Sendible vs Hootsuite: What’s the Best Choice?

Sendible vs Hootsuite: Side-by-Side Comparison Table

Check out how independent sources compare and review:

• SocialBee and Hootsuite
• SocialBee and Sendible

Sendible vs Hootsuite: How to Choose the Best Social Media Management Platform

In the realm of social media management tools, finding the one that perfectly complements your marketing efforts is essential. However, it may be challenging to determine the criteria that should guide your decision. 

These are the features you need in social media management software:

• Supported social media platforms
• Content creation features
• Social media planning and scheduling
• Social media analytics
• Social inbox and engagement tools
• Team collaboration features
• User experience and ease of use
• Integrations
• Pricing
• Customer support

1. Supported Social Media Platforms

Here’s an overview of how Sendible and Hootsuite compare in terms of supported social media platforms:

Both Sendible and Hootsuite cover multiple social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and LinkedIn. 

However, unlike Hootsuite, Sendible also supports Google Business Profile, which makes it a better choice for businesses that want to manage their social media presence across a wider range of channels.

2. Content Creation Features

Both platforms have their unique advantages, and the choice between them depends largely on the specific content creation needs and workflow preferences of the user.

What makes Sendible particularly appealing is its rich post formatting options. Users have the flexibility to craft visually engaging posts with:

• Varied fonts
• Colors
• Layouts

This allows for a high degree of customization and branding.

Additionally, Sendible’s integrated image editor is a significant asset. This feature simplifies the content creation process by allowing users to create new content directly within the platform, eliminating the need for external photo editing software.

Moreover, Sendible supports direct video uploads and offers basic video editing tools, which is essential for incorporating video content into social media strategies.

In contrast, Hootsuite is better for content curation, as it provides users with tools to easily discover, aggregate, and share content from various online sources.

While Hootsuite does not include a built-in image editor, it integrates seamlessly with Canva, a popular graphic design tool that is the go-to for many professionals.

Hootsuite’s media library, similar to Sendible’s content library, serves as a repository for images and videos. However, note that Hootsuite lacks native video editing capabilities, which prompts users to rely on external tools for creating video content.

3. Social Media Planning and Scheduling

Both Sendible and Hootsuite provide powerful tools for social media planning and scheduling, but they cater to different needs and preferences.

Sendible’s social media scheduler is renowned for its user-friendly and intuitive planning interface.

One of the highlights is its visual calendar, which allows users to get a comprehensive view of their scheduled posts at a glance.

Sendible also allows users to:

• Customize posts for each social media platform within the same interface
• Create a pipeline of content with its ‘Queue’ feature
• Automatically publish queued content according to a predefined schedule

In contrast, Hootsuite takes a slightly different approach to planning and scheduling. Its strength lies in handling large volumes of posts and multiple social media accounts efficiently.

Users can bulk schedule posts across different platforms, which saves agencies or businesses managing multiple client accounts a significant amount of time.

The calendar view in Hootsuite is more utilitarian compared to Sendible’s, focusing on the scheduling aspect rather than on visual presentation.

Hootsuite also offers automated scheduling options, where the system determines the best time to post based on algorithmic analysis, similar to Sendible.

However, Hootsuite’s real forte is the granularity of control it provides over scheduling. Users can fine-tune their scheduled content in great detail, which is essential for sophisticated social media strategies involving numerous posts across various time zones and platforms.

4. Social Media Analytics

When it comes to social media analytics, both Sendible and Hootsuite offer robust features, but they approach analytics differently, catering to various user needs and preferences.

Sendible’s analytics provide a granular view of your performance, including data on:

• Individual posts
• Campaigns
• Audience segments

Additionally, Sendible offers a variety of tools that can help you analyze your data and identify trends.

In contrast, Hootsuite’s analytics are focused on providing a broad overview of your social media performance.

They offer a variety of charts and graphs that can help you track engagement metrics such as:

• Likes
• Comments
• Shares

Moreover, Hootsuite provides data on audience demographics, such as age, gender, and location.

5. Social Inbox and Engagement Tools

Both Sendible and Hootsuite provide unified social inboxes to manage your incoming messages, comments, and mentions across multiple social media platforms:

• X (formerly Twitter)
• Facebook
• Instagram
• LinkedIn
• YouTube
• Pinterest

Additionally, Sendible’s social inbox also consolidates messages from Google Business Profile, as well as TikTok, which is not yet available on Hootsuite.

Sendible’s social inbox offers a clear and organized layout, making it easy to navigate conversations and prioritize urgent responses.

Hootsuite’s social inbox mirrors Sendible’s functionality, providing a centralized dashboard for managing incoming social media interactions.

6. Team Collaboration Features

Sendible’s team collaboration features are ideal for small to medium-sized teams or agencies looking for a user-friendly platform with:

• Efficient task distribution
• Approval workflows
• Role customization

Its interface is designed to streamline collaboration and maintain control over content quality.

Hootsuite, with its detailed permission settings, task management capabilities, and integrated analytics, is better suited for larger teams or organizations that require a more in-depth approach to team management and a robust system to handle high volumes of social media activity.

7. User Experience and Ease of Use

Sendible is praised for its intuitiveness and clean design.

The platform is designed with a focus on simplicity and ease of navigation, making it a great choice for users who are new to social media management tools or prefer a more straightforward approach.

Hootsuite, on the other hand, is known for its robustness and wide array of features, which can be both a strength and a challenge in terms of user experience.

However, this complexity can sometimes make the interface feel overwhelming, especially for new or less tech-savvy users.

8. Integrations

While both Sendible and Hootsuite offer valuable integrations, they cater to different needs.

Sendible supports over 100 integrations, notably with:

• Canva for streamlined graphic creation
• Google Analytics for tracking social media ROI
• Various CRM tools for lead generation and customer engagement

These integrations strengthen Sendible’s core competencies in content creation and CRM, making it particularly suitable for businesses focusing on these areas in their social media strategies.

Meanwhile, Hootsuite integrates with over 350 third-party tools, enhancing its platform’s versatility.

Notable integrations include:

• Adobe Stock and Google Drive for extensive image libraries and content management
• Zendesk for businesses that use social media for customer service
• Shopify for e-commerce businesses that want to connect their social media efforts to sales data

This wide range of integrations makes Hootsuite ideal for businesses and agencies seeking diverse functionalities and the ability to connect their social media management with various business applications.

9. Pricing

Here’s a comparison between Sendible and Hootsuite’s pricing plans: 

In addition to the monthly subscription fees, both Sendible and Hootsuite also offer additional options for increased storage and custom branding.

The best pricing plan for you will depend on the size of your business, your needs, and your budget. It is recommended that you try both Sendible and Hootsuite’s free trials to see which one you prefer.

10. Customer Support

Sendible offers more direct and personalized support, with a strong focus on helping users learn the platform and get set up.

This makes it a good fit if you value hands-on support, especially when you’re getting started.

Hootsuite offers a large library of self-help resources and community forums, while 24/7 support is only available on its Enterprise plan.

However, some users report issues with customer service and reliability. Hootsuite may be a better fit if you’re comfortable finding answers through tutorials, guides, and other self-service resources.

When to Choose Sendible

You should choose Sendible as your social media management platform if you:

• Want more content creation options: Sendible offers post formatting options and an integrated image editor for creating and customizing social media content.
• Prefer an easy-to-use platform: Its simple interface makes it easier to get started, especially if you’re new to social media management tools.
• Need custom reports: Agencies and freelancers can create branded reports to share results with clients.
• Work with a small or medium-sized team: Sendible includes collaboration tools such as task assignments, approval workflows, and customizable user roles.
• Want more personalized support: Sendible focuses on direct support and training to help users get comfortable with the platform.
• Have a smaller budget: Sendible offers several plans for different team sizes and needs.

When to Choose Hootsuite

You should choose Hootsuite as your social media management platform if you:

• Manage multiple social media accounts: Hootsuite makes it easier to monitor and publish content across several social platforms from one dashboard.
• Need detailed analytics: Hootsuite offers analytics and reporting tools for tracking social media performance.
• Schedule a lot of content: Bulk scheduling can save time if you manage large campaigns or plan content for several clients.
• Work with a larger team: Hootsuite offers team roles, permissions, task assignments, and tools for tracking team performance.
• Prefer to learn on your own: Hootsuite provides tutorials, webinars, a knowledge base, and other resources for finding answers independently.
• Have more room in your budget: Higher-priced Hootsuite plans include more advanced features and support for larger teams and organizations.

What Is a Good Sendible and Hootsuite Alternative?

Hootsuite and Sendible are popular choices, but there’s another option worth considering: SocialBee.

SocialBee offers social media management and scheduling features for entrepreneurs, content creators, businesses, and agencies of various sizes.