how to schedule a post on facebook

How to Schedule Facebook Posts: Tools, Tips & Best Practices

Picture of Written by Raluca
Written by Raluca

Content Writer

Learning how to schedule a post on Facebook is, to put it shortly, crucial. As long as your target audience considers Facebook one of their go-to social media platforms, it goes without saying that you should know exactly how to schedule posts.

Research shows that Facebook is the most popular social media platform out there, with 2.934 billion active users as of July 2022. This statistic alone should motivate you to take your content to the next level.

In today’s article, we’re going to show you why you must schedule Facebook posts and how to do it. Read on!

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Why Should You Schedule Facebook Posts?

Scheduling Facebook posts ahead of time can help you increase the engagement and conversion rates of your Facebook page. You can also do this by making full use of a social media calendar

Once you learn how to schedule Facebook posts, you’ll be much more likely to maintain a consistent posting schedule. Furthermore, you’ll notice how much time you’ll start saving by not doing manual, repetitive tasks and limiting all your effort.

Scheduling Facebook posts also helps you establish and maintain a consistent posting schedule while sharing posts at the best times during the day/week.

We’re going to show you how to schedule and requeue posts to Facebook by posting both manually and via third-party tools.

How to Schedule a Post on Facebook Groups

It’s been shown that 1.8 billion people are part of at least one Facebook Group. A group page allows people with similar interests to connect in a way that is effortless and highly engaging.

It’s important to note that you can schedule posts to a Facebook Group only if you happen to be a moderator or an admin. Being a regular member will not enable you to schedule any Facebook posts to a group.

Here’s how to schedule a Group post:

  • Select a group you manage
  • Create a new post for your Facebook group
  • Schedule your new Facebook group post

facebook groups

Did you know that scheduling posts for your group is easier with SocialBee? The third-party app will do all the hard work for you. All you have to do is connect the app to your group.

Here’s how to post Facebook group posts with the SocialBee app:

  • Adjust your Facebook group settings
  • Manage your group apps
  • Add the SocialBee app to your group apps

facebook group apps

  • Log into the SocialBee app
  • Scroll to the bottom of the page and look for the ‘Connect a new profile’ section
  • Click the ‘Group’ button beneath the Facebook logo
  • Authorize the app via Facebook
  • Select the profile you want to add from the SocialBee website
  • Click ‘Add profiles’
  • Click the ‘Content’ button from the left side of the screen
  • Choose your Content Category
  • Click ‘Add post to this category’ 
  • Upload the new Facebook reel to SocialBee
  • Select ‘Customize for each profile’
  • Select the ‘Reel’ button
  • Click ‘Save post’

How to Schedule Facebook Reels

When you start to get the hang of what it means to schedule posts on Facebook, you’ll naturally start to wonder about social media videos, particularly Facebook Reels.

The good news is that the Creator Studio allows anyone who owns a Facebook Page to schedule Reels in no time. Please note that you can only achieve this by using their desktop website and not their app.

Here’s how you can schedule reels with Creator Studio:

  • Create a reel in Creator Studio
  • Schedule your reel

creator studio

Additionally, you could post your latest Facebook Reels with total ease just by using the SocialBee app.

Here’s how to post reels via SocialBee:

  • Log into SocialBee
  • Access the ‘Content’ dashboard from the left side of the screen
  • Choose your Content Category
  • Click ‘Add post to this category’
  • Upload the new Facebook reel to SocialBee
  • Click ‘Customize for each profile’ 
  • Select the ‘Reel’ button
  • Click ‘Save post’ 

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Click ‘Reel’ to do this. Finally, make sure to toggle the ‘Approved’ button and click ‘Update post’. The scheduled Reel will now post itself!

How to Requeue Scheduled Posts on Facebook

Requeuing scheduled posts can seem a little confusing, especially for those of you who are not using a third-party app yet. 

Evergreen content is an absolute winner since it can be repurposed and reposted without losing its edge. Luckily, SocialBee is here to help you prioritize evergreen content.

Here’s how to requeue a content category with SocialBee:

  • Log into SocialBee
  • Access the ‘Content’ dashboard from the left side of the screen
  • Choose your Content Category
  • Click the ‘Edit Category’ button
  • Select the ‘Default Settings’ button
  • Select ‘Add new posts to the top of the category’
  • Toggle the ‘Can be used as a Random Category’ button
  • Toggle the ‘Re-queue after posting’ button
  • Click the ‘Save Category’ button

Here’s how to requeue an individual Facebook post with SocialBee:

  • Log into SocialBee
  • Access the ‘Content’ dashboard from the left side of the screen
  • Choose your Content Category
  • Click ‘Add post to this category’
  • Upload the content you wish to post
  • Toggle the ‘Re-queue after posting’ button
  • Tick the ‘Expire after it was published’ box
  • Type in the number of times you wish the post to requeue
  • Click the ‘Save Post’ button

SocialBee post resharing and expiration features

Once you do this, you can rest assured that your engaging evergreen posts will be recycled as many times as you need.

How to Schedule Content with Meta Business Suite

The Meta Business Suite is what used to be known as the Facebook Business Suite. It’s basically the place where Facebook, Instagram, and Whatsapp meet, making it one of the best free publishing tools out there. 

You can use Whatsapp Business API, which lets you interact with your customers effectively on WhatsApp. And you can also use other platforms and measure their interactions.

What makes Meta Business Suite, a.k.a. Facebook Business Suite, a unique platform is that it offers you some pretty awesome free marketing tools, from analytics, and managing your ads, to the opportunity to schedule posts.

When scheduling posts, especially when involving custom domain settings for targeted campaigns, using platforms that prioritize secure API management is essential. This ensures that your data interactions are safe and the integrations are robust, providing a secure environment for your marketing efforts.

You can use it from your desktop browser or by downloading the Meta Business Suite app to your device. 

Here’s how you too can schedule posts with Meta Business Suite:

  • Create a post in Meta Business Suite
  • Schedule your latest Facebook post

meta business suite schedule posts

Before you decide to schedule your next Facebook post, pay attention to the ‘Active times’ button in the lower-left corner. 

This will help you figure out the best time to post to your Facebook page. The feature is only available from your desktop browser.

Facebook tracks your followers’ activity for you and makes scheduling recommendations based on how active they were during the past seven days. 

You can experiment with this feature and watch whether your engagement rate will be positively impacted or not.

How to Schedule Facebook Posts Using SocialBee

It’s so convenient to schedule a post with the help of a reliable publishing tool. To put it briefly, scheduled posts have the power to increase your engagement and conversion rates with minimal effort on your part. 

Here’s how SocialBee helps you schedule a post on Facebook:

  • Log into the SocialBee app
  • Access the ‘Schedule Setup’ dashboard from the left side of the screen
  • Select ‘Calendar View’
  • Click any box under the day you wish to post
  • Select the social profile you wish to schedule posts for
  • Select the category of posts you wish to schedule
  • Select the day and posting time
  • Click the ‘Create’ button  

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SocialBee vs. Meta Business Suite

There are plenty of differences between the SocialBee app and the Meta Business Suite app, previously known as Facebook Business Suite. Curious to discover them?

Here is the side-by-side feature comparison:


Facebook Scheduling Best Practices

There are a few best practices you need to keep in mind before you click that ‘Schedule Post’ button.

Here are the top three best practices for Facebook scheduling:

  1. Maintain a consistent posting schedule
  2. Create evergreen content
  3. Adjust your posting schedule according to your target audience

1. Maintain a Consistent Posting Schedule

Every scheduled post should be a part of a well-thought-out social media content strategy. It goes without saying that posting manually is time-consuming and difficult to keep up in the long run.

Publishing tools can click the ‘Schedule Post’ button for you. The fast-paced world of social media will always require a solid collection of future posts in your queue.   

Here are some practical ideas to get you started:

  • Put together a list of social media post ideas 
  • Create your content ahead of time
  • Use a social media content calendar to stay organized + add our free calendar template
Social Media Content Calendar

Boost your content creation with hundreds of post ideas, examples and Canva templates.

