How to Get More Views on YouTube Shorts in 2024

10 Tips To Get More Engagement on YouTube Short Form Video Content

With millions of YouTube Shorts being uploaded every day, standing out and increasing engagement can be challenging.

Here are 10 tips YouTube creators should know about when uploading Shorts:

1. Create vertical videos
2. Start with a hook
3. Promise clear value
4. Choose catchy thumbnails
5. Incorporate engaging sounds
6. Interact with comments
7. Include a call-to-action
8. Follow current trends
9. Maintain high video quality
10. Post consistently

1. Create Vertical Videos

Diving into YouTube Shorts means adapting to a new style where vertical video reigns supreme. This format resonates with the smartphone generation—your primary audience for Shorts. By creating content in vertical format, you’re weaving your story into the fabric of your viewers’ everyday digital experiences. 

Think about a travel vlogger’s channel: their Shorts might feature the dizzying heights of city skyscrapers or the majestic rise of natural cliffs, all filling the viewer’s screen and providing a window to distant horizons. 

This approach isn’t just about changing the direction of the camera—it’s an invitation into a mobile-first world. It’s a shift that acknowledges and embraces the mobile audience, building a connection that can transform a passerby into a dedicated subscriber, all because you chose to align your content with the device in their hands.

2. Start With a Hook

Imagine your Short as the opening sentence of a story; it should be as compelling as the first line of your favorite book.

The hook is your virtual handshake, your first impression. Whether it’s a burst of laughter, an audacious statement, or a breathtaking visual, your opening should feel like a wave that pulls viewers from the shores of their feed into the depths of your content. 

Here is an example of a YouTube short that starts with a good hook:

Source

This kind of opening can captivate new audiences and compel them to hit that subscribe button, hungry for more content that starts with a bang.

3. Promise Clear Value

What will your viewer gain from your minute-long journey? This question should be at the heart of every Short you create. The value you’re offering should be as clear as a bell chime amid the cacophony of content. It’s not just about what you’re presenting, but how you’re presenting it. 

For instance, a personal development coach could open with, “Transform your mindset in less than 60 seconds.” It’s a bold claim, and when followed by a potent, insightful message, it fulfills a promise that makes those 60 seconds a worthwhile investment. 

Delivering on such a promise is like a virtual handshake deal, one where viewers come to know that your channel is a source of enrichment—be it knowledge, inspiration, or entertainment. It’s this consistency in delivering value that transforms viewers into a community of loyal followers and, ultimately, into more subscribers.

4. Choose Catchy Thumbnails

Your thumbnail is more than just a preview image—it’s a gateway to viewer engagement. Think of it as a visual handshake or the cover of a book; it needs to grab attention and make a promise about the exciting content awaiting viewers. A well-crafted thumbnail can make the difference between a scroll-past and a new viewer—or even a new subscriber.

Crafting a thumbnail that pops requires a few key elements: bold colors, clear messaging, and an intriguing snapshot of what viewers can expect from your video. You want to create a sense of curiosity that compels viewers to click through and watch your Short.

Designing these magnetic thumbnails has been made simpler with tools like Canva, which offers a myriad of customizable templates, graphics, and fonts, enabling creators to produce eye-catching designs without needing a background in graphic design. With Canva, you can manipulate elements with ease, ensuring that your thumbnails stand out in the crowded YouTube ecosystem.

Now, let’s talk about synergy. SocialBee offers a seamless Canva integration that revolutionizes the way you can create and schedule content. This integration allows you to design your thumbnails directly within the SocialBee platform, removing the need to juggle between multiple tools. 

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What does this mean for you as a creator? With SocialBee’s Canva integration, the process becomes remarkably streamlined. You can:

• Design your thumbnail in Canva.
• Instantly attach it to your corresponding YouTube Short.
• Schedule your content, complete with its custom thumbnail, to go live at the time you decide.

This not only saves time but also ensures that your content is consistently branded and visually appealing, making your Shorts more likely to be clicked and watched.

5. Incorporate Engaging Sounds

The auditory layer of your YouTube Short can captivate just as powerfully as its visuals. When you add music that grips the listener, or weave in crisp sound effects and clear, emotive voiceovers, you’re speaking to the very essence of your audience’s experience. Imagine integrating an energetic audio clip into a fitness Short, aligning the rhythm of the music with the tempo of the exercise. 

