Content Writer
As social media marketing for dentists becomes increasingly important, many dental practices are recognizing the need for a strong marketing plan.
After all, social media for dentists is all about using the best platforms available in order to successfully engage with existing and new dental patients. Furthermore, dental practices have the chance to advertise their latest services, enhance brand awareness, and become top-of-mind within the dental community.
If you’re a dentist looking to expand the reach of your practice, we’ve got the solution for you. This article is specifically designed to help you master dental social media marketing and manage multiple accounts seamlessly with optimal impact.
Short Summary
- Dental social media marketing helps dental practices build an online presence, engage with local patients, and promote services through consistent content, community management, and strategic analytics.
- Dental practices can leverage social media to reach new patients, build an online brand presence, and stay connected with existing patients by using paid ads, collaborating with influencers, sharing educational content, and engaging with their audience through polls, testimonials, and Q&A sessions.
- Create a strategic social media plan with clear goals, a deep understanding of your target audience, competitor analysis, and a content calendar for consistent posting; use social media management tools like SocialBee to save time and improve efficiency.
- Engage followers by interacting regularly, educating them with evergreen content and videos, leveraging user-generated content, running contests, and collaborating with influencers to expand reach.
- Track key performance metrics like followers, reach, and engagement, using analytics to optimize social media strategies and improve results over time.
- Humanize your practice with team content, share dental hygiene tips, and educate on procedures to build trust.
- To show the results of your work, highlight patient reviews, showcase before-and-after photos, and promote your services.
- Engage followers with holiday-themed posts, including dental-related celebrations.
- Use Facebook for community engagement and ads, Instagram for visual content, X (Twitter) for updates and interaction, LinkedIn for professional networking, Google Business Profile for local visibility and reviews, and TikTok for viral videos and broad reach.
What Is Dental Social Media Marketing?
Dental social media marketing is a promotional practice that relies on the use of social platforms like Facebook, Twitter, and Instagram to reach and engage with local patients. To achieve this, you’ll need to establish a solid presence across multiple social media sites. This implies posting content consistently, doing community management, creating social media ads, and leveraging your analytics in a way that informs your current content strategy.
Why Do Dentists Need Social Media?
Dental social media marketing is an essential tool for practices that wish to promote their services and reach new patients. It’s an affordable way to promote your business, connect with patients, and establish a strong online presence.Â
Practitioners can easily increase their credibility, drive more traffic to their websites, and engage their target audience.
To achieve this, they must focus on creating content that engages target audiences either through organic posts, doing community management, or running influencer campaigns. Dental social media marketing allows you to share information about your dental practice in a way that is fast and effective.
Here are some of the most important reasons why you need to leverage your social media pages:
- Attract new patients through targeted ads and wider exposure.
- Build a recognizable brand and increase online visibility.
- Strengthen trust with potential and existing patients through consistent engagement.
- Showcase patient testimonials and success stories to enhance credibility.
- Easily communicate with patients, answering questions and addressing concerns.
- Provide valuable dental advice and tips to educate and retain patients.
- Stay top-of-mind with existing patients by sharing regular updates and interactive content.
- Gain insights into patient preferences and behaviors through social media analytics.
10 Marketing Tips for Your Dental Practice
Dental clinics must make full use of digital marketing in order to build their brand and reach patients. We know just how confusing it can be to have no idea where to start, so we’ve compiled a list of useful tips that could help dentists get a better idea of what’s expected of them.
Here are 10 social media marketing tips for dentists:
- Outline your social media strategy
- Schedule your content & post consistently
- Focus on social media interaction
- Create evergreen posts
- Leverage user-generated content
- Make the most out of video marketing
- Share lead magnets and grow your doctor email list database
- Run contests and giveaways
- Collaborate with influencers
- Monitor & adjust your social media marketing efforts
1. Outline Your Social Media Strategy
Use dental marketing strategically and watch the benefits roll in. Yes, it’s time to develop a social media strategy for your dental practice. Why? Because we’re certain that you’d like to take communication to the next level and promote new services.
