Top 30+ Digital Marketing Tools You Need in 2024

Why use digital marketing tools?

Digital marketing tools make it easier and faster to reach a lot of people online. These tools help you organize your marketing tasks and can save you a lot of time.

For example, you can automatically send emails, manage your ads, and keep track of social media performance. This means you can see what’s effective and what’s not, helping you make better decisions about where to spend your money and effort.

Let’s say you’re baking a cake. You put all the ingredients in a bowl and it’s time to mix them. What will you grab; a whisk or a mixer? It’s quite likely that you’re going to go for the mixer. After all, it gets the job done faster and better—now you have more time to decorate the cake. 

The same thing happens in marketing—and pretty much any other field. You have the choice between doing things yourself or using tools to ease your work. Because after all, why waste time doing an activity that could be done automatically by a machine or a tool?

The 30+ best digital marketing tools for online promotion

With so many tools in sight, it’s difficult to know which ones are good for business and won’t waste your money. That is why we have curated a list of the best platforms on the market guaranteed to help you achieve your marketing goals in no time.

Here are the best 30+ powerful digital marketing tools for business:

1. SocialBee
2. Social Champ
3. Woorise
4. Brand24
5. Hunter Campaigns
6. Sender
7. CallPage
8. Admitad
9. Appy Pie Design
10. Teachable
11. SparkToro
12. Cincopa
13. Collaborator
14. Moosend
15. Intribe
16. SEMRush
17. Xara
18. Paymo
19. Movavi
20. Hotjar
21. Mailbird
22. LeadPages
23. Wordtracker
24. Respona
25. Elementor
26. DataFeedWatch
27. Userlist
28. Mention
29. DesignBro
30. FreeLogoCreator
31. LogoDesign.Net
32. Mobile Monkey
33. Capsulink
34. Snov.io
35. Clearout

Without further ado, let’s have a closer look at the best digital marketing platforms!

1. SocialBee – Social Media Management Tool

For social media management, one of the best tools you could get your hands on is SocialBee—an all-in-one solution for your content tasks. With SocialBee, all the steps of your social media strategy are covered in one place. 

Create your posts, with a bit of extra help from the AI-powered caption, hashtag, and image generators. Then, automate scheduling and publishing on all your social media platforms with the Content Calendar.

Once your content is up, check out performance analytics to tweak your strategy and respond to your messages to keep engagement high, all with the same tool. 

Connect all your accounts to SocialBee to manage your social media presence easier than ever before.

Start your 14-day free SocialBee trial today!

Social media is a channel that businesses can’t afford to ignore, and digital marketers agree. In fact, 73% of marketers believe that their social media efforts have been “somewhat effective” or “very effective” for their business. 

But if you started a few social media marketing campaigns, you’ve seen that posting and managing social media content is not at all easy.

It can get especially difficult when you have to constantly switch between platforms and tools to create, post, and analyze content, as well as interact with your audience. SocialBee brings all of these vital elements of your social media strategy to one user-friendly tool, making the process easier.

Key SocialBee features:

• Social media integrations: Use SocialBee to post directly on Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, Pinterest, Google Business Profile, TikTok, YouTube, and Bluesky
• Universal posting: Plan content for all of your platforms, including those that aren’t integrated, such as Quora, Facebook Groups, Reddit, WhatsApp, Telegram, and Mastodon.
• Content categories: Categorize your posts based on their type to create a varied mix of content to add to your calendar.
• Design integrations: Use SocialBee’s integrations with Canva, Unsplash, and GIPHY to curate images straight from the platform.
• AI tools: Use AI-powered tools to automatically generate hashtags, photos (with Dall-E 3), and captions for your posts.
• AI Copilot: Input your brand’s unique needs and goals and get tailored platform suggestions, content strategies, and scheduled posts.
• Best posting times: Get recommendations on the best times to post content based on past performance.
• Evergreen posting: Save time by using the re-queue function to repeatedly post content that doesn’t lose its relevance.
• Platform-specific customization: Tailor posts to the particular style of each platform, manually or automatically with AI.
• RSS feed integration: By automatically importing content from your favorite blogs, you always have fresh material available.
• Team collaboration: From a single location, assign roles, provide comments, and oversee post-approvals with your team.
• In-depth analytics: Monitor the effectiveness of your content and automatically create client reports in PDF format.
• Social inbox: Manage comments, mentions, and direct messages in real-time to engage your audience and boost interaction.

Best for:

SocialBee is best for freelancers, small businesses, agencies, and professionals across various fields, from therapists and coaches to schools, nonprofits, and creative industries.

Unique feature:

SocialBee stands out with its content organization and resharing features. It allows you to create collections of evergreen content such as industry tips, inspirational quotes, or product highlights and set them to automatically repost periodically. This way, your social media remains active even when you are not creating new content regularly.

Pros:

• Comprehensive social media management features
• Great value for money – “SocialBee is a great all-in-one solution for social media management, especially for startups and agencies. I love that it offers competitive pricing while providing all the essential tools: analytics, automatic posting, AI features, and more. It streamlines the entire process of managing social media accounts, saving time and effort. The comprehensive nature of the platform, combined with its affordability, makes it a standout choice for efficiently handling social media presence.” says Tye Threats, the CEO and founder of Write the Vision Consulting Group.
• Responsive customer support
• New monthly product releases, updates and fixes
• Users can suggest and upvote new features

Cons:

• Slight learning curve when you start using SocialBee

G2 rating:

4.8/5 stars based on 429 reviews

Pricing:

Starts at $29/month

Free trial:

Yes, SocialBee offers a 14-day free trial.

Essential features checklist:

✅ Multi-platform integrations

✅ Content creation and editing (text and visual)

✅ AI content generation

✅ Content curation tools

✅ Visual content calendar

✅ Post scheduling and publishing

✅ Team collaboration and management

✅ Social inbox

✅ Social listening

✅ Social analytics and reporting

❌ Multi-language support

2. Social Champ – Social Media Management Tool

With a bright UI and easy-to-use content dashboard, Social Champ is a well-rounded social media management tool that simplifies the struggle of managing multiple social media accounts simultaneously, offering versatile features.

Source

When your job is to manage multiple social media accounts for your company all at once, you must be at the top of all the latest updates and trends while maintaining a strong social media presence. SocialChamp makes your job much easier.

Key Social Champ features:

• Advanced social media monitoring: Track brand mentions, keywords, and hashtags across social platforms to stay informed and manage reputation.
• Champ AI Suite: Leverage ChatGPT-powered AI tools to enhance content creation, improve engagement, and optimize campaigns.
• A shareable social media calendar: Collaborate easily with your team by sharing and scheduling posts in a centralized calendar.
• Inbox management and mention tracking: Use the Engage feature to manage comments, direct messages, and track mentions to boost interaction.
• Automate daily posting using Auto RSS: Automatically post fresh content from your favorite blogs using the RSS feed integration.
• Get trending post suggestions: Receive content ideas based on trending topics and your audience’s interests with the Content Suggestions feature.

Best for:

Social Champ is perfect for social media managers, digital marketing agencies, content creators, and brands seeking to simplify their social media scheduling and content management. It’s especially beneficial for those in industries like eCommerce, lifestyle, entertainment, and technology.

Unique feature:

Social Champ has an AI-powered sentiment analysis tool that helps users identify whether the tone of their post is positive, negative, neutral, or mixed, making it easier to monitor and adjust messaging.

Pros:

• Easy client approval for content.
• Great suite of AI tools.
• Good customer support – “Reliable friendly support and most importantly, whenever we have made requests or suggestions the tech team has taken our requests seriously and integrated some great solutions.” says Ann L.

Cons:

• Limited functionality on the mobile app.
• Not up to par with some more established competitors.
• No preview of posts after scheduling – Bethany D., Marketing Manager, says “You can see a preview of your posts when you’re creating them. However, I wish it were easier to see a preview AFTER you’ve scheduled them. Sometimes I just want to be able to quickly look at what I already have scheduled for a certain day.”

G2 rating:

4.5/5 stars based on 31 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $29/month.

Free trial:

Yes, Social Champ offers a free trial for their paid plans.

Essential features checklist:

✅ Multi-platform integrations

✅ Content creation and editing (text and visual)

✅ AI content generation

✅ Content curation tools

✅ Visual content calendar

✅ Post scheduling and publishing

✅ Team collaboration and management

✅ Social inbox

✅ Social listening

✅ Social analytics and reporting

❌ Multi-language support

3. Woorise – Lead Generation Marketing Platform

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as forms, surveys, quizzes, viral giveaways, contests, and more.  

Source

Woorise helps you to generate leads, grow your subscriber list and social media following, engage your audience, and drive traffic to your website.

Woorise also integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Aweber, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more.

Key Woorise features:

• Campaign builder with drag-and-drop functionality: Easily create campaigns using the intuitive drag-and-drop builder.
• Customizable forms, surveys, and landing page templates: Personalize templates to match your branding and campaign needs.
• Polls, quizzes, prizes, and contests: Engage your audience with interactive polls, quizzes, and contests, including prize giveaways.
• Integrations with popular marketing platforms: Connect with platforms like HubSpot, Zapier, and Mailchimp for seamless automation.
• Analytics and reporting: Track the performance of your campaigns with detailed analytics and reporting tools.

Best for:

Woorise is perfect for marketers, agencies, and small to medium-sized enterprises. It’s ideal for eCommerce businesses, event organizers, SaaS companies, and non-profits.

Unique feature:

One of Woorise’s best features is its ability to design a variety of interactive campaigns, like quizzes, giveaways, and contests, that creatively engage audiences and help organizations expand their email lists and boost engagement.

Pros:

• Friendly UI with drag-and-drop functionality – “What I appreciate most about Woorise is its intuitive platform. It’s totally streamlined our campaign creation process.” says Kayela J., Marketing Expert.
• Varied campaign types to engage audiences.
• Affordable pricing for smaller businesses.

Cons:

• Limited customization options. – “The look of the forms are simple, which might not always fit the campaign I am using it for.” says Kenneth F., Owner of a Small Business.
• Can feel clunky.
• Small learning curve.

G2 rating:

4.7/5 stars based on 85 reviews

Pricing:

Starts at $29/month.

Free trial:

Yes, Woorise offers a 14-day free trial for its premium features.

Essential feature checklist:

✅ Drag-and-drop landing page and form builder

✅ Customizable templates

✅ Ability to create contests, giveaways, and quizzes

✅ Integration with modern marketing tools

✅ Analytics and reporting

✅ Customizable forms and surveys

✅ Conditional logic

✅ Personalized email notifications

✅ Instant redeem rewards

✅ Multi-language support

4. Brand24 – Social Listening Tool

When it comes to managing your online reputation, you should choose a tool like Brand24 to monitor your online perception and track what other social media accounts have to say about your business.

Source

The very first thing we learn as marketers is that building your brand should be one of your business’ main concerns. 

If you don’t have a well-established and trustworthy brand, people will simply not buy from you. This is why you need a platform that will help you gain a steady customer base through brand alone, and Brand24 is a great investment. 

Key Brand24 features:

• Track mentions: See when people talk about your brand online across different platforms.
• Monitor discussion trends: Spot sudden changes in how often your brand is being discussed.
• Sentiment analysis: Understand if mentions of your brand are positive, negative, or neutral.
• Influence score: Identify influential users talking about your brand to focus on key interactions.
• Social media tracking: Stay on top of social media conversations to stay connected with your audience.

Best for:

Brand24 is best for medium to large businesses, marketing agencies, and professionals like PR specialists or brand managers who need tools to track and analyze their online presence. 

Unique feature:

Brand24’s unique feature is its real-time social listening capability, which allows users to track brand mentions, keywords, and competitor activities across social media, blogs, forums, podcasts, and more. 

Pros:

• Easy-to-use software.
• Comprehensive help documentation.
• Worth it at its price point – “There are a number of media monitoring agencies out there that charge hefty prices for the same services (and more!) that you can get with Brand24…” says Shieryl Lyn M.

Cons:

• Limited number of “Excluded Keywords”.
• Can only mute entire websites, not specific social media accounts – Lye Siong T. asks Brand24 to “At the moment, we can only mute the entire site (Instagram.com) which is not practical.”

G2 rating:

4.6/5 stars based on 294 reviews

Pricing:

Starts at $149/month

Free trial:

Yes, Brand24 offers a 14-day free trial.

Essential features checklist:

✅ Real-time monitoring

✅ Sentiment analysis

✅ Keyword tracking

✅ Competitor analysis

❌ Audience segmentation

✅ Engagement metrics

✅ Trend identification

✅ Influencer identification

✅ Customizable reporting

✅ Historical data analysis

5. Hunter Campaigns – Cold Email Tool

You’ve probably heard of Hunter as a leading tool for email lookup and verification. They also offer a cold outreach solution called Hunter Campaigns. It’s one of the few free digital marketing tools that allow you to send personalized cold email campaigns directly from your Gmail account. 

Source

With Hunter Campaigns, you can personalize emails at scale, schedule your follow-ups, track the performance of your outreach campaigns, and use a free library of hundreds of cold email templates. 

Key Hunter Campaigns features:

• Create automated cold email sequences: Set up and automate email outreach campaigns with personalized sequences.
• Schedule emails and set quotas: Decide when emails are sent and manage a daily sending limit for your campaigns.
• Track campaign performance: Monitor the effectiveness of your email outreach with detailed performance tracking.
• Personalize emails: Use your own data to tailor every email for a more personalized touch.
• Link multiple email accounts: Manage multiple email accounts within the same Hunter account for seamless campaign execution.

Best for:  

Hunter is best suited for small and midsize businesses.

Unique feature:

What makes Hunter stand out is how quickly users can identify problems with their cold email campaigns thanks to its user-friendly reporting.

Pros:

• Accurate data.
• Pleasant customer experience – a Verified User in Information Technology and Services on G2 states “Most verification platforms are really painful to use, and Hunter makes it easy without the clutter”.
• Intuitive interface.

Cons:

• Their data is not cleaned often enough, causing issues with campaigns.
• Missing AI features.

G2 rating:

4.4/5 stars based on 551 reviews

Pricing:

Starts with a free plan. The lowest paid tier is 34€/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Email automation

❌ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

❌ Audience growth tools

✅ Compliance management

6. Sender – Email and SMS Marketing Software

When it comes to email and SMS marketing, one of the best tools you can use is Sender. The platform has a simple dashboard that offers all the features you need. You can easily capture leads with popups, segment your subscribers, and target them with personalized content to boost engagement and sales.

Source

Additionally, the platform saves you time with pre-made automated procedures, such as “thank you” messages, abandoned cart reminders, and welcome emails. With real-time reports and a newsletter heatmap, you’ll constantly be aware of how well your campaigns are performing.

Key Sender features:

• Generous free plan and excellent customer service: Unlike many other tools, Sender offers a generous Free Forever plan with all email automation tools and exceptional customer support, even for free plan users.
• Drag-and-drop email builder with responsive templates: Create professional emails in minutes without any hassle or design knowledge.
• Email and SMS marketing automation: Leverage the power of email automation combined with text messages to reach a new level of audience engagement.
• Detailed analytics and reports: Know how your campaigns perform with live reports and a newsletter heatmap and adjust accordingly.
• Seamless integration: Integrate Sender with platforms like WordPress, Shopify, and WooCommerce for a smooth workflow.

Best for:  

Sender is ideal for ecommerce brands, startups, and small enterprises seeking a cost-effective email marketing solution with strong automation features.

Unique feature:

Sender’s extensive free plan, which provides a large number of email automations and templates, is what makes it unique and makes it simple for customers to start campaigns without any problems.

Pros:

• Free plan with unlimited templates.
• Good UI – “The simple, easy-to-use interface combined with powerful features makes it easy to manage and track campaigns,” says a Verified User in Apparel & Fashion on G2.
• Helpful customer support.

Cons:

• The Free Forever plan adds Sender branding to your emails.
• Not many personalization options. Daisy B. says “The only small thing is that in the plain text mail sender, it would still be good to be able to include one picture/one gif and logo in the signature. Because the drag and drop builder only allows a centralised format which doesn’t feel personal to people.”

G2 rating:

4.3/5 stars based on 55 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $10/month

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Email automation

✅ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

✅ Audience growth tools

✅ Compliance management

7. CallPage – Customer Engagement and Lead Generation Tool

Managing customer interactions and generating leads efficiently is crucial for any online business. That’s where CallPage steps in as a powerful tool designed to take your company’s communication game to the next level.

Source

CallPage simplifies engaging with customers and generating leads by providing a seamless platform for managing and optimizing inbound calls, ensuring you never miss an opportunity to connect with potential customers.

Key CallPage features:

• Instant callbacks: Engage with your website visitors in real time by offering 28-second callbacks.
• Lead capture forms: Capture essential lead information through customizable forms.
• Call analytics: Gain valuable insights into your call performance with detailed analytics.
• Integrations: Integrate CallPage with your existing tools and systems.
• CallPage meetings: Seal more deals with potential leads using CallPage’s online meeting scheduler. 

Best for:

CallPage is best for businesses and industries like real estate, e-commerce, and services, that want to quickly connect with potential customers and improve sales.

Unique feature:

CallPage’s unique feature is its automated callback system, which connects website visitors with an available consultant within 28 seconds of their request.

Pros:

• Supports multiple languages – “As an international business, CallPage’s multilingual capabilities have been a huge asset for us.” says Eliza S., Partnership Manager.
• Customization options.
• Easy to install.

Cons:

• Expensive for small businesses.
• Could use more integrations – “Callpage doesn’t integrate with our customer service team so it makes it a bit more challenging to use both tools together.” says Kyrylo K.

G2 rating:

4.7/5 stars based on 31 reviews

Pricing:

Starts at $39/month

Free trial:

Yes, CallPage offers a 14-day free trial

Essential features checklist:

✅ Lead capture forms

✅ Automated follow-up

✅ Real-time chat

✅ Lead scoring

✅ CRM integrations

✅ Analytics and reporting

✅ Personalized messaging

✅ Multi-channel outreach

❌ Automated workflows

❌ A/B testing

8. Admitad – Partner Marketing Platform

Whether you’re a brand looking to expand your reach and connect with new audiences, or a content creator seeking innovative ways to monetize your platform, Admitad is your gateway to a world of partnership opportunities.

Source

Designed to support businesses of any size, Admitad helps you reach new clients through various channels like blogs, cashback services, and coupon sites. For publishers, Admitad provides exciting monetization opportunities by partnering with leading brands eager for your help in telling their stories.

Key Admitad features:

• Affiliate network: Connects brands with a global network of affiliates to drive traffic and sales through performance-based marketing.
• Performance tracking: Provides real-time tracking of campaigns, conversions, and sales.
• Commission management: Automates the calculation and distribution of commissions for affiliates based on their performance.
• Advanced analytics: Offers detailed reporting and digital marketing analytics tools to monitor the effectiveness of campaigns and identify growth opportunities.
• Global integrations: Integrates with major e-commerce platforms and other online marketing tools.

Best for:

Admitad is best for affiliate marketers, eCommerce businesses, digital publishers, content creators, and advertising agencies.

Unique feature:

Admitad’s unique feature is its global affiliate network, which connects businesses with affiliates across multiple regions, offering a wide reach for performance-based marketing. 

Pros:

• Good commission rates for publishers.
• Great customer support – “Admitad is an established brand that operates with complete transparency and provides outstanding support.” says Sil B.
• Cross-platform and cross-device tracking.

Cons:

• Long waiting times —“Sometimes, you need to wait so long for programs to get approved. I have waited more than two weeks for one program after applying,” says Rehan K.
• Confusing interface.
• Pricing is not very straightforward.

G2 rating:

4.8/5 stars based on 12 reviews

Pricing:

Starts at $159/month + 2% tracking fee

Free trial:

No, Admitad does not offer a free trial.

Essential features checklist:

✅ Partner onboarding

✅ Collaboration tools

✅ Co-branding

✅ Performance tracking

✅ Commission management

✅ Lead management

✅ Content sharing

✅ Analytics and reporting

✅ Incentive programs

✅ Integrations

9. Appy Pie Design – Graphic Design Platform

Appy Pie Design is an easy-to-use graphic design platform that helps anyone create great visuals. Whether you’re experienced or just starting, it provides simple tools and plenty of features to turn your ideas into designs.

Source

Appy Pie Design lets users create graphics for social media, marketing, presentations, and more. It offers a large collection of templates, customizable features, and design tools to make the process simple. It also includes a Poster Maker for creating attractive posters.

Key Appy Pie Design features:

• Customizable templates: Choose from a diverse selection of professionally designed templates tailored to different design needs and themes.
• Intuitive editing tools: Edit and customize your designs with ease using intuitive tools for text manipulation, image editing, color adjustments, and more.
• Collaboration features: Collaborate with team members or clients in real-time by sharing designs and gathering feedback within the platform.
• Asset library: Access a vast library of high-quality images, icons, fonts, and illustrations to enhance your designs and make them stand out.
• Branding tools: Maintain consistency across your designs with branding tools that enable you to upload logos, colors, and fonts specific to your brand.

Best for:

Appy Pie Design is ideal for small businesses, entrepreneurs, and marketers seeking an affordable, user-friendly platform to create professional-looking graphics without prior design experience.

Unique feature:

Appy Pie Design’s unique feature is its AI-powered design tools, which enable users to create professional designs quickly by simply entering prompts. 

Pros:

• Intuitive UI.
• Numerous templates and customization options.
• Good customer support – when Naren D., Digital Marketing Specialist, faced an issue, a member of the team “went beyond his routine sales duties to take up my concern and communicated it to the technical team. Their response was swift and efficient, and they resolved my issues within just two days.”

Cons:

• App design could be better.
• Confusing help documentation – “The help forum is hard to sift through to answer basic questions like how to change the website template.” says Robin O.

G2 rating:

4.7/5 stars based on 1382 reviews

Pricing:

Starts at $8/month

Free trial:

Yes, Appy Pie Design offers a 7-day free trial.

Essential features checklist:

✅ Drag-and-drop functionality

✅ Extensive template library

✅ Image and asset library

✅ Text editing and formatting tools

✅ Mobile compatibility

✅ Social media integration

✅ Collaboration and sharing options

✅ Export options

❌ Customizable branding options

✅ Multimedia support

10. Teachable – Online Courses

Making online courses might be one of the best ways you can connect with your audience. Not only will you teach your customers and your partners more about your field, but you will also prove that you are an expert in that department. With Teachable, doing this is exceptionally easy.

Source

With Teachable, you can create a course that perfectly fits your company. The learning environment is customizable, so you can offer your customers an experience that is up to par with your brand. Whether you want to make your course from scratch or need a little help refining it with AI, Teachable has got you covered.

Key Teachable features:

• Customizable online teaching experience: Tailor the learning environment to fit your brand and course needs, as well as your students’ learning styles with features such as quizzes and different media formats.
• Many integration options: Integrate with various third-party tools and platforms like Mailchimp, Zapier, or Google Analytics to enhance functionality.
• Trackable sales: Monitor and analyze sales data to track performance and growth.
• AI-enabled course creation: Utilize AI tools to help create and improve your courses by generating curriculums, quizzes, summaries, and more.
• Creator support features: Access a variety of tools and resources like educational content, training courses, and group coaching to support course creators in their journey.

Best for:

Teachable is best for entrepreneurs, educators, and creators looking to monetize their knowledge by creating and selling online courses, coaching, and digital products.

Unique feature:

Teachable’s unique feature is its comprehensive monetization tools, which allow creators to easily sell a variety of products like online courses, coaching, and memberships, all within a single platform. 

Pros:

• It’s simple to get started with Teachable, especially for beginners. Sarah H. mentioned, “It’s easy to use, to learn and to understand. I appreciate how intuitive it is.”
• Teachable offers a wide range of tools, from quizzes to payment processing. Manish S. noted, “It provides everything from hosting content, setting up quizes, delivering learning materials to download, collecting payments & taxes.” 
• Suitable for growing businesses with pricing models that scale with users’ needs.

Cons:

• Customer service seems to be a recurring issue for many users.
• Difficult to engage with students.
• The Basic plan only allows you 5 courses.

G2 rating:

4/5 stars based on 46 reviews

Pricing:

Starts at $59/month.

Free trial:

Yes, Teachable offers a free trial.

Essential features checklist:

✅ Drag-and-drop course builder

✅ Customizable branding options

✅ Integrated payment processing (via Stripe and PayPal)

✅ Affiliate marketing integration

✅ Quizzes and certificates for students

✅ Email marketing capabilities

✅ Student progress tracking

✅ Interactive learning with quizzes

✅ Customizable sales pages

✅ Multiple integrations

11. SparkToro – Audience Research Tool

If you’re a social media manager, you’ve likely felt the challenge of constantly coming up with new content ideas. Repeating the same topics without a fresh approach can quickly feel stale, not just for you, but for your audience. And let’s face it, bored followers won’t stick around.

SparkToro helps you uncover the topics, and trends your audience cares about, making it easier to create engaging, relevant content.

Source

Key SparkToro features:

• Audience monitoring: Figure out what websites and social networks your audience visits.
• Find out search keywords: Discover what keywords and questions your audiences search for on Google.
• Analyze your competitor’s audience: Gain insights into your competitor’s demographics to refine your marketing strategies.
• Analyze your audience: Understand your own audience with information about their gender, age, education, skills, interests, and more.
• Create partnership and PR lists: Identify new channels and strategies to expand your brand’s reach by creating lists of people and publications.

Best for:

SparkToro is best for market researchers, content marketers, PR professionals, digital strategists, and brand managers across industries such as technology, media, eCommerce, and entertainment.

Unique feature:

SparkToro’s unique feature is its Audience Intelligence tool, which enables users to identify their target audience’s most followed social profiles, websites, podcasts, and more. It provides detailed insights into audience interests, engagement, and behaviors that aren’t typically available through other digital marketing tools. 

Pros:

• Allows for audience comparisons – “Lately, I’ve been particularly impressed with the “Compare Audiences” feature, which has been incredibly useful for identifying very specific audience segments.” says Nathaly W., Social Media Manager.
• Valuable AI insights.
• Great website layout.

Cons:

• Better suited for English-speaking countries – Ana B., Head of Marketing, says “As with all audience intelligence tools, Spark Toro is great for the US-based audience. If you cater to Europeans, it gets much more challenging. UK audiences are represented but Germany and other European countries are amiss.”
• Can get expensive.
• Lacks integrations.

G2 rating:

4.5/5 stars based on 12 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $50/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Audience segmentation

✅ Behavioral insights

✅ Influencer identification

✅ Social media monitoring

✅ Competitor analysis

❌ Geographic insights

✅ Interest tracking

✅ Cross-platform data

❌ Customizable reporting

✅ Trend analysis

12. Cincopa – Multimedia Hosting Tool

Cincopa makes it easy for businesses to use video and media to improve how they work and connect with people. Whether it’s live streaming or on-demand videos, Cincopa helps you reach any device, anytime. 

Source

From internal training and communication to marketing and sales, it’s designed to help you get the most out of your content with tools that are simple and effective.

Key Cincopa features:

• Media management: You can organize, share, and embed videos right into your CMS or LMS. It even lets you customize players and create media galleries.
• Interactive videos: Add forms, quizzes, call-to-action buttons, or notes to your videos to make them more engaging.
• Analytics: Get clear insights into how your videos are performing and see how individual viewers interact with them.
• Closed captions: Automatically generate captions to make videos accessible and improve their reach through SEO.
• Upload and record anywhere: Employees and customers can create and upload videos straight from their phones or computers.
• Live streaming: Host town halls or events live and make sure everyone can join, no matter their device.
• Content sharing: Share videos across your marketing channels, connect them with your CMS, CRM, or automation tools, and turn views into leads.

Best for:

Cincopa is used by a mix of businesses, schools, and agencies for things like training, marketing, and internal communication.

Unique feature:

Cincopa’s unique feature is its all-in-one media hosting platform that supports videos, images, audio, and documents, allowing users to create interactive media experiences.

Pros:

• User-friendly and intuitive, even for non-technical users – “I like that Cincopa is intuitive and easy to use. I was able to quickly set up my gallery.” says Samuel A.
• Diverse collection of templates – “I’m very impressed at the amount of audio and video player templates” states a verified G2 reviewer.
• Compatible with platforms like WordPress and HubSpot.

Cons:

• A few reviewers mention the need for better tutorials or onboarding resources.
• Storage for hosting videos is expensive.
• Some users find the cost high.

G2 rating:

4.7/5 stars based on 106 reviews

Pricing:

Starts at $30/month

Free trial:

Yes, Cincopa offers a free trial.

Essential features checklist:

✅ Multiple media format support

✅ Cloud storage

✅ Easy media upload and management

✅ Embedding options

✅ Customization and branding options

✅ Content security and access control

✅ Analytics and performance tracking

✅ Streaming capabilities

✅ Integration with external platforms

✅ Collaboration and sharing features

13. Collaborator – PR Distribution Platform

Collaborator is a reliable PR distribution platform that connects brand marketers and SEO specialists with website owners to easily share guest posts and press releases.

