Top 20+ Content Marketing Platforms Every Business Needs

2. Sendible

Sendible is a social media management tool designed for agencies. It supports posting on Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, TikTok, and Google My Business.

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This social media tool makes it easy for any content marketer to create and publish content while also providing a space where they can interact with their followers. Sendible has features that allow users to respond to comments and messages and assign them to different team members responsible for communication tasks. 

With the help of Sendible, you can also keep track of your mentions and evaluate the sentiment of each post to determine which mentions require your immediate attention.

Additionally, this social media management platform has features that make team collaboration a piece of cake and analytics that enable you to monitor your performance with ease.

Key Sendible features:

• Social media scheduling: Schedule and publish content in advance.
• Content management: Allows for content creation, curation, and scheduling in one place.
• Analytics and reporting: Gathers dynamic insights based on your social media data.
• Team collaboration: Streamlines collaboration between multiple team members.
• White label: Agencies can generate revenue and attract clients with their customizable social media management software. 

Best for:

Sendible’s target audience includes digital marketers, social media managers, agencies, and businesses in industries such as ecommerce, education, real estate, retail, and hospitality.  

Unique feature:

Sendible’s White Label allows agencies to grant their clients access to Sendible’s full functionalities, with the added benefit that they can brand the dashboard. They can send their clients approval emails using a custom domain, add their logo, and match their brand colors. 

Pros:

• Continuously adds new features for social media management.
• It is easy to use from the get-go.
• Great customer service. A verified G2 user in Events Services says “Sendible’s personalized customer service is top-notch. When you need assistance, their dedicated and helpful support team is there to guide you.”

Cons:

• Inability to add more profiles without upgrading to the next pricing tier. Mel R., a Lead UX Designer states “I wish I could add just 1 more social media account. I don’t need all the tools in the next highest tier.”
• Limited social media platform integrations.
• Lacks certain advanced features such as hashtag tools.

G2 rating:

4.5/5 stars based on 878 reviews

Pricing:

Starts at $29/month

Free trial:

Yes, Sendible offers a 14-day free trial.

Essential features checklist:

✅ Multi-platform integrations

✅ Content creation and editing (text and visual)

✅ AI content generation

✅ Content curation tools

✅ Visual content calendar

✅ Post scheduling and publishing

✅ Team collaboration and management

✅ Social inbox

✅ Social listening

✅ Social analytics and reporting

✅ Multi-language support

3. Narrato AI Content Genie

Imagine having your social media content generated automatically. That’s exactly what Narrato’s AI Content Genie delivers. This powerful AI tool generates social media posts (plus blog content), complete with catchy emojis, hashtag suggestions, and images.

All you need to do is provide your website’s URL once and specify your content themes, and presto – the Content Genie gives you a fresh batch of content every week. Personalizing this content is also very easy. You can edit and add your own flair to these pieces on the platform itself, before hitting the publish button.

Key Narrato features:

• AI content assistant: Use Narrato’s AI tools to create, optimize and research copy, blogs, social media content, emails, and more.
• Content planning: Take charge of scheduling and stay organized with Narrato’s content calendar, style guides, and marketing assets repository.
• Image and graphics: Generate AI images, download royalty-free visuals, or create your own using design integrations.
• Social media post templates: Create custom social media templates and tailor them for each platform.
• Content publishing: Publish to WordPress, Webflow, and social media straight from the platform.

Best for:  

Narrato’s AI Content Genie is ideal for content creators, marketers, bloggers, and businesses across various industries – ranging from ecommerce stores and SaaS companies to digital agencies, startups, and content-focused organizations.

Unique feature:

Narrato’s AI Content Genie keeps your social media calendar brimming with weekly AI-generated posts based only on your website’s URL and specified content themes, leading to the possibility of a completely hands-off experience.

Pros:

• Easy to use – Mert, Customer Success Specialist, says “the UX/UI is incredibly intuitive and user-friendly.”
• Helps clients materialize their ideas through AI.
• Automated project management and task assignment.

Cons:

• Insufficient integrations.
• The content can lack uniqueness, because, as Karen C., Business Development Manager, pointed out, “The AI-generated content can get repetitive sometimes”.
• Limited credits for writing which can run out fast when creating lots of content.

G2 rating:

4.9/5 stars based on 169 reviews

Pricing:

Starts at $48/month

Free trial:

Yes, Narrato offers a 7-day free trial.

Essential features checklist:

✅ Multi-platform integrations

✅ Content creation and editing (text and visual)

✅ AI content generation

❌ Content curation tools

✅ Visual content calendar

✅ Post scheduling and publishing

✅ Team collaboration and management

❌ Social inbox

❌ Social listening

❌ Social analytics and reporting

✅ Multi-language support

SEO tools

The key to successful content that ranks well on search engines is SEO (search engine optimization).

So, if you want to improve your online visibility, you have to invest in SEO tools that will enable you to adjust your content to fit the requirements of popular search engines.

Additionally, for Mac users, exploring free SEO software can enhance your content marketing efforts by providing tailored solutions compatible with the macOS environment.

Learn more about them from our next two recommendations!

4. Ahrefs

Do you know how to optimize your content? It’s easy, with the help of Ahrefs, an all-in-one solution that gives you all the information you need to improve your content and position on SERPs.

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With the ability to watch search engine ranks, monitor backlinks, and optimize websites, Ahrefs is one of the most effective SEO tools on the market.

Its extensive database is a vital resource for digital marketers and SEO experts conducting in-depth competitor analyses, keyword research, and site audits. This makes the content marketing process easier and more efficient.

