Buffer vs Hootsuite: Which Is the Best Social Media Management Platform?



Having a spotless online presence has become an essential part of any social media strategy. Still, managing multiple accounts remains time-consuming.

To make it easier, many companies have developed social media management platforms such as Buffer and Hootsuite that provide features to help you manage your social media channels with ease. But which is better?

In this article, we compare Buffer vs Hootsuite to help you decide which platform is right for your business. We’ll also look at SocialBee as a buffer and Later alternative. By the end of this article, you’ll know which platform provides the features and capabilities best suited to your needs. Let’s get started!

Buffer vs Hootsuite: A Feature Comparison

Discover how SocialBee compares to Later, Hootsuite and other popular social media management tools.

Table of Contents

SocialBee vs Buffer & Hootsuite: Side-by-Side Comparison Table





Social Media Profiles


Post On

Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, TikTok

Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, TikTok, and Twitter

Facebook pages, groups, and profiles, Twitter, Instagram, LinkedIn, Pinterest, Google Business Profiles, TikTok, and YouTube

Import Content


CSV Upload

RSS Feeds

Social Media Management


AI Content Generation

Content Scheduling

Bulk Scheduling

Content Publishing

Evergreen Posting

List View

Social Media Calendar

Social Media Inbox

Coming Soon

Content Categories

Hashtag Collections

Hashtag Generator

Team Collaboration


Client Workspaces

Content Approval



Social Media Analytics

Analytics On Schedule Set Up

Content Category Analytics

Export PDF Reports



Canva Integration

Unsplash Integration

GIPHY Integration

Multiple Shortlink Tools

Pocket Integration

QUUU Content Curation

Customer Support


Help Documentation

Email Support

Chat Support

Support Calls

UTM Customization


Category Based UTM Settings

Custom URL and Tracking

Additional Tools


Mobile App

Chrome Extenstion

Additional Services


Concierge Services

Migration / Onboarding

Pricing Plans


Monthly Plans

Yearly Plans

Buffer vs Hootsuite: How to Choose the Best Social Media Management Software

Selecting the appropriate tool is critical for any business, yet with such an abundance of options it can be difficult to discern which one best fits your company’s objectives. Choose the one that compliments your social media strategy best.

Here is what to look for in social media management software:

  1. Supported social media platforms
  2. Content creation features
  3. Social media planning and scheduling
  4. Social media analytics
  5. Social inbox and engagement tools
  6. Team collaboration features
  7. User experience and ease of use
  8. Integrations
  9. Pricing
  10. Customer support

1. Supported Social Media Platforms

To truly maximize the potential of your social campaigns, a management tool that seamlessly integrates with all your favorite channels is necessary.



  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. TikTok
  6. Pinterest
  7. YouTube
  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. TikTok
  6. Pinterest
  7. Google Business Profile
  8. Mastodon
  9. Shopify

Later has the upper hand here as it also supports Google Business Profiles, Mastodon, and Shopify. However, it’s important to note that it doesn’t support YouTube like Hootsuite does.

2. Content Creation Features

Crafting captivating content is the backbone of successful social media marketing, therefore, it’s critical that you are aware of the content creation features in your chosen tool before you proceed. Do some research and ensure that everything necessary to create awesome posts is available.

Both Hootsuite and Buffer help you create content via their Canva integration and AI assistant. With the Buffer AI Assistant, you can quickly generate fresh ideas and repurpose your existing content for use across all social media platforms. It helps you repurpose posts for various social channels. It also gives you ideas for upcoming posts.

Hootsuite boasts several impressive features for content creation, including the post composer which enables users to create, schedule, and publish content from one place. Additionally, the platform offers content library templates that simplify the publishing process by providing pre-approved templates from your organization’s content library.

3. Social Media Planning and Scheduling

Buffer offers marketers the chance to plan and schedule their future content from a clean and simple dashboard. You’ll be able to create a publishing schedule and tailor your posts for each platform you plan to post to. Keep in mind that TikTok videos and stories cannot be published automatically but only via mobile reminders.