A. Set Your Marketing Goals
Before devising your social media plan, make sure that you first set some clear goals. By doing this, you’ll quickly identify the best platforms for your dental marketing efforts.Â
Here are a few social media goal examples you should set for a dental business:
- Grow the practice’s online presence to make it more recognizable.
- Highlight the range of services offered and the dentist’s expertise.
- Drive more visitors to the practice’s website for detailed information.
- Use social media to bring in new patients.
- Position the practice as a trusted source of dental health information.
- Build a sense of community and trust with current and potential patients.
- Encourage repeat visits with current patients.
B. Understand Your Target Audience
To effectively engage with your audience, it’s crucial to first identify who your ideal patients are. Consider their age, gender, location, and socioeconomic status. Are you aiming to attract families, young professionals, or elderly patients?
After gathering this data, analyze your audience’s behavior and preferences. What are their values, lifestyles, pain points, and needs? For instance, some patients might prioritize cosmetic dentistry, while others might focus on regular cleanings or dental anxiety. This understanding will help you create content that speaks directly to their interests and concerns.
Defining these characteristics helps tailor your content to meet their specific needs. For example, a dental practice might identify several groups like:
- “Busy Parents”:Â Aged 30-45, looking for convenient and family-friendly dental care.
- “Young Professionals”: Aged 25-35, interested in cosmetic dentistry and quick, efficient services.
Platforms like Facebook and Instagram or social media management tools like SocialBee provide insights into the age, gender, and location of your followers, as well as how they engage with your content. Look at metrics like views, clicks, engagement rate, shares, and comments.
This will help you identify what types of content are most effective. If you notice that educational posts about dental health are performing well, that’s a signal to produce more of that content.
PRO TIP
SocialBee provides valuable insights into your audience demographics through its Analytics feature. Find out important information about gender, age, and language distribution and how they correlate with your social media impressions.
You can switch between all of your social media platforms and check out this information from one place, making it easier to view the bigger picture of your social media marketing efforts.
Discover more details about your audience and find out how they interact with your content.
C. Research Your Competitors
It’s important to know who you’re up against. For this reason, you should do a thorough research on your main competitors. Observe what they do well and what needs some improvement and use this information as a way to inform your own strategy.
If you keep an eye your competitors’ social media accounts, you’ll be able to see what kind of content they share, how often they post, and what promotions or offers they’re running. Also, make sure to look at the comments and likes on your competitor’s posts and figure out what works and what doesn’t.
D. Build a Social Media Content Calendar
Although dental marketing is gaining momentum, many dentists don’t know that they also need to build social media content calendars. Besides, we all know how hectic it can get to manage social media without proper planning.
To put it briefly, content calendars are essential for planning out your social media content. Another important detail is that planning content in advance ensures that the messaging is consistent across all social channels.Â
Dentists use content calendars to create memorable content, set goals, measure success, track performance, and adjust campaigns as necessary. They can also use content calendars to manage multiple social media accounts simultaneously without becoming overwhelmed.
Boost your content creation with hundreds of post ideas, examples and Canva templates.
2. Schedule Your Content & Post Consistently
The first thing to keep in mind while planning your content is timing. Every social media platform has peak times when users are most active, and posting during these windows can significantly boost engagement.
Generally, the best times to post on social media for maximum engagement are:
- Facebook: Monday to Friday, 9–10 AM and 1–4 PM.
- Instagram: Tuesday, Wednesday, and Friday at 6–9 AM, 12–2 PM, and 5–6 PM.
- Twitter: Monday to Friday, 9 AM–3 PM.
- LinkedIn: Tuesday to Thursday, 9 AM–5 PM.
- Pinterest: Friday, 1–3 PM.
- Google Business Profile: Daily, 7–9 AM, 12–2 PM, and 5–7 PM.
- TikTok: Tuesday and Friday, 12–3 PM and 6–9 PM.