Source

By streamlining the collaboration process, it allows you to quickly access a catalog of trusted news sites, blogs, and other online portals across various niches and regions.

If you rely on building high-quality backlinks and improving your SEO strategy, Collaborator is a great tool that will help you boost your results.

Key Collaborator features:

• Extensive website catalog: Access a wide range of websites for potential collaborations and partnerships.
• Advanced filtering options: Use detailed filters like subject, country, website, and more, to find the best opportunities tailored to your needs.
• Ahrefs and Serpstat integrations: Integrate with Ahrefs and Serpstat for enhanced SEO data and insights.
• Link deletion and non-indexation insurance: Always know your links are properly removed when necessary.
• Master account functionality: Manage multiple accounts from clients and team members from a single master account for easier control.
• Free SEO tools: Access a range of free SEO tools, from link checking to keyword analysis, to boost your website’s performance.

Best for:

Collaborator is best for connecting brands with influencers, journalists, and content creators to enhance media coverage and boost online visibility.

Unique feature:

Collaborator integrates with Ahrefs to give you important SEO metrics like Domain Rating, Backlinks, and Organic Traffic, all in one place. This means you can quickly check a site’s quality without switching between platforms. It’s really useful for marketers and SEO professionals who need to find good websites for things like guest posts or press releases. 

Pros:

• The PR posting service is easy to use – “They make the process simple, from content creation to publication.” says Yaroslav K., SEO Specialist.
• Low fees.
• Helpful support.

Cons:

• Purchased links can disappear – a Verified User in Marketing and Advertising signalled that “Out of 16 links purchased through Collaborator, only 6-7 links remain without any issues. Several articles have either been deleted or have never been indexed, despite being live for years.”
• Could use more international websites.

G2 rating:

4/5 stars based on 5 reviews

Pricing:

No information on the website.

Free trial:

No information on the website.

Essential features checklist:

✅ Media database access

✅ Press release distribution

✅ Targeted audience segmentation

✅ Analytics and performance tracking

✅ Social media integration

❌ Customizable templates

✅ Automated email distribution

✅ Influencer and journalist outreach tools

✅ SEO optimization

❌ Brand monitoring and sentiment analysis

14. Moosend – Email Marketing Platform

Moosend is a popular email marketing and marketing automation software with intuitive tools and a short learning curve, ideal for both Fortune-500 companies and SMBs.

Source

Moosend’s features include a robust Drag-and-Drop email editor, an extensive email template library with fully customizable and responsive email templates to suit your audience, and personalization and segmentation tools to ensure you deliver just the right message at the right time. 

If you’re unsure about learning a new tool, the platform’s 100+ integrations will make things easier for you. You can check this complete Moosend review to get the list of all features and integrations that work with this email marketing software.

The platform also offers automation options to take advantage of triggered messages, A/B testing tools to ensure your email marketing is spot-on, and data and analytics that will help you make the right decision every time.

Key Moosend features:

• Easy design with a drag-and-drop email editor: Create professional emails easily without needing coding skills.
• Time-saving pre-made email templates: Use customizable templates to speed up your email design process.
• Advanced automation processes to send emails in response to user activity: Automatically trigger emails based on user interactions.
• List segmentation and customization: Segment your audience and tailor emails to their needs.
• Comprehensive analytics to monitor results and improve campaigns: Track performance metrics to optimize and refine your email campaigns.

Best for:

Moosend is best for small to medium-sized businesses, and larger organizations seeking an affordable, user-friendly email marketing platform.

Unique feature:

Moosend’s advanced automation workflows allow users to set up personalized email sequences based on customer behaviors such as abandoned carts, product purchases, or website visits, helping to nurture leads and boost conversions.

Pros:

• Intuitive UI.
• Affordable pricing compared to other email marketing tools.
• Great customer support – “Above all I recommend Moosend for its support. Whenever I have had a question I have been able to use chat or email to get through to a real person very quickly. This is appreciated as often the bots out there are a frustration to thoe of us who only tend to open a chat when they have already read through the help pages and been unable to fully resolve their problem,” shares Robert, Small Business Owner.

Cons:

• Limited reporting features on the basic plan.
• Not as many integrations as other platforms.

G2 rating:

4.6/5 stars based on 694 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $9/month.

Free trial:

Yes, Moosend offers a 30-day free trial with access to all features.

Essential feature checklist:

✅ Email template builder

✅ Email segmentation

✅ Email personalization

✅ Email automation

✅ A/B testing

✅ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

✅ Audience growth tools

✅ Compliance management

15. Intribe – Partnership Marketing Platform

Intribe is a platform that makes it easy to discover and connect with potential partners and create amazing partnership campaigns of your own.

Not only is partnership marketing a high ROI marketing tactic in its own right, but it’s a powerful multiplier for your other marketing tactics. 

But if you’ve tried a few co-marketing campaigns without a great existing network or strategy, you might think that brand partnerships are hard work. With Intribe’s features and functionalities, however, it can become much easier.

Key Intribe features:

Best for:

Intribe is a platform for businesses, non-profits, and marketers to connect and collaborate on marketing campaigns.

Unique feature:

Intribe’s platform acts like a “Tinder for Brand Partnerships,” allowing businesses to quickly discover, connect, and collaborate with other companies that match their audience and goals​.

Pros:

• Easy to establish partnerships with other brands.
• Low costs.

Cons:

• Limited free plan.
• Geographical and industry limitations.
• Small user base.

G2 rating:

–

Pricing:

Starts with a free plan. The lowest paid tier is $29/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Brand profile creation
✅ Project development
✅ Search and filtering functionality
✅ Project discovery

16. SEMRush – Search Engine Optimization Tool

If your business has a website, then search engine optimization tools are a must. If you want your website to be seen by as many people as possible, then you have to invest in SEO. 

Source

When correctly using SEO, you are increasing the quality and quantity of website traffic and exposing your business and your brand to new leads. SEMRush is one of the best ways you can draw in leads to your website and try to convert them into customers.

It’s worth noting that with Semrush, you get a lot of features and a relatively high price point. If you don’t need a comprehensive SEO & marketing platform, you could save a lot of money by starting with a tool that has a lower price for fewer features. 

For example, to get started with SEO, a tool like Nightwatch’s rank tracker is an effective & affordable option to monitor your SEO results.

Key SEMRush features:

• Keyword research: Discover valuable keywords to enhance your SEO and PPC campaigns.
• Content marketing: Plan, track, and optimize your content marketing strategies.
• Competitor analysis: Analyze competitors’ strategies, traffic, and rankings to stay ahead.
• Rank tracker: Track keyword rankings across search engines and monitor progress.
• Local and on-page SEO: Optimize your site for local search results and improve on-page SEO.
• Link building: Find opportunities to build high-quality backlinks for your site.
• Content optimization, creation, and distribution: Optimize content for better performance and wider reach.
• Website monetization: Leverage strategies to monetize your website effectively. 

Best for: 

For digital marketers, SEO specialists, and content writers seeking a comprehensive solution to improve their online visibility and optimize their websites. 

Unique feature:

One of Semrush’s stand-out features is its SEO Writing Assistant, which offers recommendations in real time to improve content based on SEO best practices.

Pros:

• Friendly UI.
• Top tier backlink and PPC insights.
• Comprehensive competitor analysis tools – Olivia B., Marketing Manager, says “One of the standout features of SEMrush is its ability to provide visibility into our competitors.”

Cons:

• Too expensive for some small businesses.
• Additional fees for many features – for example, Aditya Kumar V., Marketing Consultant, was disappointed to see that “the social media calendar posting feature, now costs an additional $29 per month.”
• Difficult to determine which features are worth purchasing.

G2 rating:

4.5/5 stars based on 2189 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $139.95/month.

Free trial:

Yes, SEMrush offers a free trial.

Essential features checklist:

✅ Keyword research

✅ On-page SEO analysis

✅ Content optimization

✅ Rank tracker

✅ Site audit

✅ Backlink analysis

✅ Competitor analysis

✅ Organic traffic insights

✅ Reporting and analytics

✅ Broken link analysis

17. Xara – Design Tool

Xara is a cloud-based application for generating and editing documents. It can facilitate teamwork for all of your marketing creatives, letting you produce branded material that is both visually appealing and useful.

Xara provides over 1600 pre-made templates for marketers to use in creating digital flyers, social media postings, e-books, business cards, and more. The tool makes it easy to import a wide variety of media types, including files, images, and videos.

Source

Collaboration is made easy with the cloud integration. You can collaborate with your worldwide team in real time, provide comments, and maintain version histories. Your marketing materials are ready for online publication or PDF download when you’re done.

Key Xara features:

• Drag and drop designs: Easily create designs with intuitive drag-and-drop functionality.
• Photo enhancement: Improve and edit photos with advanced enhancement tools for brightness, contrast, color balancing, and more.
• Data visualizations: Create visually compelling charts and graphs to represent data.
• Real-time document sharing and collaboration: Collaborate seamlessly with your team on projects by sharing and collaborating on documents in real-time.
• Shareable and trackable documents: Share documents through Xara and track top-performing content, average completion percentage, and user demographics.

Best for:  

Xara is best for creative agencies, marketing teams, small businesses, and industries such as education, real estate, and publishing.

Unique feature:

Xara is a unique solution for remote collaboration and effective project management because of its collaborative design environment, which enables several users to collaborate on projects in real time and offers capabilities for team feedback, comments, and simple sharing.

Pros:

• Great support from the Xara team.
• Advanced editing capabilities – “I especially like the edit capabilities on reports, charts, etc.” says Trish V., Marketing Manager.
• Templates for all kinds of media.

Cons:

• Missing certain integrations – Sergio R., Web Admin, states “I wish it also had some other integrations, like connecting to different APIs.”
• Some glitches and bugs.

