Later vs Planoly: Tested and Compared

Hashtag features

Planoly’s hashtag groups feature lets you organize and manage your hashtags more efficiently. You can create different groups of hashtags tailored to various themes or categories relevant to your posts. This way, instead of retyping or searching for hashtags every time you post, you can simply select a pre-made group to apply to your content.

Here’s how it works: you set up multiple hashtag groups for different types of posts—like one for travel, another for fashion, and another for food. When you’re creating a post, you can quickly choose the appropriate hashtag group, saving you time and keeping your work organized.

Unlike Planoly, Later offers hashtag suggestions. You can either start with a basic hashtag such as “#marketing” and find related tags to add to your posts or ask Later to generate them based on your caption. 

Then, you have the ability to save these hashtags using Later’s “Save caption” feature, which helps you organize by letting you title and categorize each entry for easy access later. Plus, Later lets you add more tags to existing collections, which is handy when you’re trying to keep all your related content neatly organized and searchable.

Image editing

Planoly’s image editing features make it super easy to polish your visuals. You can crop and resize your images to fit different platforms, so they always look their best. There are plenty of filters and effects to play around with, helping you get the exact look you want.

You can also add text overlays with different fonts and colors, which is great for making your images stand out. Plus, there are fun stickers and shapes you can throw in to highlight specific parts of your photos. If you need to fine-tune things, you can adjust brightness, contrast, saturation, and more to get everything looking just right.

And if you’re looking for a quick start, Planoly’s got a few pre-designed templates that you can tweak to fit your style or brand. For more templates, users can purchase a $13 monthly add-on.

Additionally, Planoly allows users to access Canva for editing and importing visuals directly from the post editor, unlike Later.

Later also lets users edit their images, though its editor isn’t as sophisticated as Planoly’s. Later provides basic functions such as cropping, resizing, adding filters, and overlaying text. 

Video editing

Planoly offers a solid video editor with plenty of features. You can upload your own videos or pick from their library, though there aren’t many clips available. Editing is straightforward—you can trim, split, and merge clips. You can also adjust the aspect ratio based on how you want to share the video.

Planoly lets you add overlays like text, shapes, stickers, and images. You can include audio too, either by uploading your own or choosing from their sound library.

Plus, they provide video templates with different layouts that you can easily customize to make your own.

Depending on the platform where you share your video, there might be additional features. For instance, on Instagram, you can tag products, add your location, mention collaborators, or include the first comment.

When you’re done, you can also save an extra copy of the video by downloading it directly to your computer.

When it comes to Later’s video editing capabilities, there is not as much to say. Compared to Planoly, Later only allows users to resize and trim their videos within the platform.

Media library

Planoly’s Media Library simplifies content management by letting you save notes, images, videos, and URLs in one place. You can even organize your content into folders, which makes it easy to keep everything sorted and find what you need quickly. Plus, with filtering options, you can easily sort by type—whether it’s links, images, or other assets. 

Both Planoly’s and Later’s Media Libraries are available on both desktop and mobile, allowing you to keep everything organized no matter where you are. Unlike Planoly, Later does not allow you to save URLs or add notes independently. This type of data can only be attached to an image or video within the library.

Later’s Media Notes lets you add reminders or draft captions directly on your media items, and these notes automatically pop into the caption field when you’re scheduling.

Later doesn’t offer a way to organize media in folders, however, you can use labels to quickly categorize your media files. And if you have important media to keep track of, Starred Media lets you mark those items, though this feature is just for desktop users.

By using Later’s desktop app, you get access to the Side Library. It sits on the Calendar page and comes with filters for sorting your media by usage, type, and connected social profiles. This makes it easier to plan out your posts, and you can just drag and drop items right into your calendar to keep scheduling straightforward.

Lastly, it’s worth noting that, due to recent API updates from Google, Later can no longer connect to Google Drive, unlike Planoly.

Uploads and post sharing limitations

Before becoming a Planoly user, you must know that you are limited to a certain number of uploads/mo depending on your plan. If you choose the Personal plan, you’re allotted 10 uploads per month, whereas the Starter plan provides you with 60. The Growth and Pro plans both have unlimited uploads.

Here’s how this works: every single piece of media—whether it’s adding something to the grid, using placeholders, swapping images, cropping, or merging content to create carousel posts—counts as an upload. Notably, uploads are counted per platform. For example, if you upload one image simultaneously to Instagram, Facebook, and YouTube, it counts as three uploads. 

Additionally, in the Multi-Channel Workspace, uploading a file that automatically appears across all selected channels in a post group counts as one upload. However, manually uploading the same image to individual channels will count each as a separate upload. 

While Later offers unlimited uploads for their users, no matter the plan they are on, Later restricts the number of posts you can share according to your subscription plan. For instance, the Starter Plan allows you to share up to 30 posts per platform, the Growth Plan permits 150, and more expensive plans offer unlimited sharing.