Going Viral: How to Make Any Facebook Post Shareable

Why You Should Share Public Posts on Facebook

Sharing is caring, so your sharing settings should mirror this logic. All in all, don’t make your post private. Make it public, for the whole world to see it. And that’s because when you make a post shareable on Facebook, you have greater chances of gaining more visibility. 

News travels fast and people need to share the latest trends or information with others. Choosing “Friends”, “Specific friends”, or “Only me” as privacy settings can limit your reach. The same logic applies whenever you post content to a private Facebook group.

Making your post shareable on Facebook helps you reach larger audiences. If your existing post features a globe icon next to the date, it means that you’ve already made your post public and there’s nothing for you to change.

Benefits of Making Your Facebook Post Shareable 

Making your post shareable on Facebook can signficantly increase your reach and help you keep up with the inflow of new trends and information. 

Here are three benefits of making a post shareable on Facebook:

• Better brand awareness
• Increased engagement
• Boosted reach

1. Better Brand Awareness

Having better brand awareness is essential when your goal is to build a strong social media presence. Thankfully, making engaging posts shareable can contribute to making people aware of your business.

People can share content on the Facebook app for entertainment purposes, for example. Once you make a post shareable on Facebook, people might find your content interesting enough to be shared and send it to others. This is how your brand’s notoriety grows.

Here are some tips for having better brand awareness:

• Define your brand – Identify your target audience, goals, mission, and values for your brand. By doing this, you’ll have a more precise content strategy.
• Use visuals strategically – Always make use of your brand’s logo, colors, and fonts when creating high-quality content. Both images and videos require that unique touch that helps people identify your brand.
• Collaborate with influencers – Connect with influencers in your industry or niche and collaborate with them as long as they align with your brand. Also, make sure that they have a large following to help you with your brand awareness efforts.

2. Increased Engagement

We live in a world where information is widely accessible. But even so, some things might get lost in translation. Or lost between the thousands of sources one can access. Information is powerful enough to make a Facebook post shareable.

However, how can you increase your engagement with your posts? If you’re confused, we totally get it. In fact, we’re here to show you exactly how to achieve better engagement.

Here are the some ways to better engage your audience:

• Know your audience – First and foremost, you should know who you’re talking to before kickstarting your content strategy. Use analytics and monitoring to help your research. This will help you identify the types of content your audience loves.
• Post at the best times – In order for you to notice increased engagement, you’ll need to start posting at the best times. To do so, you can check your post analytics or take the word of social media experts as you start building your content calendar.
• Spark interactions – Whether you’re going for Facebook Lives, Q&As, or exclusive content made shareable on Facebook, you can expect interactions to increase. Your audience’s opinions are precious, so make sure to acknowledge that through prompt replies.

3. Boosted Reach

What makes a Facebook post shareable is its potential for going viral. The more people see your post, the more chances there are of people sharing it to their friends and acquaintances.

In turn, this boosts your reach on the platform. Whenever people take action and share your posts, your brand gets more attention. Making your post shareable on Facebook is essential when better reach is your main goal.

Here are some ways to boost your reach:

• Leverage paid advertising – Using sponsored ads can increase your reach and allow your brand to become recognizable across the platform. Make sure that your ads are well optimized and that they target an audience that is most likely to convert.
• Use hashtags – Increase your post visibility by using relevant hashtags, making it easier for people to discover and engage with your content. You can use Facebook monitoring to identify the right hashtags for your posts.
• Share UGC – Share content created by your audience, such as images, videos, or testimonials. If your content features your audience, it is more likely to be shared and engaged with, which will increase engagement and reach.

How to Make Your Facebook Post Go Viral

We’ve gone through the first steps to make a post shareable on Facebook. There are a few more details to cover, and we’ll break them down below.

Here are five ways to make your Facebook post go viral:

1. Catch your audience’s attention
2. Check the trends
3. Cover more topics
4. Use interactive content
5. Research your audience

1. Catch Your Audience’s Attention

Catching the attention of your audience and keeping it are two different things. But in the end, they both follow a similar principle.