G2 rating:

4.8/5 stars based on 27 reviews

Pricing:

Starts with a free plan. Lowest paid tier is €16.80/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Drag-and-drop functionality

✅ Extensive template library

✅ Image and asset library

✅ Text editing and formatting tools

✅ Mobile compatibility

❌ Social media integration

✅ Collaboration and sharing options

✅ Export options

✅ Customizable branding options

✅ Multimedia support

18. Paymo – Project Management Tool

Every department needs a tool to keep projects and tasks organized, and marketing is no exception. In fact, communication between team members is vital for the success of your marketing campaigns and your business. 

Paymo is the perfect tool that will make sure that everyone is aligned with the goals and trajectory of the marketing campaigns.

Source

This tool will not only facilitate communication and increase overall productivity and accountability, but it will also assist you in invoicing your clients when they purchase your services. All in all, Paymo is definitely a tool you want to get your hands on. 

Key Paymo features:

• Task manager: Organize and prioritize work with a flexible task management system that supports subtasks, milestones, and custom workflows.
• Time tracking: Accurately track time spent on tasks with a built-in timer or manual entry.
• Timesheet reports: Generate detailed timesheet reports to monitor productivity, track billable hours, and analyze time distribution across projects.
• Team scheduling: Plan and allocate resources effectively with a visual scheduling tool that makes your team more efficient.
• Invoicing: Create professional invoices with ease, link billable hours directly to client projects, and manage payments efficiently.
• Integrations: Enhance functionality by connecting with popular tools like Slack, QuickBooks, and Zapier.

Best for:

Paymo is best for creative agencies, software development firms, and industries like consulting and marketing where collaboration between team members and efficient invoicing are crucial.

Unique feature:

Paymo’s unique feature is its combination of project management and resource management, allowing users to plan projects, allocate resources, and visualize timelines with Gantt charts and other visual tools, all within a single platform.

Pros:

• Plenty of features.
• Easy to learn and use.
• Cuts down time spent in meetings – “Cut down on unnecessary communication and meetings meant to find out who’s available for work, who’s overbooked, and who’s underbooked.” says Khalid A., Chief Information Officer.

Cons:

• High pricing – Shams A., Marketing Consultant, shares that “the pricing of Paymo comes at a higher end, making it somewhat difficult for small boutiques business to take advantage of…”
• Feature limitations on the mobile app.

G2 rating:

4.6/5 stars based on 588 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $9.9/user/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Task management

✅ Collaboration tools

✅ Time tracking

✅ File sharing and storage

✅ Charts and visual timelines

✅ Reporting and analytics

✅ Resource management

✅ Budget tracking and cost management

✅ Integration with other tools

✅ User roles and permissions

19. Movavi – Video Editor

Creating videos is at the top of every marketer’s mind nowadays. And Movavi offers you all the tools to make the best content for your target audience. You can either pick an online video editor or opt for a desktop version, which has a lot more features.

Source

Movavi enables you to put together a quick slideshow, create a video from a template, and make basic adjustments to your footage. You can crop, rotate, mute, and compress videos, apply filters, add subtitle files, and more.

With Movavi Video Editor Plus, you can work on your project in a more advanced way. The editor has a multitrack timeline, where you can arrange multiple files – videos, audio, images, and titles. 

In addition, the editor comes with a pack of special effects, including object animation, Chroma Key, slow motion, and overlays. The software is pretty easy to use, which means you don’t need any video-editing background and can start working on your project right away.

Key Movavi Video Editor features:

• AI tools for video enhancement: Automatically improve video quality with AI-powered tools for stabilization, noise reduction, and color correction.
• Library of special effects: Access a wide range of creative effects, including filters, overlays, and animations.
• Transitions with sound: Choose from transitions that come paired with sound effects for a smooth and engaging video flow.
• Motion tracking and picture-in-picture tools: Add dynamic elements with motion tracking or improve storytelling using picture-in-picture overlays.
• Quick movie-creation tool: Easily create polished videos in minutes with a user-friendly tool that assembles clips, music, and transitions automatically.

Best for:

Movavi Video Editor is best for beginners and intermediate video editors. It’s ideal for small businesses, content creators, and social media managers.

Unique feature:

Movavi Video Editor’s unique feature is its AI-powered video enhancement, which automatically improves video quality by adjusting lighting, sharpness, and stabilization. 

Pros:

• Easy to upload media.
• Good UI – “The user-friendly interface allowed me to drag and drop my video clips, add text, and include background music with ease.” says Ryan Tidan Bryce J., Training Program Developer.
• Easy to export videos to Google Drive.

Cons:

• Additional feed for certain features – Anamaria D., Web Developer, says “What I dislike about Movavi Video Editor is that some advanced features are locked behind additional purchases, which can be frustrating if you’re looking for a more comprehensive tool without extra costs.”
• 60-second video limit on free trial.
• Long or large videos slow down the software.

G2 rating:

4.6/5 stars based on 145 reviews

Pricing:

Starts at 17.95 €/month

Free trial:

Yes, Movavi offers a 7-day free trial.

Essential features checklist:

✅ Multi-track editing

✅ Advanced effects and transitions

✅ Color correction and grading

✅ Audio editing tools

✅ Text and title overlays

✅ Export options (multiple formats and resolutions)

✅ Speed control (slow motion, time-lapse)

✅ Keyframe animation

✅ Preview and real-time rendering

✅ Collaboration features (cloud sharing, team editing)

20. Hotjar – Web Analytics Tool

For your website to perform better and better, you need to track your performance and see how you can evolve. When it comes to website analytics tools, a platform like Hotjar is your best bet.

Source

So how can you see how your website is doing? Well, first you need to check how good your users’ overall experience on the website is. You can do that with Hotjar by looking at the landing pages that get the most visitors and the time each visitor stays on your page and on your website.  

Key Hotjar features:

• Visualized user behavior: See heatmaps and session recordings to understand user interactions.
• Recordings of what the users see: Watch video recordings of user sessions to observe how visitors interact with your site.
• Incoming feedback through behavior-based surveys: Collect real-time feedback from users through surveys and polls created based on user actions.

Best for:

Hotjar is designed for project managers, marketers, UX designers, and web analysts seeking to understand user behavior and enhance website or application user experiences.

Unique feature:

Hotjar’s unique combination of heat maps and session recordings allows businesses to see exactly how people interact with their website, which facilitates the rapid identification of problem areas.

Pros:

• Powerful insights into user behavior.
• Heatmaps and session recordings which provide actionable data; “The heatmaps are just fantastic! Imagine having the ability to see your website through your users’ eyes, understanding their clicks, scrolls, and movements. This is what Hotjar’s heatmaps offer. It’s almost like being able to read minds.” says Nicole D., a small business owner.
• Tools for gathering direct feedback from users.

Cons:

• Limited free plan: “While Hotjar offers a free plan, it comes with limitations on the number of daily page views, snapshots, and recordings. Small businesses with high website traffic may need to upgrade to a paid plan to access the full capabilities of Hotjar.” says Shubham K., SAP Technical Consultant.
• It takes a while to analyze session recordings.
• Not as many advanced analytics as other tools.

G2 rating:

4.3/5 stars based on 306 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $39/month.

Free trial:

Yes, Hotjar offers a 15-day free trial of its Business plan.

Essential features checklist: 

✅ Data collection

✅ Data visualization

❌ Statistical analysis tools

✅ Collaboration features

✅ Custom reporting

✅ Integration capabilities

✅ User-friendly interface

❌ Data cleaning and preparation

❌ Predictive analytics

21. Mailbird – Email Marketing Platform

Email marketing is one digital marketing channel that businesses can’t afford to ignore. The reason is simple: for every $1 you spend on email marketing, you can expect an average return of $42. 

Source

Mailbird is a high-performing email marketing tool you can use to create a good email marketing strategy. It’s easy to use, integrates with the Google suite, and offers various features that help with both filtering through received emails and optimizing outreach efforts. 

Key Mailbird features:

• Unlimited accounts: Manage multiple email accounts from one platform without restrictions.
• Unified inbox: View all your emails in a single inbox for easier management.
• Google integrations for business: Integrate seamlessly with Google services like Gmail, Google Calendar, and Google Contacts.
• Productivity apps: Use built-in productivity tools like to-do lists, calendar, and more.
• Snooze and undo-send buttons: Delay emails or recall sent messages with just a click.
• Attachment search and quick preview: Easily find and preview attachments without opening each email.

Best for:

Mailbird is best for small businesses, remote teams, solopreneurs, and industries like consulting, sales, and customer support.

Unique feature:

Mailbird’s customizable unified inbox and third-party app integrations like Asana, Dropbox, or WhatsApp, set it apart. It offers seamless connectivity with popular tools, allowing users to manage email alongside tasks, calendar events, and messages from other apps within one interface.

Pros:

• Integrations with important apps. – “I like that I can open any one of a variety of social media, my calendar, or other helpful apps such as Trello which I use a lot.” says Kathleen W., Publisher, Writer and Owner.
• Ability to recall sent messages.
• Email scheduling options.

Cons:

• Slow customer support – a Verified User in Consulting complains that “Their support is unresponsive and slow.“
• Can only add one image at a time when creating emails.

G2 rating:

3.7/5 stars based on 94 reviews

Pricing:

Starts with a free plan. The lowest paid tier is €5.75/user/month.

Free trial:

No, but there is a free plan.

Essential features checklist:

✅ Email template builder

❌ Email segmentation

✅ Email personalization

✅ Email automation

❌ A/B testing 

❌ Analytics and reporting

✅ Deliverability optimization

✅ Integrations

❌ Audience growth tools

✅ Compliance management

22. LeadPages – Lead Generation Tool

Getting new leads is probably one of the most difficult, yet fundamental things that a marketing department can do for the well-being and success of a business. 

Source

Leadpages helps you do just that. Use this tool to create landing pages designed specifically to capture leads. Their premade templates offer professional options, and their analytics features help you test and optimize for maximum results. 

