10 Best Sprout Social Alternatives in 2024: Top Picks

What Should Social Media Managers Look for in Social Media Management Tools?

Finding the right social media management platform that covers your needs is non-negotiable. So, if you’re in search of the ultimate social media management tool, we’ve got your back!

Here are eight must-have features to look for in a Sprout Social alternative:

1. Multiple social media platforms
2. AI features
3. Fair pricing
4. Great customer support
5. Intuitive social media calendar
6. Content categorization for social media posts
7. Repeating posts
8. Multiple client workspaces

1. Multiple Social Media Platforms

Sprout Social supports many popular social media networks, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. However, there are many other options besides Sprout Social that will allow you to conveniently publish content on all major social platforms.

2. AI Features

While Sprout Social is slowly jumping on the AI bandwagon, there are plenty of other more affordable tools that have implemented AI capabilities into their platform. For instance, there are several AI-powered post generators that can save social media managers time and effort by efficiently creating engaging content. 

These tools can produce high-quality content that connects with audiences and maintains brand consistency. This can help users streamline their content creation process, greatly enhance their social media impact, and achieve better engagement and results.

3. Fair Pricing

Sprout Social is quite expensive, starting at $249 per month and an additional $199 for each extra user, which can represent a significant roadblock for team collaboration. This means that small businesses can’t fully enjoy all the advantages without having to spend a fortune.

Since social media managing tools are long-term investments, you need to find options that check as many boxes as possible for a fair price.

4. Great Customer Support

Sprout has been facing backlash for its sluggish customer support lately. Users have complained about waiting days, or even weeks, to get a response to their support tickets. This can be a major turnoff, especially for social media managers who need prompt assistance.

To address this issue, Sprout should consider offering the option to book a call with their expert team and provide technical support whenever it’s necessary.

5. Customizable Social Media Calendar

If you like to have a unique schedule for each day, Sprout Social’s calendar might not be your best option. It only lets you set schedules for weekdays and weekends, without the flexibility to customize for each day.

If you’re looking for a social media scheduling tool that allows you to strategically plan your next posts, there are other available options. Aim to find a tool that is visually appealing and easy to use, so you can easily post across multiple social media accounts.

One key feature to look for is the ability to schedule posts at optimal times when your audience is most active on social media. You can determine these times by checking your analytics. 

6. Content Categorization for Social Media Posts

Content categorization is an essential aspect for many businesses, as it requires careful planning and strategy to effectively manage posts. 

When considering an alternative, prioritize a solution that offers a high level of customization. This will enable you to create a diverse and engaging content mix, ultimately enhancing your social media campaigns.

7. Content Repurposing

Evergreen content refers to timeless content that remains relevant and valuable over an extended period.

For social media marketers who are always on the go, such content is invaluable. It’s crucial to have a social media management tool that can automatically re-queue and re-share these timeless posts.

While Sprout Social doesn’t offer this particular feature, tools like SocialBee provide this capability, enhancing the long-term value and reach of your content.

8. Multiple Client Workspaces

Having dedicated workspaces for each client enables you to streamline your social media management process and improve collaboration. Additionally, it allows you to quickly leave feedback and communicate with your team members whenever you need to. 

While Sprout Social does offer advanced features for team collaboration, they are only included in their more expensive plans. Consequently, if you’re a social media manager or part of an agency, you might have to consider upgrading to access these perks.

10+ Best Sprout Social Alternatives in 2024

When you’re on the hunt for the best alternative to Sprout Social, how will you know when you find the one? You’re in the right place, because chances are, when you’re done reading this article, you’ll know what your best option is.

Here are the best Sprout Social alternatives in 2024:

1. SocialBee
2. NapoleonCat
3. Planable
4. Hootsuite
5. Khoros
6. Loomly
7. MavSocial
8. MeetEdgar
9. Emplifi
10. Zoho

1. Best Alternative to Sprout Social: SocialBee

SocialBee is the perfect social media management tool for solopreneurs, businesses, and agencies who want to boost their presence on social media without spending all their time crafting content and managing campaigns. 

Try SocialBee, an all-in-one AI-powered social media scheduling tool, and the ideal Sprout Social alternative.

Start your 14-day free trial today!

SocialBee utilizes artificial intelligence to streamline its users’ social media efforts, automate repetitive tasks, and help businesses thrive. Kickstart your journey by signing up for the 14-day free trial, where you’ll have access to all the amazing features and benefits that come with using SocialBee.

Here are SocialBee’s most popular features:

• Supported platforms: SocialBee enables posting to multiple platforms: Facebook, Instagram, Threads, X (Twitter), LinkedIn, Pinterest, Bluesky, Google Business Profile, TikTok, and YouTube.
• Visual content calendar: Easily schedule posts for all your social accounts and get a clear overview of your upcoming content with SocialBee’s visual content calendar.
• Content creation integrations: SocialBee integrates with Unsplash, allowing you to design your posts directly within the platform. It also offers integrations with Canva and GIPHY for more creative options. 
• AI generation: SocialBee’s AI Post Generator helps you create social media captions and images from scratch. With over 1,000 AI prompts, this tool generates high-quality posts that resonate with your audience and maintain brand consistency. 
• Content categories: SocialBee offers comprehensive content categories to diversify your content strategy and keep things organized.
• RSS feeds: SocialBee allows you to automatically import content from any RSS feed, while Hootsuite only offers the RSS Auto Publisher feature.
• Fair (&affordable) price point: SocialBee offers a more affordable solution compared to Sprout Social, starting at $29/month with the option for yearly plans. Not convinced yet? Sign up for a 14-day free trial!
• Multiple client workspaces: For agencies managing multiple clients, SocialBee offers separate workspaces for seamless social media management. 
• Hashtag collections: SocialBee allows you to save and reuse hashtag collections for future posts.
• Migration services: SocialBee provides expert assistance in easily migrating your posts from your previous social media management tool.
• URL shorteners: Track link performance with the multiple URL shorteners available through SocialBee.
• Robust analytics: SocialBee offers social listening for your content, giving you better insights into your audience’s preferences and streamlining your social media marketing efforts.
• Concierge services: With SocialBee’s ConciergeBee, you can hire a social media expert or copywriter to handle your content creation strategy or blog.

SocialBee vs Sprout Social: A Feature Comparison

Here is a side-by-side comparison between SocialBee and Sprout Social: