How to repost on LinkedIn — Avoid these 5 mistakes

Picture of Written by Anastasia
Written by Anastasia

Content Writer at SocialBee

Reposting on LinkedIn can boost your reach, keep your profile active, and showcase relevant content without starting from scratch. 

But it’s not just about hitting “Repost.” To make it effective, you need to choose content that fits your audience, add your own insights, and avoid common missteps like sharing irrelevant content and reposting too often. This article breaks down how to do it right.

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Short summary

  • When you repost and your connections interact with it, their activity can expose your post to a broader audience, potentially leading to new connections. Plus, when you repost content from reputable sources, it shows you’re informed and credible while also starting conversations that matter. Additionally, it’s an easy way to stay active without brainstorming new LinkedIn post ideas.
  • On LinkedIn, you should repost a mix of industry news and trends, articles and case studies, influencer content, business updates and milestones, job openings, and evergreen content.
  • To reshare a LinkedIn post, click the “Repost” icon under it and choose “Repost with your thoughts” to share your perspective. Write a quick caption explaining why it’s interesting or relevant, tag anyone mentioned, and use 3-5 hashtags to boost visibility.
  • As a LinkedIn Page super admin, you can repost content as your page or as yourself. To post as your page, just switch to your Page view, find the post, and click the repost icon. You can either add your own thoughts or share it as is. Adjust the privacy settings if needed, then hit “Post.”
  • To reshare a LinkedIn repost, click “Repost” at the bottom of a repost and pick “Repost with your thoughts.” Add a caption explaining why it’s worth sharing again, and tag both the original creator and the person who reposted it. 
  • To share a LinkedIn post in a private message, click the “Send” icon (it looks like an arrow) below a post to share it in a message. Add a quick, personal note and avoid mass messages to keep things thoughtful.
  • To view LinkedIn repost interactions, go to your LinkedIn profile, click “Posts & activity,” and find the repost you want to check. You can see its reactions, comments, and shares at the bottom of the post. Check notifications to see if anyone shared your repost, and engage with them to keep the momentum going.
  • Always share content that aligns with your expertise and audience to avoid confusing your followers. However, don’t rely too heavily on reposting: mix in original posts to showcase your own ideas and perspective. 
  • When resharing, add your personal thoughts to make the content more meaningful, and be sure to give credit to the original author by tagging them. Lastly, always fact-check before reposting to ensure you’re not spreading inaccurate information.

Does reposting on LinkedIn help?

When someone in your network engages with a post, it can appear in your timeline, increasing the visibility of that content. This means that when you repost and your connections interact with it, their activity can expose your post to a broader audience, potentially leading to new connections.

What’s more, sharing interesting content shows you’re in the know, and tagging the original creator can start conversations and attract new connections. Plus, when you repost industry-relevant updates, you show you’re informed and credible. 

And the best part? It’s a time-saver. Instead of constantly brainstorming new LinkedIn post ideas, the repost feature keeps you active and relevant with minimal effort.

What you should repost on LinkedIn:

  1. Industry news and trends
  2. Articles and case studies
  3. Influencer content
  4. Business updates and milestones
  5. Job openings
  6. Evergreen content

Sharing industry news and trends is an easy way to show you’re up-to-date with innovations in your field and become a source of the latest news for your connections. For instance, check out how this post on innovation was reshared:

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Stick to trusted sources like top publications, thought leaders, or industry organizations. Also, make sure the news is relevant and something your audience will genuinely care about, so you increase your LinkedIn presence by boosting your visibility on the platform.

2. Articles and case studies

How-to articles and case studies help your audience pick up strategies they can actually use in their field. Choose content that fits common challenges in your industry, like boosting productivity or increasing sales, so it feels relevant. 

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When you repost, pull out the main takeaway or share a tip that stood out to you from the article or blog post. This makes it easier for your audience to get curious about the content at a glance.

3. Influencer content

Reposting content from influencers is a smart way to join relevant conversations and connect with prominent names in your field. Pick posts from influencers who share useful tips or updates that match your niche and values: 

Source

When you repost, tag the influencer and add your opinion, whether you agree, disagree, or have a question. It makes the post more engaging and can help you build connections with industry leaders.

Or, as seen above, you can simply thank them for their contribution.

4. Business updates and milestones

Business updates and milestones, such as new products, partnerships, or awards, are great for showing your growth without being too salesy. Focus on updates your audience will care about, like a product that solves a problem or a partnership that supports your common goals: 

Source

When reposting, tell your audience how your update ties into your company’s journey. Adding visuals like team photos or award pics can make your post more eye-catching and engaging.

5. Job openings

Reposting job openings helps your company find the right people and gives your connections a chance to discover opportunities that might be a good fit for them. Pick roles that your connections might find interesting or relevant.

When you repost, mention what makes the job or company stand out, like the work culture, growth opportunities, or the role’s impact:

Source

And don’t forget to encourage people to apply or pass it along to someone who might be a good fit. It’s an easy way to support others while giving your company a little extra spotlight.

6. Evergreen content

Evergreen posts are those that stay relevant and useful over time, like helpful tips or how-to guides. Look for content of yours that answers common questions or solves ongoing problems. 

When you share it, mention what’s in it for your audience right now. You could even share how you’ve used the advice yourself or how it ties into what’s happening in your industry. This way, you can educate, inspire, and connect with your network while showing your you know your stuff.

PRO TIP:

Figuring out how to recycle content takes some thought, but tools like SocialBee make this process a whole lot easier.

Our evergreen scheduling feature lets you decide which posts get automatically shared multiple times before they expire. Plus, you can organize evergreen posts into categories, so you can easily create reposting loops.

SocialBee post resharing and expiration features

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SocialBee also lets you track how your content is doing. You can see which posts, categories, and formats perform best, helping you spot what’s worth resharing and what your audience loves most.

How to repost on LinkedIn:

1. At the bottom of the LinkedIn page post, click the “Repost” icon. You’ll get two options: “Repost” or “Repost with your thoughts.” Always tap “Repost with your thoughts” to add your personal touch and make the content more engaging.

2. Write an engaging caption, telling your audience why this content matters, what you found interesting, or how it relates to your work or industry. Keep it short and clear, but make it relatable. 

3. Tag people or companies mentioned in the post or anyone who might find it appealing. This can spark conversations and expand the reach of your post. 

4. Include a few relevant hashtags to help your repost get discovered by a broader audience, but stick to 3–5 hashtags that are specific to your industry or topic.

5. After you hit “Post”, keep an eye on the comments and reply to anyone who engages. Whether it’s answering a question, thanking someone, or starting a quick discussion, it shows you’re involved and helps build stronger connections.

How to repost a post on LinkedIn as your page:

  1. Go to your LinkedIn page super admin view and click “View as member.”
  2. Scroll through to find the post you want to share and click the repost icon.
  3. Choose “Repost with your thoughts” if you want to add a comment, or just click “Repost” to share it without adding anything extra.
  4. Use the dropdown in the top-left corner to adjust who can see the post. By default, it’s set to “Anyone.”
  5. Click your Page’s name and then hit Save. Once it’s ready, click Post.

How to repost a LinkedIn repost:

  1. Just like with any LinkedIn post, you’ll see the “Repost” button at the bottom of the shared post. Click it and choose “Repost with your thoughts.” 
  2. In your caption, share why you think the post is worth sharing again. Maybe it’s a unique perspective, a useful resource, or something that’s gaining traction in your industry. 
  3. Since you’re sharing someone else’s repost, tag the original creator and the person who reposted it. 

NOTE: Ensure the repost you’re resharing aligns with your audience’s interests. If the content doesn’t add value to your network, it might not get the engagement you’re hoping for. 

How to share a LinkedIn post in a private message:

  1. At the bottom of the post, next to the like and comment buttons, there’s a “Send” icon (it looks like a little arrow). Click it, and a message window will pop up.

2. Add a quick note to explain why you’re sharing the post. You can share a post with multiple people or LinkedIn groups, but keep it relevant and personal, since mass messages can feel spammy. 

3. Once you’re happy with your message, hit “Send.”

How to view LinkedIn repost interactions:

1. On the LinkedIn homepage, click on the “Posts & activity” section under the “Me” tab. You’ll see a list of all your activity, including your reposted LinkedIn content.

2. Click on the post you want to check. At the bottom, you’ll see numbers showing reactions, comments, and shares. 

3. If someone shared your repost, you’ll see it in your notifications. You can comment on the share in their LinkedIn feed to thank them or add your thoughts.

5 mistakes to avoid when reposting on LinkedIn

  1. Reposting content that doesn’t align with your professional focus
  2. Resharing posts more often than original content
  3. Sharing someone else’s post without adding personal thoughts
  4. Not giving credit where it’s due
  5. Reposting content without fact-checking information

1. Reposting content that doesn’t align with your professional focus

Sharing content that doesn’t match your focus can confuse your page followers and dilute your personal brand. Your LinkedIn profile should show your expertise, so if you’re in marketing, sharing something about quantum physics might feel random.

Before reposting, ask yourself if the content fits your industry, goals, or audience. Stick to topics like industry trends, helpful tips, or insights your network will care about. If it doesn’t add value or make sense for your audience, skip it.

2. Resharing posts more often than original content

While reposting is great, too much of it can make it seem like:

a) you don’t have your own ideas to share, if its somebody else’s content

b) you’re a one-hit wonder, if you’re recycling your own content.

Try to balance it out by mixing in original content. A simple rule to follow is the 80/20 rule:

  • 80% original content: Share your own thoughts, experiences, or industry insights. This helps your LinkedIn followers see your expertise and keeps your profile interesting.
  • 20% reposted content: Share posts from others and yourself, but add a fresh take. This keeps your feed active and shows you’re engaged in industry conversations.

PRO TIP:

Keeping your content strategy balanced on LinkedIn is a) time-consuming and b) exhausting.

Luckily, SocialBee lets you organize your posts into content categories, ensuring a mix of insights, industry news, and reposts without the stress of manual scheduling. Plan and schedule months in advance across multiple platforms, all from one dashboard.

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Plus, SocialBee’s Copilot leverages AI to identify the best times to post, suggest engaging content topics, and even generate posts and descriptions automatically.

3. Sharing someone else’s post without adding personal thoughts

When you share someone else’s post without any contribution on your part, it can feel a bit empty, since your audience won’t know why the post matters or why they should care. Instead, mention what stood out to you, how it connects to your work or your take on it. Here’s a simple formula for sharing someone else’s post on LinkedIn and adding your personal thoughts: [Your perspective] + [Key takeaway] + [Extra value] + [Tag the author]
  1. Start with your perspective: Share a quick insight, reaction, or personal experience related to the post. Keep it engaging and relevant. Example: “I’ve seen this challenge firsthand, and this post highlights a key solution…”
  2. Summarize or highlight the key takeaway: Briefly explain what the post is about or mention the part that stood out to you. Example: “This article explains how teams can improve collaboration by simplifying their meeting structure.”
  3. Add value: Ask a question, share a tip, or invite discussion to encourage engagement. Example: “Have you tried this approach? What has worked best for your team?”
  4. Give credit: Tag the original author to show appreciation and expand reach. Example: “Great insights from @AuthorName—worth reading!”
This way, you position yourself as someone who adds value, not just amplifies others.

4. Not giving credit where it’s due

Not giving credit is a big mistake on LinkedIn (or anywhere, really) that makes it seem like you’re taking credit for someone else’s work, which isn’t a good look. Tag the original author, but in a natural manner. For instance: “Loved this post from @Name about staying productive while working remotely. The part about time-blocking really made me want to try it!”  A bonus is that the person you tag might respond, and their audience could discover your post too, boosting your visibility. 

5. Reposting content without fact-checking information

Sharing inaccurate or outdated data, even accidentally, can make people question your reliability. Plus, it’s not a great feeling when someone points out that what you shared isn’t true. Before you click post, verify the details. A quick fact check, like reading the full article or using the good old Google search, can save you from spreading misinformation. If you’re unsure, it’s better to skip it or add a note like, “This is an interesting take, what do you think?” to encourage discussion without promoting something you don’t stand for. 

Frequently asked questions

1. Why can't I repost on LinkedIn?

If you’re having trouble reposting, it may be because the original post’s privacy settings don’t allow it. For example, if the person who created the post set it to be visible only to their connections or a specific group, you won’t see the “Repost” button. If a post is marked “Public,” you should be good to go.

2. How do I post later on LinkedIn?

You can schedule a post anywhere from an hour to three months ahead. However, once it’s scheduled, you can’t edit the content, but you can reschedule or delete it. Plus, you can check, reschedule, or delete posts scheduled by other admins too.

3. How do I repost a new position on LinkedIn?

Click “Repost” on the job post, then add a caption describing why it’s a great opportunity or what makes the position unique. Don’t forget to tag the company and include hashtags like #Hiring or #JobOpportunity to boost visibility. 

If it’s your company’s job post, mention why your team is awesome and what candidate type you’re after.

Take over LinkedIn with SocialBee!

Reposting on LinkedIn is a great way to grow your reach, share great content, and keep your profile active even without fresh LinkedIn post ideas, but only if you do it right. By avoiding the common mistakes discussed above, you can keep your LinkedIn game strong and authentic. 

Ready to step up your game and make things easier? Create, schedule, publish, and repost your LinkedIn content directly from SocialBee to save time and optimize your social media efforts. Start your 14-day free SocialBee trial to plan and execute your LinkedIn strategy like a pro. 

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Alexandra

Content writer at SocialBee

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