Key Leadpages features:

• Premade templates: Access a variety of professionally designed templates to jumpstart your landing pages.
• Simple analytics: Track page performance with easy-to-understand analytics.
• A/B testing: Optimize your pages by testing different versions to see which performs best.
• Free hosting: Host your landing pages without any extra cost.
• Integration of other tools: Seamlessly connect with other marketing tools and platforms like Hotjar and ActiveCampaign for more efficient workflows.

Best for:

Leadpages is best for small businesses, marketing agencies, freelancers, and industries like eCommerce and real estate.

Unique feature:

Its conversion-optimized landing page templates are specifically designed to maximize lead generation and conversions, making it easy to launch effective marketing campaigns.

Pros:

• Unlimited landing pages on all plans.
• Drag-and-drop builder.
• Easy to use – Jennifer F., Director of Marketing, says “I had my first funnel and tripwires up and running in just a couple hours!”

Cons:

• Pricey for businesses with smaller revenue.
• Template updates are infrequent – “Would like to see more template options released more often.” states Greg L., Operations Manager.

G2 rating:

4.3/5 stars based on 226 reviews

Pricing:

Starts at $49/month

Free trial:

Yes, LeadPages offers a 14-day free trial.

Essential features checklist:

✅ Lead capture forms

✅ Landing page builder

✅ CRM integrations

❌ Automated follow-up

✅ Multi-channel outreach

✅ A/B testing

✅ Analytics and reporting

❌ Lead scoring

✅ Personalization options

✅ Lead segmentation

23. Wordtracker – Keyword Research Tool

Whether you want to invest in SEO or in PPC (pay-per-click), getting a keyword research paid tool is probably your safest bet. The reason is quite simple. You need to bet on the right keywords in order to rank well on the search engine result page. 

Source

Wordtracker helps you discover the best keywords for Google, YouTube and Amazon. It not only shows you what your competitors are ranking for, but also finds niche keywords that can help you narrow down your target audience for better results. Using Wordtracker’s comprehensive keyword research features can be a game changer in digital marketing. 

Key Wordtracker features:

• Discover your competitor’s keywords: Analyze competitors’ keywords to gain insights into their strategy.
• Discover niche keywords: Find specific keywords to target smaller, targeted audiences.
• Customize keyword reports: Create tailored keyword reports to fit your needs.
• SERP comparison: Compare search engine result pages (SERP) for better insights into keyword performance.
• Google, Youtube, and Amazon keywords: Optimize your content with keywords for Google, YouTube, and Amazon.

Best for:

Wordtracker is best for digital marketers, SEO professionals, content creators, and agencies looking to enhance their keyword research and improve search engine visibility across various industries like eCommerce, media, and tech.

Unique feature:

Wordtracker’s keyword discovery from multiple sources—including Google, Amazon, and YouTube—offers comprehensive data on keywords, search volume, and competition, providing valuable insights to help users create highly targeted content for different platforms.

Pros:

• Comprehensive insights about keywords.
• Free features that don’t require an account.
• Good UI – “WorkTracker has a crisp UI, and apart from the search volumes, you can also see other essential and relevant metrics like CTRs, intent and position of important keywords.” says Parvati G., Customer Retention Manager.

Cons:

• No visualization of data.
• Data could be more in-depth – a Verified User in E-Learning points out “If Wordtracker provides us with more accurate data like Cumulative month data or seasonal data would be appreciated.”

G2 rating:

4.5/5 stars based on 11 reviews

Pricing:

Starts at $24/month

Free trial:

There are a few features for free, and the possibility to try out all plans for $10 the first month.

Essential features checklist:

✅ Keyword discovery and suggestions

✅ Search volume data

✅ Competition analysis

❌ SERP analysis

✅ Long-tail keyword identification

✅ Keyword trends and seasonality

✅ Filtering and keyword grouping

✅ Location-based keyword data

✅ Competitor keyword analysis

✅ Export options for reporting and further analysis

24. Respona – Email Outreach Software

Respona is an all-in-one email outreach platform. Whether you need email outreach for marketing, link building, or sales, Respona can help you simplify all of the most tedious processes associated with it.

Source

It comes with a built-in search engine for prospecting, an integrated contact information finder, and helps you save time on customizing pitches by utilizing helpful variables like {first_name} and {day_of_week} that automatically change for every opportunity in your campaign.

A nice bonus is the integration with Help A Reporter Out, allowing you to reply to media queries right inside the tool.

If you rely on cold outreach for any of your business goals, Respona is a great tool that will help you boost your performance.

Key Respona features:

• Built-in search engine for prospecting: Find prospects quickly using the integrated search engine.
• Personalization automation: Automate the personalization of your outreach campaigns.
• Integrated email address finder: Easily find email addresses for your prospects.
• Integration with HARO: Seamlessly integrate with HARO to improve your outreach efforts.

Best for:

Respona is best for digital PR teams, content marketers, SEO professionals, and agencies in industries like eCommerce, tech, and publishing.

Unique feature:

Its standout feature is automated outreach with intelligent email follow-ups, ensuring that your communication is timely and relevant, saving you time on repetitive tasks without sacrificing personalization.

Pros:

• All-in-one functionality for email outreach.
• Very efficient outreach – a Verified User in Marketing and Advertising says “The built-in search feature, which lets you find relevant articles, bloggers, and journalists, along with personalized email automation, makes outreach more efficient.”
• Pitches can be personalized.

Cons:

• Steep learning curve for new users – “it can be a bit daunting at first to use, but once you work your way around the dashboard & read a few guides you very quickly learn what’s what.” states Adam S., Finance Assistant. 
• Can’t export analytics.
• Credits don’t last very long.

G2 rating:

4.9/5 stars based on 177 reviews

Pricing:

Starts at $198/month.

Free trial:

Yes, Respona offers a 14-day free trial

Essential features checklist:

✅ Email template builder 

❌ Email segmentation 

✅ Email personalization 

✅ Email automation 

❌ A/B testing 

✅ Analytics and reporting 

✅ Deliverability optimization 

✅ Integrations 

❌ Audience growth tools 

✅ Compliance management

25. Elementor – Website Builder

Any digital marketing campaign hinges on the campaign runner having an awesome website. Ideally, this is where potential customers will land and enter further nurtured with marketing and sales content.

A vast majority of websites are built on WordPress. With Elementor, you can create your WordPress website without writing a single line of code.

Source

You can create just about any website with Elementor. If you want to get up and running as quickly as possible, you can leverage their Full Site Kits. As designer-ready websites, Kits can be quickly customized and launched within a few clicks.

Key Elementor features:

• Drag-and-drop editor: You can add and move elements around without writing any code.
• Responsive design: It’s easy to adjust how your site looks on different devices, like desktops, tablets, and phones.
• Theme builder: This lets you design things like headers, footers, and templates for your pages so your site looks consistent.
• Template library: You can use pre-designed templates to speed up the design process.
• Advanced design options: There are features like animations, gradients, and shape dividers to make your site stand out.
• Popup builder: It’s simple to create popups to grab attention or promote offers.
• Form builder: You can create custom forms and connect them with tools like email marketing platforms or CRMs.
• WooCommerce integration: If you’re running an online store, you can customize product pages and shop layouts to fit your brand.
• Global settings: This lets you set up fonts, colors, and other styles once and apply them across the whole site.
• AI website-builder: Leverage one of the best AI website-builders for content generation, image creation, and custom code suggestions.

Best for:

Elementor is best for web designers, developers, agencies, and small business owners looking to create custom, responsive websites quickly without needing to code.

Unique feature:

Elementor’s live, front-end editor is its standout feature. This allows users to make real-time changes and see exactly how their website will look as they build.

Pros:

• Visual builder is intuitive.
• WordPress integration.
• Regular updates – Rohit K., Web Developers, states “My websites remain current and effective because of the regular upgrades that guarantee I always have access to new features and enhancements.”

Cons:

• Can freeze sometimes.
• Rigid terms and conditions for refunds – “Even though I hadn’t used the service at all in the previous year, customer support wouldn’t consider a refund, citing their rigid Terms and Conditions.” says Ali O., COO
• Difficult to switch to a different website builder.

G2 rating:

4.4/5 stars based on 361 reviews

Pricing:

Starts at $11.99/month

Free trial:

No

Essential features checklist:

✅ Drag-and-drop functionality

✅ Responsive design templates

✅ Custom domain integration

✅ SEO tools and optimization

✅ Content management system (CMS)

✅ E-commerce support

✅ Multi-language support

✅ Analytics and reporting

✅ Hosting options

✅ Integrations with third-party tools

26. DataFeedWatch – Feed Marketing Solution

With online shopping becoming more of the norm, having products present and visible on ecommerce channels like Google, Facebook, Amazon, etc. is a must for advertisers. The quality of the data sent to these channels is crucial to every campaign’s success.

Using a feed management solution like DataFeedWatch will allow you to create fully optimized product feeds based on your existing data.

Source

Optimized listings will then help you increase sales, easily sell on multiple channels, and prevent advertising out-of-stock products.

Key DataFeedWatch features:

• Easy product feed management: Effortlessly manage and optimize product feeds for different platforms like Shopify or OpenCart.
• A/B tests: Gain valuable audience insights through A/B testing to improve feed performance.
• Customize feeds per sales channel: Tailor product feeds to meet the specific requirements of each sales channel.
• MCC management: Manage multiple clients efficiently with the Multi-Client Center (MCC) feature.

Best for: 

DataFeedWatch is great for e-commerce companies who want to optimize their product data streams for advertising on sites like Google Shopping, Facebook, and Amazon.

Unique feature:

One special feature of DataFeedWatch is its visual feed mapping tool, which makes it easier to optimize product listings for performance by letting customers see how their data will appear on various platforms in real-time.

Pros:

• Great customer support.
• Reliable and efficient – “The software is so efficient and allows you to front-load all your optimisations” says Andy D.
• Comprehensive customization functionality.

