How to Create the Perfect Social Media Content Strategy with SocialBee

Written by Raluca
Written by Raluca

Content Writer

Are you currently looking for effective ways on how to create a content strategy for social media? To achieve social media success, you’ll need a powerful social media content calendar under your belt and a tool to get you on the right track. 

With the help of SocialBee, a top-rated social media management tool, crafting a social media content strategy can be both simple and straightforward. In this article, we’ll show how you can use SocialBee to create an effective content plan that will increase engagement, reach more customers, and grow your brand’s presence. 

We’ll also discuss how to get started with the perfect content strategy and how to use SocialBee to craft it. So let’s get into it!

Guide: How to Do Social Media Content Batching!

Plan a diverse content strategy with our step-by-step guide on content batching.

SocialBee Content Batching Worksheet

What Is SocialBee?

SocialBee is an all-in-one social media management tool that allows you to create, schedule and share your posts across all your accounts from one place.

Here are SocialBee’s key social media features:

  • Supported Platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google Business Profile, TikTok, YouTube, and Bluesky. 
  • Unified Social Media Management: Create, schedule, and reshare posts across all your social media channels from one intuitive dashboard. This ensures your brand’s consistent presence, helping you achieve important marketing objectives.
  • AI-Powered Content Creation: Leverage our AI generator to craft engaging captions and visuals. With over 1000 AI prompts, you’re never short of inspiration.
  • Team Collaboration: Collaborate seamlessly with features like internal notes for feedback, user invitations with role assignments, and a content approval system to ensure quality.
  • Analytics: Dive deep into data-driven insights to gauge your content’s performance. Understand your audience’s preferences, engagement rates, and much more to refine your strategy.
  • Social Inbox: Manage all your social interactions, from comments to direct messages, in one unified inbox. Respond to your followers promptly, track conversations, and never miss a beat.
  • Extensive Platform Integration: SocialBee integrates with design tools (Canva), media libraries (Unsplash and GIPHY), multiple URL shorteners, content curation tools (SocialBee’s browser extension, Quuu, and Pocket) automation tools (Zapier and Pabbly), and more to streamline and centralize all your work in one intuitive dashboard.

What You Need to Do Before Creating Your Social Media Marketing Strategy

Developing an effective social media strategy is essential for businesses of all sizes.

A well-designed plan can not only draw in more customers but also position you as a thought leader in your field. Over time, by consistently following your strategy, your ambitious social media goals can be realized.

Differentiate yourself from competitors by crafting unique content that truly connects with your social media followers.

Here are five steps you need to take before creating your social media marketing strategy:

  1. Start by setting your social media goals
  2. Define your target audience
  3. Choose the best social platforms for your brand
  4. Discover your social media content pillars
  5. Establish guidelines for your social media strategy

1. Start by Setting Your Social Media Goals

Before kickstarting the content strategy process, it is important to set clear and achievable social media goals. This will help you determine how much you should be investing in social media marketing, how to structure your content calendar, and how often you should post new content. 

To ensure that your efforts bear fruit, adhere to the SMART criteria when setting your goals:

  1. Specific: Be exact in what you want to achieve. Instead of saying, “I want more followers,” specify a number, such as “I aim to gain 1,000 new followers in the next three months.”
  2. Measurable: Establish metrics to track progress. For instance, if your goal is to boost website traffic, use analytics tools to measure the number of visitors redirected from social media.
  3. Achievable: While it’s essential to aim high, your goals should also be realistic. Evaluate the resources and time you have and set goals that stretch but don’t break your capacity.
  4. Relevant: Ensure your social media goals align with your overall business objectives. If your business goal is to increase sales, your social media objective might be to drive more qualified leads.
  5. Time-bound: Set a clear deadline. This will keep you accountable and help you measure progress over a set period.

Social Media Goal Examples

Here are some social media goals you should considering while establishing your strategy:

  • Increase brand awareness
    • SMART Goal: “I aim to increase brand mentions on Twitter by 20% over the next three months by collaborating with influencers in our niche.”
  • Drive traffic to your website via social platforms
    • SMART Goal: “By optimizing post timings and using targeted ads, I aim to achieve a 30% rise in website traffic from Facebook and Instagram links over the next six months.”
  • Generate qualified leads from social media channels
    • SMART Goal: “Over the next two months, I aim to garner 150 new sign-ups for our newsletter from our LinkedIn posts by launching a dedicated lead generation campaign.”
  • Improve engagement levels
    • SMART Goal: “By curating more user-generated content and running weekly interactive polls, I aim to increase the average comments per post on Instagram to 60 within the next four months.”

2. Define Your Target Audience

A vital component of a great social media content strategy is defining a target audience. Doing audience research will allow you to know who you are trying to reach across your social platforms. Ultimately, this will help you craft targeted content that resonates with them, thus improving your social media metrics.

To reach the right audience, it’s crucial to consider how different types of content will affect them, and how it can be tailored accordingly.