Key Ahrefs features:

• Site explorer: Keep up with your competitors—find out the keywords they rank for, when they run paid ads, and discover the websites that link to their pages.
• Content explorer: Use the content explorer to discover the latest trending topics from your industry.
• Keywords explorer: Users are able to spot high-value keywords that will help them increase the visibility of their content and rank higher on SERP.
• Site audit: Helps you monitor your progress and notifies you about issues that require your attention. 
• Rank checker: Monitors your ranking progress on desktop and mobile.

Best for:  

Ahrefs is ideal for SEO professionals, digital marketers, content creators, and agencies across various industries – ranging from ecommerce businesses and tech companies to media outlets, startups, and SEO consultants.

Unique feature:

Businesses can find link-building opportunities by using Ahrefs’ Backlink Index, which is among the biggest and most accurate in the market. Users can thoroughly examine their own and their competitors’ backlink profiles.

Pros:

• Comprehensive SEO tools and insights.
• Easy to use – Yasir S., Sr. SEO & Digital Marketer, says “I like the user interface that is really easy to navigate”.
• In-depth backlink analysis.

Cons:

• Higher price compared to competitors
• Data inaccuracies – for example, SK RAFIQUL I., Running Content Marketing VIP, signalled that “the search volume metric is not similar to the data of Google Keyword Planner”.

G2 rating:

4.5/5 stars based on 539 reviews

Pricing:

Starts at $129/month.

Free trial:

No, but certain features such as Keyword Explorer and Rank Checker can be used for free within limits.

Essential features checklist:

✅ Keyword research

✅ On-page SEO analysis

✅ Content optimization

✅ Rank tracker

✅ Site audit

✅ Backlink analysis

✅ Competitor analysis

✅ Organic traffic insights

✅ Reporting and analytics

✅ Broken link analysis

5. Moz

Become an SEO master with the help of Moz, the platform that will give you all the insights you need to improve both your content and your website performance.

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Moz will crawl your website to discover any SEO issues and provide immediate solutions. It will also monitor your keywords across 170+ search engines.

With the automated reporting features, Moz will send you weekly updates straight to your inbox. This way, you get to keep your team in the loop without the effort of creating regular reports.

And we haven’t even told you about the best part. Moz also offers a set of free SEO tools that allow you to analyze everything from links and keywords to competitors and domains.

Key Moz features:

• Keyword explorer: Helps users discover and prioritize the best keywords to target.
• Rank tracker: Allows users to monitor their search engine rankings over time.
• Site crawl: Identifies and helps resolve technical SEO issues such as crawl errors, duplicate content, and missing metadata.
• Link explorer: Provides detailed insights into a site’s backlink profile.
• On-page SEO tools: Provide recommendations for improving page elements, such as title tags, meta descriptions, and overall content relevance.

Best for:  

Moz is ideal for digital marketers, SEO professionals, content creators, and agencies across industries – including tech startups, blogs, and other enterprises looking to improve their search engine visibility.

Unique feature:

Moz created Domain Authority® (DA), a search engine ranking number that forecasts a website’s likelihood of appearing in search engine result pages (SERPs). Higher Domain Authority scores indicate a higher chance of ranking; the values range from 1 to 100.

Pros:

• In-depth keyword research capabilities. 
• Valuable on-page optimization suggestions. “The on-page recommendations for optimizations help us improve the searchability of our website to gain more visibility,” says Anne-Marie P.
• Multiple free tools.

Cons:

• Lacks useful integrations.
• Limited competitor comparisons – a Verified User in Retail believes that “it would be good to be able to compare more than 3 competitors using the tracking tools”.
• Steep learning curve at the beginning.

G2 rating:

4.3/5 stars based on 566 reviews

Pricing:

Starts at $49/month

Free trial:

Yes, Moz offers a 30-day free trial.

Essential features checklist:

✅ Keyword research

✅ On-page SEO analysis

✅ Content optimization

✅ Rank tracker

✅ Site audit

✅ Backlink analysis

✅ Competitor analysis

✅ Organic traffic insights

✅ Reporting and analytics

✅ Broken link analysis

Email marketing software

Email marketing is the Meryl Streep of marketing. A classic practice that still is on top of the game and offers great ROI to marketers everywhere.

The content of your marketing emails is where you need to shift your focus if you want to keep your customers interested in what you have to offer.

Luckily for you, our next tool recommendations are perfect for creating relevant and valuable content that will leave your audience wanting more.

6. Hunter

Finding verified email addresses is one of the common pain points in email marketing. Good thing there’s a tool like Hunter to help find and verify email addresses for your content marketing campaigns.

This tool can help you in every step of your cold outreach – from lead generation, data validation, personalization, and email automation.

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Hunter offers several free tools that can be used for a single domain, or a list of domains using their bulk functionality.

Once you’ve identified your prospects and their email addresses, you can then use Hunter Campaigns to set up, launch, and manage cold email campaigns.

Campaigns support custom sending schedules, automated follow-ups, advanced personalization, and more.

Key Hunter Campaigns features:

• Email scheduling: Allows users to control the timing of their email outreach as well as their follow-ups for improved reply rates.
• Campaigns reporting: Allows users to track every cold email KPI to give them a better understanding of the performance of their cold email campaigns, email domains, and team members. 
• Inbox: Allows users to manage all conversations from one central part. It saves time and you can even label the conversations. 
• Engagement: Allows users to segment recipients by their engagement. For instance, you can get a list of users who opened your emails more than X time or who clicked on the URL in your email copy.
• Email account rotation: Allows users to rotate multiple email accounts, reducing the deliverability issues.

Best for:  

Hunter is best suited for SMBs, sales and marketing teams, recruiters, freelancers, and agencies.

Unique feature:

Hunter offers comprehensive reporting that is very intuitive and gives you the ability to pinpoint issues in your cold email campaigns on time.

Pros:

• Accurate data.
• Great customer experience – a Verified User in Information Technology and Services on G2 states “Most verification platforms are really painful to use, and Hunter makes it easy without the clutter.”
• Intuitive interface.

Cons:

• No LinkedIn data.
• Lack of AI features.

G2 rating:

4.4/5 stars based on 551 reviews

Pricing:

Starts with a free plan. The lowest paid tier is 49€/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Email automation

❌ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

❌ Audience growth tools

✅ Compliance management

7. Bonjoro

If you are looking to take your email content to the next level, Bonjoro is here to make that happen. This email marketing platform can help you nurture and convert leads while drastically improving your customer relationships through the power of video interactive content.

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Bonjoro allows users to create, share, and track customized video messages from both desktop and mobile devices and offers a personalized experience to each client. Additionally, show your customers that you care about them by sending video messages to welcome them or thank them for making a purchase.

Make your videos more appealing by using templates, branded visuals, and adding CTAs to encourage your leads to act.

To streamline content creation, Bonjoro connects with your existing tools like Zapier, which makes it easier for you to automatically send videos during key moments of your customer’s journey.

Key Bonjoro features:

• Video messaging: Create and send personal videos to convert leads.
• Screen recording & hosting: Record and share tutorials and educational videos to support your customers.
• Testimonials: Collect and share video and text testimonials on your social media and website.
• Integrations: Connect over 1000 tools with Bonjoro, such as HubSpot, MailChimp, Shopify, and Zapier.

Best for:  

Bonjoro is ideal for businesses of all sizes, ranging from small startups to large enterprises, and professionals in sectors like real estate, ecommerce, education, coaching, and nonprofits.

Unique feature:

Bonjoro’s video messaging feature lets you send personalized videos to your customers that boost engagement and increase conversions, rather than relying on static visuals.

Pros:

• Easy to personalize emails.
• Lots of integrations.

Cons:

• Limited style options – as Viviana H., Email Marketing Specialist, mentions, “It doesn’t offer much flexibility in design, so if you want to make style modifications, there aren’t many options and you have to work with what’s available.”
• Difficult to blacklist emails.

G2 rating:

4.8/5 stars based on 57 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $25/month

Free trial:

Yes, Bonjoro offers a 14-day free trial

Essential features checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Automation

❌ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

❌ Audience growth tools

✅ Compliance management

8. Sender

Sender is an affordable (yet powerful) email marketing platform that makes creating and sending stunning email campaigns easy, even if you’re a beginner. With its intuitive drag-and-drop email builder and responsive templates, you can design professional-looking emails in minutes—no tech skills needed. 

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The platform also helps you save time with premade automation workflows, like welcome emails, abandoned cart reminders, and “thank you” notes. Plus, you’ll always know how your campaigns perform with real-time reports and a newsletter heatmap. 

Whether you want to capture leads with popups or target segmented audiences with personalized content, Sender makes email marketing easy and effective. And the best part? It comes with a free plan that offers unlimited automation.

Key Sender features:

• Drag-and-drop email builder:  Create emails easily and use built-in templates.
• Premade automated workflows: Send welcome, abandoned cart, and “thank you” emails.
• Audience segmentation and personalization: Streamline your campaigns with personalized emails and segmentation.
• Live reporting and newsletter heatmap: Stay up-to-date with email performance.
• Powerful lead capture popups: Generate more leads with optimized popups.

Best for:  

Sender is ideal for small businesses, freelancers, ecommerce stores, and marketers across various industries.

Unique feature:

What sets Sender apart is its generous free plan that offers unlimited automation workflows and email templates, making it easy for users to launch campaigns without hassle.

Pros:

• Intuitive interface – “The simple, easy-to-use interface combined with powerful features makes it easy to manage and track campaigns,” says a Verified User in Apparel & Fashion on G2.
• Friendly and helpful customer support, even for free users.
• Drag-and-drop email builder.

Cons:

• Sender branding on the Free Forever plan.
• Limited personalization. Daisy B. says “the drag and drop builder only allows a centralised format which doesn’t feel personal to people.”

G2 rating:

4.3/5 stars based on 55 reviews

Pricing:

Starts with a free plan. The lowest paid tier is 14.55€/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Email automation

❌ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

❌ Audience growth tools

✅ Compliance management

Video marketing software

Did you know that 84% of people say they’ve been convinced to purchase a product or service after watching a brand’s video? 

Make sure you don’t miss out on the opportunity to boost your profitability. There are lots of tools you can use to add video to your strategy without having to allocate a big part of your budget to this part of your content plan.

9. FlexClip

FlexClip is a simple online video editor for video editing beginners. Because it works with simple drag-and-drop logic, it is a lifesaver even for an individual who has never made a video before.

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Thanks to FlexClip’s 5 different size features, you can create professional marketing videos suitable for YouTube, Instagram Reels, Facebook, and even any platform you can think of.

FlexClip will allow you to create videos from scratch using a huge media library with numerous graphics, audio, video, and photo materials.

Such opportunities attract beginners and experienced business representatives who use visual content to effectively promote a specific product.

Key FlexClip features:

• Drag-and-drop video editor: A user-friendly interface that allows even beginners to easily create videos by dragging and dropping elements.
• Extensive media library: Offers a vast collection of stock videos, images, and music to enhance your projects.
• Templates for various purposes: Includes a wide range of templates for personal, business, social media, and marketing videos.
• Cloud-based functionality: Enables users to access and collaborate on projects from any location, ideal for remote teams.
• Screen recording and video compression: Useful for creating tutorials and ensuring efficient video storage without sacrificing quality.

Best for:  

FlexClip is ideal for small businesses, content creators, marketers, and individuals looking to create professional videos for social media and marketing.

Unique feature:

FlexClip’s unique feature is its AI-powered tools, particularly the text-to-video generation and automatic subtitle creation. These tools allow users to transform text content into engaging videos quickly and easily, making video production accessible even for those without prior editing experience. 

Pros:

• Very beginner-friendly – “Its intuitive interface makes video creation simple, even for beginners,” says Kostas A., Hardware Software Engineer.
• Successfully handles large video files.
• Numerous templates and stock videos.

Cons:

• Limited audio editing options.
• Subpar AI generation.
• FlexClip branding on videos with the free version – “I do not like the watermark” says Tyio N.

G2 rating:

4.5/5 stars based on 50 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $19.99/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Video creation and editing tools

✅ Templates and stock media

✅ Custom branding

✅ Video hosting and embedding

❌ Analytics and reporting

✅ Social media integration

✅ Collaboration and sharing

✅ Mobile optimization

10. Animoto

If you are looking to improve your marketing by dabbling in video content, we have the right tool for you—Animoto.

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Create customized videos for your business in no time, and add them to your website and social media channels to differentiate yourself from the competition.

Animoto has powerful features that make the video content production process a piece of cake, from its built-in library of royalty-free images and videos to its templates and voice-over possibilities. With Animoto, video creation is made easier without compromising on end-result quality.

Key Animoto features:

• Drag-and-drop video editor: Easy-to-use interface for video creation.
• Templates and stock library: Access to a variety of customizable templates and stock footage.
• Music library: Royalty-free music to enhance videos.
• Video trimming and customization: Simple tools for cutting and customizing video content with fonts, voiceovers, branding, and more.
• Video commenting tool: Collaborative feedback with time-stamped comments for team reviews.

Best for:  

Animoto is ideal for small businesses, marketers, social media managers, and content creators across various industries, including retail, real estate, fitness, education, hospitality, and entertainment.

Unique feature:

Animoto’s drag-and-drop video editor combined with pre-built storyboard templates specifically designed for marketing, social media, and personal projects is especially useful for users with no prior video editing experience, allowing them to create professional-looking videos quickly and easily.

Pros:

• Easy to use from the start – “Animoto comes with an intuitive UI that helps us to make videos easily for my marketing purposes” states Haritha C., Digital Marketing Executive.
• Free plan option with all the Standard features.
• Great for creating photo slideshows.

Cons:

• Small difference between the free and Standard plans.
• Lacking customer support.

G2 rating:

4.3/5 stars based on 92 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $16/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Video creation and editing tools

✅ Templates and stock media

✅ Custom branding

✅ Video hosting and embedding

❌ Analytics and reporting

✅ Social media integration

✅ Collaboration and sharing

✅ Mobile optimization

11. Renderforest

Renderforest is a great platform where you can find video templates for any occasion. They are organized into dozens of specific categories that offer a smooth customer experience.

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With this video content tool, you can create animated promos, slideshows, social media clips, kinetic typography, presentations, music visualizations, and any other video content type you want to bring to life. 

Drag and drop the elements you want to use, add sound effects, upload your content, and customize it to fit your brand, and just like that, in a few steps, you get to create videos like a professional.

Key Renderforest features:

• Video creation and editing tools: It offers easy-to-use tools for creating professional-quality videos, such as animations, intros, logos, music visualizations, and more.
• Templates and stock media: The platform provides a large library of customizable templates and stock media for various video types.
• Custom branding: Users can personalize their videos by adding logos, colors, and other elements for brand consistency.
• Collaboration and sharing: Teams can collaborate on projects and easily share videos across platforms.
• Cloud-based storage and processing: All video creation happens in the cloud, saving local storage space and making it accessible from anywhere.

Best for:  

Renderforest is ideal for small businesses, entrepreneurs, marketers, agencies, and content creators across industries such as advertising, ecommerce, education, entertainment, travel, and real estate.

Unique feature:

Renderforest’s music visualizer tool allows musicians, DJs, and content creators to transform their music tracks into videos that showcase even the subtlest fo rhythms.  By uploading tracks and customizing backgrounds, logos, and colors, users can create professional music videos for platforms like YouTube or social media in minutes.

Pros:

• Large variety of templates.
• Great customer service – as Skyler K. pointed out “When I had an issue with a glitch in a video intro, the customer service was excellent. They were quick to respond and stayed in contact with me until the issue was resolved.”
• All-in-one platform for numerous marketing needs.

Cons:

• Limited customization of templates.
• Slow rendering – Yuuya S., Musician, says “Occasionally, a video can take more than 30 minutes to create.”

G2 rating:

4.7/5 stars based on 433 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $14/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Video creation and editing tools

✅ Templates and stock media

✅ Custom branding

✅ Video hosting and embedding

❌ Analytics and reporting

✅ Social media integration

✅ Collaboration and sharing

✅ Mobile optimization

12. Fliki

Fliki, an AI video generator, stands at the forefront of innovation, transforming the landscape of video content creation. With cutting-edge features like seamless text-to-video conversion, text-to-speech technology, and voice cloning, Fliki simplifies the video production process for content creators, marketers, and business owners.

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Its user-friendly interface and customizable templates ensure accessibility for users with varying levels of expertise. Whether you’re crafting promotional clips or social media content, Fliki’s adaptability makes it an indispensable tool, merging artificial intelligence seamlessly with visual storytelling.

Key Fliki features:

• AI-powered text-to-video and text-to-speech conversion: Fliki automates video creation by transforming written scripts into videos, complete with AI-generated voiceovers​.
• Wide variety of customizable video templates: The platform offers numerous pre-built templates for different video types, such as social media posts and promotional content​.
• Integration with stock media libraries: Users can access millions of royalty-free images, videos, and audio tracks to enhance their videos​.
• Multi-language and accent support: Fliki provides voices in over 75 languages with various accents, making it ideal for global audiences​.
• Automatic subtitle generation: Fliki generates accurate subtitles for videos, making content more accessible and engaging for a broader audience.

Best for:  

Fliki is ideal for content creators, marketers, educators, and businesses in industries like ecommerce, entertainment, education, real estate, and technology.

