How to post on Pinterest for maximum engagement with tips

How to Post on Pinterest from Your Desktop:

1. Open Pinterest.com in your browser and sign into your account.

2. Click on the Business hub drop-down menu in the top-left corner and tap Create Pin.

3. On the Pin-builder screen, upload an image by dragging and dropping it into the gray box or clicking “Select a file.” If you’re saving from a website, click Save from URL to pull an image and automatically add the link.

4. Add a title, write a short description, include alt text for accessibility, and if applicable, add a website URL link.

5. Pick a Pinterest board from the dropdown menu in the Pin builder to organize your Pin or click “Create board” if you’re starting fresh.

6. Once everything looks good, click Save, and your Pin will be live.

How to Create an Idea Pin from Your Desktop:

1. Open Pinterest.com in your web browser and log into your account.

2. Click Business hub in the top-left corner, then select Create Idea Pin from the drop-down menu.

3. On the upload screen, add up to 20 images or videos for your Idea Pin.

4. Afterward, you’ll be taken to the editing screen. Here, you can add text overlays, adjust image positions, or change the background color. When you’re happy with your edits, click Next.

5. In the Finishing touches section, enter a title, choose topic tags, and select a Pinterest board to save your Idea Pin. You can also adjust settings for comments and shopping recommendations. Click Preview to check how your Idea Pin will appear.

6. If everything looks good, close the preview and click Publish.

How to Post on Pinterest from Your Mobile Device:

1. Open the Pinterest mobile app on your phone or tablet.

2. Tap the Plus (+) sign, then select Pin from the menu. If asked, allow the app to access your photos and videos.

3. Choose the photo you want to upload. You can also tap the camera icon to take a new photo or record a video, or tap the globe icon to add a Pin from a website link. Once you’ve selected an image, tap Next.

4. Fill in the details for your Pin, including the title, description, destination website, and alt text for accessibility. When you’re done, tap Next.

5. Choose a Pinterest board to save your Pin to from the pop-up menu.

6. When you’re done, click Create to post your Pin.

How to Create an Idea Pin from Your Mobile Device:

1. Open the Pinterest app and tap the Plus (+) sign.
2. Select Idea Pin from the menu.
3. Choose whether to record a video, take a photo, or upload media from your device.
4. Reorder, delete, duplicate, or edit your pages using tools like text, stickers, and colors. When you’re done, tap Next.
5. Add a title, select a board, pick topic tags, and adjust settings like engagement and shopping recommendations.
6. Tap Publish, and your Idea Pin is live.

How to Post Story Pins on Pinterest:

1. Log in to your Pinterest business account.
2. Click the Create tab and select Create Story Pin. (If you don’t see this option, you may need to request access.)
3. Upload your images or videos for the Story Pin.
4. Adjust the fonts, layouts, and other visual elements. You can also add more pages if needed.
5. Click Next, then choose a theme for your Story Pin.
6. Enter a Story Pin title to describe your content.
7. Pick a Pinterest board where you want your Story Pin to appear.
8. Select up to 10 relevant tags to help Pinterest categorize your Pin.
9. Click Publish, and your Story Pin is live.

How to Post a Pinterest Pin from Your Own Photos:

1. Log in to your Pinterest account.
2. Tap the ‘+’ icon at the bottom and select ‘Pin’. If prompted, let Pinterest access your photo gallery.
3. Choose the camera icon to take a new photo, or select an existing one from your gallery.
4. Add a title, description, and destination website to your Pin.
5. Tap Next, then select a Pinterest board to save your post or create a new board if needed.

How to Post a Promoted Pinterest Pin:

1. Log in to your Pinterest business account.

2. Click on Business Hub in the top-left corner. From the drop-down menu, select Create campaign.

3. Select the Pin you want to promote. You can use the search bar to find a specific Pin or click All Pins to browse your Pins. To create a new Pin for promotion, click the ‘Create Pin for ad’ instead.

4. After selecting your Pins, click Review selected Pins to double-check or add details.

5. Click Launch to start your ad campaign.

6. Your Pin will go through Pinterest’s ad review process to ensure it meets the platform’s advertising guidelines. Once approved, your Promoted Pin will start reaching more people.

How to Post a Video Pin on Pinterest:

1. Log in to your Pinterest business account.
2. Click the Create button at the top-left of the page and select Create Pin.
3. Upload your video by either clicking the Arrow icon to select a file or dragging and dropping it into the scheduler.
4. Choose a cover image that best represents your video content.
5. Add the details for your Pin, including a title, description, destination link (where you want users to go), and tags to help Pinterest categorize your video.
6. Once your video Pin is ready, either publish it immediately or schedule it for later.

How to Post a Carousel Pin on Pinterest:

1. Log in to your Pinterest business account.
2. Click Ads at the top of the screen and select Ad. 
3. Choose a campaign objective, and enter your campaign details.
4. Click Continue to go to the Ad Groups section. Select an existing carousel or click the ‘+’ icon to create a new one.
5. Click the Arrow icon to choose the hero image (the first image in your carousel). Then, press the ‘+’ icon to add more images. Pinterest currently only supports static images with a 2:3 vertical or 1:1 square aspect ratio.
6. Select a Pinterest board to save your carousel.
7. Add a title, description, and destination link for your Pin.
8. Click Publish, and your Carousel Pin will go live.

