Content Writer at SocialBee
Wondering how to schedule content on Threads? You might have noticed that the platform doesn’t support native post scheduling yet. However, there is a workaround to this limitation: SocialBee.
Launched in July 2023, Threads is still a new platform that has quickly grown to over 175 million monthly active users, making it a significant platform for reaching a wide audience.
This article will guide you through the essential steps of posting on Threads and will show you the workaround to Threads scheduling. Ready? Let’s get started.
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Short summary
- Threads is a new app from the Instagram team, allowing you to log in with your Instagram account to share plain text updates and join public conversations.
- Threads allows you to post videos up to 5 minutes long and text updates up to 500 characters. High-resolution images (recommended 1080 pixels wide) and relevant hashtags can significantly enhance your post’s visibility and engagement.
- You can join Threads using your Instagram credentials. Download the app or go to threads.net, log in with your Instagram account name and password, and set up your page (add a profile picture and a bio).
- For both mobile and desktop users, creating your first Threads post is straightforward. Tap the “+” icon, write your message within the 500-character limit, and add images or videos from your gallery.
- Interacting with content on Threads is easy and helps maintain engagement with your audience. You can reply to threads by tapping the thread and typing your response. Editing posts is possible within five minutes of posting, allowing you to correct mistakes quickly.
- Cross-posting content between Instagram and Threads is an effective way to maximize your content’s reach and maintain a consistent online presence. You can share Threads posts to your Instagram Story or feed, increasing visibility and engagement.
- Since the platform doesn’t have a native scheduling feature, you can use SocialBee to schedule posts on Threads, without needing to manually share content every time.
Table of contents
- What is Threads?
- What are the Threads content requirements?
- How to join Threads
- How to post on your Threads account
- How to schedule Threads posts
- Best practices for scheduling Threads posts
- How to edit threads
- How to repost a thread
- How to share a Threads post on your Instagram account
- Frequently asked questions
- Ready to plan your next Threads posts?
What is Threads?
Threads is a new app from the Instagram team, allowing you to log in with your Instagram account to share plain text updates and join public conversations. As an X (Twitter) alternative, you can post up to 500 characters, including links, photos, carousels, and videos up to 5 minutes long.
According to Mark Zuckerberg from Meta, Threads combines the best parts of Instagram to create a space for text, ideas, and discussions. He emphasizes building a friendly Threads community and providing an open, welcoming place for conversation.
As Threads continues to develop, Zuckerberg notes, “We are working towards making Threads compatible with open, interoperable social networks, which we believe can shape the future of the internet.”
What are the Threads content requirements?
Thead’s content requirements include limitations when it comes to video length, character limit, hashtags, image sizes, and other guidelines that ensure users are being respectful.
Here’s what you need to know about Threads’ content requirements:
- Video length restrictions: Users can upload videos up to 5 minutes long.
- Character limit for Threads posts: Posts have a character limit of 500 characters.
- Using hashtags: Add minimum 2 hashtags to your posts to boost visibility.
- Image sizes: Recommended resolution is 1080 pixels wide.
- Community guidelines: Maintain a respectful and safe community
1. Video length restrictions
Threads allows users to upload videos up to 5 minutes long. This is ideal for sharing concise, engaging content without overwhelming your audience. Whether you’re posting a tutorial or an engaging video, keeping your videos within this limit helps maintain viewer interest.
Unlike Instagram, Threads doesn’t have an in-app camera option for videos; it only allows you to take photos. However, you can still upload multimedia content from your device’s gallery.
2. Character limit for Threads posts
Threads posts have a character limit of 500 characters. This limit encourages users to be concise and to the point when creating new threads, making it easier to communicate key messages, updates, or calls to action without overwhelming readers.
Here’s an example of short yet informative Threads post from Balenciaga:
When publishing posts, focus on essential information and use clear, concise language to make the most of this character limit.
3. Using hashtags on Threads
Using hashtags (or tags, as they are called on the platform) effectively on Threads can boost your post’s visibility. Threads views tags as a way to categorize your post according to its topic, therefore you can only add one per post.
To add a hashtag to your thread, tap the ‘#’ button and begin typing your desired tag topic. The hash symbol will disappear as you type. A list of existing tags will then appear below, allowing you to select the one you want from the search page.
PRO TIP
If you’re unsure which hashtags to use, you can generate them using SocialBee‘s Hashtag Generator. This tool analyzes your image and caption to suggest popular and relevant hashtags tailored to your content. You can save these hashtags in categories for easy access and future use.
Generate new hashtags based on your Threads’ content with SocialBee!