- YouTube: Friday (best), Wednesday, Thursday, Saturday, 2–4 PM on weekdays, 2–11 PM on weekends.
However, these are general guidelines, and what’s most important is understanding your specific audience’s behavior. Your own analytics can provide valuable insights into when your followers are most active, so make sure to monitor and adjust your posting schedule based on that data.
While timing matters, the content you post is just as crucial.
To keep your audience engaged, aim for a balanced mix. One-third of your posts should promote your practice, highlighting promotions, new services, or events. Another third should be educational, offering dental tips or industry insights to showcase your expertise and build trust. The final third should focus on engagement, like responding to comments, sharing user-generated content, or sparking conversations. This mix fosters a connection with your followers and can turn casual visitors into loyal patients.
Moreover, posting consistently is key to staying on your audience’s radar. Regular posts keep you top of mind and build trust, showing you’re an active and reliable source of information. Plus, social media platforms favor accounts that post often, so consistency can help boost your visibility in the feed.
Here’s how much you should post on each social media platform:
- Facebook: 3-7 times/week
- Instagram: 1-2 times/day
- X (formerly Twitter): 15 times/day
- LinkedIn: 3-5 times/week
- Pinterest: 3 times/day
- Google Business Profile: once/day
- TikTok: 2-3 times/day
- YouTube: 2-3 times/week
Set aside some time to create multiple pieces of content in one sitting, which you can then schedule to go out over time.
Consistency doesn’t mean daily stress; scheduling tools and content batching can keep things manageable. Using these tools can also help eliminate repetitive tasks and reduce stress. You no longer need to remember to post every day or at specific times. Plus, you can use scheduling tools to post during inconvenient times, like early mornings or late evenings, without having to be there yourself. This way, you’re reaching your audience when they’re most active, even if those times don’t fit into your personal schedule.
PRO TIP
With SocialBee, you can easily create your content calendar for various social media platforms in one place. This automates the posting process, allowing you to tackle multiple accounts at once while freeing up time for other important tasks.
When scheduling your posts, SocialBee’s post editor offers smart time suggestions based on optimal engagement periods for your audience. This feature ensures your content reaches the right people at the right time, increasing visibility and interaction with minimal effort.
Create your content calendar with SocialBee and get posting time suggestions based on content performance!
3. Focus on Social Media Interaction
Social media interaction has become an essential part of a successful dental practice. It allows dentists to connect with their patients and increase their engagement levels.
Here are three ways you can focus on social media interaction:
- Engage with followers ─ Social media allows dentists to build relationships with their existing and potential patients by providing prompt replies to questions, comments, and reviews. This kind of social interaction contributes to the loyalty among your current patients and will potentially help you connect with new ones as well.
- Educate patients about dental health ─ Use your social media profiles to educate patients on important dental topics. Incentivize them to show up for regular check-ups and develop optimal dental hygiene practices. They will surely be grateful.
- Run Exciting Giveaways ─ Enhance your engagement levels by announcing your special giveaways or contests from time to time. This should keep your target audience on its toes at all times and help them trust your brand.
4. Create Evergreen Posts
Evergreen posts are the kind of social media posts that don’t have a short shelf life. Basically, it’s content that remains relevant and stands the test of time. It’s a good idea to share it regardless of time frame or fleeting trends.Â
Here are four ideas of evergreen content for dental practices:
- Share timeless oral hygiene tips, such as how to brush correctly, how to floss, or how to use mouthwash
- Post before-and-after images and video content of dental treatments you performed
- Use social media Q&A sessions to answer questions and concerns related to dentistry topicsÂ
- Publish patient testimonials that reinforce your authority in the industry and increase your conversion rate
This post from Dental Clinic Turkey offers some really helpful information about dental implants that’s going to stay relevant for a long time.
It breaks down what an implant is, what it looks like, and the benefits it offers. This isn’t just valuable knowledge for followers—it’s the kind of content that can be reshared regularly to reach even more people over time.
