20+ Best Tweet Examples

5. Behind The Scenes

One method to engage with your audience is by sharing content that shows them the behind-the-scenes of your brand. Customers enjoy learning more about the companies they support, and one way to do this is to provide them a glimpse of your company’s culture and inner workings through pictures and videos shot from behind the scenes. 

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Netflix is one of the companies that has mastered these posts. With so many loved shows on their streaming platform, they know what their audience craves on their Twitter feed are some sneak peeks behind the scenes. 

6. Contests

Giveaways are a great way to boost engagement on almost any platform, X included. By offering prizes, you give people an incentive to like, retweet, and reply to your tweets much more than they normally would.

Cozy Earth used a giveaway as part of its new product launch strategy. It was a genius move that ensured the news of their new towels would spread much faster than usual on the platform through retweets and comments. Plus, the lucky winners got to sample the product and perhaps share about it online and offline.

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Creating recurring giveaways is a great way to keep this engagement consistent and encourage people to visit your page regularly. Create fun quizzes and give small prizes to those who win every week/month. This way, you’ll have people monitoring your Twitter posts for a chance to enter your next contest in no time.

7. Brand Announcements

X (Twitter) is a suitable medium for delivering exciting news and updates about your brand. Are you planning a launch soon? Or did you enhance your product with intriguing new features? Tweet something to your audience to let them know. Additionally, brand announcements have a chance to boost customer engagement when handled properly.

Starbucks’ seasonal drinks are a staple of their brand, and they know how to inform their audience about their introduction to the menu in a fun way. In this case, a creative graph of their iced fall drinks.

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Not only do we get to enjoy the breaking news that fall drinks are finally here, but we also get to learn which drinks are new and which are classics, or which are more to our taste.  

8. Blog Content

If you want to drive traffic to your website and get eyes on your newest blog post, sharing it on X (Twitter) is a great strategy. When sharing the link, make sure to accompany it with a good hook that will make people want to read more. Another important thing is that your blog post has a strong title and visual that will tie your promotional post together.

Adobe wrote a blog post about their NAACP Editing Fellowship and gave a short insight into it on their Twitter account. They paired the interesting caption with a cover for the article that puts a face to the people that the article is about, encouraging you to want to find out more about them.

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Adobe kept the caption short, added relevant emojis to capture attention, and used a colorful visual that intrigues the reader about the contents of the article. 

9. Engaging Questions

As we’ve mentioned before, starting conversations is easy on X thanks to replies and quotes. All the more reason for you to encourage interactions with your audience by asking them questions. 

Keep your questions open-ended and make sure to monitor the answers you receive. Try to like and reply to as many of them as you can, to show that you are involved in the conversation and care about what customers have to share.

You can almost forget this is a brand account when you look at the casual tone in which Chipotle asks its audience how they prefer to eat their bowls. No doubt a debate that sparks a lot of controversy within their customer base.

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Another nice touch is that the social media admins sign their names when they reply to posts, giving an even more personal touch to the interaction. You’re not talking to Chipotle, you’re talking to Scott and he has opinions about how you eat your bowl.

10. Product Promotion

Creating fun games and talking to other users is important for your X (Twitter) strategy, but we haven’t forgotten that the main goal of any brand’s social media account is to promote their product and boost sales.

Promotional posts can be great for your content strategy when done right. Notice how Adidas Originals’ post blends copywriting with beautiful imagery to create a promotional post that feels less sales-y and more aesthetically pleasing. 

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The caption tells us their Samba sneakers blend sports with everyday wear, and that is reflected in the photos. The toned-down colors of the images further underline the idea that this shoe is a classic, an “Originals Icon” – and we have to admit, seeing the models look effortlessly cool in them makes us want to click the link and get our own pair.

Consider a video ad to better attract attention, and use Twitter Ads (now X Ads) to boost your post even further.

11. Industry News

Another way to grab people’s attention on this platform is by sharing with them exciting news from your industry. Keep your followers up to date with the latest developments in your area of expertise and share relevant resources about any current trending topic.  

Social Media Today is a valuable resource for all things social media and digital marketing, which means their Twitter profile always has to feature the latest news on the topic.

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They take a different approach to hooking their audience compared to others – instead of leaving your questions unanswered in favor of directing you to their article, they use short and to-the-point captions describing the content of their article in one or two sentences. 

This way, for those with no time to read their entire article, X (Twitter) is still a great resource for information. All the more reason to follow them, right?

12. Events

Don’t forget to tweet about any events you’re hosting or attending. Give a brief description of the event and emphasize the advantages of going. You can also live-tweet about the event to your audience to spark discussions about it. Reaching out to fans who were unable to attend the event is an effective way to grow your following.

It’s well-known that Formula 1 teams have an amazing presence on X, and they also attend events all the time – the races. For fans who can’t tune in to the race live, and are following the action through social media, Scuderia Ferrari gives continuous updates on how their drivers are performing lap by lap.

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For attendees and your followers to join the discussions about the event, you should also make an event hashtag.

13. Testimonials and Reviews

Word of mouth has always been good for business. Testimonials and reviews are just the modern way in which we share what products and services we enjoy. If your customers are satisfied with your business and took the time to share it, why not broadcast that on your X (Twitter) account?

Evolve Counselling knows the power of positive reviews and shares their clients’ experiences with their counsellors on X. 

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Having a template that you use when sharing your testimonials with followers is a great way to keep your branding consistent on your profile. Moreover, sharing reviews in the form of images rather than copy-pasting them in your tweet will expand the post’s reach and engagement.

14. Inspiring Quotes

Posts with motivational quotes often go viral on social media. People love to get inspired by what they see on their feeds and often share the wisdom further through retweets and quotes. However, don’t just post the first inspirational quote that you stumble upon.

Try to find quotes that are relevant to your industry. If you’re running a weight loss program, motivate people to stick to their goals. If you’re a sportswear company, inspire them to finally get in the gym. If you’re in education, get your followers studying.

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Graceland University knows its students will inevitably struggle at some point with powering through classes and assignments. Which is why this Aristotle quote is so fitting – it’s a much more elevated way to say that studying might suck, but being educated is awesome. 

15. Polls

The simplest approach to gathering opinions or ideas from your audience is through polls. Perhaps you’d want to introduce a new product and would like to know what your audience thinks. Take a brief survey to find out. Polls are also a useful tool for learning what features your target market would want to see in your future product.

The Poll feature is built into the platform, so it’s easier than ever to introduce them into your strategy.

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Skims, for example, used this feature to gather some information on where their customers wear their Perforated Seamless piece most. This information could then be introduced into their marketing strategy and ad creatives, focusing on the product as an after-hours line.

16. Memes

Let’s circle back to humor a little bit and mention memes. Memes and social media go hand in hand, and they have done so for years. They are a tried and true way to get a giggle out of your audience and boost interactions.

Arby’s is a great example of a company that is always up to date with the latest meme trends and can successfully adapt them to its brand.

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Does this look kind of ridiculous? Yes. Is it also trendy right now and will get the attention of anyone with the slightest knowledge of meme culture? Also yes. Not taking yourself too seriously online is often a great way to make your audience feel connected to your brand.

17. Upcoming Launches

Got an exciting product on the way? Let your X (Twitter) followers know with a Twitter ad. Give teasers and exclusive looks, and share dates and timelines for the upcoming launch. Keep your audience on the edge of their seats to keep interest in what is to come high.

Nike has a lot of exciting product launches and is always sure to share them on X:

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Their ad creative is short and to-the-point copy, paired with a GIF of an Air Jordan shoe from the new collection. Their customers have to click the link to see what other styles will drop.

18. Tips and Tricks

One of the best ways to establish yourself as an industry leader is by showing you know what you’re talking about. And what better way to do that than to share tips and tricks that your audience can use?

Jeremy Moser is the founder and CEO of uSERP, and he uses his platform to share tips and tricks on both SEO and entrepreneurship.

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Showcase your expertise by posting about what you’ve learned from your experience in the industry. This shows you’re professional and trustworthy.

19. Holiday Posts

Major holidays are an excellent time to boost revenue for your firm. A well-crafted holiday post is an excellent tool for influencing customers’ purchasing decisions because it appeals to their emotions.

Target knows that holidays like Halloween are peak times for sales.

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By comparing visiting multiple Target stores with trick-or-treating, the store almost gamifies the idea of shopping from them. Funny and effective.

20. Curated Content

Only posting original content can sometimes be costly, both in money and time. Your social media strategy should comprise 80% original content and 20% curated content. This way, you maintain your unique voice while incorporating valuable information from other trusted sources.

Michael Kitces is a financial advisor who uses his X account to educate his audience on finance and technology.

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While his original content takes center stage, he mixes insights from other reputable sources.