This not only guides but invigorates the viewer, creating a multisensory engagement that’s both informative and thrilling. It’s this harmonious blend of audio-visual elements that elevates your content, making it not only memorable but also more likely to be shared, attracting a new audience that finds value and connection in your distinctive sound.

6. Interact with Comments

The comment section is where the heart of viewer interaction lies. Engaging with comments goes beyond acknowledging feedback; it’s about fostering a community. Reply to comments with personalized responses, or even better, pin a question to spark a conversation. 

This interaction shows that there’s a real person behind the content, someone who values viewer input. Such engagement can make viewers feel a part of your channel’s story, encouraging them to return and interact more, boosting your video’s activity and visibility in the process.

7. Include a Call-To-Action

A call-to-action (CTA) is not just a mere sign-off; it’s a strategic tool that guides your viewers on what to do next, fostering continued engagement. 

The benefits of incorporating a CTA in your YouTube Shorts are manifold:

• Increases viewer interaction: Prompting viewers to like, comment, or share your video can significantly boost its engagement metrics.
• Channel growth: CTAs that encourage viewers to subscribe to your channel can accelerate your channel’s growth.
• Directs traffic: You can direct viewers to other content, your merchandise store, or any other link that is beneficial to your brand.
• Measurable outcomes: With a clear CTA, you can better measure the effectiveness of your content by the actions viewers take.

Always ensure your CTA is clear, compelling, and relevant to the content of your Short. It could be as simple as asking viewers to ‘like and subscribe’ or guiding them to a related video or playlist.

8. Follow Current Trends

Staying abreast of current trends is pivotal for content creators aiming to retain relevance and capture attention. 

Here are the advantages of hopping on trends:

• Relevancy: Leveraging trends can position your content as current and relevant, which is appealing to viewers.
• Reach: Trending topics have a higher search volume, which can help your content be discovered by a broader audience.
• Community building: Participating in trends creates a sense of community among viewers who are tracking or enjoying the trend.
• Algorithm advantage: YouTube’s algorithm often favors content that is trending, which means your Shorts are more likely to appear in suggested and recommended feeds.

Always tailor trends to your brand and content style to maintain authenticity while engaging with a trend.

9. Maintain High Video Quality

The quality of your video is a testament to your professionalism and respect for your audience. 

The benefits of maintaining high video quality in your Shorts include:

• Viewer retention: High-quality videos are more engaging and can keep viewers watching longer, which is a key metric for the YouTube algorithm.
• Positive brand perception: A consistent level of quality in your videos reflects well on your brand, presenting you as a serious and professional content creator.
• Competitive edge: In a saturated market, superior video quality can set you apart from competitors.
• Encourages shares: Aesthetically pleasing and high-resolution videos are more likely to be shared by viewers, increasing your reach.

To ensure high video quality, pay attention to both the visual elements (resolution, framing, lighting) and audio quality. It’s not always about having the most expensive equipment but rather using what you have to its fullest potential.

10. Post Consistently

The benefits of posting consistently on YouTube cannot be overstated, particularly when it comes to the platform’s Shorts feature. Establishing a regular posting rhythm does more than just satisfy the algorithm’s preferences; it builds a rapport with your audience. 

They come to know when to expect new content from you, creating a cycle of anticipation and satisfaction that can greatly boost your channel’s engagement and viewership.

When you post consistently, you’re not just feeding the algorithm; you’re cultivating a habit within your audience. Viewers are creatures of habit, and if they know they can look forward to your engaging Shorts at a set time, they’re more likely to keep coming back. This kind of predictability is comforting and can forge a strong viewer-creator bond.

Nevertheless, keeping up with a consistent posting schedule can be daunting. This is where SocialBee swoops in to make your life easier. By utilizing a tool like SocialBee, you can schedule your content in advance, thus ensuring that your Shorts go live at the best possible times, even if you’re away from your desk or deep in the creative process. 

Create your own YT shorts calendar with SocialBee.

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SocialBee isn’t just a scheduling tool—it’s your personal publishing assistant, giving you the power to plan out your content calendar, which is pivotal for maintaining the consistent engagement that drives YouTube success. It’s about creating a system that supports regular posting, thus giving your content the best chance to flourish in the vast ecosystem of YouTube Shorts.

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