5 Tips to Boost Your Pinterest Presence:

1. Use keywords in your content to optimize for SEO
2. Use boards to organize your content and rank on Google
3. Leverage Pinterest Trends
4. Use Pinterest for blogging
5. Create content people can save for later

1. Use keywords in your content to optimize for SEO

When users look for ideas, Pinterest pulls up Pins based on the keywords in titles, descriptions, board names, and even profiles. That’s why adding clear, relevant keywords to your content is essential.

Research what people are looking for by typing a word related to your niche into Pinterest’s search bar. Pinterest will suggest popular search terms: these are the keywords you’ll want to include in your content.

Once you have your keywords, use them naturally in Pin titles and descriptions. Instead of a vague title like “Great Outfit,” go for something more specific like “Casual Summer Outfit Ideas for Women”. Similarly, your Pin description should include relevant keywords in a way that feels natural and helpful, not forced.

Even your profile bio can help with SEO. Add keywords related to your niche in your bio to increase the chances of Pinterest surfacing your content when users search for those topics.

NOTE: While hashtags aren’t as important on Pinterest as on other platforms, adding a few relevant ones can still improve visibility. Stick to 2-3 highly relevant hashtags rather than overloading your description with them.

2. Use boards to organize your content and rank on Google

Since Pinterest boards can appear in Google search results, optimizing them can help more people find your content on search engines.

When naming your boards, use keyword-rich titles to describe your content. For example, instead of something general like “Decor,” go for a more specific title like “Hallway Organization Ideas” or “Nurseries & Kids’ Rooms’ Furniture.” This helps both Pinterest and Google understand your board’s topic, making it easier for users to find.

Next, write a detailed board description that naturally includes relevant keywords. Explain what kind of content users will find in the board. 

For example, a home decor board might have a description like: “Find modern home decor ideas, minimalist design inspiration, and easy DIY decor projects. Get tips on furniture placement, color schemes, and budget-friendly makeovers.”

Also, organize your boards strategically by placing your most important or active boards at the top of your profile. This helps visitors find your best content and signals to Pinterest that your boards are valuable.

NOTE: Make your boards public so they can be indexed by search engines. Private boards won’t show up in Pinterest or Google search results.

3. Leverage Pinterest Trends

Keeping up with trends is one of the best ways to grow on Pinterest. With Pinterest Trends, you can see what people are searching for and plan your content accordingly.

The platform shows you when certain topics become popular so you can post at the right time. For example, searches for “summer outfit ideas” increase in late spring, while “Halloween decor” becomes popular in early fall. Having your content ready before these trends peak helps you reach more people.

You can also compare keywords to see which ones are more popular. If you’re deciding between “boho decor” or “modern home decor,” Pinterest Trends will show you which one gets more searches. 

Additionally, Pinterest itself makes it easy to find what you’re looking for with filters and search tools.

When you search, you’ll see suggested keywords (guides) under the search bar. Clicking one narrows your search to show more relevant results. Some guides have drop-down menus with extra options, like choosing between “Ideas for family” or “Cheap” for an “Easy dinner” search.

Other tools include Pinterest Lens, which finds ideas based on photos, and Virtual Try-On, which lets you test makeup before buying. For beauty and fashion, you can even filter by skin tone or hair pattern.

If you notice your existing Pins fit a current trend, update them with fresh descriptions, new images, or better titles. This keeps your content relevant and increases engagement.

4. Use Pinterest for blogging

Unlike other social media posts that fade fast, Pinterest is perfect for evergreen content. Pins stay visible and can keep driving traffic to your blog long after you post them.

To get started, create a Pin for each blog post. Try turning the main points of your piece into simple graphics or infographics to highlight important takeaways. You can also make short video Pins with quick summaries or step-by-step breakdowns to grab attention and drive more clicks to your blog.

Then, add clear, high-quality images with easy-to-read fonts and bright colors so people can quickly understand what your post is about.

Next, write a title and description with relevant keywords to help more people find your content. Always link your Pins to your blog post so users can click through to read the full content. Double-check that your link works before publishing to avoid broken links.

You can also create multiple Pins for the same blog post. Try different images, fonts, or headlines to see what works best, but keep the same link so all Pins direct users to the correct blog post.

5. Create content people can save for later

Pinterest users often save Pins to look at later, so creating content that is useful and easy to revisit can help increase engagement. 

To make your content worth saving, focus on Pins that are helpful, informative, or inspiring. Tutorials, step-by-step guides, checklists, and tips work well because people like to come back to them when they need them. For example, a meal prep guide, organization tips, or DIY project steps are things users may save for future use.

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NOTE: Evergreen content (topics that stay relevant over time) tends to get more saves. While seasonal trends can bring short-term engagement, topics like “Beginner’s Guide to Investing” or “Easy Home Workout Routines” remain useful all year.