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With SocialBee, you can get a deeper glimpse into your audience’s demographic information, such as age and language distribution, and take note of the content types they prefer to see from you.

Here are three ways to define your target audience:

  • Based on demographics – Define your audience’s age, gender, location, and income in order to identify who you should be targeting with your content strategy. This information will help you build reliable buyer personas.
  • Based on interests – Use analytics tools to discover the topics, brands, and content types that are more likely to resonate with your potential customers. That way, you’ll be able to create content that directly appeals to them. 
  • Based on behavior – Look at how your audience behaves online using monitoring tools and discover how they interact with different types of media. This will help you understand how best to reach them through your content strategy.
PRO TIP: Gather data from SocialBee’s Analytics dashboard and use the buyer persona template below to define your ideal customer with great precision. 
Buyer Persona Template

Grab the free template, fill it out, and swiftly craft your buyer persona.


3. Choose the Best Social Platforms for Your Brand

Choosing the right social channels to promote your brand is an underrated yet vital step before actually creating social media content. In fact, developing a successful social media content calendar is heavily reliant on how well you identify the channels your audience is showing interest in.

For example, Instagram, TikTok, and Pinterest are perfect for visually-oriented brands. Meanwhile, LinkedIn is perfect for professionals looking to establish themselves as thought leaders in their industries.

Here’s how you can identify the best social platforms for your brand:

  • Identify the ones that are actively being used by your target audience
  • Research which platforms work for your competitors
  • Consider your social media goals and think about how efficient each platform is for your specific needs

Once you have identified the platforms you should use, you can begin crafting your content strategy with SocialBee.

SocialBee makes it very easy for businesses, entrepreneurs, NGOs, and creators to create effective social media marketing strategy. The platform provides automated solutions for creating and scheduling posts, streamlining teamwork, and leveraging analytics to understand how well each post performs.

Examples of recommended social media platforms for different professions and industries:

Industry/ProfessionBest Social Media PlatformsReasons
RestaurantsInstagram, Facebook, Google Business Profile
  • Instagram is great for sharing photos of dishes and behind-the-scenes content.
  • Facebook is good for creating events, sharing reviews, and interacting with customers.
  • Google Business Profile helps patrons find your restaurant, read reviews, and get directions.
PhotographersInstagram, Pinterest, Facebook
  • Instagram is a visual platform ideal for showcasing photography portfolios.
  • Pinterest is another visual platform where users search for inspiration, great for wedding and event photographers.
  • Facebook is for sharing portfolios, client testimonials, and connecting with potential clients.
E-commerce ShopsInstagram, Facebook, Pinterest, YouTube
  • Instagram is user-friendly for businesses with features like shoppable posts.
  • Facebook has the Facebook Marketplace and Shop sections.
  • Pinterest is great for users who search for products and inspiration.
  • YouTube can be used to showcase products in action.
Business CoachesLinkedIn, Facebook, YouTube
  • LinkedIn is a great platform for connecting with professionals, sharing expertise, and writing articles.
  • Facebook is good for hosting webinars, sharing testimonials, and engaging with a broader audience.
  • YouTube can be used to share informational content, workshops, and success stories.
Lifestyle CoachesInstagram, YouTube, Facebook
  • Instagram is good for sharing day-in-the-life content, tips, and client transformations.
  • YouTube can be used to deep dive into topics and host longer coaching sessions.
  • Facebook groups can provide community support and foster discussions.
AccountantsLinkedIn, Facebook, Google Business Profile
  • LinkedIn is a good platform for networking with professionals and showcasing expertise.
  • Facebook is good for sharing articles, and tips, and connecting with local businesses.
  • Google Business Profile helps clients find and review services.
RealtorsInstagram, Facebook, LinkedIn, Google Business Profile
  • Instagram is good for showcasing properties and giving virtual tours.
  • Facebook is good for marketing listings, sharing testimonials, and running location-specific ads.
  • LinkedIn is good for networking with industry professionals.
  • Google Business Profile is essential for local listings and reviews.
DoctorsLinkedIn, Facebook, Google Business Profile
  • LinkedIn is good for networking with peers and showcasing accomplishments.
  • Facebook is good for sharing patient testimonials, medical articles, and clinic updates.
  • Google Business Profile helps patients find the clinic, book appointments, and review services.
SchoolsFacebook, Twitter, YouTube
  • Facebook is good for updating parents, sharing events, and engaging with the community.
  • Twitter is good for quick updates, news, and interacting with students and parents.
  • YouTube can be used to share lectures, presentations, and events.
NGOsFacebook, Twitter, YouTube
  • Facebook is good for sharing stories, garnering donations, and engaging supporters.
  • Twitter is good for quick updates, news, and advocacy.
  • YouTube can be used to share impactful stories and document projects.
AuthorsTwitter, Facebook, Instagram
  • Twitter is good for connecting with readers, sharing writing updates, and joining literary discussions.
  • Facebook is good for engaging with readers through book clubs or live sessions.
  • Instagram is good for sharing book covers, snippets, and behind-the-scenes of writing life.
Marketing AgenciesLinkedIn, Instagram, Facebook
  • LinkedIn is good for showcasing services, client testimonials, and networking with businesses.
  • Instagram is good for showing off agency culture and case studies.
  • Facebook is good for engaging with potential clients, hosting webinars, and sharing success stories.
SolopreneursLinkedIn, Instagram, YouTube
  • LinkedIn is good for networking and sharing personal expertise.
  • Instagram is good for personal branding and showing day-in-the-life content.
  • YouTube is good for sharing in-depth content related to their niche.
ArtistsInstagram, Pinterest, TikTok, YouTube
  • Instagram is good for displaying art pieces, behind-the-scenes creation processes, and selling directly.
  • Pinterest is good for artists to share their work and gain inspiration.
  • TikTok is good for showcasing art processes and engaging with a younger audience.
  • YouTube is good for detailed breakdown of art processes or art classes.

