use a desktop computer.
Fortunately, with SocialBee, you can schedule your TikToks weeks or even months ahead, and you can do it from your computer or your phone.
F. Utilize a Content Calendar to Diversify Your TikTok Content Strategy
For a busy social media marketer, it’s generally a smart move to plan your content in advance, despite the thrill of posting spontaneously whenever inspiration strikes.
Keep an eye out for opportunities to leverage holidays and events, or even develop specific themes or series that can guide your creativity. By establishing content pillars — topics or themes that align with your overall brand goals — you can stay focused during brainstorming sessions and ensure that your posts consistently represent your brand.
Using a social media content calendar is key to ensuring that you don’t miss any important dates and gives you ample time to create engaging content. You can even use a scheduler like SocialBee to preload your content, so it goes live on TikTok at the perfect time.
Just like for any other social media platform, TikTok strategies are not a one-size-fits-all, so you’ll need to go through some trial and error to learn what truly works.
To streamline your efforts, showcase your brand’s personality, and create content that resonates with your target audience, you must use a centralized platform like SocialBee to simplify the planning, creation, and scheduling of TikTok content.
Effortlessly plan, create, and schedule your TikTok content with SocialBee
Here’s how you can seamlessly integrate SocialBee into your TikTok marketing strategy:
- AI content generation: Overcome creative blocks by having content ideas tailored specifically for your niche and target audience. SocialBee’s AI generator can help with anything from captions and scripts to entire video concepts.
- Hashtag generator: Automatically generate relevant hashtags to tag your TikToks appropriately and boost your discoverability.
- Content categories: Organize your posts according to your content pillars or any other criteria to prevent chaos.
- Customized video thumbnails: Make your profile stand out by taking advantage of SocialBee’s Canva integration and turn your profile into a cohesive and inviting space.
- Visual content calendar: Having the content for all your social media platforms laid out in a visual manner can ensure you’re evenly distributing your marketing efforts.
- Planning and scheduling: Schedule your posts in advance to ensure consistency in content distribution and free up time for actual content creation.
- Analytics: Understanding your audience is all about having access to insights into post engagement, audience demographics, optimal posting times, and more.
Create, Plan, and Analyze Your TikTok Content with SocialBee!
Step 3: Optimize Your TikTok Profile
Your TikTok profile is your business card, and you have limited space to make an impression. It’s crucial to make the most of it to draw people in, and you’re about to find out how.
To optimize your TikTok Business account, you need to:
- Choose a profile picture
- Make your bio stand out
- Pick your URL
- Apply to get verified
A. Choose a Profile Picture
Ensure that your profile photo is visually appealing and accurately reflects your brand. Aim to establish a visual connection between your TikTok account and other digital platforms.
One way to achieve this is by incorporating the same logo or colors across your website and your TikTok, Instagram, and Facebook accounts.
B. Make Your Bio Stand Out
When crafting your TikTok bio, remember that you’ve got a limited 80 characters to make a lasting impression. Keep it concise and don’t forget to include a Call to Action (CTA) that prompts your audience to take action. If it aligns with your brand’s tone, consider adding an emoji to inject some personality and save on precious character space.
C. Pick Your URL
The decision of where to direct users, whether it be to your website, a landing page, other social accounts, or a downloadable resource, depends on your strategic goals, so proceed accordingly.
D. Apply to Get Verified
Having a verified account on TikTok comes with some pretty sweet perks. It’s like having the seal of approval from the higher-ups at TikTok, which not only boosts your exposure but also adds a level of credibility to your brand.
It’s not just for the mega-famous, either – in fact, you’re eligible for one by requesting verification through your Settings and Privacy menu.
Here is how to get your Business Account verified on TikTok:
- In the TikTok app, tap your profile picture in the bottom right corner.
- Tap the three lines in the top right corner.
- Go to “Settings and privacy“
- Tap “Manage account“
- Select “Verification“
- Tap “Request Verification“
- Choose “Business Account“
- Enter your business information, including your website, email address, and phone number.
- Upload a copy of your business license or other official documentation.
- Tap “Submit“
- TikTok will review your request and notify you of the decision within a few days.
Step 4: Create Content that Will Captivate Your Audience
There’s no magical formula for creating an amazing TikTok video, but there are some helpful guidelines to keep in mind.
First and foremost, ensure that your sound and video quality are top-notch. This may sound obvious, but it really does make a difference in how much people enjoy watching your content. You don’t have to break the bank on expensive equipment, but do try to film in well-lit areas with clean audio.
Moreover, don’t create content just for the sake of it. Instead, be intentional and think about ways in which you can bring value to your users’ feeds. Whether you go for educational, entertaining, or interactive content, aim to make it relatable and helpful for your target audience.
Now that you know the primary principles you should keep in mind while creating content, let’s also look at some more actionable tricks you can sneak into your videos to make them more “addictive.”
Here’s how to use the MESH Technique (Music, Emotion, Story, Hook) to create catchy TikTok videos:
- Rhythmic edits: Time your cuts, transitions, and effects to align with a beat or melody in the background music.
- Silent films: Go against the grain by omitting music and focusing on strong visual storytelling.
- Micro-emotions: Aim to evoke an emotion in the first 2-3 seconds, whether it’s curiosity, humor, or excitement.
- Backward storytelling: Start with the climax and then quickly ‘rewind’ to show how you got there.
