a beginner's guide to using ai in content marketing

A Beginner’s Guide to Using AI in Content Marketing

Picture of Written by Raluca
Written by Raluca

Content Writer

The time has come to explore the wonders of AI in content marketing. As you may know, artificial intelligence has been used in many industries, from healthcare to retail, for decades now, but it’s still relatively new when it comes to content marketing.

This beginner’s guide aims to provide an overview of how AI can be used in content marketing strategies and help you determine if it is right for your business. We will discuss the basics of this technology, the benefits of leveraging AI content generation, and some practical examples of how you can put it to work.

By the end of this guide, you will have a better understanding of how AI can help you create more effective content campaigns that lead to higher conversions and engagement rates. Ready, set, AI!

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What Role Does AI Play in Content Marketing?

Artificial intelligence has several functions in content marketing, such as optimization, creation, and personalization. To put it shortly, AI tools can take the pressure off the entire content creation team and work under close human surveillance.

By utilizing natural language generation, AI platforms can create content more efficiently, streamline the creation and distribution process, and help marketers achieve better results. Also, businesses won’t have to expand their marketing teams as much and will instead rely more on AI to put their content strategy into motion.

Why Should You Use Artificial Intelligence in Content Marketing?

You might not get the hype around AI tools. So, if you can relate to this, we’re here to show you why this innovative technology is going to revolutionize the marketing industry as a whole.

Here are three reasons why you should use artificial intelligence in content marketing:

  • Streamline the content marketing processes
  • Enhance human creativity
  • Lower your content marketing costs

A. Streamline the Content Marketing Processes

By automating tedious and repetitive tasks, AI tools can simplify the content marketing process, allowing marketers to concentrate on more valuable tasks. For instance, AI can create content based on your prompts, saving the time and resources that would have been expended on manual content creation.

Additionally, AI-powered platforms can: 

  • Identify relevant content topics
  • Provide effective marketing recommendations for maximum impact
  • Assist in optimizing content for SEO
  • Personalize content based on user behavior
  • Track performance metrics to enhance future content

B. Enhance Human Creativity

AI can boost human creativity by offering novel ideas, perspectives, and insights that might get overlooked by humans. AI leverages vast amounts of data to identify patterns and trends that ultimately provide new directions for creative ventures and generate distinct solutions for complex problems.

By merging AI with human creativity, individuals and teams can achieve higher levels of innovation, leading to more successful and impactful creative projects.

C. Lower Your Content Marketing Costs

AI can get pricey at times, however, it’s an investment that will keep on providing value for your team and save you resources in the long run. 

AI creation tools generate content instantaneously, which can save you the resources otherwise spent on hiring additional staff. 

For example, AI-powered writers can create blog posts, social media posts, email newsletters, product descriptions, and more, which can help you diversify and enhance your content marketing efforts.. 

Furthermore, AI can analyze existing content and suggest improvements for SEO performance which ultimately leads to better search engine rankings and diminishes the need for paid advertising. Lastly, AI helps in identifying the most effective distribution channels, making sure that content reaches the target audience at the least possible cost.

10 Examples of How to Use AI Tools in Content Marketing

As AI continues to revolutionize the world of content marketing, more and more businesses are discovering its potential to streamline processes, improve creativity, and increase ROI. 

Here are 10 examples of how content marketers can use AI-powered tools:

  1. Generate engaging social media posts
  2. Boost conversions with chatbots
  3. Write long-form content in seconds
  4. Optimize existing content and web pages
  5. Leverage text-to-image technology
  6. Generate video content
  7. Improve email marketing
  8. Streamline translations
  9. Develop new content strategies
  10. Brainstorm ideas

1. Generate Engaging Social Media Posts

SocialBee is a great solution for small businesses, solopreneurs, and agencies looking to boost their social media presence while saving time on content creation and campaign management.

This AI-powered social media management platform is known for automating tedious tasks and helping businesses achieve their full potential on social media with minimal effort.

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If you’re interested in exploring SocialBee’s impressive features and streamlining your social media marketing efforts, follow these simple steps.

  • Create an account and link your social media channels: Start by signing up for SocialBee and connecting all your social media accounts to the platform. This allows the app to automatically schedule and post content on your behalf.
  • Customize over 1,000 AI prompts: SocialBee offers a vast library of AI-generated prompts to help you create engaging content across various social media platforms and industries. The more information you provide, the better the results.
  • Choose your brand’s tone of voice: With SocialBee’s AI tool, you can select a tone of voice that matches your brand’s personality, from friendly and enthusiastic to witty and informative.
  • Select the word count: SocialBee’s free AI post generator allows you to easily specify the number of words you need for your upcoming social media post.
  • Get hashtag and emoji suggestions: By activating the “Generate hashtags” and “Include emoji” buttons, you can simplify your research process and let the AI suggest the most relevant and engaging options.
  • Set the number of posts: Indicate the exact number of social media posts you want to generate.
  • Schedule your AI-generated content: Finally, schedule your content with SocialBee. Try SocialBee’s 14-day free trial and experience the power of AI in action!
  • Monitor your performance: With SocialBee’s analytics, you can gain insight into critical performance metrics, including engagement levels, reach, and audience expansion, as well as the top three post types and categories.
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2. Boost Conversions with Chatbots

Wondering how you can boost your conversions and generate more qualified leads than ever by just using chatbots? 

Here’s how chatbots can help with increasing conversions:

  • Customized interactions: Chatbots employ natural language processing and machine learning algorithms to understand the user’s needs and preferences. This allows for personalized interactions that can result in increased engagement and conversions.
  • Non-stop availability: Chatbots can be accessible 24/7 to handle customer inquiries and provide support, ensuring that potential customers always receive prompt assistance, which can lead to higher conversion rates.
  • Better lead generation: Chatbots can be designed to gather contact information and qualify leads by asking relevant questions. This can help content marketers identify potential customers and guide them through the sales funnel. 
🐝 Pro Tip: Two great examples of such tools are Drift and Netomi.

3. Write Long-Form Content in Seconds

By utilizing natural language processing and machine learning algorithms, AI-powered tools can swiftly write long-form content and derive it from multiple sources such as research papers, online articles, and books.

This way, AI creates SEO-friendly and informative content and allows creators to save valuable time and resources.

🐝 Pro Tip: A few great examples of long-form content generators are Jasper and Copy.ai.

4. Optimize Existing Content and Web Pages

By analyzing data and identifying areas for improvement, AI can optimize existing content and web pages to enhance user experience and search engine rankings.

Additionally, AI is capable of recommending changes to improve readability and suggesting internal linking opportunities.

🐝 Pro Tip: Some awesome tools for optimizing content and web pages are Frase.io and Alli AI.

5. Leverage Text-to-Image Technology

AI text-to-image technology can be utilized by content marketers to produce captivating visuals and graphics for their content through the analysis of a given text.

By using natural language processing and computer vision algorithms, it creates relevant images, enabling personalized visuals based on user preferences and interests. 

🐝 Pro Tip: If you wish to try out the latest text-to-image technology, make sure to check out DALL·E 2 and Midjourney.

6. Generate Video Content

Did you know that now it’s possible to generate video content without having to actually record it? 

Here’s what AI video generation has to offer:

  • Saves time and resources: AI-powered video creation tools can produce high-quality videos in a fraction of the time and cost of traditional video production methods, freeing up resources for other content marketing efforts.
  • Increases engagement: Video is a highly engaging form of content, and AI-generated videos can help capture and hold the attention of the audience with dynamic visuals and relevant messaging.
  • Allows personalization: AI algorithms can analyze data on user preferences and behavior to create personalized videos by using pre-made avatars and voices that resonate with the audience, increasing the likelihood of engagement and conversion.
🐝 Pro Tip: If you wish to test AI video generation, you should keep an eye on Synthesia and Pictory.

7. Improve Email Marketing

With 92% of adults using email, it would be wise to assume that email marketing is a safe bet for your content marketing performance. 

Here’s why you should improve your email marketing with the help of AI:

  • Personalization: AI algorithms can analyze data such as past purchase history, browsing behavior, and demographic information to create personalized email content, subject lines, and product recommendations that resonate with each recipient.
  • Segmentation: AI can segment email lists based on various criteria such as location, interests, and behavior, to send targeted emails that are more relevant to the recipient.
  • Timing: AI can analyze past email performance and user behavior to identify the best times to send emails for maximum engagement and open rates.
🐝 Pro Tip: For a taste of what AI can do for email marketing, look for tools like Omnisend and Sendinblue.

8. Streamline Translations

By utilizing natural language processing and machine learning algorithms, AI can automate translations by analyzing and comprehending the content’s meaning in one language and then instantly translating it into another.

Precise and consistent translations can save both time and resources. Translations help with international SEO and ranking in multiple countries with your content.

🐝 Pro Tip: To start leveraging the power of AI-powered translations, try Unbabel.

9. Develop New Content Strategies

AI has the ability to aid in the development of new content strategies by analyzing large datasets you provide and identifying patterns, trends, and insights to guide content creation. You can also enhance your content marketing with a robust SEO content strategy that drives results. 

It can also suggest new topics and formats that resonate with the audience, and even perform sentiment analysis, competitor analysis, and audience segmentation to provide valuable insights for content marketers. 

🐝 Pro Tip: You might find tools such as Salesforce or Adobe Sensei very useful.

10. Brainstorm Ideas

AI can facilitate idea generation by analyzing extensive data and recognizing patterns, trends, and insights that can stimulate innovative thinking and ideation. 

By employing natural language processing, AI algorithms can recommend related topics and create fresh ideas based on existing content or user feedback.

Furthermore, AI-driven tools can carry out semantic and sentiment analysis to detect emerging trends and prevalent subjects, offering content producers valuable information to spark new ideas and enable them to remain ahead of the competition. 

🐝 Pro Tip: ChatGPT or Copy.ai’s Content Idea Generator might help you mine for great ideas.

Frequently Asked Questions

1. How Many Types of AI Content Marketing Tools Are There?

Here are some AI content marketing tool types:

  • Social media AI generators
  • Content creation AI tools
  • Video creation AI tools
  • AI chatbots
  • Content optimization AI tools
  • Email marketing AI tools
  • Text-to-image AI tools
  • Video generation AI tools
  • Translation AI tools
  • Idea generation AI tools
  • Sales AI tools
  • Analytics and performance AI tools
2. What Are the Challenges of Using Artificial Intelligence in Content Marketing?

Although artificial intelligence (AI) can provide many advantages in content marketing, there are several challenges that need to be considered, including the quality of data used, limitations in creativity that may result in emotionally flat content, and the possibility of inheriting biases from training data that can lead to biased recommendations and content.

3. Will AI Replace Content Marketers?

AI is unlikely to replace content marketers entirely as it lacks the creativity and emotional intelligence that human content marketers possess. While AI-powered tools can automate some aspects of content creation and optimization such as generating topic ideas, optimizing for SEO, and analyzing data, content marketing is more than that.

It requires a deep understanding of the target audience and crafting content that connects with them emotionally, which requires human intuition and insights. 

Moreover, human oversight is essential to ensure that the output aligns with the brand’s voice and values. Therefore, AI can complement and enhance the work of content marketers, but it cannot replace them entirely.

Start Relying on AI-Powered Tools to Improve Your Content Strategy!

In conclusion, using AI in your content marketing strategy can be a great way to improve the quality and effectiveness of your content. With AI, you can provide better content that is more tailored to your audience, as well as get insights into what topics are resonating with them.

However, it’s important to remember that artificial intelligence should never replace humans for creative work – it should just help enhance their efforts by providing data-driven insights. With this guide as a starting point, content marketers now have the tools they need to make intelligent decisions about how best to leverage AI for their own needs.

For social media ideas and captions, remember to try SocialBee’s AI post generator. Its 1000+ easily customizable prompts will change your entire content marketing process. A 14-day free trial sounds nice, right? Give it a try now!

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Alexandra

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