PRO TIP
If you’re looking for a way to create and distribute your evergreen content with ease, then SocialBee is the perfect tool. Not only can you plan out when to share each piece of content in advance, but it also conveniently categorizes everything so that related posts are kept together under one topic area.
Plus, there’s an option to re-queue posts from within the built-in editor. With all these options available at your fingertips, managing and sharing your evergreen content has never been easier or more efficient.
Create evergreen content and easily repost it periodically with SocialBee’s re-queue feature.
5. Leverage User-Generated Content
UGC can come in the form of photos, videos, reviews, comments, and other content types that are generated by social media users.Â
Did you know that 79% of consumers said that UGC is an important factor that influences their purchasing decisions? It’s best to put it to the test. Look out for UGC and don’t forget to repost it once you get the approval of the creator.Â
Here are some ways to find UGC:
- Regularly search for hashtags and keywords that are relevant to your brand
- Always check your mentions across several social channels
UGC content works so well for brands because it adds value to your products and services. Plus, it costs you nothing and it is much more convincing compared to the promotional content you usually create because it provides an authentic endorsement from real customers.
6. Make the Most out of Video Marketing
Video marketing refers to creating and sharing social media videos online with the goal of promoting a brand’s products and services. Video is an increasingly popular medium that allows brands to showcase their products and services in a visually compelling manner.Â
Establish yourself as an expert in the field of dentistry with the help of videos and show your skills for the whole world to see.Â
Here are some video marketing content ideas for dentists:
- Patient testimonials (Best suited for YouTube, Facebook, Instagram, and LinkedIn)
- Educational videos on common procedures (Best suited for YouTube, Facebook, and Instagram)
- Behind-the-scenes content (Best suited for Instagram Stories, Facebook, and TikTok)
- Live Q&A sessions on dental health (Best suited for Instagram Live, Facebook Live, and YouTube)
- Before-and-after transformations (Best suited for Instagram, Facebook, and YouTube)
- Introduction to the dental team (Best suited for LinkedIn, Facebook, and Instagram)
Aura Dental Clinic posted an Instagram Reel that features both a client testimonial and a behind-the-scenes video of the procedure she underwent. This example proves that you can even combine the video ideas mentioned above.Â
7. Share Lead Magnets and Grow Your Email List
Did you know that 92% of online adults use email, with 61% using it on an average day?
Email marketing is one of the best ways to grow your patient list and keep your clients updated on community events, sales, and announcements.
Here are five ways to grow your email list:
- Promote sign-up forms on social media. Share posts and stories with direct links to your sign-up form. Use captions like “Join our newsletter for exclusive tips!” and place the link in your bio for easy access.
- Offer freebies. Create valuable incentives like a free dental guide or discount. Promote this offer on your website and social media with a clear message: “Sign up for our email list to get your free guide!”
- Use targeted ads. Run Facebook or Instagram ads targeting your ideal audience. Use a simple message like “Subscribe for a Free Dental Kit!” and link the ad to a quick sign-up form.
- Run a giveaway. Host a giveaway on social media where entry requires subscribing to your email list. For example, “Enter to win a free dental care package by signing up for our newsletter!”
- Exclusive content access. Offer exclusive content like a “Members-Only Dental Care Guide” or “Monthly Oral Health Tips.” Promote this content by stating that only subscribers can access it.
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8. Run Contests and Giveaways
Contests and giveaways are perfect for dentists who wish to engage with new and existing patients and improve their social presence.Â
Contests can be used to drive traffic to your website and increase your followers across your social media accounts. Giveaways are great for improving brand awareness as well as for building strong relationships with existing customers.
Here are three contest and giveaway ideas for dentists:
- Online Photo Contest ─ Asking your social media followers to photograph their favorite dental products for an online photo contest should help you increase your dental practice’s reach and authority in the industry. As a thank you for sharing photos, the winners could receive free teeth whitening appointments or enjoy a special gift.