Unique feature:

Fliki’s unique feature is its AI-powered text-to-video and text-to-speech capabilities, allowing users to automatically convert written content into videos with natural-sounding voiceovers. This feature is especially useful for creating multilingual content, with support for over 75 languages and a variety of regional accents.

Pros:

• Realistic AI voiceovers – Diego M. tells us “The AI-generated voices in Fliki sound remarkably natural, making your content feel more professional and engaging.”
• Intuitive UI.
• Video generation in record time.

Cons:

• Very limited use on the free version.
• Limited font options – Pitou P., Co-Founder and CEO of a small business, complains that “Fliki does not support custom fonts. This can be a problem if you want to use a specific font in your videos.”
• Confusing credit system.

G2 rating:

4.8/5 stars based on 148 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $28/month

Free trial:

Yes, Fliki offers a free trial.

Essential features checklist:

✅ Video creation and editing tools

✅ Templates and stock media

✅ Custom branding

✅ Video hosting and embedding

❌ Analytics and reporting

❌ Calls to action (CTAs)

✅ Social media integration

✅ Collaboration and sharing

✅ Mobile optimization

Project management software

Content marketing, like any other business process, requires management and organization, two aspects that contribute to your progress and team productivity.

This is why the next two project management software platforms from our list will help you streamline your workflow and keep your content marketing goals in check easier than ever before.

Let’s check them out!

13. ClickUp

ClickUp is a platform that allows you to track all your content management tasks from one place. 

Moreover, the content management system has a built-in chat that facilitates team communication and collaboration. Not only this, but you can also tag team members, assign tasks, and evaluate their progress in real time.

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As we all know, goal setting is a big part of how marketers monitor their work. ClickUp doesn’t only allow users to organize their goals in specific folders but also to keep track of their progress with the help of visual bars that show the percentage of their goal completion.

Key ClickUp features:

• Tasks: Organize work into tasks with detailed descriptions, assignees, and due dates, allowing for effective project management.
• Custom fields: Create and manage custom fields to track specific data relevant to your projects, enhancing reporting capabilities.
• Automations: Set up automations to streamline repetitive tasks, saving time and increasing efficiency in workflows.
• Collaboration tools: Features like chat, comments, and document collaboration facilitate teamwork and communication within projects.
• Dashboards and reporting: Custom dashboards provide a high-level overview of project status, enabling quick access to analytics and performance metrics.

Best for:  

ClickUp is ideal for teams, agencies, freelancers, and businesses in industries such as marketing, software development, construction, education, and healthcare.

Unique feature:

ClickUp’s AI-powered knowledge management allows teams of any size to easily store and access company knowledge. In seconds, the AI can answer any question based on the knowledge across your entire Workspace, saving plenty of time. 

Pros:

• Numerous integration options.
• Customizable based on company needs – Nigel G., Personalised Health & Performance Coach, enjoys that “The app functions can be adaptable depending on the needs of a project.”
• Enjoyable UI/UX.

Cons:

• Occasional lagging – Mohamed E., Admin Specialist, is “sometimes facing dashboard lag and you have to make sure that you have saved everything”.
• Steeper learning curve because of the wide range of features.

G2 rating:

4.7/5 stars based on 9885 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $10/month

Free trial:

No, but it has a free plan.

Essential features checklist:

✅ Task management

✅ Collaboration tools

✅ Time tracking

✅ File sharing and storage

✅ Charts and visual timelines

✅ Reporting and analytics

✅ Resource management

❌ Budget tracking and cost management

✅ Integration with other tools

✅ User roles and permissions

14. ProofHub

ProofHub ranks among the most powerful yet affordable project management and team collaboration tools available today.

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A small learning curve, intuitive interface, and a suite of advanced features under one virtual roof make it easy for users to easily manage their tasks and seamlessly collaborate with others from the same location. 

For content marketers, ProofHub offers thoughtful tools like Online Proofing, File Management, Group Chat, and Real-Time Updates, which allow you to share content with others and receive feedback, suggestions, and approval. 

ProofHub also offers a range of other features that allow you to manage various aspects of your work, like time management, scheduling, reporting, task management, and more.

Key ProofHub features:

• Task management: Users can create, assign, and track tasks with customizable workflows, ensuring everyone is aligned on project goals.
• Gantt charts: A Gantt chart visually tracks tasks and timelines in a bar chart. This feature allows teams to visualize project timelines and dependencies, facilitating better planning and scheduling of tasks.
• File management: ProofHub enables users to store and organize all project-related files in one place, with options for version control and feedback.
• Time tracking: Teams can track the time spent on tasks, helping to manage billable hours and enhance productivity.
• Real-time discussions and chat: Users can engage in organized discussions and quick chats to streamline communication and ensure everyone stays on the same page.

Best for:  

ProofHub is ideal for project managers, remote teams, marketing agencies, design studios, educational institutions, software development companies, and other businesses.

Unique feature:

The proofing tool on ProofHub is a special feature that lets people see, examine, and comment on files and designs in one location. This tool streamlines the review process and facilitates smooth teamwork with clients by offering markup choices for annotating specific parts.

Pros:

• Simplifies and organizes the task management process.
• Valuable integrations – Ashok K., Admin, particularly enjoys its “in-platform integration with Google Drive. It makes it easy for our team to share files directly to tasks.”
• Advanced online proofing capabilities.

Cons:

• Could use more third-party communication integrations.
• Unpleasant notifications – Alona S. found that she is “not a big fan of ProofHub notifications. It keeps popping on your screen unless you see the notification.”

G2 rating:

4.6/5 stars based on 99 reviews

Pricing:

Starts at $50/month

Free trial:

Yes, ProofHub offers a 14-day free trial.