Manage multiple social networks and schedule posts with Hootsuite’s social media calendar and planner. It will allow you to manage your online presence more efficiently. This tool helps you plan and publish new content, as well as map out new campaigns, all from one centralized dashboard. 

4. Social Media Analytics

In-depth insights and comprehensive reports are mandatory, especially when you want to see exactly what works and what doesn’t. Buffer’s analytics dashboard will help you get a quick look at how your current content strategy is performing. Access boosted post insights, audience demographics, and profile analytics for Instagram, Facebook, Twitter, and LinkedIn.

With Hootsuite, you have access to a range of robust reporting tools that provide valuable insights into your social media performance. These tools can provide data on engagement, impressions, likes, shares, website clicks, top-performing posts, and much more. Additionally, Hootsuite’s pre-made report templates enable you to quickly generate visually compelling reports based on this data.

5. Social Inbox and Engagement Tools

Seeing all of your social media conversations in one place can help you interact with your audience in a much more meaningful way. With Buffer, you can reply to your comments directly from your desktop. If you’re an Instagram user, you’ll find their grid comment feature most helpful.

Alternatively, Hootsuite’s social inbox helps you stay connected to your audience, allowing for instantaneous and on-brand replies with automated messages. Additionally, the platform provides insight into edifying conversations about your brand and industry by providing users a means of monitoring mentions across all platforms.

6. Team Collaboration Features

Make sure that your next social media campaign is top-notch with Buffer’s collaboration feature. You’ll be able to leave and receive feedback points on any drafted posts, review posts with the help of a content approval workflow, and share access to accounts with multiple users.

Meanwhile, Hootsuite helps you with managing social networks. Send your team members messages whenever something comes up, share your feedback with them, and allow them to stay on top of all social media networks without having to share passwords.

7. User Experience and Ease of Use

User experience is important when deciding between two softwares. Most Hootsuite reviews praise the platform as being user-friendly and easy to use. Rather similarly, Buffer is also an example of a social management platform that relies on simplicity more than anything else.

8. Integrations

Curious to get a comparative look of Hootsuite and Buffer’s integrations?

Hootsuite Integrations

Buffer Integrations

  1. MailChimp
  2. Canva
  3. Hubspot
  4. Shopify
  5. Dropbox
  6. Slack & more
  1. Canva
  2. Zapier
  3. WordPress
  4. Pocket & more

9. Pricing

Let’s explore the associated costs of both platforms and determine which one is the most cost-effective for your business goals.

Hootsuite is currently offering a 30-day free trial for their Professional and Team subscriptions. Buffer also offers a free subscription for up to three social channels connected. Also, keep in mind that Buffer’s prices are per each social media account.

Hootsuite Prices

Buffer Prices

  • Professional: $99/month, $1.188/year
  • Team: $249/month, $2.988/year
  • Business: $739/month, $8.868/year
  • Enterprise: Custom
  • Essentials: $6/month per channel, $60/year per channel
  • Team: $12/month per channel, $120/year per channel
  • Agency: $120/month for 10 channels, $1.200/year for 10 channels

10. Customer Support

Hootsuite’s customer service has been met with a rather polarizing reaction; many are pleased while far too many feel let down by the slow email support they have faced. As for Buffer, some customers were let down by the lack of customer service.

When to Choose Buffer

Buffer can help you schedule and publish posts on various social media platforms, analyze the performance of your posts, and engage with your audience.

Here’s when you should choose Buffer:

  • If you are managing several social media accounts for either your business or personal brand
  • If you would like to save time by scheduling your posts in advance
  • If you want a customizable and affordable price
  • If you prefer to create and publish your social media content from a single, centralized platform
  • If you work with a team and need to collaborate on social media content creation and publishing

When to Choose Hootsuite

From managing multiple social media accounts to scheduling posts in advance, Hootsuite is one of the most versatile social media tools that can help you stay connected and organized.