Once people start noticing your business, they set certain expectations. To go viral, you need to meet those expectations. This usually translates into quality content. Quality content is key for good exposure. Yet, there are some other details to take into consideration.

So, how do you go around making an eye-catching post shareable on Facebook?

Here are some tips for creating attention-grabbing Facebook posts:

• Use stunning visuals – Posts that use images or videos have increased chances of catching people’s attention and getting shared. Only use high-quality visuals that are relevant to the content of your post.
• Write persuasive headlines – A bold headline can make all the difference. You need to persuade people to stop scrolling and read your latest post. Make sure your headlines are short, imaginative, and compelling.
• Ask questions – Engage your audience with clever questions. This can encourage people to share their opinions, leading to an increase in engagement and better reach for your post.

There are several ways in which you could present information. Trying a humorous approach can be one example. However, whether it works or not depends a lot on the demographics of your audience.

Gen Z humor is also different when compared to that of an older audience. It will all break down to what your business is based on and to what extent you can go with your content marketing strategy.

2. Check the Trends

Trends come and go, but staying on top of them is an art. Trending topics, videos, or songs are all a great start to come up with viral content. Always being in the loop can help you make a post shareable – and if people don’t find it fitting, they won’t share it.

But how do you figure out what is trending at the moment? What might’ve worked in the previous weeks will probably not work in the following. 

Videos and live streams seem to hold the crown, no matter what year we’re talking about. And these are two content types that you cannot go wrong with. What’s going to change in the case of social media videos is the covered subject – and this is what you need to look at to come up with content that is relevant.

Here are some Facebook trends in 2023:

• Reels are great for added engagement
• The Metaverse is gaining momentum
• Facebook Live is an invaluable marketing channel
• Chatbots are taking over customer experience

If you’re unsure where to look for information, Facebook monitoring tools are a great resource for inspiration. 

3. Cover More Topics

Trending topics are the ones to quickly catch the attention of users. Everybody’s talking about a specific subject and it’s always great to be up to date. But sometimes, trending topics aren’t the only ones your audience is interested in.

This is why you should cover more topics – the trending ones, as well as those that are less popular, but closely related to your niche. In the end, you get the best of both worlds – your audience is still interested, while you get to also speak to a core audience that has a high conversion rate. All while covering both niche and trending subjects.

4. Use Interactive Content

Knowing what content makes your audience tick is another great way to go viral. In order to make your Facebook post shareable, you need to figure out what content they want, and how your audience wants to see that content.

It’s true, there is no right or wrong here in terms of content types. What works for some pages might not work at all for other pages and vice versa.

It could be anything from infographics, to photos, and videos. Even posts might do the trick in the case of your page – but of course, that will be very specific to your business. You can only make a Facebook post shareable if you know how to tackle it.

Here are some examples of interactive content:

• Quizzes – You can always create quizzes that relate to your brand or industry. This can be a fun way to test your audience’s knowledge on certain topics of interest.
• Contests – Initiate contests that feature clear rules and offer a desirable prize, such as a product or service provided by your brand. You can also use paid advertising to increase your contest’s visibility.
• Giveaways – Encourage followers to join your exciting giveaways. First, make sure that your promotion respects Facebook’s policies and guidelines 

The key to making a Facebook post shareable is to keep it short, but still impactful. You can use titles, captions, thumbnails, special effects, or anything that teases your audience and catches their attention.

5. Research Your Audience

It’s usually said that one of the best ways to succeed in business is by getting to know your main audience. The more you understand your followers, the more opportunities you have. 

In this case, a connection can go both ways. This involves connecting with similar businesses and interacting with your audience. Both can make a Facebook post shareable.

When you connect with a business that is like yours, you can get better exposure through mentions. Sharing one another’s posts can be a great way to bring more visibility. 

To discover the types of content your audience prefers, you must start researching your audience. How do you do this? By leveraging analytics, of course.

Make sure to use a powerful social media management tool, like SocialBee, that allows you to regularly check your Facebook analytics. This could be your golden ticket to creating quality content and making Facebook posts shareable.

Discover the post types your audience prefers and inform your content strategy with SocialBee’s analytics.

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