Are you missing out on these top 5 content management tools?

What is a content management tool?

A content management tool helps users create and manage digital content, like social media posts, landing pages or blogs. 

It provides simple tools for writing, formatting, and organizing content, along with features to schedule posts, manage media like photos and videos, and optimize content for search engines and social platforms. Plus, it also helps teams collaborate by handling approvals and workflows.

Typical features of content management tools

From creating articles and pages to collaborating with teams and scheduling posts, content management tools offer a wide range of features that help streamline the entire content creation and management process.

Below are the key features of content management software:

1. Content creation and editing tools 
2. Content organization and categorization 
3. Content workflow and collaboration 
4. Analytics and reporting 
5. Content scheduling and publishing

1. Content creation and editing tools

Content management tools are designed to help you create and edit various types of content, including social media posts, emails, and articles. They typically feature user-friendly interfaces that make navigation easy for everyone.

Most content management tools allow you to format your text effectively. You can create headings, use bold or italic styles, and organize information with bullet or numbered lists. This formatting makes your content clearer and more visually appealing.

Many of these tools also incorporate AI features that assist with brainstorming ideas and drafting content, helping you overcome writer’s block and save time.

Visuals play a crucial role in content creation, and most tools come with stock image libraries that enable you to find images that enhance your message. Additionally, you can often edit images and videos directly within the tool, eliminating the need for separate software.

While these features cover the basics, it’s important to note that many content management tools specialize in specific areas. Some focus on social media, while others are tailored for web content, such as pages and blogs. Each type comes with its own set of features designed to meet the unique needs of its platform. 

For example, a social media tool might allow you to add emojis, hashtags, and customize your posts for different platforms. In contrast, a web content tool might offer drag-and-drop functionality for easy layout design, allowing you to format text as headings, style various elements, and more.

2. Content organization and categorization

Content management tools, whether for websites, blogs, or social media, offer various methods to keep your content organized. You can categorize posts, use tags for easy searching, or group related content into folders. This structure helps you efficiently manage content, from web pages and articles to social media posts and marketing campaigns.

For larger websites or busy social media channels, having a clear organization system is essential. Without it, managing hundreds of posts or pages can quickly become overwhelming. 

Effective organization is not just about keeping your workflow tidy—it’s also crucial for visibility. Categorizing content properly can improve search engine optimization (SEO) for websites, ensuring your site or posts are indexed correctly. For social media, organizing by categories or campaign themes can help track performance more efficiently and maintain a consistent brand message across platforms.

3. Content workflow and collaboration

Using the right tools makes it easy for everyone to pitch in while keeping permissions clear. This way, only the right people—like authors, editors, and admins—can access sensitive information. With everyone knowing their role, your team can move content smoothly from draft to final publication.

One feature that really helps is internal notes, which allow team members to share feedback right in the platform. You can tag others in these notes to get quick responses, so everyone stays connected and in the loop.

Another important aspect is setting up clear approval workflows. This ensures that content gets reviewed before it goes live. For instance, one person can draft a post, and then it can be passed along for feedback or approval from another team member. 

Whether you’re managing a blog, a corporate website, or social media accounts, these workflow tools keep everything organized and minimize mistakes.

4. Analytics and reporting

Understanding how your content performs is critical to refining your strategy, and most tools come with built-in analytics features. These can track various metrics across different types of content, offering insights into:

• Website traffic: Get an overview of how many visitors your content attracts and where they’re coming from.
• User behavior: Understand how audiences interact with your site or posts, identifying the most visited pages or content that leads to high engagement on social media.
• Engagement metrics: For social media tools, track the likes, shares, comments, and follower growth to see which types of content resonate most with your audience.
• Bounce rate: On websites, track how long users stay and which pages they leave quickly, helping you adjust your content to improve retention.
• Conversions: Monitor key actions like form submissions, downloads, purchases, or sign-ups, providing insight into how well your content drives the desired outcomes.

5. Content scheduling and publishing

Whether you’re managing a blog, website updates, or a packed social media calendar, scheduling allows you to maintain a consistent flow without having to manually publish content all the time. This way you cut out the time-repetitive tasks out f your day.