4. Threads image size
For the best look on Threads, stick to images that are 1080 pixels wide. This size keeps them clear and looking good on different devices. Good-quality images really help catch people’s attention and make your posts stand out.
You can upload up to 10 images or videos per thread. Just be sure they’re high-res and nicely lit to show them off at their best.
5. Community guidelines
Much like Instagram, Threads emphasizes maintaining a respectful and safe community. Users should adhere to Instagram’s community guidelines, which include avoiding hate speech, harassment, and any content that could be considered offensive or harmful.
Respecting these guidelines helps create a positive environment where everyone can share and interact comfortably.
How to join Threads
Here is how to get started on Threads in six quick steps:
- Download the “Threads” app from the Apple App Store or Google Play Store.
- Open the app or visit threads.net in your browser.
- Log in with your Instagram username and password.
- Set up your profile by selecting a profile image and customizing your bio. Optionally, make your profile private.
- Follow suggested accounts based on your Instagram contacts or search for users by their usernames.
- Start exploring posts from your following in the chronological feed.
Joining Threads is a straightforward process that uses your already existing Instagram credentials. First things first, visit the Apple App Store or Google Play Store on your mobile device. Search for “Threads by Instagram” and download the app. You will easily recognize the Threads logo.
Once the app is installed, open it. Alternatively, you can open a Threads tab in your browser at threads.net.
To create an account, you will be prompted to log in using your Instagram credentials.
Enter your Instagram username and password to proceed. This will connect your Threads account to your Instagram profile, allowing new followers to find you with the same username.
After logging in, you can set up your Threads profile. This includes choosing your profile image and customizing your bio. If you prefer, you can set up a private profile, ensuring that only approved followers can see your posts.
Threads will suggest accounts for you to follow based on your Instagram contacts. You can follow these suggestions or search for specific users by typing their Instagram username in the search bar.
By following these steps, you’ll be up and running on Threads, ready to connect with your Instagram community in a more intimate setting.
You can now scroll through your following’s Threads posts, as part of your chronological feed.
How to post on your Threads account
You can share posts on Threads either by creating a new thread or by replying to an already existing one.
1. How to create a new thread
Creating a new thread on Threads is simple and can be done via mobile or desktop.
A. Post on Threads via mobile
To get started on mobile, tap the “+” icon or the thread icon at the bottom of the screen to start a new post.
Write your message in the text box. Remember, the character limit for a single post is 500 characters. You can also add images or videos by tapping the gallery icon.
Then, include a relevant tag to increase your post’s visibility.
Once you’re satisfied with your content, tap the “Post” button to share your thread with your followers.
B. Post on Threads via desktop
On the website, click on the create icon (+) or press on “Start a thread”.
Type your message in the provided text box. The character limit still applies, and you can also upload images or videos.
Click the “Post” button to publish your thread.
2. How to reply to a thread
To reply to a thread on mobile, find the thread, tap on it, and, at the bottom of the screen, type your reply in the text box that says “Reply to…”. Then tap “Post” to share it.
To reply to a thread on your desktop, log into your Threads account via a web browser, find the thread, click on it to open, type your reply in the text box at the bottom, and click “Post” to submit.
How to schedule Threads posts
Threads doesn’t have a built-in scheduling feature, but you can use scheduling tools that have a Threads integration. SocialBee offers a straightforward way to create, schedule, and share your content automatically.
To start, log in to your SocialBee account and add your Threads profile to the platform.
You will be redirected to the Threads platform to log in. Once you do, click “Continue As [username]” to give SocialBee access.
Once your account is linked, click “Add Post” at the top of your screen to start creating your content. Add text, visuals, tags, and any other elements you want. SocialBee will let you know if you are within Thread’s content requirements.
To schedule the post, scroll down until you find the “When to post” section, and click on “Post at a specific time.” SocialBee will even give you the best posting time suggestions, highlighted in yellow.
If you want to automate the process even more, add your posts into Content Categories (folders) and add them to the Scheduler.
This way, you’ll have a steady stream of weekly content going up on the platform, and all that’s left for you to do is use SocialBee’s tools to craft your posts.
PRO TIP
SocialBee helps you up your content game with its Canva and Unsplash integrations. If you want your posts to stand out, create visuals with Canva or choose existing ones from Unsplash and add them to your content, all without leaving SocialBee’s Post Editor.
Create memorable posts with SocialBee’s Canva integration.
Best practices for scheduling Threads posts
Here are three tips for making sure your content schedule brings great results:
- Post at the best times
- Tweak and adjust your schedule
- Be consistent
1. Post at the best times
If you want your content viewed by your target audience, you’ll have optimize posting times. This way, you’ll appear on their chronological feeds right as they are online and most active.
Luckily, you can easily make sure your posts are always updated when it’s best thanks to SocialBee’s best posting time suggestions.
2. Tweak and adjust your schedule
Having a posting schedule does automate your content strategy and free up your time, but don’t neglect it once it’s done.
Anything can change, from the times your audience is active to the kind of content that would be of interest to them. You don’t want to miss our on engagement opportunities because you didn’t jump on a recent trend or use a popular new meme.
While having evergreen content is useful, mix it up with what’s hot at the moment to increase your visibility and engagement.
PRO TIP
Maximize your reach on Threads by using SocialBee’s Re-queue feature to keep your evergreen content in rotation. Customize the posting frequency to maintain engagement without overwhelming your audience.
Keep your evergreen posts in rotation with SocialBee’s “Re-queue” option.
3. Be consistent
The internet moves fast, and just like on X (Twitter), attention span is short on Threads. You’ll want to have a consistent so you remain top-of-mind. This way you’ll become a familiar presence on the Threads feed and build up a loyal following.
If you’re wondering how many Threads to schedule weekly, best practices indicate 2-3 posts a day.
How to edit threads
Here’s a simple step-by-step guide on how to edit Threads posts:
- Open the Threads app and locate the post you want to edit.
- Tap on the post to open it fully.
- Tap the three dots in the top right corner of the post. You will see an option labeled “Edit.”
- Make the necessary changes to your post. You will see a countdown timer indicating how much time you have left to complete your edits within the five-minute window.
- After editing, save your changes. If you decide to delete the post instead, you can select the delete option from the same menu.
Here’s how the menu looks like:
For years, the people of Twitter asked Jack Dorsey for an edit button. He never instituted one, though those paying for X have gotten the feature from Elon Musk. Right out of the gate, though, Threads allowed editing of posts and replies, provided that it’s done within five minutes of posting.
Mark Zuckerberg’s decision to include an edit feature right from the start sets Threads apart, addressing a common demand that most people have had with similar platforms. This ensures that you can quickly correct any mistakes without the need to delete and repost content.
How to repost a thread
To repost on Threads, first find the post you want to share. Tap the share icon from the bottom right, then select “Repost.” If you press on “Quote”, you have the option to add a comment to provide context or share your thoughts.
Finally, tap “Post” to share it on your profile. This allows you to spread valuable content and keep your followers engaged with all the posts you find interesting.
The account who posted the initial Thread will receive a push notification.
Reposting is a straightforward way for Threads users to share relevant content with their followers. While you can press the heart icon to showcase your appreciation for the post, reposting it allows you to also add your two cents to the discussion.
How to share a Threads post on your Instagram account
You can share a Threads post on Instagram by simply logging in to your Threads account on mobile or desktop and creating a feed post or Story from your thread.
Here’s how:
Sharing a Threads post to Instagram through your mobile device
To share threads as Instagram posts on your mobile app, simply follow these steps:
- Open the Threads app and log into your account on your mobile device.
- Find the Threads post you wish to share and tap the Share icon below it.
- Choose whether to share the post directly to your Instagram Story or feed. Since Threads is linked to Instagram, these options will be readily available.
- If you share the Threads post on Instagram Stories, you can customize it with stickers, music, background colors, and more before publishing.
- Once you are satisfied with the customization, share it on your Instagram profile. This ensures that your content reaches your Instagram audience effectively.
Here’s how a Threads post will look like as an Instagram Story:
Sharing a Threads post to Instagram via a desktop device
To share the Threads post to Instagram via desktop, open www.threads.net and log into your Threads account on your desktop browser.
Then, open the desired Threads post and click the paper clip icon.
Copy the link or embed code of the Threads post. Open your Instagram account in a new tab, create a new post, and paste the Threads link or embed code. Customize as needed and publish.
Frequently asked questions
Ready to plan your next Threads posts?
Getting the hang of creating and scheduling posts on Threads can really boost your social media presence.
By learning the platform’s features and using tools like SocialBee, you can keep your content flowing smoothly and effectively. Whether you’re sharing updates, replying to threads, or cross-posting to Instagram, these tips will help you stay ahead and connect with more people.
Remember, the platform doesn’t currently allow you to schedule Threads directly. However, using tools like SocialBee can help you plan and manage your posts.
Ready to up your Threads game with scheduled content? Start your 14-day SocialBee trial today!