- Leverage other people’s stories: Use TikTok’s “duet” or “stitch” feature to share experiences that are similar to other stories that went viral on TikTok. The idea behind leveraging other people’s stories is rooted in community engagement and the ability to bring multiple perspectives into a single narrative or topic.
- Cold open: Start your video in the middle of the action or a high-stakes moment.
- Cliffhanger endings: Use your last second to tease a follow-up video, turning single videos into a series.
Step 5: Get Your SEO Ducks in a Row
TikTok has stepped up its game with its improved search function for keywords and captions. It’s actually gotten so good that Gen Z is using TikTok as a search engine more than Google!
This is great news for savvy brands who can take advantage of TikTok’s enhanced search capabilities. By applying traditional SEO techniques, you can increase your chances of making it onto the For You Page.
Just like you would for a regular website, conduct thorough keyword research and carefully consider how your target audience would search for content. Then, when you create your TikTok video, craft a caption that resembles a microblog and make sure to include relevant keywords both in the body of text and in hashtags as well.
Step 6: Dig Into Analytics
As you continue exploring TikTok, it’s crucial to take a step back and assess how things are going. Try SocialBee’s Analytics for insights into post engagement, audience demographics, best posting times, and more.
Get all the insight that you need and more with SocialBee
Analytics are incredibly valuable as they eliminate the need for guesswork in your content strategy. They provide concrete evidence of what is working and what isn’t and offer a range of insightful metrics that can inform your future actions on the platform.
Step 7: Check Out TikTok’s Ad Platform
According to TikTok, a remarkable 67% of users have been inspired to make purchases based on content they’ve seen on the app. This alone proves TikTok’s massive commercial impact.
To promote your content on TikTok, you have a couple of options. You can invest in promoting your own posts or collaborate with user-generated content creators or influencers using TikTok’s Branded Content portal. These choices offer a more organic and authentic way to advertise on the platform.
Alternatively, you can opt for more traditional ad placements available through the TikTok ad manager, such as in-stream ads or on the For You Page. You may also want to consider investing in a paid branded hashtag challenge or explore other advertising options.
7 TikTok Ideas for TikTok Business Accounts
Now that you know your TikTok ABCs, it’s time to start creating content.
Here are 7 ideas to help you with creating TikTok content for your business account:
- Post behind-the-scenes content
- Show how your products are used
- Use TikTok to announce new product launches
- Consider collabs and influencer marketing
- Find a trend to take part in
- Create your own TikTok trends
- Go live
1. Post Behind-the-Scenes Content
Showcasing the inner workings of your business has become one of the most beloved forms of branded video content on TikTok. Here’s how @myglow2 does this:
This particular type of content not only fulfills customer curiosity but also adds a personal touch to your brand, all while shining a spotlight on the popularity of your products.
2. Show How Your Products Are Used
To effectively engage your TikTok audience, include educational content in your videos. By creating how-to or step-by-step videos, you can provide viewers with valuable knowledge while keeping them entertained. Take a page from @mrskincare_’s book:
One way to make your content even more interesting is by demonstrating not only the conventional uses of your products but also introducing lesser-known ways to utilize them.
3. Use TikTok to Announce New Product Launches
Build excitement for your product launch by strategically teasing it before and during the launch. This approach creates a sense of anticipation and gives users a reason to follow and engage with your content for updates, as you can see in @dermaexpress’s video:
By providing sneak peeks, revealing hints, and sharing behind-the-scenes content, you can generate hype and keep users interested in your product.
4. Consider Collabs and Influencer Marketing
TikTok’s creators are actively seeking collaborations with brands; you just need to find the right match. Look for a TikTok creator whose audience aligns with yours, and negotiate sponsored content that fits within your budget. This approach works wonders for @olivegarden:
Additionally, consider partnering with complementary brands to jointly promote events or promotions, giving you access to a new audience.
5. Find a Trend to Take Part In
Something’s always trending on TikTok: audio, stickers, viral content, and activities. Stay on top of these trends and find ways to incorporate them into our own videos. However, rather than simply following the herd, it’s essential to put our unique twist on these trends to make them truly our own.
To achieve this, @ikea_usa jumped on the haul bandwagon:
For increased chances of success, add a creative storyline or narrative. Alternatively, you can look for patterns or similarities in different viral videos, audio, or stickers and think of ways to merge them into one cohesive concept.
6. Create Your Own TikTok Trends
To create your own trend on TikTok, think outside the box and explore new ideas, focusing on crafting original and captivating content.
Challenges are a great way to engage others with your content, spark enthusiasm, and encourage user involvement, and @target maximizes this strategy:
It’s important to be patient and persistent, as building a following takes time. Keep refining and evolving your content, and eventually, you’ll see the results of your creativity.
7. Go Live
Live streaming on TikTok offers an opportunity to connect with your audience in real time, and smaller brands like @weareneutralground know it:
Going live allows your followers to engage with you instantly by asking questions or providing feedback, creating an authentic and thrilling experience.
TikTok for Business FAQ
Start Building a Successful TikTok Business Account!
If you want to connect with your target audience on TikTok, showcase your brand and products, and ultimately boost your visibility on the market, it’s time to get to work!
Embrace the power of TikTok with SocialBee, the social media management platform that helps you create, schedule, and post your content.
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