Cons:

• Missing a dynamic date field.
• Learning curve for beginners.
• Needs some UX improvement – “There some basic improvements needed in User experience.” says a Verified User in Retail.

G2 rating:

4.7/5 stars based on 103 reviews

Pricing:

Starts at €54/month. 

Free trial:

Yes, DataFeedWatch offers a 15-day free trial.

Essential features checklist:

✅ Campaign management 

✅ Audience targeting options

✅ Budget management

✅ A/B testing capabilities

✅ Analytics and reporting

✅ Multi-channel integration

✅ Collaboration and approval workflows

✅ Compliance management

27. Userlist – Email Marketing Tool

Userlist is a complete email marketing solution built specifically for SaaS.

It offers all the functionality a SaaS company needs to communicate with users and leads. Because of this, you won’t find complex features that you don’t need in the app nor will you have to pay for functionality that you’d never use.

Source

With Userlist, you can deliver all kinds of SaaS-specific behavior-based email campaigns such as marketing emails, user onboarding emails, lifecycle emails, and lead nurture sequences.

Key Userlist features:

• Marketing and transactional emails: Manage both marketing and transactional emails in one platform.
• Company accounts: Organize users into company accounts for better management.
• Many-to-many relationships: Create and manage many-to-many relationships between users and companies.
• Behavior-based campaigns: Set up automated campaigns triggered by user behavior.
• Full-stack email automation: Automate all aspects of email marketing and customer engagement.

Best for:

Userlist is best for SaaS businesses and subscription-based models looking to automate and personalize their customer engagement through behavior-driven email marketing. 

Unique feature:

Behavioral automation is Userlist’s standout feature. It allows businesses to trigger personalized email sequences based on user behavior and actions, ensuring timely and relevant communication that drives engagement and retention.

Pros:

• Segmentation based on product usage.
• Helps launch targeted marketing campaigns.
• Useful recipient data – “I love that Userlist allows me to track my recipients data so that I know if they read my email” says Tony W., Teacher.

Cons:

• Basic plan is expensive – “The price of basic plan seems to be slightly expensive for early SaaS companies” says Vinaya Kumar B., Engineering Team Lead.
• App is difficult to use.

G2 rating:

5/5 stars based on 2 reviews

Pricing:

Starts at $149/month

Free trial:

Yes, Userlist offers a 14-day free trial.

Essential features checklist:

✅ Email template builder 

✅ Email segmentation 

✅ Email personalization 

✅ Email automation 

✅ A/B testing 

✅ Analytics and reporting 

✅ Deliverability optimization 

✅ Integrations 

❌ Audience growth tools 

✅ Compliance management

28. Mention – Media Monitoring Tool

Next, we will talk about a digital marketing tool that allows you to perform social listening, track your mentions, schedule content, and engage with your audience from one dashboard. 

Source

Mention monitors millions of online sources, including multiple social media platforms (Facebook, Instagram, Twitter), review pages, blogs, and forums, to uncover relevant topics and trends that businesses can utilize in their social media strategies.

Key Mention features:

• Monitor: Get valuable insights from tracking online topics.
• Tags: Get notified of your mentions without the extra noise by filtering for specific terms.
• Analyze: Use social listening metrics to gauge your impact.
• Engage: Improve reach and engagement by interacting with your social media community.
• Social media scheduling: Schedule your social media posts for X (formerly Twitter), Facebook, Linkedin and Instagram directly from Mention.

Best for:

Monitor is best for marketing teams, social media managers, and digital agencies, particularly in sectors like retail, media, and entertainment.

Unique feature:

Its real-time monitoring and sentiment analysis capabilities stand out, allowing businesses to track brand mentions and gauge public perception as conversations unfold across social media, news, blogs, and more.

Pros:

• Finds unbranded mentions and hidden backlinks.
• Quick social media listening reports.
• Helps with social media management – Karl P., Lead Front-End Developer, states that Mention “also has good tools that bring good points to the management of social networks.”

Cons:

• Jumping from the free plan to a paid one is difficult to justify – “Not enough evolutions for a free user to push me to get a pricing plan,” says Stephane P., Business Owner. 
• Doesn’t integrate with all popular social media platforms (e.g. can’t schedule TikTok posts).

G2 rating:

4.3/5 stars based on 439 reviews

Pricing:

Starts at $49/month

Free trial:

Yes, Mention offers a 14-day free trial.

Essential features checklist:

✅ Real-time monitoring

✅ Sentiment analysis

✅ Keyword tracking

✅ Competitor analysis

✅ Geographic insights

✅ Customizable reporting

✅ Media coverage tracking

✅ Influencer identification

✅ Trending topic detection

✅ Integration capabilities

29. DesignBro -Design Tool

Businesses continually seek the best ways to convey their message. Design, layout, and webpage are key components that help them deliver their ideas.

Designbro is a quality-focused design tool for professionals, businesses, and individual users. With high customer satisfaction, DesignBro is a widespread crowdsourcing marketplace.

Over 1000 entrepreneurs trust Designbro to make logos for their brands. It is a technologically sophisticated tool with great functionality and application.  

Therefore, if you are building a brand and do not have professional design expertise, you should consider Designbro to create a professional design with just a few clicks.

Key DesignBro features:

• Custom logo design: Create unique logos tailored to your brand’s identity.
• Product packaging design: Design custom packaging that aligns with your brand’s image.
• Creative graphic design: Get professional graphic design services for various creative needs.
• Web page design: Build visually appealing and functional web page designs.
• T-shirt design: Design custom t-shirts with unique graphics and branding.
• Business card design: Create professional business cards that leave a lasting impression.
• Logo animation: Add motion to your logo for dynamic and engaging brand visuals.
• Brand style guide creation: Develop a cohesive style guide to ensure brand consistency.

Best for:

DesignBro is best for businesses and startups in need of high-quality, custom design work, such as logos, branding, and marketing materials. It’s particularly ideal for entrepreneurs, e-commerce stores, and agencies.

Unique feature:

The standout feature of DesignBro is its curated network of professional designers. This network ensures that businesses are paired with top-tier design talent tailored to their specific project needs, guaranteeing high-quality results.

Pros:

• Wide range of design services.
• User-friendly platform.

Cons:

• High pricepoint.
• Design brief submission can take some time.

G2 rating:

4.5/5 stars based on 1 review

Pricing:

Depends on the type of project.

Free trial:

No

Essential features checklist:

✅ Professional designer network

✅ Custom design projects

✅ Design brief submission

✅ Design collaboration tools

✅ Multiple design concepts

✅ Revision management

✅ Transparent pricing

✅ Fast turnaround time

✅ High-quality design assets

✅ Customer support

30. FreeLogoCreator – Online Logo Creator Tool

FreeLogoCreator is a powerful online logo maker tool that lets you design stunning logos in minutes. Whether you need a logo for your business, blog, website, or social media, you can find the perfect design from their huge collection of templates. 

You can also customize your logo with their easy-to-use editor, adding your own text, colors, icons, and fonts. 

Key FreeLogoCreator features:

• Clean and easy UI: Navigate effortlessly with an intuitive user interface.
• Complete branding packages: Access comprehensive branding solutions for your business.
• Custom logo making with designer: Work 1-on-1 with a designer for a fully customized logo.
• Thousands of logo templates: Choose from a vast selection of pre-designed templates.
• Industry-specific designs: Explore logo designs for a wide range of sectors and niches.
• Ecommerce-focused styles: Discover hundreds of design styles tailored for ecommerce businesses.

Best for:

FreeLogoCreator is best for entrepreneurs, small businesses, and startups across industries that need cost-effective, DIY logo design solutions. It’s particularly well-suited for eCommerce stores and personal brands.

Unique feature:

The platform’s unique feature is its variety of customizable logo templates, which cater to different industries and styles. 

Pros:

• Completely free.
• Logo is done in seconds.

Cons:

• Limited customizations.
• Basic logo options.

G2 rating:

–

Pricing:

Free

Free trial:

–

Essential features checklist:

✅ Template library

✅ Customization options

✅ Drag-and-drop interface

✅ Download options

✅ Icon library

✅ Font selection

✅ Live preview

✅ No watermark on downloads

❌ Branding kit options

✅ User-friendly interface

31. LogoDesign.Net – Online Logo Maker Tool

Are you looking for more than just a logo?

LogoDesign.Net is an industry-standard online logo maker program designed to create brand identity designs for businesses of all scales and styles. The creative process is simple but exciting. If you fancy yourself a creative person, this tool will keep you busy.

Take your time exploring hundreds of unique designs. The logo gallery is updated regularly, with fresh and modern graphics. Shortlist as many as you like, and then head over to the customization console. The editing features are plenty and intuitive, offering easy application.When you are done, proceed to download, and get the logo delivered in minutes.

One major reason logodesign.net is revered by the industry is that it’s a whole identity design system creator. Using just this one tool, you can create your own brand website from scratch, have business cards designed and printed, stationary design, too, not to mention social media headers and so much more.

Key LogoDesign.net features:

• Customizable templates: Choose from various industry-specific logo templates and personalize them by adjusting colors, fonts, and icons to match your brand.
• Design assistant: An intuitive tool that guides users through the logo creation process based on their brand’s needs and preferences.
• Multiple download formats: Access logos in PNG, JPG, and SVG formats for use on various platforms.
• Watermark-free downloads: Download logos without watermarks for a clean, professional appearance.
• Real-time preview: Make adjustments and see the changes in real-time before finalizing the logo design.

Best for:

LogoDesign.net is best for small businesses, startups, eCommerce stores, and service-based companies across industries such as retail, technology, hospitality, and real estate. It is ideal for entrepreneurs, franchise owners, and companies in need of professional logo design to establish a strong visual identity for their brands.

