12 Free Social Media Monitoring Tools for Better Management

2. NapoleonCat

NapoleonCat is a handy social media management tool that will make it easy for you to follow all your brand conversations across different social media platforms: Facebook, Instagram, Messenger, Twitter, LinkedIn, YouTube, and Google My Business. 

Within the unified inbox, you’ll find comments, messages, profile mentions, and reviews. You’ll be able to reply to these conversations and talk through burning issues with your teammates thanks to the consultation feature. The inbox updates in real-time.

If you’d like to keep an eye on your competitors’ presence in social media too, NapoleonCat is a perfect choice. You can add your competitors’ Facebook, Instagram, and Twitter profiles and analyze their best-performing content alongside the engagement they generate. 

3. Tweetdeck 

Tweetdeck is a customizable dashboard for Twitter that allows users to personalize their workspace, manage multiple accounts, create and schedule posts directly from the platform.

Additionally, it has social monitoring features that help businesses track search terms, hashtags, users, lists, and brand mentions.

4. Brand24 

Brand24 is a social media monitoring tool with features that make it easier for brands to discover online mentions, track competitors, and evaluate ongoing social media marketing campaigns.

It collects data from platforms such as Facebook, Instagram, Twitter, Youtube, Tik Tok, and Twitch. It also crawls the web to find relevant mentions on blogs, review sites, newsletters, and many more.

Additionally, Brand24 performs a detailed analysis based on your mentions and delivers reports that provide information regarding sentiment, search volume, reach, engagement, trending topics, and top social media profiles that talk about your business.

5. Keyhole 

Along with brand monitoring features, Keyhole offers tracking and analytics for influencers, competitors, and hashtags, and it provides information about social media sentiment, reach, and engagement.

Moreover, it collects data from Twitter, Facebook, and Instagram, helping businesses evaluate their social media impact. Apart from this, Keyhole also allows users to schedule, post, and optimize their content on social media (Twitter, Facebook, and Instagram).

6. Mention 

Brands can now track their mentions, schedule content, and engage with their audience from just one platform. Yes, you heard that right.

Mention monitors millions of online sources: social platforms (Facebook, Instagram, Twitter), review pages, blogs, and forums, to find relevant topics and trends that businesses can add to their social media strategy.

The free plan includes:

• Monitored networks: Instagram, Twitter, review sites, forums, blogs, news
• 1 alert
• 1,000 mentions
• 3 social accounts
• 1 user

7. BuzzSumo 

BuzzSumo is a social media monitoring tool that tracks brand mentions, industry news, and business competitors, giving you all the necessary information to succeed.

Users can set up mention alerts for important updates. In addition, BuzzSumo helps businesses find interesting content topics for their audiences and discover powerful keywords they can use for SEO.

The free plan includes:

• 10 free searches a month
• 1 year of data (max 1,000 results)
• 1 user
• 1 content project, max 100 items
• Content analysis reports
• Domain reports
• Influencer searches
• Backlinks
• Journalist profiles

8. Sprout Social 

If you want an all-in-one solution for your social media management, Sprout Social is for you. This social media tool helps you, monitor, create, edit, and schedule content for all your social media accounts platforms: Facebook, Instagram, Twitter, Google+, and LinkedIn.

Moreover, it has a social inbox that allows you to manage all your social media messages from one dashboard, improving your customer service performance.

Sprout Social provides insightful analytics across all supported social media platforms, helping you to constantly improve your social media strategy.

The social listening features include:

• Audience analysis
• Customer feedback
• Consumer research
• Influencer recognition
• Sentiment research
• Campaign analysis
• Competitor comparison
• Trend identification

9. Iconosquare 

This Instagram social media monitoring tool has some impressive features that come in handy for any business, not just for monitoring purposes but also for scheduling content and performance evaluation.

But for now, let’s have a look at the most important social listening features. Iconsquare enables you to track discussions about your brand. It also allows you to reply, moderate, and export conversations you find to be insightful.

Monitor your brand, analyze your competitors’ performance, track the performance of your hashtags, and find content topics that will elevate your Instagram strategy, all from one place.

This social media monitoring platform also has free tools you can use to elevate your online strategy:

1. Bio link manager
2. Instagram and Facebook audit 
3. Random comment picker (for giveaways and contests)
4. Screenshot tool that turns tweets into Instagram posts

10. Tailwind 

Tailwind is a social media monitoring tool designed for Pinterest, allowing users to schedule posts and access insightful analytics from the same dashboard.