- Referral Giveaway ─ One of the best social media marketing ideas is to use referral prompts as a way to grow your following. For example, you could ask users to refer two of their friends to your social media page through tagging. By doing this, they will enter a giveaway and have the chance to win exciting prizes, such as free appointments or gift cards for various services.
- Quiz Giveaway ─ Create a fun quiz related to dental health care and give your followers the chance to win awesome prizes.
9. Collaborate With Influencers
Social media influencers can help you reach your target audience and persuade prospective patients to book an appointment with you. In addition to increasing brand awareness and engagement, influencer marketing can also lead to more patients, referrals, and business growth.Â
Choose to work closely with social media influencers that match your brand image and values. Influencers can add to your brand credibility and connect you to new patients. For example, you could offer influencers free appointments and have them share the photo or video content directly to their social channels.
10. Monitor & Adjust Your Social Media Marketing Efforts
Social media can be a powerful tool for dentists looking to expand their reach. However, it’s not just about posting regularly; it’s equally important to monitor how well your social media efforts are performing. By doing this consistently, you’ll gain insights into what’s working and why.
Here are three key metrics to help you measure the success of your social media marketing:
- Followers: Keep an eye on how your follower count changes over time. Growth in followers is a good indicator of how well your content and campaigns are resonating with your audience.
- Reach: This metric shows how many people are actually seeing your posts. Analyzing your reach helps you understand the potential impact of your content and how effectively you’re getting it in front of the right people.
- Engagement: Regularly check engagement metrics like likes, comments, shares, and click-throughs. This tells you which types of content your audience finds most engaging and can help attract new patients.
PRO TIP
It’s never been easier to measure the success of your social media campaigns and use those insights to drive your strategy forward. With SocialBee, you get a comprehensive look into all of your post’s analytics. Monitor engagement and determine best posting times, all in the Analytics dashboard. This way you can create and tweak your social media strategy based on real facts about your content performance.
Track your content performance with SocialBee and gain insight into how to optimize your social media campaigns in real-time.
7 Dental Social Media Post Ideas
Making your social media account stand out is about finding the right strategy for your niche. For dentists, that means providing plenty of educational content, information about their practice and team, and patient testimonials. When done right, these posts can increase people’s trust in you as a doctor and position you as their go-to dental professional for both advice and services.
Here are seven social media post ideas for dentists:
- Behind-the-scenes team content
- Dental hygiene tips
- Facts about dental procedures
- Patient reviews
- Before & after photos
- Information about your services
- Holiday posts
1. Behind-The-Scenes Team Content
Patients can feel more connected to your practice when you take the time to highlight your workers. It’s important that your dental office’s patients think of you as a warm and welcoming team rather than an impersonal institution. Talking about your staff is an excellent way to humanize your practice.
You can show the behind-the-scenes of your employees in quite a few ways. For example, you could regularly shine a spotlight on each employee by posting their picture and a few fun facts about them. You could also make short videos introducing staff members to the audience, giving it an even more personal touch because they are addressing the followers directly.
2. Dental Hygiene Tips
Do your share to maintain good oral health. Imagine a world where your patients don’t even know where to find the floss dispenser; how many of them just brush once a day? The best way to help your patients live healthier lives and have a positive impression of your clinic is to teach them good oral health practices to avoid cavities, gum disease, and tooth decay.
Another option is to share a post encouraging patients to ask you questions on dental care and how to maintain their oral hygiene routine properly. If you take the time to answer their questions, your patients will learn a lot, and your engagement rates will also stand to gain.
3. Facts About Dental Procedures
Going to the dentist is scary for most people, as is visiting any doctor. Many procedures can be done in a dentist’s chair, and being left in the dark about what each of them entails can only fuel the anxiety of having work done.
By sharing facts about the dental procedures you perform, you can help your patients feel more comfortable about visiting you and therefore build trust. Moreover, patients will want to follow your social media accounts to continue learning about these procedures.