Unique feature:

The platform’s unique feature is its integrated design assistant, which helps guide users through the logo creation process by suggesting design elements based on industry and preferences. 

Pros:

• Has numerous logos generated in seconds.
• Customizable templates – “The pre-made templates made the process straightforward. It was easy to customize colors, fonts, and shapes to suit my brand.” says a Verified User in Design.

Cons:

• Limited creative input from user – Shubham D., BIM Modeler, says “There should be a option ‘What do you want in you logo’ , like for example I was expecting a sunshine in my logo but it is not related to my business so there was no sunshine included in my logo generated.”
• Can’t upload your own fonts.

G2 rating:

3.7/5 stars based on 11 reviews

Pricing:

Free

Free trial:

–

Essential features checklist:

✅ Template library

✅ Customization options

✅ Drag-and-drop interface

✅ Download options

✅ Icon library

✅ Font selection

✅ Live preview

✅ No watermark on downloads

❌ Branding kit options

✅ User-friendly interface

32. Customer.ai – Remarketing Tool

Customers.ai is an email and ads remarketing tool that helps marketers turn website visitor data into actionable campaigns. The platform allows you to identify and segment visitors, enabling effective re-engagement through personalized emails and ads.

Source

One of its key features is the ability to send visitor and audience data directly to platforms like Meta, Google ads, and your preferred email service, streamlining your marketing efforts. By using real-time data, businesses can tailor their digital marketing strategies to improve conversions and enhance customer engagement, turning insights into valuable results for their business.

Key Customers.ai features:

• Visitor identification & segmentation: Identify who’s visiting your site and create targeted audience segments for personalized engagement.
• Direct integrations: Seamlessly send visitor and audience data to Meta, Google, and your email platform for better remarketing.
• Real-time data enrichment: Enhance your visitor data with additional insights to drive more effective remarketing and boost conversions.

Best for:

Customers.ai is ideal for DTC marketers with over $20K in monthly ad spend who are looking to maximize their ad performance and email strategies.

Unique feature:

Customers.ai’s customer journey tracking capabilities allow you to understand how visitors are engaging with not just your site but your ads, emails, and more. They also work with tools like Klaviyo and Shopify to re-engage visitors through abandonment flows.

Pros:

• Directly syncs audience data with Meta, Google, and email platforms – “Customers.ai has impressed me with its exceptional ease of use and intuitive access, making it simple to integrate into daily workflows without unnecessary complexities.” says Jake S., Account Executive.
• Helps marketers boost return on ad spend and reduce cost per acquisition. 

Cons:

• The advanced features and integrations may take time to fully understand. – Shawn M., Digital Marketer, says “Setting up everything can be daunting and taking advantage of the customer success team is an absolute must.”
• Businesses with fewer monthly visitors to their site might not see the same level of benefit as those with high traffic levels. 

G2 rating:

4.8/5 stars based on 335 reviews

Pricing:

Starts at $199/month

Free trial:

Yes, Customers.ai offers a 7-day free trial.

Essential features checklist:

✅ Audience segmentation

✅ Behavior tracking

✅ Customizable email templates

✅ Cross-channel integration

✅ Automated campaign triggers

✅ Dynamic content

✅ A/B testing

✅ Analytics and reporting

✅ Personalization options

✅ Conversion tracking

33. Capsulink – URL shortener

Capsulink is a versatile URL shortener that enhances link management, tracks performance, offers a QR code generator and supports team collaboration, offering branded links, smart links, and detailed analytics. 

Source

Capsulink is designed for businesses, marketers, and agencies aiming to enhance link management and track performance. 

Key Capsulink features:

• Branded links: Create custom short links using your own domain.
• Smart links: Set up dynamic links that redirect users based on criteria such as their location, device, language, or time, delivering a personalized experience.
• API integration: Utilize the URL shortening API to programmatically create and manage links, facilitating bulk operations and seamless integration with your applications.
• Team collaboration: Collaborate with team members by sharing and managing links collectively, enhancing productivity and ensuring consistency.
• QR code generation: Instantly generate high-quality QR codes for your links, enabling easy sharing and access across various platforms.
• Email address shortening: Make your email addresses shorter.
• Detailed analytics: Access comprehensive statistics on link performance, including click counts, geographic data, and device information.

Best for:

Capsulink is best for businesses, marketers, and agencies looking to optimize link management and track performance. It’s ideal for eCommerce platforms, content creators, digital marketers, and SaaS companies.

Unique feature:

Capsulink stands out for its ability to create tailored, branded URLs, helping users reinforce their brand identity while making links more appealing and recognizable for their audience.

Pros:

• The Smart Link feature – “It transforms my lengthy links into sleek, branded short links that not only look professional but also elevate the overall aesthetic of my campaigns.” says Tommy D.
• API for bulk link shortening.
• User friendly interface.

Cons:

• Could use more customizations.
• No grace period for failed payment – “In case the payment fails they do not give any grace period and all the links start redirecting the users to the Capsulink sales page.” says a Verified User on G2.

G2 rating:

4.5/5 stars based on 7 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $10/month

Free trial:

Yes, Capsulink offers a 7-day free trial.

Essential features checklist:

✅ Customizable URLs

✅ Analytics and tracking

✅ Link expiration

✅ QR code generation

✅ Bulk URL shortening

✅ Password protection

✅ Link preview

✅ Branded link domains

✅ Link redirect options

✅ Integration with other tools

34. Snov.io – Email Outreach Tool

Snov.io is a user-friendly platform designed to simplify cold email outreach. It helps you find potential leads’ contact details, verify email addresses, and set up automated messaging campaigns.

Source

Additionally, Snov.io offers extensive tracking capabilities, enabling you to monitor numerous metrics throughout your campaign. These include open rates, click-through rates, and replies, among others. With Snov.io, you have the tools to optimize and fine-tune your outreach efforts for optimal results.

Key Snov.io features:

• Email finder: This feature allows users to search for and find email addresses associated with specific individuals or organizations.
• Email verified: With this feature, users can verify the authenticity and deliverability of email addresses to ensure they are valid and active.
• Email warm-up: The email warm-up feature helps users establish a positive reputation for their email domain by gradually increasing the volume of outgoing emails, minimizing the risk of being marked as spam.
• Technology checker: This feature enables users to identify the technologies and software being used by a website or an organization, providing valuable insights for sales and marketing strategies.
• Sales CRM: The sales CRM feature provides a platform for managing and organizing customer interactions, leads, and sales processes.

Best for:

Snov.io is ideal for sales teams, marketers, and recruiters seeking an all-in-one tool for lead generation, email outreach, and prospect management.

Unique feature:

Snov.io’s unique feature is its integrated email tracker, which lets users monitor who opened and engaged with emails in real-time, allowing for more responsive and strategic follow-up with prospects.

Pros:

• Great customer service – Steven P., Chief Executive Officer, says “The team is always responsive, helpful, and goes the extra mile to ensure you get the most out of the platform.”
• Easy to combine LinkedIn outreach with emails.
• Automated communication with leads.

Cons:

• The editor could be cleaner.
• Credits run out quickly – “Email verification costs 1 credit per search, and we’d like to see it priced more affordably” says Anastasia D., Marketing Manager.

G2 rating:

4.6/5 stars based on 427 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $39/month

Free trial:

The free plan is considered the free trial due to its limitations.

Essential features checklist:

✅ Email template builder 

✅ Email segmentation 

✅ Email personalization 

✅ Email automation 

❌ A/B testing 

✅ Analytics and reporting 

✅ Deliverability optimization 

✅ Integrations 

❌ Audience growth tools 

✅ Compliance management

35. Clearout – LinkedIn Prospecting Tool

Clearout is best known for its email finder and email verification services. Additionally, it also has a LinkedIn Chrome extension for B2B prospecting. It allows you to extract the prospect’s contact information from LinkedIn (any pages) and LinkedIn Sales Navigator. 

Source

Users have the ability to build lists of prospects that match their ICP. Another added advantage is the data enrichment feature, that helps to keep the data up-to-date after your initial scraping. 

Key Clearout features:

• LinkedIn contact extraction: Extract pre-verified contact information from LinkedIn, eliminating the need for further verification.
• Auto-scraping: Extract contact details from multiple LinkedIn pages with a single click.
• Business and personal emails: Find both business and personal email addresses, along with phone numbers, for prospects.
• Email finder service: Locate email addresses individually or in bulk.
• Email verification: 20+ verification checks to identify the real status of an email address.
• Team account support: Collaborate across multiple teams with enterprise-level account capabilities.
• Data analytics: Gain insights into which prospect data sources bring the most value.
• JavaScript widget: Real-time email address verification to improve lead quality at the point of capture.

Best for:

Clearout is best for businesses, sales teams, and marketing agencies that need to improve lead generation and email list quality. It’s particularly useful for B2B companies, recruitment agencies, and SaaS businesses.

Unique feature:

Clearout’s standout feature is its real-time email verification, which ensures lead accuracy by checking deliverability and filtering out risky email addresses before they’re added to campaigns.

Pros:

• Saves time on cleaning emails.
• Verification accuracy – “I have used many email validation tools in past. But even after validating the list most of the time we used to get nearly 2-3% bounce rate. After using clearout that has gone down to hardly 0.1%.” says Haider Ali K., Head of Marketing.
• Improves quality of email list.

Cons:

• UI could use improvement
• Limited integrations – “Could improve integrations with some lesser-known platforms” says a Verified User in IT.

G2 rating:

4.7/5 stars based on 271 reviews

Pricing:

Starts with a free plan. The lowest paid tier is $21/month.

Free trial:

No, but there is a free plan

Essential features checklist:

✅ Advanced search filters

✅ Lead management

✅ Lead enrichment

✅ Tracking and analytics

✅ Real-time validation

✅ Data segmentation

✅ Email verification

✅ Customizable reports

✅ LinkedIn URL validation

✅ Data export options

Frequently asked questions