How to get paid on X (Twitter): 10 ways to make money

How to make money on Twitter: 10 strategies to try

You can make money on X (Twitter) by using its features to grow your audience and earn from your content. From ad revenue and sponsorships to selling products or offering subscriptions, there are plenty of ways to start earning. 

Here are 10 ways to monetize your X (Twitter account):

1. Familiarize yourself with X Ads
2. Post sponsored tweets
3. Explore Ticketed Spaces
4. Utilize affiliate marketing
5. Sell digital products or subscriptions
6. Join the Creator Revenue Sharing program
7. Make use of X subscriptions
8. Explore X Tips
9. Promote your brand’s products
10. Build your email list

1. Familiarize yourself with X Ads (former Twitter Media Studio)

Twitter ads are a great way to promote your content and reach more active users. They allow you to target specific audiences, making it easier to grow your followers, boost website traffic, or sell products. 

Unlike regular posts, Twitter ads ensure your message gets seen by the right people, helping you achieve measurable results.

Running Twitter ads requires an investment, but you can start small with $5–$10 per day. For more impactful campaigns, budgets of $100–$500 are common. The results depend on your goals, whether it’s gaining followers, increasing website traffic, or driving sales.

A well-targeted ad can quickly reach thousands of active users and generate meaningful engagement.

To get started with X Ads:

1. Log into the Twitter ads dashboard and create an account.
2. Choose a goal, such as increasing website traffic or growing followers.
3. Set your budget and timeline.
4. Design your ad with clear visuals, text, and a strong call to action.
5. Use targeting options to focus on specific active users based on location, interests, or behaviors.

2. Post sponsored tweets

When it comes to sponsored tweets, brands pay you to promote their products or services in your content. If you have an active audience or a niche following, brands may see value in adding you to their influencer marketing strategy.

To get started, you can reach out to brands directly or use platforms like AspireIQ to connect with sponsors. Your earnings will depend on your follower count and engagement. Smaller accounts might charge $20–$50 per post, while larger ones can earn much more.

Make sure your sponsored tweets feel genuine and fit your style. Share products that make sense for your audience and always disclose partnerships to keep their trust. Sponsored tweets work best when you’re sharing something your followers find interesting or useful.

3. Explore Ticketed Spaces

Ticketed Spaces is a feature on X (formerly Twitter) that lets you host live audio events and earn money by selling tickets to your sessions. It’s perfect for creators who want to monetize their expertise, engage directly with their audience, or offer exclusive content. 

You can set your ticket price anywhere from $1 to $999 and control how many people can join, giving you full flexibility in managing your Space.

To host a Ticketed Space, you need to meet these requirements:

• Have a complete profile and verified email address.
• Be 18 or older with at least 1,000 followers.
• Have hosted at least three Spaces in the last 30 days.
• Maintain a clean record with no violations of X’s policies.

Once eligible, you can set up a Ticketed Space by going to the Monetization tab, agreeing to the terms, and completing the onboarding process. You’ll earn up to 97% of ticket sales revenue, with X taking a 3% platform fee. Note that other fees, like payment processing, may apply.

4. Utilize affiliate marketing

Affiliate marketing is an easy way to earn on X by sharing products or services you trust. When someone buys through your link, you get a commission. It works best if your audience sees your recommendations as genuine.

For example, if you’re into social media management, you could highlight tools you personally use to streamline your workflow.

SocialBee is a great example of a platform with an affiliate program that fits well for creators and businesses. Our program offers a 20% recurring commission, so you keep earning as long as the people you refer remain subscribed.

5. Sell digital products or subscriptions

Selling digital products or subscriptions is an easy way to earn on X. For example, you could create and sell Lightroom templates for photo editing. Share a link to buy the templates and post examples of how they improve photos to show their value.

Another option is offering subscriptions for services you might offer outside of Twitter, like meal planning or fitness coaching. 

For example, you could provide subscribers with weekly meal plans, grocery lists, and exclusive recipe tips. Platforms like Patreon or Substack let you manage subscriptions, and you can use X to promote your service by sharing sneak peeks or testimonials from happy subscribers.

6. Join the Creator Revenue Sharing program

The Creator Revenue Sharing program on X (formerly Twitter) pays you a share of the ad revenue generated from ads shown in the replies to your tweets. It rewards creators for engaging content that sparks conversations and activity on the platform.

To qualify, you need to be an X Premium subscriber, have at least 500 followers, and reach 5 million tweet impressions in the last three months. You’ll also need to follow X’s monetization rules.

If you meet these requirements, you can apply through the Monetization tab in your account settings. Once approved, the revenue you earn will be added to your account, and you’ll need to set up payment details to receive payouts. It’s a good way to make money if your tweets get people talking and interacting.

7. Make use of X subscriptions

X Subscriptions let you charge your followers a monthly fee for exclusive content. This is especially great if you already have a dedicated audience that enjoys your content and would be willing to pay for more of it. 

You could offer things like exclusive tweets, early access to content, or even private Q&A sessions.

To activate X subscriptions: 

1. Go to “Monetization” in your settings.
2. Apply for the subscriptions feature and set a monthly price.
3. Promote your subscription by teasing exclusive content to your audience.

To get started, build anticipation for your subscription content by teasing it on your feed, showing your followers what they’re missing out on. As your subscriber base grows, you’ll have a steady stream of income directly from your most loyal fans.

8. Explore X Tips

The Tips feature is perfect for creators who want to receive direct support from their audience. This tool allows followers to send tips as a way of thanking you for your free content. 

You can enable Tips in your account settings and link it to a third-party payment service like PayPal, Patreon, or CashApp.

Let your followers know that the tips go toward supporting your content creation—whether it’s improving your gear, creating new content, or just helping you keep going. 

This is a low-barrier option for monetization because you don’t need to sell anything or set up a subscription service to start earning. Your followers can simply send a tip if they appreciate your work.

9. Promote your brand’s products

If you have a business, X is a great place to promote your products and reach more people. For example, if you sell handmade jewelry, you can post photos of your pieces, share the story behind them, and link to your shop.

Here’s an example of promotional Twitter post from Live Building Systems:

Make your posts engaging by sharing customer reviews or showing how your products are made. Pin a tweet with a link to your store, and let followers know about special deals or new arrivals.