FREE UTM link generator
Create clean, trackable links in seconds. Just fill in the fields below and get a link you can use in posts, stories, or ads. No setup. No spreadsheets. No confusion.
How to build a UTM link with SocialBee
Ever wonder which social media posts actually drive traffic? Or whether your LinkedIn campaign beats your newsletter? Without tracking, you’re guessing. With UTM codes, you know.
UTM codes are small pieces of text added to your links that tell Google Analytics (or any other analytics tools) exactly where your visitors are coming from. Instead of a vague “social” label, you’ll know which platform, post, or ad worked best.
Here’s how to create a UTM tracking link with our free UTM builder:
1. Define your base URL
First, enter your base URL. This is the page you want people to land on, like https://example.com for your homepage or https://example.com/spring-sale for a specific promotion. Think of this as your destination.
2. Identify your campaign source
Next, choose your campaign source. This answers the question “where is the click coming from?” If you’re running Google Ads, you’d write google. If you’re linking from an email newsletter, use newsletter. If you’re posting on Instagram, just write instagram.
3. Choose your campaign medium
Then, select your campaign medium. This explains “how is the traffic reaching me?” If it’s paid ads, you can use cpc. If it’s a newsletter, use email. If it’s an organic social post, social works well.
4. Name your campaign
After that, give your link a campaign name. This helps you tell one campaign from another. For example, you might write spring_sale, product_launch, or black_friday. Keep it short and consistent so your reports stay clean.
5. Add campaign terms and content (optional)
Campaign terms are usually used for paid search keywords, like running_shoes or crm_software. Most people can skip this unless they’re running search ads.
The campaign content element is helpful when you’re testing different ad versions or creatives. For example, you might write blue_banner for one ad and video_ad for another, so you can see which one works better.
Each field you fill out adds a clear UTM parameter description to your final link. Once you’re done, our tool instantly generates a UTM tracking link with the proper UTM tracking code built in. Copy it, paste it into your campaign, and you’re good to go.
Do more with SocialBee
The free generator helps you create a single link at a time. But once you’re running multiple marketing campaigns, building UTMs manually can get messy fast. That’s where SocialBee makes things easier.
SocialBee is an all-in-one social media management platform that brings content creation, scheduling, and tracking under one roof. Instead of creating links manually every time, let SocialBee shorten links automatically.
You have two ways to set this up:
- At the Workspace level. This applies your link settings across your entire workspace, covering all categories at once.
- At the Content Category level. This means every post in a specific category (for example, “Instagram Stories” or “LinkedIn Updates”) will automatically use the same shortened link format and UTM tags.
SocialBee’s category-level UTM settings.
Start your 14-day free trial today!
SocialBee gives you flexibility in how you shorten links. You can use SocialBee’s own shortener (sbee.link) or connect one of the supported providers: Rebrandly, Bitly, Replug, JotURL, RocketLink, Switchy, or BL.INK.
From there, you can also:
- Apply UTM parameters automatically (medium, campaign, content, ref, or term).
- Tag links by social network, so each platform gets its own unique link.
- Add extra tags like “Facebook” or “Instagram” to keep reporting organized.
Instead of creating and pasting new UTM codes every time, SocialBee applies your settings in the background. This keeps your UTM tracking links consistent, clean, and measurable across all your marketing campaigns.
And SocialBee doesn’t stop at links. You can also generate posts with AI, schedule them across platforms, manage comments and messages from one inbox, collaborate with your team, and track performance with built-in analytics tools.
Start your 14-day free trial today and see how SocialBee helps you save time, stay consistent, and get better results.
The benefits of using UTM parameters
When you add UTM parameters to your links, you turn every click into valuable insight. A simple UTM campaign makes it possible to track how each post, ad, or email contributes to your goals.
With every UTM tracking code copied into your links, you’ll know exactly where your visitors came from. Instead of guessing whether website traffic came from Instagram, LinkedIn, or your newsletter, you’ll see the data clearly inside analytics platforms like Google Analytics.
Using a free tool like ours, you can generate UTM codes in seconds and add them to any link you share. By creating custom UTM parameters, you can track not just the source and medium but also specific ad versions, keywords, or campaigns. This means you can compare one creative against another and understand which drives the most clicks.
More free social media tools
Here's what our customers have to say about us
Improve your social media content strategy
SocialBee helps you plan posts in advance, engage with your audience, collaborate seamlessly with your team, and track performance with ease.
14-day free trial, no credit card required
