How to add a link to your TikTok bio: A quick guide

What is a TikTok bio?

A TikTok bio is a brief introduction or tagline about yourself or your brand that shows up under your profile icon, along with your interests and links to other social media platforms or websites. The bio is a key part of your TikTok profile, offering users insight into the type of content you create.

In addition to showcasing your personality, a well-designed TikTok bio serves as an effective tool for promoting your brand and driving traffic to your online platforms. 

What is a link in bio?

A link in bio is a clickable URL placed in your social media profile that helps direct followers to important content. Users often use it to share their website, online store, blog, or other important pages on platforms like TikTok and Instagram.

For businesses, influencers, and creators, the link in bio is a great tool for driving traffic, boosting sales, and increasing engagement. Instead of adding links in captions which are harder to spot and click (or, on Instagram, not clickable at all), many users will verbally direct you to the link in bio in their videos.

Why should I add links to my business TikTok account bio?

Adding links to your TikTok business account helps you redirect your audience on the platform to other important resources.

Here are the top 3 benefits of adding links to your business TikTok account bio:

• Redirect followers to your other social media platforms: With the help of a TikTok bio, you can send your followers to your other social media platforms, providing them with more opportunities to connect with you and engage with your content beyond the TikTok app. 
• Promote your products and services: The link in bio feature can redirect to your store and help you promote your products or services more efficiently. Additionally, you can add links to different promotions or product pages on your website. This can make it easier for your TikTok followers to make a purchase, increasing their chances of becoming customers.
• Track audience engagement: Lastly, adding links to your TikTok bio allows you to monitor the traffic generated through your content strategy. By using specific UTM parameters and tracking tools, you can monitor which platforms or pages your TikTok followers are visiting. This gives you enough insights to refine your marketing plan.

Who can add a link in their TikTok bio?

Here are the general requirements for adding a link in your TikTok bio:

• A TikTok business account: the feature is limited for personal accounts, only allowing for Instagram and YouTube links. To link to your website or landing pages, you’ll need to switch to business.
• Over 1,000 followers: Even with a business account, you’ll need over 1,000 followers to be able to see the link in bio feature.
• Proof of business registration: For those who don’t have 1,000 followers, they can also provide proof of business registration, in which case TikTok will make the feature available.

How to add a clickable link to your TikTok bio

Adding a clickable link to your TikTok bio is easy and only takes a few settings changes. You can even take it one step further and link to more than one thing by using a third-party tool.

Here are the steps for adding a clickable link to your TikTok bio:

• Switch to a TikTok business account
• Add your website link
• Feature multiple links with a link tool

Step #1: Switch to a TikTok business account

Making the switch to a TikTok business account comes with many benefits. Among them, is the option to add a link in your bio and increase website traffic. With a personal account, you can only link to your Instagram account and YouTube page.

Here’s how you can switch from a personal to a business account on TikTok:

• Open the TikTok mobile app and click on your Profile page located at the bottom
• Click on the Menu button at the top
• Select “Settings and privacy”
• Click on “Account”
• Click on “Switch to Business Account” and follow the instructions given to complete the process

Step #2: Add your website link

The next step is to go ahead and put a link in your TikTok bio. If you’re unsure about which link to add, make sure that it’s the one that people would be the most interested in, such as your website, an important landing page, or even one of your social media profiles.

Here’s how you can add a link to your TikTok bio:

• Open the TikTok app and click on your Profile page located at the bottom
• Click the “Edit Profile” button
• Fill in the website field with your link
• Type in the URL of your choice
• Click the “Save” button

Step #3: Feature multiple links with a link tool

Most marketers have an impressive collection of links worth sharing, such as website, store, and social media links. In this case, adding only one clickable link to your bio might not be of much help.

There are tools that can help with this issue by creating one custom link that encompasses multiple URLs in a separate bio page.

Some of the most well-known tools for link sharing are Linktree, Shorby, or Tap.bio. 

You should choose the one that suits your marketing needs best and add it to your TikTok bio as shown in step two. 

How to add Instagram to TikTok bio

Here are the steps you need to follow to add your Instagram to your TikTok bio:

1. Open TikTok and tap on “Profile” on the bottom right of your screen.
2. Tap “Edit profile.”
3. Find “Links” and click on it.
4. Select Instagram and tap “Add.”
5. Write your email or username and password in the login screen that pops up.

Once you’ve followed all the steps, you’ll find an Instagram link beneath your bio. You can also link TikTok in your Instagram bio so the traffic goes both ways. 

5 tips on increasing the traffic to your TikTok bio link

To increase traffic to the link you put in your bio, you should take some extra steps to bring attention to it. From link choice to your actual TikTok content, make sure you take multiple things into account.

Here are the best five tips on how to increase the traffic to your TikTok bio link:

• Choose your very best landing page
• Add your most important social media accounts
• Maintain a consistent TikTok presence
• Add UTM parameters to your TikTok bio links
• Track your TikTok analytics

1. Choose your very best landing page

Selecting the best landing page for your TikTok bio link is important as it can have a big impact on the effectiveness of your marketing efforts. The landing page is the first point of contact your audience has for your brand (outside of TikTok), so it should be relevant, captivating, and user-friendly.

Picking a landing page that is none of the above increases the likelihood of losing potential customers. Try to motivate your audience to engage in an action such as subscribing to a newsletter, filling out a form, or making a purchase.

Here’s the landing page Charlotte Tilbury lists in her TikTok bio, a LikeShop page where each image takes you to another product page on her online store:

Whether you focus on a single link or add a Linktree URL (or another link-sharing tool), make sure it’s the best one for your marketing strategy. Tools like Linktree allow you to create link pages with multiple URLs in one place and customize the design, colors, button, images, and more.

Landing page ideas for your TikTok link in bio

Here are some top landing page choices:

• Website homepage 
• Product page 
• TikTok Shop page 
• Lead capture page 
• Affiliate or discount page 

A. Website homepage

Linking to your homepage is a great way to introduce visitors to your brand, showcase your offerings, and provide easy access to important pages like your services, blog, or contact information. It’s ideal if you want to drive general traffic and increase awareness.

B. Product page

If you’re promoting a specific item in your TikTok videos, linking directly to the product page makes it easy for followers to purchase with minimal effort. This is especially effective for businesses running promotions or launching new products.

C. TikTok Shop page

If you sell products through TikTok Shop, linking directly to your shop makes it simple for followers to browse and buy without leaving the app. This keeps the shopping experience convenient and increases conversion rates.

D. Lead capture page

A lead capture page helps you collect emails, sign-ups, or registrations for things like newsletters, free guides, or exclusive offers. It’s a great way to build an audience and stay connected with potential customers beyond TikTok.

E. Affiliate or discount page

If you’re promoting affiliate products or offering discounts, linking to a dedicated page makes it easier for users to take advantage of deals. This can help drive sales while earning commissions or increasing brand loyalty.

2. Add your most important social media accounts

Adding your most important social media accounts to your TikTok bio allows your audience to connect with you on other platforms. This can increase your brand’s visibility across different channels. By doing so you solidify your online presence on more than one network.

3. Maintain a consistent TikTok presence

Maintaining a consistent TikTok presence is crucial to driving traffic to the link in the bio. Frequent posting helps build a loyal following, establish your brand as a reliable source of entertaining or informative content, and increase the chances of your followers visiting your profile and clicking on your bio link.