Essential features checklist:

✅ Task management

✅ Collaboration tools

✅ Time tracking

✅ File sharing and storage

✅ Charts and visual timelines

✅ Reporting and analytics

❌ Resource management

❌ Budget tracking and cost management

✅ Integration with other tools

✅ User roles and permissions

15. Monday

Content marketing is not just about creating and sharing content, it’s about planning and strategizing, building projects and long-term campaigns that will have a lasting impact on your business.

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Keeping track of all these aspects while also monitoring your performance can be stressful and difficult, but not with Monday. Create separate dashboards for all your content marketing projects to stay organized, maintain clarity, and better manage your tasks.

Monitor your progress visually and identify what processes need improvement.

Save time by automating all your project management tasks and moving your team to one place where you can assign tasks, provide feedback, and keep track of their work.

Key Monday features:

• Project planning: Create detailed project plans, set deadlines, and assign tasks.
• Project tracking: Monitor essential metrics like project budgets and timelines.
• Automation: Utilize built-in automation tools to streamline workflows and reduce manual tasks.
• Customizable templates: Access a library of templates for easy project setup.
• Collaboration tools: Facilitate team communication and collaboration through comments and updates on tasks

Best for:  

Monday is ideal for project managers, marketing teams, remote teams, sales teams, creative agencies, HR departments, and small to medium-sized businesses across various industries.

Unique feature:

Monday.com’s unique feature is its highly customizable workflows, allowing users to tailor their boards, columns, and task management processes to fit their specific needs.

Pros:

• Visually appealing interface.
• Varied integration options.
• Constantly evolving – Kamal S., Project Development Manager, says Monday is “adding features that address user needs like “Doc”, which has been a game changer.”

Cons:

• The “per user” pricing grid.
• Steep learning curve because of complexity.
• Unsuited for financial management – “For teams that need to track project budgets, expenses, and financial performance, Monday.com’s capabilities can be somewhat limited.” says Ayush S., Project Coordinator.

G2 rating:

4.7/5 stars based on 12,282 reviews

Pricing:

Starts with a free plan. The lowest paid tier is €12/seat/month.

Free trial:

Yes, Monday offers a 14-day free trial.

Essential features checklist:

✅ Task management

✅ Collaboration tools

✅ Time tracking

✅ File sharing and storage

✅ Charts and visual timelines

✅ Reporting and analytics

❌ Resource management

❌ Budget tracking and cost management

✅ Integration with other tools

✅ User roles and permissions

Research and analytics software

To run successful content marketing campaigns, you have to do more than just create and post content, you also have to become a master of research and analytics. 

Why? Because content marketing trends change before you know it and without monitoring and adjusting your content, you won’t be able to grow, or at least maintain your results.

So, let’s get acquainted with our next tool recommendations!

16. BuzzSumo

BuzzSumo is an all-in-one research tool specifically designed to improve your content marketing strategy.

This amazing platform provides valuable data, such as:

• Popular content ideas from your industry
• Relevant influencers from your niche
• High-value keywords and other SEO insights

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BuzzSumo crawls the web to gather content ideas based on what your customers ask on online forums. This way, you get to inform your strategy and create content that will engage your audience and provide value in real-time.

Research is important, and without reliable analytics and a good monitoring tool, you won’t be able to maintain your success. BuzzSumo has your back, and it allows you to see how the keywords you use evolve over time, letting you know when it’s time to optimize your content.

Key BuzzSumo features:

• Content discovery: Get fresh content ideas by browsing topics, trends, and forums.
• Content research: Harvest valuable insights from millions of articles and posts.
• Find influencers: Discover the influencers that truly have engagement and authority.
• Monitoring: Stay up to date with mentions, trends, and updates.

• Chrome Extension and API: Analyze on the go and automate with ease.

Best for:  

BuzzSumo is ideal for content marketers, SEO specialists, social media managers, PR professionals, and agencies across various industries—ranging from tech to media.

Unique feature:

A particularly unique feature of BuzzSumo is its “Content Analyzer,” which allows users to evaluate the performance of specific content pieces by examining metrics such as social shares, backlinks, and engagement statistics across multiple platforms.

Pros:

• Alerts for monitoring keywords and mentions.
• Powerful content insights – Surakshya A., Social Media Officer, says “I find their Content Analyzer feature quite useful, as it allows me to conduct in-depth keyword-based research on various topics, brands, or websites by simply entering their URLs.”
• Effective brand monitoring.

Cons:

• Price too high for small enterprises – “At $249 per month, this is a tool that will not be affordable for small businesses” points out Nicolas F., CEO.
• Mainly shows trends from English-speaking countries.

G2 rating:

4.5/5 stars based on 103 reviews

Pricing:

Starts at $199/month.

Free trial:

Yes, BuzzSumo offers a 30-day free trial.

Essential features checklist:

✅ Data collection

✅ Data visualization

✅ Statistical analysis tools

✅ Collaboration features

✅ Custom reporting

✅ Integration capabilities

✅ User-friendly interface

✅ Data cleaning and preparation

✅ Predictive analytics

✅ Security and compliance

17. Crazy Egg

Do you want to find out what your website visitors do while checking out your website?

Well, there is an easy and sure way to find out: Crazy Egg.

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Identify design issues and learn how you can solve them by assessing user behavior and finding out what your prospects want from your website.

Don’t just tell your team about your findings—show them. Export detailed reports and share recorded user sessions to give them a straightforward look into the customer journey.

Key Crazy Egg features:

• Heatmaps: Provides visual representations of how users interact with a webpage, showing where they click, scroll, or hover.
• Scrollmaps: Shows how far down a page users scroll, helping to identify where engagement drops off.
• A/B testing: Enables users to test different versions of a webpage to determine which one performs better.
• Session recordings: Allows you to view recordings of individual user sessions to understand their behavior on the site.
• User-friendly reporting: Offers simple, visual reports and insights that help users make data-driven decisions to optimize their site.