Make sure to phrase your posts in a way that is easily understandable by the general public. Complicated medical terms might be something normal for you, but for your patients, they might just add to their confusion and fear of visiting the dentist. Keep it light and assume your audience knows nothing about dental medicine when writing your facts and explanations.
4. Patient Reviews
Are there several glowing patient reviews of your practice on the internet? Promote your clinic on social media and demonstrate your expertise to potential clients by highlighting them. You can simply screenshot a review and add a brief message to the patient expressing gratitude for visiting your practice and their positive feedback. Doing this might also encourage others to leave reviews.
Alternatively, you can create dedicated post templates for reviews and testimonials. If you have a certain aesthetic on social media, this will help maintain it and is an easy post type to add to your schedule. Simply copy and paste patient feedback into the branded template you’ve created and share them regularly with your audience.
5. Before & After Photos
The before and after pictures speak for themselves. Unlike reviews, where we have to take the reviewer’s word for it, an image shows indisputable proof of how well you work. Especially for aesthetic procedures, this can showcase your skill and why patients can trust you with their smiles.Â
Accompany the picture with a description of the procedure done. It’s even better if you can explain how this change has positively impacted the patient’s life.
Where possible, using full-face photos can help the viewer create an emotional connection with the post, but that is not always possible – after all, the highlight should be on the teeth. But keep in mind you must get your patient’s permission before you post any pictures of them on social media!
6. Information About Your Services
Sharing educational content about dental procedures in general is important, but to seal the deal and have your followers become your patients, let them know exactly what takes place in your dental office. What kind of services do you offer, and who should get them?
What are you specialized in, and what procedure is people’s go-to when they visit you (again, this works mostly when we’re talking about aesthetic procedures, not necessary ones)?
People appreciate transparency from any business that offers services. It’s not a bad idea to also add information about less pleasant things, such as costs or possible side effects. This way, your patients know exactly what they are signing up for, and there is a certain level of trust between them and you from the get-go.
7. Holiday Posts
There are plenty of holidays in the calendar to post about. For starters, there are the classic Halloween, Christmas, or Easter posts. Showing a decorated office or simply using holiday colors in your posts can channel the spirit of these popular holidays. You can even get a bit more creative and celebrate days such as Earth Day, showing that you are conscious about the environment.
There are also a plethora of dental-themed holidays all year round, giving you plenty of chances to come up with fresh material for social media. Dentist Day, Dental Hygienist Week, and World Oral Health Day are just a few examples. For patients that come in on important occasions, you can even have little presents or discounts ready.
The Best Social Media Platforms for Dentists
- Google Business Profile
- TikTok
Owning a Facebook page is a necessary addition for the success of your dental practice. This platform will boost your social media marketing efforts by a mile.
Dentists use it to engage with the local community, reach new patients, share valuable content, advertise promotional offers, and stay informed on industry developments. Facebook boasts approximately 3.07 billion monthly active users and it shows no signs of slowing down.
Here are five best practices for Facebook:
- Use Facebook Stories to share daily highlights, announce special offers, and time-sensitive announcements. Stories appear at the top of users’ feeds, helping to keep your practice top-of-mind.
- Join local community groups or create a group for your practice where you can share dental tips, answer questions, and engage with the community.
- Promote events like free dental check-up days, educational webinars, or community service activities using Facebook Events.
- Use Facebook’s Boost Post to promote your best content and target a specific audience beyond your current followers, such as people in your local area, potential patients with specific interests, or demographics that match your ideal clientele.
- Ask satisfied patients to leave reviews on your Facebook page. Positive reviews build credibility and trust with potential patients. Make sure to respond to reviews—both positive and negative—to show that you value patient feedback.
Smart Arches Dental Implants Langhorne has a strong Facebook presence due to a number of factors. Their posts are a great mix of educational content, testimonials, and some great before and after shots. They create before and after videos, leveraging how effective short-form videos are on the platform.
They post every day to remain consistent on people’s timelines and always incorporate their brand colors to be easily recognizable!
Instagram is the ultimate visual social media platform for ambitious dentists. With over 2 billion monthly active users, Instagram enables dentists to easily connect with patients and visually showcase their services through feed posts, Stories, and Reels.
In order for you to leverage Instagram to the max, it’s important to create regular and eye-catching posts for both your existing and prospective clients.
Here are five best practices for Instagram:
- Take advantage of Instagram Stories’ interactive features like polls, Q&A stickers, and quizzes to engage with your audience.
- Use Instagram Reels to create short, engaging videos that educate your audience on dental health topics. Reels are favored by Instagram’s algorithm and can help you reach a wider audience, beyond your followers.
- Use relevant hashtags like #Dentist, #DentalCare, and #SmileMakeover to increase the discoverability of your posts. Also, use location tags to reach people in your area.
- Use Instagram Highlights to create permanent categories on your profile, such as “Services,” “Patient Reviews,” “Dental Tips,” and “Office Tours.” This allows visitors to quickly find key information about your practice.
- Use Instagram Live to host live Q&A sessions, virtual tours of your office, or mini-lectures on dental health topics.
Helen Mo is a pediatric dentist who realized her biggest strength is her personal experience as a mom. She speaks to her audience as someone who understands what it takes to care for a baby’s health from a personal level.
Her posts are appropriate for an audience of parents, and she focuses on both education and funny posts about parenthood, mixing photos with videos. You can also see from her various Highlights that she also uses Stories as a part of her strategy.
X (Twitter)
Dentists usually create content on X (Twitter) to catch the attention of potential patients, promote their services, and stay up-to-date with the ultimate dental industry news.
In order for you to make a statement on X (Twitter), you’ll need to create a professional profile that helps your practice stand out from your competitors. With 245 million daily active users, X (Twitter) is a great channel for better brand engagement.
Here are five best practices for X (Twitter):
- Consider getting the verified badge on X, which now typically requires a subscription through X Premium (formerly Twitter Blue). The verified badge adds credibility to your profile, signaling to potential patients that your account is legitimate and trustworthy.
- Use 1-2 relevant hashtags per post to increase the reach of your tweets. Hashtags make your content discoverable to people interested in dental topics and can help you connect with a broader audience.
- Create Twitter polls to engage your audience and gather feedback. For example, you can ask, “How often do you floss? #OralHealthSurvey” or “What’s your favorite dental care tip?” Polls are an interactive way to learn more about your audience’s habits and preferences.
- Monitor dental-related hashtags and join conversations around trending topics or dental health awareness days (e.g., #NationalSmileDay).
- Create Twitter Lists to organize and follow key accounts, such as dental organizations, local businesses, and influencers. This helps you stay informed about industry news and trends, making it easier to engage with relevant content.
Dr Joy Dental Clinic has a very well-thought-out X (Twitter) strategy that is making them stand out on the platform. They keep their posting schedule consistent and focus mostly on video content. They feature doctors giving advice, patients giving testimonials, and behind-the-scenes content of their staff, all as short videos. Their tone of voice is professional, and they make sure to include the right amount of relevant hashtags in each post.
Dentists can use LinkedIn to better connect with other healthcare providers. Furthermore, dentists can build strong referral networks by becoming active on this platform. LinkedIn hosts over one billion users at the moment.
A dentist would benefit from creating an effective profile that showcases their skills, credentials, services offered, and patient list.
Here are five best practices for LinkedIn:
- Optimize your personal LinkedIn profile as the face of your dental practice. Include your professional photo, a compelling headline (e.g., “Family Dentist | Oral Health Advocate”), and a detailed summary of your expertise and services. Use your profile to build credibility and connect with other professionals.
- Use LinkedIn’s publishing platform to write in-depth articles on dental health topics, industry trends, or patient care tips. For example, write about “The Latest Innovations in Cosmetic Dentistry” or “How Regular Dental Check-Ups Can Improve Overall Health.” Publishing articles on LinkedIn can showcase your expertise and reach a broader audience.
