17 Must-Have Social Media Marketing Tools You Need in 2023

2. Brand24 – Social Media Monitoring Tool

We all care about what other people think. And when speaking about brand reputation, it’s a whole other story. 

Let us introduce you to Brand24. A media monitoring tool that will let you know when you are mentioned on a blog, podcast, review, news, or social media platform.

Brand 24 makes it easy for you to monitor your reputation, and also keep an eye on the competition. Furthermore, you can keep your customers happy by replying to any inconvenience, and showcasing your customer service skills.

This great platform can also detect the tone of mentions you appear in, and put them in three categories—negative, positive, and neutral.

Moreover, you receive notifications whenever a negative mention surfaces online.

Brand24 has a lot to offer, including:

1. Tracking engagement
2. Generating reports
3. Hashtag tracking

3. Buzzsumo – Social Media Research

BuzzSumo is a tool that will help you in the research phase of your social media strategy. 

Have you run out of content ideas? No problem. You can find out the topics of interest in your industry and use them to create relevant content for your audience. Moreover, BuzzSumo lets you know what keywords your competition uses.

You can also create alerts for the topics, brands, and keywords that impact your business. Additionally, you can track every time someone mentions your brand and be as responsive as possible.

4. Woorise – Social Media Growth Tool

Woorise is an all-in-one lead generation platform that allows you to create a wide range of interactive campaigns such as viral giveaways & contests, landing pages, forms, surveys, quizzes, and more to generate leads and engage your audience.

With Woorise, you’ve got everything you need to connect with your fans and find new ones.

Engage and grow your audience using a wide range of pre-built social actions, follow buttons, and embedded social widgets for the most popular social platforms. Create refer-a-friend campaigns to reward users with bonus entries for referring their friends and increase sharing and participation.

Some of the key features of Woorise include:

• Create campaigns easily with a powerful drag & drop system and form builder
• Get access to 50+ templates
• Add thousands of Social Actions such as Instagram Follow, Facebook Follow, YouTube Subscribe, Twitter Follow, and more
• Embed your campaigns on every website or platform
• Send personalized Email Notifications
• Create campaigns in any language
• Create workspaces to manage all your brands or clients from a single account
• Export your data in a CSV file
• Make your campaign available to specific countries with geo-targeting
• Multistep Forms
• Redeem rewards instantly
• Create personalized thank-you pages
• Integrate with a wide range of apps including all major email marketing apps

5. ProofHub – Project Management

ProofHub is a popular project management and team communication tool that you can use to efficiently manage your social media marketing projects and teams.

It brings together all of the features you’ll need to plan, collaborate, manage, and complete projects on schedule. Your marketing workflows may be readily defined, and projects can be broken down into smaller, more manageable activities.

It is a cloud-based project management tool that helps you do more than just manage your projects. Powerful features like tasks, online discussions, timer, notes, files, etc., can help your marketing team to focus more on the delivery part rather than running around to gather data.

ProofHub’s calendar view helps you schedule your important events like monthly social media campaigns and milestones. The proofing tool allows you to review and proof your images and creative files easily.

Some of the key features of ProofHub include:

• Kanban boards to keep track of your tasks across different stages.
• Gantt charts to visualize your project timelines and check task dependencies.
• Table view to see all your tasks in a single window.
• File management to store and share essential files.
• In-built chat application and real-time discussions to communicate with your team and assign tasks instantly.
• Automatic and manual time trackers to keep track of your team’s time.
• Proofing tool to review and proof files, images, and documents.
• Project reports to get a detailed overview of overall project progress.
• Calendar view to keep track of important milestones and events.

Pricing: ProofHub has two pricing plans. The first one is ‘Essential’ Plan which is priced at $45/month (billed annually) and another one is ‘Ultimate Control’ Plan which is priced at $89/month (billed annually).

6. Mention – Social Media Listening

Mention is a social listening tool that helps brands keep track of their mentions, monitor their audience, and manage their social media networks due to its social media scheduler features.

This social media marketing platform monitors over a billion sources, such as social media sites (Twitter, Facebook, Instagram), forums, blogs, and review pages, to uncover trends and relevant content topics.

Now you can engage with your audience and respond to comments directly from the platform. In this way, you stay in touch with your customers by creating meaningful connections.

Furthermore, Mention also lets you create, schedule, and publish posts directly to major social media platforms.

7. AdEspresso – Social Media Ads

What do Facebook, Instagram, and Google Ads all have in common? If you said AdEspresso you are right. This platform allows you to create and perform split testing across these three channels and analyze aspects like headlines, images, and audience segments. 

AdEspresso optimizes your social media ads by examining your marketing campaigns. Not only that, but it also ends the ads that cost you too much, and uses the budget to boost the most performing ones.

Reports have never been easier to make. With AdEspresso you can generate insightful PDF reports to share with your team.

Other mentionable features:

• Data synchronization tool
• Automatic page post promotion
• Onboarding requests feature

8. Bitly – URL Shortener

Bitly is a link-shortening tool, with the shrinking abilities of Ant-Man. 

Long URLs are unesthetic and difficult to remember, but Bitly will not stand for such a thing. Get ready to stand out with short, branded links that will get 34% more clicks.

What makes Bitly a great social media marketing tool is the feature that allows you to monitor clicks, geographic information, and top referring channels. As a result, you will have an understanding of your audience’s content preferences.

Bitly is used in Google’s Campaign URL Builder to compress links and monitor campaign performance.

9. Zapier – Automation Tool

Are you sick of doing the same repetitive tasks every day? Well, you are in luck. Zapier provides an easy process that saves you precious time. Whenever something occurs in one of your apps, Zapier takes control and tells the apps what action to do next.

But, what kind of tasks can Zapier perform? Zapier handles tasks that you do frequently, that don’t require a lot of thought, and assignments that deal with moving information from one app to another. For example:

1. Sending reminders
2. Moving information between apps (ex: adding tasks from one app to a to-do list)
3. Copying emails to a spreadsheet to create a database

Zapier offers many other benefits, such as:

• Data safety
• 3000+ integrations
• Built-in actions
• Personalized workflows

Create your workflows from scratch, or use premade templates to go through your to-do list faster than ever.

10. Iconosquare – Instagram Growth Tool

Transform Instagram into your most influential social media platform with the assistance of Iconsquare, revolutionizing your workflow like never before.

Experience the convenience of Iconsquare, the Instagram scheduling app, as you effortlessly plan your Instagram content, including images, carousels, and Stories. Ensure that each piece seamlessly integrates with your account’s aesthetic by leveraging the Instagram Feed Preview functionality.

Iconsquare offers specialized features tailored to enhance your Instagram posts:

• Seamlessly tag other users and locations, fostering greater engagement and connection.
• Effortlessly include the first comment, crafting a compelling narrative for your audience.
• Harness the power of strategic hashtags for improved content categorization.
• Optimize your workflow by saving caption ideas in a dedicated folder 

But that’s not all! Iconsquare extends its capabilities beyond scheduling and content management. Unlock the potential of monitoring your content’s performance and analyzing your competition, all within a unified dashboard. Keep a vigilant eye on your brand mentions, ensuring no valuable engagement opportunity slips through the cracks.

11. Customers.ai (Formerly MobileMonkey) – Chatbot Platform

If you are looking for a way to engage with your audience, Customers.io is for you.

This social media marketing tool makes communication easy with web chat, Facebook and Instagram chat marketing, and SMS features. All customer communication is unified in a chat inbox so that is easier to use.

A great tool Customers.io provides is built specifically for Facebook. Messenger ads have a better performance, so this is an effective way to use social media ads to your advantage.

12. Audiense – Audience Segmentation

Find your audience with Audiense. This social media marketing tool will help you reach your ideal customer base while also providing relevant insights into their online behavior.

Audience Insights provides an opportunity to explore your target audience options and personalize your audience segments.

Segmentation can be specific and surpass the usual location, age, and gender options, and identify segments based on interests.

Another tool developed by Audience is Audience Connect. Built for Twitter, this platform engages with your audience through direct messages from a Twitter bot.

Moreover, it allows you to improve your online presence through social media listening and community management.

13. Ripl – Social Video and Content App

Visual content has the potential to attract the attention of your audience.

Ripl knows that, and they have developed a platform for the creation of video, animated, or static social media posts that you can schedule and publish on your channels.

Ripl comes to save the day with customizable templates ready to optimize your content if you run out of ideas. Furthermore, you can play with visual elements to see what matches your business’s aesthetic. 

The platform also provides a selection of more than 500,000+ images and videos you can add to emphasize your content.

The best aspect about Ripl is the flexibility it provides. For example, you can also use your phone to create, edit and post on social media without carrying your laptop everywhere you go.

14. Monday – Visual Platform

What’s your favorite day of the week? Probably not Monday, but maybe it will be your ideal social media tool.

With visual templates that take minutes to set up and helpful features that can help you manage all your social media channels from one place, Monday ticks every box on your list.

Avoid mistakes by setting up automation for your repetitive work that will save you valuable time. 

You have the option to view your content in different formats such as maps, social media calendars, or timelines, whatever works best for you.

15. QUUU – Content Suggestions Platform

Ideas are the driving force of your content. But what if you run out of inspiration? We will let you in on a little secret. Quuu is a social media marketing tool that you can count on in times of need.

To make sure that you receive highly personalized suggestions, Quuu lets you pick categories that fit your niche.

Based on them you will receive content recommendations for over 500 topics. This comes with the source link, an engaging caption, and hashtag suggestions.

Quuu can help you:

• Discover new content ideas through RSS feeds
• Follow your favorite feeds and creators
• Save content you would like to share
• Use categories to organize your content
• Share content

Additionally, Quuu can integrate with social media management platforms and social media schedulers you might already use, such as Buffer and HubSpot.

16. LastPass – Password Manager

LastPass is a password app trusted by 70,000 businesses. It is safe and easy to use, not just for tech-savvy people, but also for beginners.

Now, you can give access to your employees to important accounts while maintaining safety and staying in control of the situation.

It stores passwords securely and has excellent multi-factor authentication possibilities. LastPass also offers:

1. Safe password sharing
2. Password strength evaluation
3. Dark web monitoring
4. Credit card supervision
5. Recovery opportunities (US users)

Lastpass has an intuitive, well-designed interface. Moreover, it comes with a web version, a mobile app, and a browser extension that makes it easy for you to access from any device.

17. Biteable – Video Content

Social media changes, but visuals remain relevant. Don’t let yourself be intimidated by visual content creation. Biteable is here to help you create engaging and educational videos for social media.

Not everything in life has to be expensive and complicated. This is what Biteable proves, with its easy-to-use features and affordable pricing. Moreover, you get to use free resources like animated videos, music, and visual templates and create professional content in no time.

You don’t have to settle with the visual templates provided because you have the option to personalize the colors to match the aesthetic of your business.

Furthermore, you can use the platform to make your social media ads more appealing, diversify your social media content, and create business pitches and presentations for your team and your clients.

We will let you in on a little secret. You even get helpful features with the free version of the platform.

Frequently Asked Questions