Content Writer at SocialBee
If you want to grow your audience on X (Twitter), understanding your analytics is a must. Metrics like impressions, engagement, and follower growth show you what’s working and where you can improve.
While X Premium gives you access to these insights, tools like SocialBee offer even more flexibility, helping you track performance, optimize your posting schedule, and plan better content.
In this guide, we’ll explain how to access X analytics on mobile, desktop, and through SocialBee, plus highlight the key metrics you should focus on in order to boost your social media presence. Let’s get started!
Streamline your marketing with an efficient social media strategy template.
Short Summary
- You’ll need an X Premium subscription to access detailed analytics, including metrics like impressions, engagement, and follower growth.
- On mobile, you can only view basic stats for individual posts by tapping “View Analytics” under a tweet.
- On desktop, the full analytics dashboard is available at analytics.twitter.com, showing metrics like impressions, engagements, and ad performance. Desktop also lets you explore trends and track your overall account performance.
- Impressions show how many people saw your tweet, while engagement rates measure how interactive your audience is. Other useful metrics include profile visits, follower growth, and link clicks.
- SocialBee makes it easier to track post performance, find the best times to post, and analyze audience trends. It’s a good option for managing your strategy and getting insights without relying on X Premium.
- If you don’t have X Premium, tools like SocialBee let you track essential metrics and manage your posts across platforms, keeping you in control of your performance.
What is X (Twitter) analytics?
X (Twitter) Analytics is a feature available only for X Premium users, offering data on how your posts perform.
It shows metrics like impressions, engagement rates, and profile visits, so you can track how your audience interacts with your content. For videos, you get details like views and watch time to see what resonates.
How to access Twitter analytics
There are three ways to access your Twitter analytics:
- Via mobile
- Via desktop
- Via SocialBee
1. How to access your Twitter analytics via mobile
The X/Twitter mobile app doesn’t include the full analytics dashboard, but you can still access metrics for individual posts.
Follow these steps to access X analytics on mobile:
- Open the X/Twitter app on your mobile device.
- Navigate to a specific post.
- Tap View Analytics located below the tweet.
Here’s what you can see for each post:
- Likes, retweets, and comments: Basic engagement metrics.
- Tweet impressions: The number of times your tweet was viewed.
- Engagements: Total interactions, including clicks and shares.
- New followers: Track the number of Twitter followers gained from this specific post.
- Detail expands: See how many Twitter users clicked to read the full tweet (for longer posts).
- Profile visits: Monitor how many people visited your profile after viewing the tweet.
2. How to access your Twitter analytics via desktop
Using your desktop browser, you can view the full native Twitter analytics dashboard, which provides an in-depth overview of your account’s performance.
Here’s how to access Twitter insights from your desktop:
- Go directly to https://analytics.twitter.com and log in with your X/Twitter account credentials.
OR - From your main Twitter dashboard, click on the three dots on the left-hand menu.
- Select Creator Studio and then Analytics from the dropdown menu.
Once on the dashboard, you can explore detailed Twitter analytics data, including:
- Tweet activity: Click on the Tweets tab to see a monthly overview of your post performance.
- Impressions: Discover how many people viewed your tweets.
- Engagements: Monitor interactions, including likes, retweets, and clicks.
- Twitter campaign details: Check the performance of the ads you have shared on your X account.
3. How to access your Twitter analytics via SocialBee
SocialBee offers an intuitive way to analyze your X (Twitter) performance and optimize your content strategy. With its detailed analytics dashboard, you can unlock deeper insights into your posting habits and audience engagement.
Here’s what you can achieve using SocialBee:
- Optimize your best posting schedule
- Track post performance by category and type
- Check your best performing content
- Analyze audience growth
1. Optimize your best posting schedule
SocialBee’s analytics provides a breakdown of engagement trends throughout the day, helping you identify the best times to post. It provides audience insights to help you schedule posts when your audience is most active.
Using tools like the graph icon and engagement heatmaps, you can:
- Pinpoint the best time to post for maximum visibility.
- Adjust your strategy based on how your audience responds to and interacts with your content.
2. Track post performance by category and type
SocialBee categorizes your posts into various types, such as:
- External posts: Links shared from other platforms.
- Short-form content: Quick updates or bite-sized insights.
- Posts without categories: Catch-all for uncategorized posts.
You can also track performance metrics for specific formats like Single Images and Text-Only Posts, so you know which type resonates most with your target audience. For example, external posts might drive clicks, while single images could boost engagement rates.
You can also track performance trends over time to understand content effectiveness.
3. Check your best-performing content
The dashboard highlights your top-performing posts, showing different metrics like:
- Impressions: How many people viewed your post.
- Clicks, likes, comments, and shares: Detailed interaction data for every post.
- Engagement rate: A percentage that reflects how well your content is resonating.
These insights help you replicate what works and improve underperforming posts. SocialBee even ranks posts by their engagement level, so you know where to focus your efforts.
The SocialBee analytics dashboard highlights your top tweets, allowing you to replicate successful content. SocialBee organizes data by date range, so you can focus on what worked best in a particular campaign or time period.
4. Analyze audience growth
SocialBee tracks follower trends over time, giving you a snapshot of:
- Follower count: Total followers gained or lost.
- Follower growth: Audience expansion over a specific period.
- Reach: How far your content spreads, including total impressions.
Track your Twitter analytics with SocialBee.
SocialBee: Your AI-powered social media management tool
Most important X (Twitter) analytics metrics to check
When analyzing your X (formerly Twitter) performance, there are some various metrics to focus on:
- Impressions
- Engagements
- Engagement rate
- Profile visits
- Follower growth
- Link clicks
- