Using Pinterest for blogging can help you attract more readers to your website by putting your content in front of people who are already searching for ideas, tips, and inspiration. Pinterest reached a record 640 million monthly active users in Q2 2026, and 96% of its top searches are unbranded. This gives bloggers a great opportunity to reach new audiences, even without an established following.
However, getting consistent blog traffic from Pinterest takes a little more planning than simply sharing images from your latest articles. The key is to understand what people are searching for, create Pins that make them want to learn more, and optimize your content so it appears in relevant searches.
In this guide, I’ll walk you through everything you need to know about using Pinterest for blogging, from setting up your account and creating eye-catching Pins to building a Pinterest strategy that helps you attract more visitors to your blog.
We’re SocialBee LABS SRL, part of WebPros. We use the information you provide to share relevant content & updates, as outlined in our Privacy Policy. You can opt out anytime.
Short summary
- Pinterest can help you attract more readers to your blog by making your content discoverable to people searching for ideas, inspiration, and practical advice.
- Start with the right blog posts. Focus on articles that match what Pinterest users find relevant, such as tutorials, recipes, guides, and evergreen content.
- Create multiple Pins for each article. Experiment with different images, headlines, and angles to see what attracts your audience. Use clear, high-quality vertical images and make sure every Pin delivers on its promise.
- Optimize your content for Pinterest SEO. Research relevant keywords using Pinterest’s search bar and Pinterest Trends, then include them naturally in your Pin titles, descriptions, and boards.
- Post consistently without overdoing it. Choose a publishing schedule you can maintain, share fresh Pins, and avoid repeatedly posting identical content. Tools like SocialBee can help you plan and schedule your Pins in advance.
- Track the traffic your Pins generate. Use Pinterest Analytics to monitor outbound clicks and identify which topics and designs bring readers to your blog. Use these insights to improve your future Pins.
The benefits of using Pinterest for blogging
The Pinterest algorithm can be a valuable source of blog traffic, especially if you publish content that helps people solve problems, learn something new, or find inspiration. Since Pinterest works as a visual search engine, your blog posts can reach people who are actively looking for the topics you write about.
Here are four reasons why Pinterest deserves a place in your blogging strategy.
1. Drive more traffic to your blog
One of the biggest benefits of using Pinterest for blogging is that you can link your Pins directly to your blog posts, making it easy for interested users to visit your website.
For example, if you run a food blog, you can create a Pin featuring your homemade pizza recipe. Someone searching Pinterest for easy dinner ideas might discover your Pin, click on it, and land directly on your recipe.
And Pinterest can bring in some impressive results. Sophia Lee is the owner of a successful blog that specializes in all things decorating, organizing, and cleaning. By Sohia Lee has a monthly traffic of over 100K (according to Ahrefs), and almost half of it comes from Pinterest.
Sophia, with over six years of blogging experience, attributes most of her success to Pinterest:
“Pinterest is the only social media site out there where people go to it to click on someone’s website. For my website personally, we get 600,000 views alone from Pinterest, and from the very beginning of when I started my blog, Pinterest has been huge for getting pagers there.”
Of course, results like these take time and aren’t guaranteed. But they show what’s possible when you consistently create useful content and make it easy for Pinterest users to find it.
2. Help readers discover your older blog posts
One of Pinterest’s biggest advantages is that your content can continue reaching new people long after you publish it.
Unlike social media platforms where posts often lose visibility quickly, Pinterest allows users to discover older Pins through search results, related recommendations, and Pinterest boards.
This is particularly useful for evergreen blog posts that stay relevant over time.
For example, a blog post about organizing a small kitchen could attract Pinterest traffic for months or even years, as long as people continue searching for storage ideas.
You can also create multiple Pins for the same article, each highlighting a different benefit or topic. This gives you more opportunities to reach people searching for related ideas without constantly writing new blog posts.
3. Reach new readers who haven’t heard of your blog
You don’t need thousands of followers to get your content discovered on Pinterest.
Because Pinterest focuses heavily on search and recommendations, users can come across your Pins based on their interests and searches, even if they’ve never visited your website before.
Let’s say you run a travel blog and publish an article about the best things to do in Rome. Someone searching for a Rome itinerary might discover your Pin alongside content from much larger travel websites.
By using relevant keywords in your Pin titles, descriptions, and your own boards, you can help Pinterest understand your content and show it to people interested in those topics.
This makes Pinterest especially useful for newer blogs that are still building an audience through Google’s organic search results and other social media platforms.
4. Discover which blog topics attract the most interest
Pinterest can also help you understand what your audience wants to read.
With a Pinterest business account, you get access to Pinterest Analytics, where you can see how people interact with your Pins and which topics attract the most attention.
You can also use these insights to plan future articles. For example, if your Pins about budget-friendly home decor consistently attract more clicks than your luxury decor content, that’s a good sign your audience wants more affordable decorating ideas.
How to use Pinterest for blogging
Using Pinterest for blogging works best when you have a clear plan for getting readers from your Pins to your website. That means choosing the right articles to promote, understanding what people search for, and creating Pins that give them a reason to visit your blog.
Here are eight steps to help you get started:
- Set up a Pinterest business account and claim your website.
- Choose which blog posts are worth promoting.
- Research Pinterest search intent and keywords.
- Create Pins around distinct reader angles.
- Optimize Pin titles, descriptions, topics, and boards.
- Make your blog easy to save and enable Article Rich Pins.
- Publish consistently without duplicating Pins.
- Track outbound clicks and improve what works.
1. Set up a Pinterest business account and claim your website
Before you start sharing blog posts, make sure your Pinterest account is ready to represent your blog.
A Pinterest business account is free and gives you access to Pinterest Analytics, the Pinterest Business Hub, and advertising tools. You’ll need these insights later to see whether your Pins are actually bringing people to your website.
Create or switch to a Pinterest business account
If you’re new to Pinterest, you can create a Pinterest business account specifically for your blog. If you already have a personal Pinterest account, you can convert it to a business account instead.
You can also keep your personal account separate if you’d rather use Pinterest for personal inspiration without mixing it with your blogging activities.
During setup, choose a profile name that matches your blog, add a recognizable profile picture, and include your website URL.
Claim your blog’s website
Claiming your website helps Pinterest connect content saved from your site with your Pinterest profile. It also gives you access to analytics for Pins that link to your claimed domain.
You can claim your website through Pinterest’s settings by following its verification instructions, which may involve adding an HTML tag or uploading a file to your website.
The important thing is to claim the website where your blog posts live. You don’t need to claim unrelated social media accounts to start promoting your content.
Optimize your Pinterest profile
Your Pinterest profile should make it easy for someone to understand what your blog covers.
Use your blog name, write a short Pinterest bio, and include a few relevant keywords naturally.
For example, if you run a healthy cooking blog, your bio might say:
Easy meal prep ideas, vegetarian recipes, and budget-friendly meals for busy weekdays. Find simple recipes and cooking tips on our blog.
This tells visitors what they’ll find on your website without making the description feel like a list of search terms.
The Pinterest profile from @blogofvegan is an example worth looking at. Its description uses terms such as vegan recipes and gluten-free to explain the type of content visitors can expect.
2. Choose which blog posts are worth promoting
Before creating Pins, decide which blog posts you actually want people to visit.
Not every article will be equally suited to Pinterest. Content that answers a specific question, teaches a skill, or offers visual inspiration often gives you more opportunities to create useful Pins.
Start by reviewing your existing articles and identifying posts that match what Pinterest users might search for.
Good candidates include:
- How-to guides: Articles that explain a process, such as organizing a pantry or planning a vegetable garden.
- Lists and collections: Posts featuring travel destinations, outfit ideas, recipes, or DIY projects.
- Tutorials: Step-by-step instructions for completing a project or learning a skill.
- Seasonal articles: Content about holiday decorating, summer activities, or back-to-school planning.
- Evergreen resources: Articles that stay useful throughout the year, such as beginner gardening tips or home organization ideas.
For example, a food blogger might prioritize an article about easy high-protein breakfasts over a personal update about their weekend.
The breakfast article answers a question people are likely to search for, and it’s easy to create several Pins highlighting different recipes.
Start with three to five blog posts that have clear value for Pinterest users. Make sure each article is up to date, loads properly on mobile, and delivers what its Pin promises.
You can expand your selection once you know which topics generate outbound clicks.
3. Research Pinterest search intent and keywords
Pinterest SEO starts with understanding what people are looking for.
Someone searching for small balcony garden ideas probably wants practical inspiration they can use in a limited space. Someone searching for how to grow tomatoes in pots is looking for more specific instructions.
Both searches could lead to gardening blogs, but the best Pin for each one would look different.
Use the Pinterest search bar
Start typing a topic related to your blog into Pinterest’s search bar and pay attention to the suggested searches.
For example, if you write about home organization, try searching for closet organization and explore related phrases that match your content.
These suggestions can help you identify how Pinterest users describe the problems and ideas they’re interested in.
You can also explore Pinterest Trends to see how interest in different topics changes over time.
This is particularly helpful when planning seasonal blog content. If you’re promoting Christmas decorating ideas, for example, you can use search trends to plan your Pins before interest reaches its peak.
Match keywords to the article’s purpose
Once you’ve found relevant keywords, consider what someone expects to see after clicking.
A Pin titled 10 Small Bedroom Storage Ideas should lead to an article containing those ideas, not a general homepage or unrelated decorating guide.
You don’t need to target every possible keyword. Choose one main topic for each Pin and a few closely related phrases that accurately describe the article.
4. Create Pins around distinct reader angles
Once you’ve chosen your blog posts and researched keywords, it’s time to create Pins that make people want to learn more.
A single article can appeal to readers for several reasons, so you don’t have to promote it with just one image or headline.
For example, imagine you’ve written a blog post about meal prepping for beginners.
You could create Pins with these angles:
- Meal Prep for Beginners: 7 Easy Recipes
- How to Meal Prep for an Entire Week
- Budget-Friendly Meal Prep Ideas
- Healthy Lunches You Can Make Ahead
All four Pins can link to the same article, provided the article genuinely covers each promise.
This helps you reach people with different interests while making better use of the blog content you’ve already created.
Experiment with different Pin designs
You can use Canva to create your Pinterest visuals, combining high-quality photos, readable text overlays, and consistent branding.
And don’t feel like every Pin needs to look exactly the same.
As Adrianna Crawford, marketing assistant and social media manager, explains:
“It’s important to try different pin sizes and different pin templates and different looks because you want to see what your audience is actually interested in and what they click on. Especially right in the beginning, it’s important to try different things out so that you can see what your audience likes. My audience is going to be different than yours, so it’s important to make sure that you’re trying things and figuring out what your particular audience resonates with.”
Her advice is particularly useful when you’re just starting out. Instead of assuming one design will work best, test different photos, headlines, layouts, and text styles.
You might discover that your audience responds better to a simple checklist graphic than a photo with a large headline.
Choose images that are easy to read
Pinterest recommends a 2:3 aspect ratio for standard Pins, such as 1000 × 1500 pixels.
Vertical images generally make better use of the space available in the feed, but the design matters just as much as the dimensions.
Make sure your Pins have:
- Clear, high-quality images.
- Text that’s readable on mobile.
- A headline that communicates the article’s value.
- Branding that helps people recognize your content.
You can also add your blog’s logo, provided it doesn’t distract from the main message.
If you’re already creating designs in Canva, SocialBee’s Canva integration lets you bring those visuals into the content editor when you’re ready to schedule your Pins.
5. Optimize Pin titles, descriptions, topics, and boards
A great-looking Pin still needs enough context for Pinterest to understand what it’s about.
Your Pin title, description, and the board you save it to all help communicate the topic. Pinterest may also use other signals when deciding where to recommend your content, but search engine optimization is always a good idea.