Best for:  

Crazy Egg is ideal for website owners, marketers, UX/UI designers, eCommerce businesses, and digital agencies.

Unique feature:

Crazy Egg’s unique feature is its heatmaps, which visually show where users click and engage on a webpage, offering actionable insights for optimizing user experience and conversions.

Pros:

• Very useful heatmaps – “The platform’s heat maps are incredibly intuitive and provide a clear visual representation of where users are clicking, scrolling, and spending their time.” says Kristina S., Digital Marketing Associate.
• No coding skills required.
• Easy to set up.

Cons:

• Lacks advanced analytics and segmentation compared to other tools.
• Doesn’t integrate with Google Analytics.
• The A/B testing platform has some minor limitations.

G2 rating:

4.2/5 stars based on 115 reviews

Pricing:

Starts at $29/month.

Free trial:

Yes, CrazyEgg offers a 30-day free trial.

Essential features checklist:

✅ Data collection

✅ Data visualization

✅ Statistical analysis tools

✅ Collaboration features

✅ Custom reporting

✅ Integration capabilities

✅ User-friendly interface

✅ Data cleaning and preparation

❌ Predictive analytics

✅ Security and compliance

Content writing tools

The best content marketing tools help you come up with ideas, and deliver valuable information in a polished format that doesn’t only engage your audience, but also performs well online.

This brings us to our next tool suggestions…

18. Grammarly

How many times have you posted something and noticed a mistake just after pressing share? Luckily for us, Grammarly is here to detect all grammar mistakes and see past their trickery. 

The platform checks spelling in American, British, Canadian, and Australian English.

Grammarly highlights mistakes and offers the correct suggestions after quickly scanning your text. The corrections can be applied automatically after clicking on the suggestions.

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The greatest Grammarly feature is that by double-clicking a word you get its synonyms. This way, you quickly find the alternative to a word you repeated enough in your text.

The platform also offers an overall score after analyzing the correctness, clarity, engagement, and delivery of the text, each section indicating how good you’ve done on each criterion.

With the Premium version, you get a plagiarism checker plus more suggestions and corrections for advanced writing issues, such as tone suggestions, wordy sentences, word choice, text inconsistencies, and more. 

Key Grammarly features:

• Grammar and spell check: Provides real-time grammar and spelling corrections to enhance writing accuracy.
• Style and tone suggestions: Offers suggestions to improve writing style and adjust the tone to fit different audiences.
• Plagiarism detection: Checks for originality by comparing text against a vast database to identify potential plagiarism.
• Readability analysis: Analyzes text for readability and provides suggestions to improve clarity and engagement.
• Browser and app integration: Works across various platforms, including web browsers, Microsoft Word, and Google Docs, for seamless writing assistance.

Best for:  

Grammarly is best for students, teachers, writers, business professionals, and non-native English speakers.

Unique feature:

Grammarly’s unique feature is its AI-powered writing assistant that provides real-time grammar, punctuation, style, and tone suggestions, tailored to the user’s specific writing goals and context.

Pros:

• Can replace the work of a proofreader.
• Integrated into numerous tools – Chris B., SDR Manager, says “I love that it is integrated into most interfaces and tools I use and requires virtually no effort to set up.”
• Google Chrome extension for easy use on any page.

Cons:

• Some suggestions are not suited for AP-style formatting – Kim D. found that “Some of the suggestions made are inappropriate for a press release.”

G2 rating:

4.7/5 stars based on 8620 reviews

Pricing:

There is a free plan and a Pro plan starting at €12/member/month.

Free trial:

No, but there is a free version.

Essential features checklist:

✅ Grammar and spell check

✅ Plagiarism detection

✅ Style and tone suggestions

❌ SEO optimization tools

✅ Readability analysis

✅ Word and character count tracking

❌ Content templates

✅ Collaboration features

❌ Content version control

✅ Export and publishing options

19. Frase

Research, write, and optimize your content with one tool.

Frase is a content writing tool that identifies the questions your target audience is asking on the web and lets you know what you should write about next.

This allows you to create customized content that generates engagement and keeps your audience interested in what you have to say.

Frase generates content briefs based on the top search engine results for your specific keywords and provides content suggestions that will help you rank higher on SERP. They include SEO keywords, headings, word count recommendations, and all that good stuff.

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With the help of AI, you can even avoid writer’s block by letting Frase autocomplete your sentences and write entire paragraphs on its own.

The platform can also generate original blog intros, high-converting copywriting formulas, FAQ, headings, and more.

What a time to be a content writer, right?

Key Frase features:

• AI-powered content generation: Automatically generates high-quality content briefs and articles based on user-defined topics and keywords.
• SEO optimization: Provides keyword research and optimization suggestions to improve content visibility and ranking on search engines.
• Research tool: Aggregates relevant information from top-ranking pages to help users create well-informed content that meets search intent.
• Content editor: A user-friendly editor that allows users to create, edit, and format content while receiving real-time suggestions for improvement.
• Collaboration tools: Facilitates team collaboration by allowing multiple users to work on content together, share feedback, and track changes in real-time.

Best for:  

Frase is best for content marketers, SEO professionals, bloggers, and businesses from any industry that have an online presence.

Unique feature:

Frase’s unique Content Brief Generator analyzes top-ranking pages to create comprehensive briefs that include essential keywords and user intent insights.

Pros:

• Easy to use interface – Dr. Ashish J., Digital Leap Coach, says “Frase has a comprehensible interface even for blogging newbies like me.”
• One tool for every step of the creation process.
• Custom templates based on content.

Cons:

• Limited SEO features.
• Steeper learning curve – for example, for Dami L., Marketing Consultant, “Learning how to set up a custom template that creates good content can take a while.”