Scheduling tools enable you to queue posts across multiple platforms, ensuring content is shared at the best times for engagement. Moreover, scheduling ensures that blog posts, articles, or product updates go live when needed, even if your team isn’t available to push the content manually. 

Top 5 content management tools to use in 2024

Managing content efficiently is crucial for any business or individual looking to maintain a strong online presence. Whether you’re working with social media, blogs, or e-commerce, having the right content management system or tool can make all the difference in streamlining your workflow and keeping your audience engaged.

Here are the best 5 content management tools to use in 2024:

1. SocialBee
2. StoryChief
3. HubSpot
4. Adobe Experience Manager
5. WordPress

1. SocialBee

SocialBee is a content management tool designed to simplify social media planning for small businesses, entrepreneurs, and marketers. It allows users to effortlessly create, organize, and schedule content across multiple platforms, making it an essential tool for managing all aspects of social media campaigns from one centralized dashboard.

With SocialBee, users can plan content in advance, track performance, collaborate with your team and manage interactions across various social media channels. Its intuitive interface makes it easy to navigate and reduces the complexity of handling multiple accounts at once.

Users like Tye Threats, founder of WTV Consulting, find SocialBee particularly beneficial for handling multiple social media platforms efficiently. She mentions “SocialBee is a great all-in-one solution for social media management, especially for startups and agencies. I love that it offers competitive pricing while providing all the essential tools: analytics, automatic posting, AI features, and more. It streamlines the entire process of managing social media accounts, saving time and effort. The comprehensive nature of the platform, combined with its affordability, makes it a standout choice for efficiently handling social media presence.”

Key features of SocialBee:

• Supported social platforms: Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, Pinterest, Google Business Profile, TikTok, YouTube, and Bluesky.

• Universal posting: Schedule content even on platforms that aren’t directly integrated with SocialBee, like Facebook Groups, Reddit, WhatsApp, Telegram, Mastodon, and Quora.

• Design integrations: Create visually engaging posts using Canva directly within SocialBee.

• AI content generator: Automatically generate captions and images for your posts using AI-powered tools.

• AI assistant (Copilot): Get personalized strategy recommendations with the AI social media assistant to optimize your content planning.

• Best posting times: SocialBee analyzes past content performance to suggest the best times to post, helping you reach your audience when they are most active, which can lead to higher engagement and visibility.

• Platform-specific customization: Tailor posts for each platform’s unique style or use AI for automatic adjustments.

• RSS feed integration: Automatically import content from your favorite blogs to keep your content pipeline fresh.

• Team collaboration: Assign roles, provide feedback, and manage post approvals seamlessly.

• In-depth analytics: Track performance and generate detailed reports with insights into engagement, reach, impressions, and other key metrics.
• Social inbox: Manage comments, mentions, and DMs in real time, keeping you connected with your audience.
• Content categories: Organize content into categories to manage and recycle evergreen posts, ensuring continuous engagement.
• Content rescheduling: Automatically reschedule your top-performing posts to maximize exposure and keep your content pipeline fresh.

Best for:

SocialBee is ideal for startups and small businesses looking for an all-in-one social media scheduling tool. With its AI-powered features for content planning, design, and performance tracking, it caters to those who need efficiency and consistency in their social media efforts.

Unique feature:

SocialBee’s Universal Posting feature allows you to schedule content for platforms that aren’t directly integrated, providing comprehensive social media coverage across both mainstream and niche platforms.

Pros:

• Affordable and flexible pricing plans
• Comprehensive social media management features
• Responsive customer support with regular updates
• Users have access to the roadmap and can suggest or vote new features

Cons:

• Slight learning curve initially
• No hashtag analytics
• No link-in-bio tools

G2 rating:
4.8/5 stars (based on 429 reviews)

Pricing:
Starts at $29/month

Free trial:
Yes, SocialBee offers a 14-day free trial.

Essential features checklist:
✅ Multi-platform integrations
✅ Content creation and editing (text and visual)
✅ AI content generation
✅ Content curation tools
✅ Visual content calendar
✅ Post scheduling and publishing
✅ Team collaboration and management
✅ Social inbox
✅ Social listening
✅ Social analytics and reporting
❌ Multi-language support