Although it has plenty of social media management features for Instagram, it doesn’t support monitoring on the platform.

Moreover, this social media tool is great for research, providing users with features that make it easy to analyze competitors, discover new trends, and evaluate their social media progress.

Here are the main benefits Tailwind has for Pinterest:

1. Keeps track of how often people pin your content
2. Measures your reach on Pinterest
3. Provides users with a better understanding of what content works best among consumers
4. Improves Pinterest SEO with keyword research
5. Manages comments and conversations about your brand 
6. Organizes pins by most pinned, most clicked, or most engaged

The free plan includes:

• One Pinterest profile
• One Instagram profile
• 20 posts/mo
• 20 post designs/mo
• Five Tailwind communities
• Smart.bio custom link
• Basic analytics
• One user

11. Brandwatch

Brandwatch provides great solutions for marketers with advanced analytics and reporting features. This social media monitoring tool supports the following platforms: Twitter, Instagram, and Facebook.

Do you want to optimize your impact on social media?

Brandwatch can help you:

• Analyze online conversations to find the best keywords and influencers
• Evaluate your social media campaigns to improve performance
• Research your competition 
• Find new content ideas

Apart from this, Union metrics has reporting features that allow you to evaluate your social media results while providing valuable information about the best posting times for your audience.

Moreover, Brandwatch offers free analytical tools for Twitter and Instagram, giving users instant insights with the necessary information about:

1. What and when to post
2. The best-performing content
3. The best-performing hashtags
4. The most influential people from their audience

12. Statusbrew

Statusbrew is an all-encompassing social media management tool with advanced monitoring features to help you gather insights into your brand reputation and make data-driven marketing decisions. 

With Statusbrew’s advanced social listening feature, you can proactively find essential information about your competitors, and it also assists with keeping track of the latest industry trends. 

Here are the main benefits of Statusbrew’s social media monitoring tool:

1. Social listening for Twitter and Instagarm 
2. Language and geo-targeting 
3. Unified social inbox 
4. Custom view creation
5. Team collaboration 
6. 190+ Reporting metrics 
7. Sentiment analysis
8. Competitor analysis 
9. Comments moderation & automation

Statusbrew starts at pocket-friendly pricing of $69 per month and offers a 14 days free trial. The plan includes:

• 5 social profiles
• 2 users
• Unlimited posts
• Bulk scheduling
• Best time posting queue
• Unified social inbox
• Hide comments on Facebook & Instagram
• Email support

13. Talkwalker 

Talkwalker is a social media listening tool with advanced features and high-quality services. And we are not going to lie, it has some pricy prices, with subscriptions starting from $9,000 annually. 

However, we are not going to talk about those packages today. Instead, we are going to focus on their free social media management tools.

Talkwalker’s free tools help brands:

• Monitor their social media mentions
• Track their most engaging content
• Find the best social media platforms for their business
• Discover backlink opportunities 
• Identify accounts that talk about their brand
• Monitor keyword performance
• Research the competition

14. ContentStudio 

Marketers spend a lot of time monitoring their social media presence. That’s no longer the case. Using ContentStudio, you can plan, organize, schedule, and monitor all your social media posts from one dashboard.

It integrates 30+ social media sites, video publishing platforms, blog platforms, automation tools, image enhancement tools, and URL shorteners.

Connect with your audience on social media to boost your brand’s ROI. The power of content marketing can be used to create potential business opportunities. Easily schedule, automate, and distribute social media content to dominate social media marketing.

15. Mentionlytics 

Do you want to find out what your customers think about your business?

Well, you are in luck. Mentionlytics is a great tool for finding your brand mentions through social media conversations and websites such as news sites, blogs, community forums, etc. It works by crawling the internet to find keywords and brand names you are interested in. 

In addition, Mentionlytics helps users by:

1. Monitoring competitors 
2. Highlighting important mentions
3. Identifying the best posting times

Furthermore, it saves a lot of time by organizing all the relevant sources in one user-friendly dashboard. All you have to do is go through the available mentions and use the feedback to improve your business.

Choose the Best Social Media Monitoring Software for You

Are you ready to track your performance like the best social media marketers in the industry?

As you can see, social media tools don’t have to be expensive. There are plenty of free and affordable options you can use to do all your social media monitoring work.

So, don’t waste any more time and try it out for your business. See what others think about your brand, research your competitors and analyze your social media progress by using our top 12 picks.

Don’t miss out on a 14-day free trial of our Pro Plan. To learn more about how to use SocialBee’s all-in-one social media management tool, book a free demo today!