G2 rating:

4.8/5 stars based on 295 reviews

Pricing:

Starts at $15/month.

Free trial:

Yes, Frase offers a free trial.

Essential features checklist:

✅ Grammar and spell check

❌ Plagiarism detection

❌ Style and tone suggestions

✅ SEO optimization tools

✅ Readability analysis

✅ Word and character count tracking

✅ Content templates

✅ Collaboration features

❌ Content version control

✅ Export and publishing options

20. Copy.ai

Copy.ai is an AI-powered content writing tool that helps you create high-quality, engaging, and SEO-optimized content.

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Copy.ai allows you to create each part of your content pipeline, from drafting an email pitch to generating content ideas. It’s effortless to use and has professional, layout-oriented templates guaranteed to assist you in your endeavors.

With Copy.ai, you can get help with your website content, blog posts, product descriptions, and more. It uses natural language processing and machine learning to understand your needs and then writes the content for you.

With Copy.ai’s paraphrase generator, you can quickly and easily generate alternative versions of your text or email pitch – perfect for when you’re short on time or inspiration. Plus, with a wide range of templates to choose from, it’s easy to get started.

Key Copy.ai features:

• AI-powered copy generation: Generates a wide variety of marketing copy, including social media posts, blog headlines, product descriptions, and ad copy, based on user input and prompts.
• Templates for different use cases: Offers numerous pre-designed templates for various writing needs, making it easy for users to create content quickly and efficiently.
• Tone and style customization: Allows users to customize the tone and style of the generated copy to align with their brand voice or target audience.
• Multilingual support: Supports content creation in multiple languages, enabling users to reach a broader audience and cater to diverse markets.
• Collaboration and sharing tools: Provides features for sharing and collaborating on content with team members, allowing for seamless feedback and revisions.

Best for:  

Copy.ai is best for marketers, entrepreneurs, small business owners, and content creators.

Unique feature:

Copy.ai’s GTM AI Platform simplifies go-to-market processes by combining data, automating workflows, and enhancing performance with advanced AI. It can help a marketing team launch a new product by automating email campaigns, optimizing ad copy, and generating data-driven content ideas—streamlining the process from strategy to execution.

Pros:

• User-friendly tool interface.
• Generates high-quality blog posts.
• Time saving on generating all content – “Whether it’s blog headlines, social media captions, or even entire blog posts, we can create them in a fraction of the time compared to writing manually” states a Verified User in Marketing and Advertising on G2.

Cons:

• The text can still benefit from a human touch.
• Risk of plagiarism with AI-generated text – “This is because some of its content might be pulled out from webpages that are already published” Opeyemi O. informs us.

G2 rating:

4.7/5 stars based on 181 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $49/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Grammar and spell check

❌ Plagiarism detection

❌ Style and tone suggestions

✅ SEO optimization tools

✅ Readability analysis

✅ Word and character count tracking

✅ Content templates

✅ Collaboration features

❌ Content version control

✅ Export and publishing options

Content design tools

Designing visuals doesn’t have to be hard and time-consuming. Our next tool recommendations will be enough for you to get amazing results in just a few minutes.

21. Canva

Canva is a graphic design platform that empowers users to create stunning visuals with ease. It offers a wide range of tools for beginners and seasoned designers to enhance their digital content. 

With an intuitive drag-and-drop interface and a massive collection of pre-made templates, users can create everything from social media posts and presentations to event invitations.

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Canva offers an extensive media library, including stock photos, video clips, audio tracks, stickers, icons, and illustrations, allowing users to customize their designs. It also features powerful photo editing tools that can be used right within the platform.

Recently, Canva launched Magic Studio, a suite of AI-powered tools to enhance creativity and automation for individuals, teams, or large organizations. These tools simplify tasks for non-designers, delivering professional-quality results effortlessly. Canva’s innovations make it a preferred resource for creating impactful visual content.

Key Canva features:

• AI-powered tools: Supercharge every part of your workflow with Magic Studio’s easy-to-use AI-powered features.
• User-friendly interface: Intuitive drag-and-drop functionality that makes design accessible to everyone, regardless of skill level.
• Extensive template library: Thousands of customizable templates for social media posts, presentations, posters, flyers, and more.
• Graphic elements: A vast library of photos, illustrations, icons, shapes, and fonts to enhance your designs.
• Collaboration tools: Real-time collaboration features allow teams to collaborate on projects, leave comments, and make edits.
• Brand kit: This feature lets you store and manage your brand’s colors, logos, and fonts to ensure brand consistency.

Best for:  

Canva is best for freelancers, small businesses, agencies, marketers, educators, and professionals across industries such as beauty, hospitality, wellness, and more.

Unique feature:

Magic Studio leverages advanced AI technology to simplify the design process by allowing users to create stunning visuals quickly through tools like Magic Write for text generation and Magic Edit for image enhancement.

Pros:

• Makes design accessible for beginners.
• Templates make bulk creation easy.
• Great variety of design elements – “The tool offers a selection of styles, fonts, drawings, shapes, icons and a complete brand kit that match well with the events/campaigns we oversee” says Sarah C., Chief Content Officer.

Cons:

• Not suited for complex design needs – Shumbham A., Associate Growth Manager, informs us that “some features, like detailed vector editing or advanced typography adjustments, are not as robust as those found in professional design software like Adobe Illustrator.”
• File system could use improvement.
• Limited video editing features.

G2 rating:

4.7/5 stars based on 4300 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $15/month for one person.

Free trial:

Yes, Canva offers a 30-day free trial.

Essential features checklist:

✅ Drag-and-drop functionality

✅ Extensive template library

✅ Image and asset library

✅ Text editing and formatting tools

✅ Editing from mobile app

✅ Social media integration

✅ Collaboration and sharing options

✅ Export options

✅ Customizable branding options

✅ Multimedia support