Your Pin title should tell people what they’ll find when they click. For example, Small Kitchen Organization Ideas for Apartments is more informative than You Need to See This!
Include your main keyword when it fits naturally, but don’t sacrifice clarity to squeeze in extra search terms.
Pinterest Pin descriptions can contain up to 500 characters, but you don’t need to use every character.
A couple of clear sentences are usually enough to explain what the article covers and why someone might want to read it.
For example:
Looking for small kitchen storage ideas? Discover practical ways to organize your cabinets, countertops, and pantry without a major renovation. Read the full guide for more space-saving tips.
This description includes relevant keywords, explains the article’s value, and gives readers a clear next step.
You can also choose relevant topics or tags when Pinterest makes those options available for your Pin type.
Pinterest boards help organize your content into subjects people can browse.
If your blog covers home decorating, you might create boards called:
- Small Space Decorating Ideas
- Budget Home Decor
- Living Room Inspiration
- DIY Home Projects
Use descriptive board names and write short board descriptions explaining what each one contains.
Avoid vague names that don’t tell readers what to expect.
You can also create board sections to organize broader topics. For example, IKEA uses sections such as Living Rooms and Bathrooms to make home decor content easier to explore.
When you publish a Pin, choose a board that closely matches its topic.
A Pin about easy vegetarian lunches belongs on a board about vegetarian recipes or lunch ideas, rather than a general board covering every topic on your blog.
You can also save useful content from other creators when it genuinely adds value to your boards. Just make sure your own blog content remains easy for visitors to find.
Having your own Group boards is another option if you find active, relevant communities that accept contributions. However, you don’t need to join group boards to build a Pinterest strategy, and joining one doesn’t guarantee additional traffic.
6. Make your blog easy to save and enable Article Rich Pins
You can create and publish Pins yourself, but it’s also helpful to make it easy for readers to save images directly from your blog.
That way, someone who enjoys your article can save it to Pinterest and potentially help more people discover it.
Add a Pinterest Save button
Depending on your blogging platform, you may be able to add a Pinterest Save button using a plugin, website integration, or code.
This lets readers save an image from your article to one of their Pinterest boards.
Make sure your most useful articles include at least one Pinterest-friendly vertical image. A horizontal blog cover might look great on your website but may not work as well when someone saves it to Pinterest.
Enable Article Rich Pins
Rich Pins can display additional information drawn from your website’s metadata.
For bloggers, Article Rich Pins are the most relevant type because they can include details such as the article’s title and description.
Pinterest uses the metadata on your website to populate this information, so you’ll need to make sure your blog pages include the appropriate tags.
If you use WordPress, an SEO plugin may already provide some of the required metadata. Other website builders may have their own settings or integrations.
Once your website is configured correctly, Rich Pin information can update when the corresponding metadata changes on your site.
7. Publish consistently without duplicating Pins
You don’t need to publish dozens of Pins every day to make Pinterest work for your blog. What matters more is finding a posting schedule you can stick to and sharing content your audience actually wants to see.
Start with a manageable frequency, such as three to five fresh Pins per week, promoting a mix of new and existing blog posts. You can always increase that number as you build your content library and learn what works.
There’s no universal correct way to post on Pinterest, either. Your results will depend on your audience and niche, so spread your Pins throughout the week and use your analytics to see when your content performs best.
However, as a general rule, the best times to post on Pinterest are considered to be Tuesday to Saturday at specific time slots, like 9 AM, 12 PM, 1 PM, and 6 PM.
If you’re managing Pinterest alongside other social media platforms, scheduling content in advance can save you plenty of time. For example, SocialBee lets you organize your content into categories, schedule Pins, and plan your posts ahead of time.
Another thing to keep in mind is that Pinterest favors fresh, original content. Instead of repeatedly publishing the same Pin, create different visuals and headlines that highlight specific aspects of your blog posts.
Let’s say you’ve written an article about planning a trip to Paris. You could create one Pin featuring a three-day itinerary and another highlighting the best free attractions. Both would link to the same article, but each would appeal to a slightly different search.