4. Discover Your Social Media Content Pillars

Creating content pillars is a detail worth noting if you want to build a great social media marketing strategy. 

As far as the types of content you create are concerned, they should reflect your business’s values, mission, and goals and what your audience wants to know or consume in terms of content.

Here are ten examples of social media content pillars:

  1. Educational Content: This pillar focuses on teaching your audience about a particular topic or answering common questions they may have. This could be in the form of blog posts, how-to videos, webinars, or infographics. For a business selling skincare products, for example, this could mean tutorials on how to use the products or articles on the benefits of natural ingredients.
  2. Inspirational Content: Use stories, motivational quotes, case studies, or user-generated content to inspire your audience. This could also include success stories of customers who have benefited from your product or service.
  3. Behind-the-Scenes: Show your audience what goes on behind the curtain. This could be a look into your office culture, the making of a product, events, or the people behind the brand. It helps in building trust and humanizing your brand.
  4. User-Generated Content (UGC): Sharing content created by your customers or followers provides social proof and encourages more of your audience to engage and share their experiences. This could be reviews, photos of customers using your product, or stories of their journey with your brand.
  5. News and Updates: Keep your audience in the loop with the latest happenings in your industry or any significant updates related to your business. This ensures they see you as a reliable source of current information.
  6. Interactive Content: Engage your audience with quizzes, polls, challenges, and contests. This not only boosts engagement but can also provide valuable insights into your audience’s preferences and behaviors.
  7. Testimonials and Reviews: Share positive feedback from satisfied customers to build trust and credibility. This also encourages potential customers to make the purchase decision.
  8. Thought Leadership: Share opinions, forward-thinking perspectives, or deep dives into industry trends. This positions your brand as an expert and authority in your field.
  9. Entertaining Content: Light-hearted, fun content that aligns with your brand voice can be a refreshing change for your audience. This can include memes, fun videos, or even parodies related to your industry.
  10. Community Building: Engage directly with your followers by spotlighting community members, hosting Q&A sessions, or creating content that fosters a sense of belonging. This encourages brand loyalty and a stronger community around your brand.

SocialBee makes it especially easy to establish your content pillars. Through its insightful analytics, you can easily identify your content pillars while analyzing how well your posts are performing.

Use the 4-1-1 Rule to Diversify Your Content Mix

As mentioned above, the 4-1-1 rule has become a staple when it comes to content creation. 

According to this rule, for every six posts you create on your social media channels four should either entertain or educate, one should be a “soft sell,” and one should be a “hard sell”. 

Here’s what each post type means:

  • Entertaining – Share lighthearted content, such as memes, trivia, or inspirational quotes.
  • Educational – Create tutorials, how-to videos, or articles that can be valuable to your audience.
  • Soft Sell – Discuss promotions, special offers, or events without trying to sell. For example, showcasing a new product or service in a subtle way.
  • Hard Sell – Highlight the advantages of a product or service, use strong calls-to-action, or offer limited-time deals to encourage sales.

5. Establish Guidelines for Your Social Media Strategy

Before your social media team starts creating a content strategy, it’s important to establish some basic guidelines first. Once you decide to follow clear guidelines, your social media activities will remain consistent with your overall business objectives. 

Here are three examples of social media strategy guidelines:

  • Find your tone of voice
  • Define your visual identity
  • Prioritize community management

A. Find Your Tone of Voice

Finding your tone of voice can improve your social media marketing efforts. How? By establishing you as an industry expert and making you instantly recognizable across your chosen channels.

Answer the questions below to find your brand’s tone of voice: 

  • Consider your brand’s personality:
    • What core values and principles define my brand?
    • How would I describe my brand’s personality in a few adjectives?
    • How do I envision my target audience perceiving my brand?
    • What feelings and emotions do I aim to evoke through my content?
  • Get inspired by other brands:
    • How are my competitors conveying their message and brand voice online?
    • What reactions and engagement are they receiving from their audience?
    • Are there aspects of their tone or style that resonate with me?
    • How can I differentiate my brand while still aligning with industry norms?
  • Keep your target audience in mind:
    • Who is my ideal customer, and what are their preferences and expectations?
    • How can my content address their needs and interests directly?
    • What language and incentives would be most compelling to them?
    • How can I communicate with them confidently and authentically?

B. Define Your Visual Identity

Brands can easily reinforce their visual identity across any given social media platform by consistently using visuals that complement their brand’s identity. 

To start, add your logo to each social media graphic you intend to post, use your company colors, fonts, and search for some fitting photographs or illustrations that will give you a unified look across your channels. 

SocialBee and Canva IntegrationCreate high-quality visuals in Canva directly from the SocialBee app.

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SocialBee makes this easy to achieve, thanks to the Canva integration we have in place. Design visuals directly from our platform and obtain a consistent and instantly recognizable look and feel for your brand on all of your social media accounts.

C. Don’t Forget About Community Management

Doing proper community management can be a challenge, even for the most established brands. Unsure where to start? We have some tips for you!

Here are three community management best practices:

  • Encourage engagement – Encourage engagement by asking questions, hosting giveaways and contests, or collaborating with industry influencers. This will get more people talking about you and your brand. 
  • Have a great attitude – It’s important to understand who your target audience is so that you can speak their language. Then, make sure to always have a respectful and friendly approach. No one appreciates a brand that uses a patronizing tone. Instead, aim to connect and build relationships with them by consistently keeping them engaged and on their toes.
  • Provide timely replies – Remaining active on each platform can be the recipe for success. Always make sure to promptly respond to comments and messages, follow relevant influencers in your industry, and publish posts consistently by using a content calendar.
SocialBee allows you to monitor and reply to all your mentions, comments, and DMs from one place so you can keep your audience happy with timely replies.SocialBee's engage board with streams

How to Craft Your Entire Social Media Content Strategy with SocialBee

Crafting your entire social media content strategy with SocialBee is worth it because it eliminates the time-consuming tasks from your workflow and helps you manage all your social accounts from one dashboard.  

With SocialBee, you can easily create a content calendar that aligns with your business goals, manage your team, and monitor your content performance in real-time.

I. Creating Your Social Media Strategy Automatically with SocialBee’s Copilot

The importance of a robust social media strategy is undeniable in today’s digital age. Yet, many brands and individuals find it challenging to know where to begin, what content to use, when to post, or even which platforms to prioritize. 

SocialBee’s Copilot simplifies the process of strategically planning your social media posting. How? Find out below!

What Is SocialBee’s Copilot?

SocialBee’s Copilot is an AI-driven social media manager tailored to your needs. Whether you’re a novice unsure of where to begin or a veteran looking for a fresh strategy, Copilot stands ready to guide you. 

Upon creating a new account with SocialBee, users can opt for onboarding via the Copilot, ensuring a smoother initiation process.

How Does the Copilot Work?

The genius of Copilot lies in its responsiveness to user input. 

First, to start crafting your strategy, the system initiates by asking a series of questions to grasp your brand or personal profile better.

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Then, based on your detailed responses, it suggests:

  • Suggested social platforms: Copilot recommends platforms that resonate with your goals. For instance, for professional networking, LinkedIn might be suggested. Simply connect to the platforms you deem fit.
  • Content categories: Depending on your brand’s voice and objectives, Copilot presents categories like ‘Behind-the-Scenes Stories’ or ‘Engaging Posts’. While the tool provides popular suggestions, users can also add or remove categories based on their preferences.
  • Tailored posting plan: Copilot curates a posting schedule, factoring in your content categories. Each category then has individual posts scheduled sequentially. Users retain the flexibility to modify this schedule or add new time slots as they deem fit.
  • Drafted posts: One of the standout features is Copilot’s ability to generate post drafts for each content category. After reviewing, users can select the posts they wish to use. Additionally, each post comes with AI-generated prompts for images, which can be utilized in the platform’s AI post generator.

Step-by-Step Guide to Using Copilot

Find out how to get started with SocialBee’s AI social media manager:

  1. Begin by signing up for a free SocialBee account or logging in.
  2. Navigate to the Copilot tab from the left-side menu.
  3. Specify whether you’re crafting a strategy for an individual or a company.
  4. Answer a set of 8 targeted questions, providing detailed responses for better outcomes.
  5. Once done, click on ‘Generate’ to get your strategy. If you wish to change your inputs, opt for ‘Clean inputs’.

II. Planning Your Social Media Strategy Manually Within SocialBee

Do you want to set your strategy manually? Then, let’s get started!

Here are the 10 steps when crafting your entire social media content strategy with SocialBee:

  1. Sign up for a free SocialBee account.
  2. Connect your social media accounts to SocialBee.
  3. Invite team members and assign roles.
  4. Create content categories for all your content pillars.
  5. Set a posting schedule for your content categories.
  6. Organize your hashtags in collections.
  7. Create your content in batches.
  8. Design & import your visuals from SocialBee.
  9. Monitor your social media analytics.
  10. Adjust and improve your strategy.

1. Sign Up for a Free SocialBee Account

First things first, you should create a SocialBee account. Luckily, the 14-day free trial is waiting for you with open arms. 

Here are the steps to creating a free SocialBee account:

  • Click the “Sign Up here” link
  • Enter your email address and create a strong password
  • Enjoy our 14-day free trial

2. Connect Your Social Media Accounts to SocialBee

The next step would be to choose the social media platforms you want to connect to SocialBee. 

Right now, SocialBee allows you to connect your Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, TikTok, YouTube, and Bluesky accounts and manage them from one place.

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Here’s how you can connect your social media accounts to SocialBee:

  • After creating your account, the Onboarding Wizard will prompt you to connect your first social media profile
  • If you skipped the initial onboarding, go to Dashboard
  • Under “Connect a new profile”, select your desired social media platform
  • Authorize SocialBee’s access to your account
  • Start creating, posting, and scheduling content to your profile/page/group like a pro
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3. Invite Team Members and Assign Roles

Before we start, you should know that inviting team members and assigning roles is a functionality that is only available on the Pro plan. Please note that during the 14-day free trial you get to enjoy all of the benefits of having a Pro plan.

To start, each invited user will have a different set of permissions, according to their status. At SocialBee, we offer four different types of roles (Owner, Manager, Publisher, Contributor).

Here’s how you can invite team members to your workspace:

  • Open the Settings drop-down menu
  • Go to Workspace Users
  • Press the “Add new users” button
  • Enter the person’s email address
  • Select their user role
  • Press the “Invite” button

4. Create Content Categories for All Your Content Pillars

Leveraging the power of content categories can be a game-changer. SocialBee allows you to create content categories for all your content pillars and finally get organized.

SocialBee Content Categories

Create a content category for every type of social media post you plan to share on your accounts and stay organized while planning your content with ease.

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Here’s how you can create a content category in SocialBee:

  • Go to the “Content” menu to see your existing categories, including the preset ones
  • Click the “Create Category” button in the upper-right corner of the screen
  • From the new window, you’ll see 3 different tabs
  • Select the “Setup Category” tab to add a name, description, and color to your new category
  • Select the “Default Settings” tab to change the preset settings of the category’s posts
  • Select the “URL Settings” tab to edit the category’s short links or UTMs

Also, make sure to use content categories in a way that matches the 4-1-1 rule. This rule is going to update your social strategy and keep your audience properly engaged.

Example: Let’s say you are a business coach who specializes in providing digital marketing consulting for small business owners. Here is how you could use the 4-1-1 rule to establish your content pillars and design your social media content strategy:

Content PillarContent IdeaPost Example
Promotional Posts (Hard-Sell)Announce a new product launch

“Excited to announce the launch of my digital marketing guide! 

As a business coach, my goal is to help small businesses navigate the digital world and increase their online presence. 

To celebrate the launch, I’m offering a limited-time 10% discount on all my digital marketing consulting services. 

Get your hands on my guide and let’s work together to attract more customers to your business.”

Educational PostsOffer your followers 3 strategies to improve their time management skills

“Many people struggle with time management, but the good news is that there are simple strategies you can use to improve your skills. 

In this post, we’ll explore five effective strategies that you can start using today to make the most of your time.”

  1. Set clear goals and priorities – Understand what you want to achieve and which tasks are most important. Then, set clear goals and priorities and organize your to-do list around those goals.
  1. Use a timer to stay focused – One of the most effective ways to improve your time management skills is to use a timer. Set a timer for a specific amount of time and focus on a single task without any distractions. 
  1. Take regular breaks – Taking regular breaks can help you stay focused and productive throughout the day. 
Inspirational PostsEncourage your followers to have a positive mindset in digital marketing

As a small business, you might encounter a few stumbling blocks here and there. Don’t let that discourage you.

Instead, embrace the challenges and see them as opportunities to learn and grow. Remember why you started out in the first place.

As for your failures, they can be your greatest teachers. There is no right way to do digital marketing, so you’ll always have to experiment with various strategies and see what works and what doesn’t.

Lastly, set some audacious goals! We know it’s scary, but it’s totally worth it! You got this!”

Interactive PostsChallenge your followers with a digital marketing quiz

“We have a three-question quiz for you. Do you accept the challenge?

What does SEO stand for?

a) Social Engineering Optimization

b) Search Engine Optimization

c) Social Engagement Optimization

d) Search Engine Outreach

Which social media platform has the largest number of active users?

a) Instagram

b) Facebook

c) Twitter

d) LinkedIn

What is the purpose of content marketing?

a) To promote products and services directly

b) To create engaging content for social media

c) To provide valuable information to attract and retain customers

d) To increase website traffic through paid ads

Let us know your answers in the comment section below!”

Fun PostsShare an epic digital marketing fail with your followers

True story: I once had a client who thought that ‘SEO’ stood for ‘Some Extra Olives’ 🍕🤦‍♀️ Don’t worry, I set them straight and now their website is ranking #1 on Google.

Moral of the story: even if you’re not a digital marketing expert, don’t be afraid to ask for help! I’m here to make sure your business is on the right track (and that you don’t confuse SEO with pizza toppings).” 😂👨‍💼👩‍💼

Promotional Posts (Soft-Sell)Let your audience know why they should hire a digital marketing coach

“Did you know that hiring a digital marketing coach can be a valuable investment for your business?

By working with a coach, you can save time and resources, stay up-to-date with the latest trends, and achieve better results. 

If you’re interested in learning more, contact us today to see how we can help you achieve digital marketing success!”

5. Set a Posting Schedule for Your Content Categories

SocialBee’s posting schedule is widely recognized as a must-have for any marketer. You can easily create valuable content and see all your upcoming posts from one place, namely the Schedule Setup.

SocialBee posting schedule

View and adjust your posting schedule from SocialBee’s social media content calendar.

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Here’s how you can set up your posting schedule for your content categories:

  • Navigate to “Schedule Setup” from the left-side menu
  • Select either “Calendar View” or “Compact View”
  • Click anywhere to start scheduling your categories
  • Define your posting time by selecting your desired profiles, choosing the correct category, and the desired day and posting time
  • Click the “Create” button and see your category scheduled
Establish Your Social Media Posting Frequency

Knowing when to post and how often usually makes the difference between successful brands and those who are struggling to make it to the top. For that, we’ve decided to share with you the best social media posting times.

Get access to the sheet by providing your email below.

The Best Social Media Posting Times Cheat Sheet

Learn when and how often to post various content types, from fun to educational and more.

Social media best posting times by SocialBee

6. Organize Your Hashtags In Collections

If you’re still struggling to find hashtag ideas for each one of your posts, we’ve got some news for you. You don’t have to do that anymore.

Stay creative with SocialBee’s hashtag generator and get organized with hashtag collections.

Did you know that SocialBee has a full-blown hashtag generator integrated into the Post Editor? Put it to the test as soon as your social media copy is ready. Based on your image and copy, our generator will give you the best hashtags for your content.

Save time and mix and match your collections so as to not get shadowbanned by social media algorithms.

SocialBee hashtag dashboard

Save all your hashtags in dedicated collections and add them to your posts with just a few clicks.

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Here’s how you can organize your hashtags in collections:

  • Go to “Content”
  • Go to “Hashtag Collections”
  • Click on “+ Add Hashtag Collections”
  • Give your hashtag collection a name and add them to your category
  • Click the “Create” button

Also, here’s how you can add a hashtag collection to your latest social media post:

  • Go to “Add Post”
  • Create your post like you normally do
  • When you’re done, click the “#” symbol in the lower-right corner of the description box
  • Select a saved hashtag collection
  • Click the “+Save post” button

7. Create Your Content in Batches

Have you ever heard of content batching? It is an increasingly popular practice of creating content in large quantities. 

It saves you time, increases productivity, and helps you be consistent across all social channels. With SocialBee, you can start batching your content weeks in advance. 

How to Create Social Media Content with SocialBee’s AI Post Generator

The prevalence of AI technology has caused an ongoing uproar across various industries, including on social media.

What if we told you that you can generate as many social media post captions and images as you like? No effort on your part, just a compelling prompt and the creative power of artificial intelligence.

With SocialBee’s AI post generator, you can achieve just that, and so much more. Its clever outputs are guaranteed to add value to your content strategy.

Here is how you can create social media content with SocialBee’s AI post generator:

  1. Access SocialBee’s 1000+ AI prompt library
  2. Select your brand voice
  3. Choose the number of approximate words
  4. Include hashtags and emojis
  5. Insert the number of posts you need
1. Access SocialBee’s 1000+ AI Prompt Library

If you’re just getting started with AI content creation, then you’ll certainly find SocialBee’s 1000+ AI prompts useful for your upcoming social media marketing endeavors.

This powerful social media content generator enables you to select and customize prompts tailored to diverse social media platforms, industries, and post categories. Additionally, you can use SocialBee’s AI tool to summarize, edit, rephrase, clarify, or elaborate any information you feed it.

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To ensure the AI content generator has enough information to create on-brand social media posts, you must provide it with more context. In order to achieve this, go to the “Your Prompt” box and modify the initial prompt, giving the AI tool as many details as possible.

2. Select Your Brand Voice

Whenever you post something on social media, you should make sure that it sounds like something coming from your brand.

SocialBee’s AI tool can help you do this easily.

Here are the tones of voice available on SocialBee’s AI post generator:

  • Polite
  • Witty
  • Enthusiastic
  • Friendly
  • Informational
  • Funny
  • Motivating
  • Assertive
  • Casual
  • Professional
  • Serious
  • Technical
  • Confident
  • Conversational
  • Curious
  • Detailed
  • Educational
  • Formal
  • Neutral
  • Poetic
3. Choose the Number of Approximate Words

Next, you should think of how long or short your social media post needs to be.

For instance, if you need to write a detailed how-to Facebook post, make sure to select a generous amount of words. If you need a short and sweet caption for an Instagram photo, choosing around 7-8 words should certainly help.

4. Include Hashtags and Emojis

If you’re uncertain about what kind of hashtags and emojis to use for your next social media post, rely on SocialBee’s AI generator to help you out.

Before generating the posts, make sure to activate the “Generate hashtags” and “Include emoji” toggles. If they’re green, then you can expect some pretty epic hashtag and emoji suggestions.

5. Insert the Number of Posts You Need

Finally, you should insert the number of posts you need for your social media accounts and click on the “Generate” button.

Once they’re generated, read them carefully and try to rephrase them in a way that makes sense to your brand.

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Once you’re ready to post the caption to your social media channels, make sure to create a SocialBee account. That way, you can easily edit, schedule, and post with the help of SocialBee’s schedule setup.

The best part about having a paid SocialBee account? You can finally take control of your social media presence and limit the time you spend on content creation and manual posting. Start your 14-day free trial now and use AI daily. No credit card required.

Lastly, if you wish to test the magic of AI, make sure to try our AI post generator for free and see for yourself exactly what it’s capable of.

Don’t Forget About AI Image Generation

Creating engaging visuals for social media can be a time-consuming task, especially when sifting through countless online images trying to find the right fit. SocialBee offers a solution with its AI Image Generator.

How it works: Enter your prompts and provide relevant information about your desired outcome, including colors, themes, and any particular aesthetics you’re aiming for. The result? Customized images that align seamlessly with your brand identity, ready for immediate use on your social channels.

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  • Time Efficiency: No more hours lost searching online databases; get images faster.
  • Brand Consistency: Maintain a coherent brand image across all your posts, ensuring recognizability and trust.
How to Batch Social Media Content 

Not sure how to start batching your social media content? Pay attention to the example below and access our worksheet to get step-by-step instructions on planning content for all of your social networks.

Here is a step-by-step guide on how to do content batching on Facebook:


Posting Frequency: Three times a week

Best Posting Times: Tuesdays, Wednesdays, and Thursdays from 8 AM – 1 PM

Week 1 

  • Step 1: Create a Facebook post about the benefits of one of your products/services and schedule it for Tuesday at 9 AM. 
  • Step 2: Create a Facebook post about a motivational quote that inspires you and schedule it for Wednesday at 10 AM.
  • Step 3: Post a “fill in the blank” post (example: If I was on a desert island, I will take with me the following three items: (____, ____, ____.) and schedule it for Thursday at 12 PM.

Week 2 

  • Step 1: Create an educational Facebook post about an interesting industry statistic and schedule it for Tuesday at 8 AM.
  • Step 2: Create a Facebook meme about a cliche from your industry and schedule it for Wednesday at 10 AM.
  • Step 3: Create a Facebook post to share one of your blog posts and schedule it for Thursday at 12 PM.

Week 3 

  • Step 1: Create a Facebook post about the importance of using a product/service like yours and schedule it for Tuesday at 10 AM.
  • Step 2: Create a Facebook quiz about the top 3 misconceptions in your industry and schedule it for Wednesday at 9 AM.
  • Step 3: Create a Facebook Reel to share your latest giveaway and schedule it for Thursday at 11 AM.

Week 4 

  • Step 1: Create a Facebook Reel of a client testimonial and schedule it for Tuesday at 8 AM.
  • Step 2: Create a Facebook post featuring a set of photos of your team having fun at the office and schedule it for Wednesday at 12 PM.
  • Step 3: Create a Facebook post to share one of your blog posts and schedule it for Thursday at 10 AM.

Get access to the entire guide below and set your social media strategy for success!

Guide: How to Do Social Media Content Batching!

Plan a diverse content strategy with our step-by-step guide on content batching.

SocialBee Content Batching Worksheet
Important: Customize Your Posts for Each Social Platform

Despite sharing some common features, social media platforms are highly distinct from one another. While on Facebook, hashtags don’t have a significant impact, on Twitter they can boost post visibility and help users find content on certain topics.

Hence, it’s usually necessary to create separate posts for each platform, taking into consideration its specific requirements and recommended practices.

SocialBee allows you to create a single post and customize it for all the social profiles you manage. This eliminates the need to produce multiple posts to adjust your tone and messaging for each platform and profile.

SocialBee Post Preview

Adjust your social media posts for each platform to enhance their performance to the max.

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Here’s how you can customize your posts for each social platform:

  • Open a new post or edit an existing one and go through the usual steps of creating one
  • Click on the “Customize for each profile” button beneath the post editor
  • Once you clicked it, you’ll be able to see the posts separated by each social channel you’ve selected
  • Edit each post variation to fit each platform’s requirements
  • Click the “+Save Post” button once you’re done

8. Design & Import Your Visuals from SocialBee

With Canva’s drag-and-drop design tools, social media managers around the world can create visually appealing social media templates. This saves you quite a lot of time and helps you to do content batching at a much faster pace.

Using SocialBee’s Canva integration, you can automate and schedule posts in advance. Canva integration also lets you easily create and import captivating visuals directly from SocialBee for a more efficient posting process. Create Canva graphics directly from SocialBee for a quicker posting process.

SocialBee and Canva Integration

Design and import your social media visuals with Canva directly from SocialBee’s post editor.

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Here’s how to design & import your Canva visuals from SocialBee:

  • Select your profile from the post editor
  • Add your caption
  • Click the “Canva” button to open the integration
  • Search through templates or browse your folders to create a new visual
  • Click the “Add in SocialBee” button once you’re done
⚠️ Important: Designs created in SocialBee via Canva are treated as one-off designs, and will NOT be added to your Canva account. For them to be saved, please use a pre-existing design you have created outside of SocialBee. ⚠️
Curate Free Stock Photography and Dynamic GIFs with Unsplash and GIPHY

In addition to Canva, SocialBee also provides users with Unsplash and GIPHY integrations. Both are outstanding when you need to create quick content for your online followers. 

With Unsplash, you can curate free stock, high-quality photography that is on-brand and ready to be shared at any moment’s notice. As for GIPHY, it provides an impressive library of dynamic GIFs for more lighthearted posts.

GIPHY Integration in SocialBee

Don’t have time to design a social media graphic? Search for a free-stock image or a fun GIF straight from SocialBee to complement your copy.

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Here’s how to use SocialBee’s Unsplash integration:

  • From the post editor, click the Unsplash logo beneath the post description
  • Use the search bar to find the free stock photos you’re looking for
  • Once you found it, select it and it will be added to your post
  • Click the “+Save Post” button once you’re done

Here’s how to use SocialBee’s GIPHY integration:

  • From the post editor, click the GIPHY logo beneath the post description
  • Use the search bar to find the free GIFs you’re looking for
  • Once you found one, select it and it will be added to your post
  • Click the “+Save Post” button once you’re done

9. Monitor Your Social Media Analytics

They say that analytics are a marketer’s best friend. SocialBee surely understands the assignment and offers its users insightful analytics for each of their social profiles.

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Here’s the kind of data you can track with SocialBee:

  • Audience Demographics:
    • Understand your followers’ distribution by age, gender, and location.
  • Page Analytics:
    • Monitor follows and unfollows.
    • Check engagement levels, including likes, comments, and shares on your posts.
  • Post Analytics:
    • Measure impressions (how often your content was displayed).
    • Determine reach (how many people viewed your posts).
    • Analyze engagement details like clicks, likes, comments, and shares.
    • Evaluate average post performance over specific time frames.
    • Identify your best-performing content, including the top 3 post types, content types, and categories.

10. Adjust & Improve Your Strategy

Once you’ve learned how to leverage the information provided by analytics, you’ll notice that you’ll have an easier time improving your existing strategy.

Here are three easy ways to adjust and improve your strategy:

  • Identify new customer segments – To achieve this you can try conducting surveys or focus groups to leverage new insights about your latest customer segment. Furthermore, use data analytics to get some insights into customer behavior.
  • Conduct a content audit – Analyze the content you’ve produced in the past to determine what has worked and what hasn’t. This will help you make informed decisions when deciding which content types to pursue.
  • Revise your existing goals – Take a closer look at your current goals and see whether they are still aligned with your business strategy. You can also consult with stakeholders to get their input as well or identify new marketing opportunities, such as new social media channels.

Frequently Asked Questions

1. What Is a Social Media Content Strategy?

A social media content strategy is the process of planning, creating, and promoting your social media content. It’s the overall framework that dictates how, when, and what type of content you will post on each platform.

Before crafting a social media content strategy, it’s important to consider how much time and resources you can dedicate to creating and maintaining a consistent presence across all social platforms. 

2. What Is a Social Media Management Tool?

A social media management tool is a platform that is designed to help you create a successful content strategy for social media.

Not only can it make your life easier by automating tedious tasks, such as creating and scheduling posts, but they also provide valuable insights into how well your content is performing.

3. What Types of Content Should I Create on Social Media?

The type of content you should focus on creating on social media depends on your goals, target audience, and the platform you are using.

Here are some types of content that typically perform well on social media:

  • Educational and informative content
  • Behind-the-scenes content
  • User-generated content
  • News and current events

Manage Your Entire Social Media Content Strategy from SocialBee

By using SocialBee, you can easily create a complete social media content strategy in just minutes. With its intuitive user interface, customizable settings and features, and automated scheduling tools, it’s the perfect tool for managing your entire social media content strategy. 

You’ll be able to craft engaging content that connects with your target audience, drives traffic to your website and helps you reach more of your target audience than ever before.

So get started today with SocialBee and take control of your social media presence. Our 14-day free trial is waiting for you! 

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Use SocialBee’s Free AI Post Generator to create content for your social media profiles.

🎙️ Customizable tone of voice ❤️ Several variations to choose from 📄 1,000 pre-made AI prompts