Here’s when you should choose Hootsuite:

  • If you manage multiple social media accounts
  • If you want to schedule posts ahead of time
  • If you want to monitor social media mentions and engagement
  • If you collaborate with a team on social media
  • If you want to analyze your social media performance

What Is a Good Buffer and Hootsuite Alternative?

Chances are that you’re still confused about which tool would complement your social media marketing strategy. Guess what? That’s perfectly fine. It means that you’re looking for the best tool out there.

If so, you’ll be pleased to find out more about SocialBee, an outstanding social media management solution and scheduling tool for entrepreneurs, content creators, agencies, and businesses of all sizes.

Here are the features SocialBee has over Buffer and Hootsuite:

  1. AI post generator
  2. More social networks supported
  3. Evergreen posting
  4. Content categories
  5. Content category analytics
  6. Affordable pricing
  7. Hashtag collections
  8. Hashtag generator
  9. Client workspaces
  10. First-class customer support

1. AI Post Generator

Enhance your content creation process with SocialBee’s AI post generator. Through its state-of-the-art AI technology, SocialBee’s social media post generator tool can support you in creating top-quality posts in less time and with less effort.

Generate high-converting social media captions and ideas with SocialBee’s free AI post generator!

Start your 14-day free trial now!

Unlock the potential of AI to craft a virtually limitless amount of post descriptions with just one compelling prompt.

In the beginning, you can take advantage of our ready-made templates for your go-to platforms, such as LinkedIn or Instagram, and very specific prompts for various industries, such as marketing agencies or lifestyle coaches. With this power in your hands, you can create high-converting content faster than ever before.

Start Using an AI-Powered Social Media Tool Alternative for Buffer and Hootsuite!


2. More Social Networks Supported

With SocialBee, you can post your awesome content to the following social media platforms:

  • Facebook (Pages, Profiles, Groups)
  • Twitter
  • Instagram (Business Profiles, Personal Profiles) 
  • LinkedIn (Personal Profiles, Company Pages)
  • Pinterest
  • Google Business Profiles
  • TikTok (Personal, Pro)
  • YouTube
Note: Hootsuite is currently missing Facebook groups and Google Business Profiles, while Buffer, doesn’t support YouTube.

3. Evergreen Posting

You might already be aware of the importance of evergreen content. This relevant type of content never goes out of style. Some examples of evergreen posts can feature client testimonials, educational content, or product tutorials.

Create evergreen content categories and requeue content that stays true to your brand with SocialBee.

Start our 14-day free trial!

As of now, Buffer does not have the capability to recycle evergreen content. However, SocialBee is here to make things easier: it helps with social media planning, as well as generating, organizing, sharing and reusing evergreen material. You can even designate a special category for your everlasting ideas so you always know when will be the best time for them to appear on your page.

4. Content Categories

Users should always categorize their social media posts based on different topics and relevant criteria using content categories. Unfortunately, this feature is currently unavailable in Buffer.

SocialBee Content Categories

Organize your upcoming content into easily accessible content categories directly from the SocialBee app.

Start our 14-day free trial today!

With SocialBee, you can organize all your posts and develop a hassle-free content strategy. Categorizing your content can assist you in better organizing and diversifying it, which is a fundamental practice if you want to make it to the top.

5. Content Category Analytics

While Hootsuite and Buffer offer valuable analytics, it is important to note that they lack content category analytics. This means that you cannot determine how well specific content categories, such as educational posts versus memes, are performing.

SocialBee Analytics - content category metrics

Analyze your category metrics and see which content your followers love with SocialBee.

Start your 14-day free trial now!

SocialBee offers a solution by providing comprehensive content category metrics, which can help you understand how well different content types are resonating with your audience. By leveraging this feature, you can gain insights into what your followers enjoy seeing from you and optimize your content strategy accordingly.

6. Affordable Pricing

SocialBee is a much more affordable solution compared to Hootsuite and Buffer. Manage your social media channels without breaking the bank.