Give your Pins time to gain visibility before deciding whether to create more variations. This way, you can focus on producing content that gets results rather than publishing more Pins just to fill your calendar.
8. Track outbound clicks and improve what works
Once you’ve started publishing, Pinterest Analytics can help you understand which Pins attract attention and, more importantly, which ones bring readers to your blog.
While impressions and saves are useful indicators of interest, they don’t tell you how many people actually visit your website. That’s why outbound clicks should be one of your main priorities when measuring Pinterest performance.
Here are the metrics worth keeping an eye on:
- Impressions: How often your Pins appear on Pinterest.
- Saves: How often people save your Pins to their boards.
- Pin clicks: How often people open your Pins for a closer look.
- Outbound clicks: How often people click through to your website.
You can also use Google Analytics to see which blog posts receive traffic from Pinterest and what visitors do once they arrive.
The real value comes from using these insights to improve your content. For example, imagine you’ve created three Pins for the same blog post. One gets thousands of impressions but very few outbound clicks, while another reaches fewer people but sends more visitors to your website.
Take a closer look at the second Pin. Maybe its headline communicates the article’s value more clearly, or perhaps the design makes it easier to understand what readers will find after clicking. These details can help you create better Pins for future articles.
SocialBee also makes it easier to monitor your Pinterest performance alongside your other social media accounts, so you can see which content is getting results without switching between multiple dashboards.
Try reviewing your results regularly, but remember that Pinterest content can take time to gain traction. As you collect more data, you’ll get a better understanding of which topics, visuals, and descriptions encourage people to visit your blog.
Frequently asked questions
1. Is Pinterest still good for blog traffic in 2026?
Yes, Pinterest can still be a valuable source of blog traffic in 2026, especially for bloggers who publish tutorials, recipes, guides, and other content people actively search for. Since Pins can link directly to your website and remain discoverable over time, Pinterest gives your articles another opportunity to attract readers beyond Google and other social media platforms.
2. How often should bloggers post on Pinterest?
There’s no fixed number of Pins you need to publish to get results. If you’re just starting out, try sharing three to five fresh Pins per week and adjust your schedule based on your results. Focus on creating useful, original Pins rather than posting as often as possible.
3. How long does it take to get traffic from Pinterest?
You might start seeing outbound clicks within a few weeks, but building consistent Pinterest traffic can take several months. Results depend on your blog niche, the topics you cover, how well your Pins match search intent, and how consistently you publish. Keep tracking your outbound clicks and improving your content instead of expecting immediate results.
4. Can I use the same blog post for multiple Pins?
Yes! You can create multiple Pins that link to the same blog post, as long as each one offers something different. Try experimenting with different images, headlines, and angles to appeal to different searches. For example, a blog post about meal planning could have separate Pins focused on saving time, reducing grocery costs, and preparing healthy meals.
5. Do I need a Pinterest business account for my blog?
You can share blog posts from a personal Pinterest account, but a free Pinterest business profile is a better choice if you want to grow your blog. It gives you access to Pinterest Analytics, so you can track impressions, saves, and outbound clicks, as well as tools for promoting your content with Pinterest ads.
Turn your blog into a repeatable Pinterest traffic system
Pinterest marketing can be a great way to bring more readers to your blog, but getting results takes more than creating attractive Pins. The trick is to choose blog posts your audience is interested in, create Pins that make people want to click, and use the right keywords to help your content get discovered.
You also don’t need to spend hours creating and publishing Pins every day. Start with a schedule that works for you, experiment with different designs and headlines, and pay attention to which Pins bring the most visitors to your website. Once you know what works, you can focus more of your time on creating content your readers love.
And if you’d like to make managing Pinterest a little easier, SocialBee can help. You can bring in your Canva designs, organize and schedule your Pins in advance, and track their performance alongside your other social media accounts.
Spend less time on manual posting and more time growing your blog by starting your 14-day free SocialBee trial.