SocialBee social media content calendar with templates and post examples

2. Create Evergreen Content

When was the last time you clicked a ‘Reschedule Post’ button? Creating new content day after day can get quite exhausting. Due to this, you should always rely on a solid collection of evergreen content to save the day.

The best publishing tools out there will always allow you to reschedule evergreen posts to post across your social media channels.

SocialBee can also help you fulfill this important mission. Do you have plenty of content that can’t help but age just like fine wine? Reschedule post ‘till infinity!

Here are the top five ideas of Facebook evergreen posts:

  • FAQs
  • How-to posts
  • Testimonials
  • Guides
  • Product reviews


3. Adjust Your Posting Schedule According to Your Target Audience

Do you track the analytics of your social media posts? If not, do think twice. All your posts generate a set of insights that are ready to be leveraged. Unsure about the ideal date and time for your next scheduled post?

Leverage analytics and you’ll get a clearer idea of who makes up your target audience and when they are most likely to tap the Facebook app to check their news feed. 

Personalize the date and time by keeping a close eye on your audience’s habits and interests. Then, make sure to track your content performance analytics (likes, comments, shares, etc.)

By doing this, you’ll add significant value to your existing content strategy.

Here are the top four social media metrics you should track:

  • Engagement – The amount of likes, comments, and shares a social media post gets
  • Impressions – Track the performance of a post, such as the number of times your post appeared on social media
  • Reach – The number of potential customers that your posts or online ads can reach
  • ROI – The return on investment from your social media posts’ expenses

Luckily for all social media marketers out there, SocialBee always keeps track of your Facebook engagement and demographic levels. 

Here’s are the analytics SocialBee offers for Facebook accounts:

  • Page analytics – The number of posts, page growth, average page engagement, average post engagement, and total reach
  • Demography – The information about your audience, such as age and language
  • Post analytics – Data about post reach, best post types, Likes Count data (the total likes count and number of fans gained & lost) and Engagement data (the amount of likes, comments, and shares a social media post gets)
  • Insights – The most engaged with posts, the top 3 posts, top 3 categories, and top 3 post types

SocialBee audience demographics dashboard

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Facebook Post Scheduling FAQs

To make you even more confident to click ‘Schedule Post’, we’ve decided to clear the air one more time for you.

1. Can You Schedule Multiple Facebook Posts at Once?

Yes! You can schedule multiple Facebook posts at once by using publishing tools, such as SocialBee. Create your Facebook posts, add them to multiple content categories, and watch them get published at the date and time you selected.

2. Can You Schedule Posts on Your Personal Facebook Page?

Well, it’s tricky. Since August 1st, 2018, Facebook changed their API and decided to ban third-party apps from scheduling posts to Facebook personal profiles.

Rest assured that you can still schedule posts to your personal page, but most likely in a less automated way. Basically, you will receive reminders to publish the scheduled post. 

The SocialBee app also allows you to schedule posts to your personal profile via reminders from your mobile phone. That way, you will be the one to tap ‘Post’.

3. What Are the Best Time to Post on Facebook?

Here are the best times to post on Facebook:

  • Best time to post on Facebook on Mondays: at 9 AM and again at 3 PM to 4 PM
  • Best time to post on Facebook on Tuesdays: at 9 AM and 1 PM
  • Best time to post on Facebook on Wednesdays: from 9 AM to 10 AM and in the early afternoons around 1 PM to 4 PM
  • Best time to post on Facebook on Thursdays: at 10 AM and between 1 PM and 3 PM
  • Best time to post on Facebook on Fridays: at 9 AM and between 1 PM and 3 PM
  • Best time to post on Facebook on Saturdays: between 12 PM and 1 PM
  • Best time to post on Facebook on Sundays: between 12 PM and 1 PM

The best time to post on Facebook depends quite a lot on your audience. Check your analytics for a more accurate look. 

Schedule Facebook Posts Ahead of Time 

Now, you know exactly how to schedule some awesome Facebook content with zero fuss. We hope you’ll now click ‘Schedule Post’ with total confidence and put an end to the ancient practice of posting manually. 

Did you know that SocialBee has a 14-day free trial waiting for you to try it out? We hope to see you around soon enough!

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