  • 14-day free trial
  • Starts at $19/month
  • 30-day free trial
  • Starts at $99/month
  • Free account for up to three channels
  • Starts at $6/month per channel

7. Hashtag Collections 

SocialBee empowers you to save time effectively by creating collections of frequently used hashtags directly within your account. Moreover, you can develop multiple collections tailored to your social profiles and platforms, allowing you to manage your tasks efficiently.

SocialBee hashtags

Set up hashtag collections you can easily select for your upcoming posts with SocialBee.

Start your 14-day free trial now!

It’s important to note that Hootsuite doesn’t currently offer the ability to create hashtag collections.

8. Hashtag Generator

Without a generator, coming up with hashtags can be a difficult task. Although Hootsuite does feature a hashtag generator, Buffer lacks one. SocialBee, on the other hand, provides its customers with an efficient hashtag generator that makes recommendations based on the content you intend to publish. 

9. Client Workspaces

Separately managing the social media accounts of each client or business is essential for staying organized and accurately monitoring their progress.

However, Buffer and Hootsuite lack the capability to provide users with separate workspaces for each of their clients, which may negatively impact their social media strategy.

With SocialBee, you can experience the effectiveness of client workspaces firsthand. You can effortlessly switch between each client’s workspace, invite users, and assign roles as necessary. This feature enables you to manage multiple clients simultaneously without the need for excessive multitasking or difficulties in sharing feedback with team members.

10. First-Class Customer Support

If you thought a social management and scheduling tool couldn’t offer swift and professional customer support, think again. From guidance for migrating content from another platform to ensuring your satisfaction after setup, SocialBee’s customer success team will be with you every step of the way.

Switch to SocialBee to Simplify Your Social Media Planning

If you’re looking to switch to SocialBee and enhance your planning efforts, our Migration service is the perfect solution for you. It’s a straightforward process.

During the migration, we’ll transfer all of your profile content, including your posting schedule, RSS feeds, and shortlink provider settings. You’ll receive an email report that details everything that was successfully migrated. So why not give it a try?

Frequently Asked Questions

Both Buffer and Hootsuite are social media management tools that allow users to schedule, publish, and monitor their social media posts across multiple platforms. However, there are some key differences between the two platforms.

Buffer is a simpler tool that focuses primarily on post scheduling and publishing. While it offers fewer features than Hootsuite, its interface is more straightforward and user-friendly.

In contrast, Hootsuite provides a wider range of features, including advanced analytics, real-time social media monitoring, and team collaboration tools. It is also capable of managing multiple social media accounts and profiles, making it ideal for larger businesses or organizations.

If you are a small business with a limited budget and need a straightforward and easy-to-use platform for scheduling and publishing posts, then Buffer may be a good choice. Buffer offers a user-friendly interface and a simple scheduling system that is ideal for small businesses with a limited social media presence.

However, if your small business requires more advanced features such as team collaboration, social analytics, or real-time monitoring, then Hootsuite may be the better option. Hootsuite offers a wider range of features and tools that can help small businesses manage multiple social media accounts and profiles more efficiently.

Here is how Buffer’s plans and pricing compares to Hootsuite’s subscription packages:

Hootsuite Prices

Buffer Prices

  • Professional: $99/month, $1.188/year
  • Team: $249/month, $2.988/year
  • Business: $739/month, $8.868/year
  • Enterprise: Custom
  • Essentials: $6/month per channel, $60/year per channel
  • Team: $12/month per channel, $120/year per channel
  • Agency: $120/month for 10 channels, $1.200/year for 10 channels

Choose the Best Social Media Marketing Solution for You

In conclusion, both Buffer and Hootsuite are great social media management tools that serve different purposes.

If you need a simple yet effective platform to schedule and buffer your posts, then Buffer is the perfect choice. However, if you want more features such as social analytics, team collaboration and an upgraded content library, then Hootsuite is the way to go.

Additionally, SocialBee is a viable alternative for those who are looking for a combination of Later and Hootsuite’s features in one platform. Give it a try by taking advantage of the 14-day free trial that’s currently available. We hope to see you there!

Looking for a Top-Rated Social Media Management Tool? Try SocialBee!


Manage all your social media accounts from one single place: SocialBee!


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