- Connect with other healthcare professionals, local businesses, and community leaders on LinkedIn. Building a network can lead to referrals and partnerships. For example, collaborate with a local orthodontist or a healthcare provider to cross-promote services and share educational content.
- If your practice offers specialized services (like cosmetic dentistry or pediatric care), create a LinkedIn Showcase Page to highlight these areas. This allows you to focus on specific aspects of your practice and provide tailored content for different audience segments.
- Participate in discussions and share content that reflects your knowledge and opinions on dental trends, patient care, or industry regulations.
Dr. Martina Hodgson is a successful dentist and entrepreneur who knows how to present herself on LinkedIn, starting from her professional profile picture and strong description all the way to each post. She gives insights into both her work as a dentist and what it takes to be a female leader and entrepreneur, positioning herself as a thought leader in the industry. She keeps her posts professional, inspirational, and insightful.Â
Google Business Profile
Search engines are where most people find their doctors. Dentists should use Google Business Profile (GBP) as a way to showcase their unique business and their practice online.
GBP profiles appear on Google search results and on Google Maps, giving potential patients important information about your practice, such as location, contact information, and reviews.
Here are five best practices for Google Business Profile:
- Start by claiming and verifying your Google Business Profile to ensure you have control over your listing. Verification is crucial for your practice to appear in local search results and Google Maps, making it easier for potential patients to find you.
- Fill out every section of your profile with accurate and up-to-date information. Include your practice name, address, phone number, website, business hours, and a detailed description of your services. Include photos of your office, treatment rooms, and friendly staff to give potential patients a sense of what to expect.
- Ask satisfied patients to leave reviews on your Google Business Profile. Positive reviews build credibility and influence potential patients’ decisions.
- List the services you offer (e.g., teeth cleaning, cosmetic dentistry, orthodontics) in the “Services” section. This not only informs patients about what you provide but also helps improve your local SEO, making it more likely for your practice to appear in relevant search results.
- Use Google Posts to share updates, announcements, and special offers directly on your profile. For example, post about a “Back-to-School Dental Check-up Special” or “New Patient Discount.”
Images of the business? Check! Important links and contact information? Check! Opening hours and address? Check! Impeccable reviews? Definitely check! Dental Bar has a strong Google Business Profile that provides their patients will all the information they could need in one place, so appointments can be made easily.Â
TikTok
With 1.8 billion monthly active users, TikTok is quickly becoming the go-to platform for social media marketing strategies. This video-first channel can help dentists reach an impressively large audience and become viral.
Before you become a TikTok enthusiast, keep in mind that you should always create engaging content that rings true to your target audience first and foremost.
Here are five best practices for TikTok:
- Post short, informative videos that address common dental questions, provide oral health tips, and explain dental procedures in a simple and engaging way. For example, create videos on “How to Properly Brush Your Teeth” or “5 Foods That Benefit Your Oral Health.”
- Post before-and-after videos of patient treatments (with their consent), such as teeth whitening or smile makeovers. Use a trending song and simple captions to highlight the transformation.
- Use TikTok’s duet and stitch features to interact with other creators or respond to relevant content. For example, you can stitch a video where someone shares a dental myth and then provide a brief explanation to debunk it.
- Use TikTok Live to host real-time Q&A sessions where viewers can ask you questions about dental health.
- TikTok allows you to reply to a comment with a video, which is a great way to provide a more detailed or personalized response. Use this feature to address common questions or explain dental tips more effectively.
The Bentist is perhaps one of the most famous doctors on social media. His TikTok has an astounding 15 million followers, and he knows just how to keep his views and engagement high with his content. It’s undeniable that his personality is one of the main reasons for people following him, so he maximizes that with the type of videos he makes – mostly videos of him reacting to other creators’ dental-related content, combining comedy with education.Â
Frequently Asked Questions
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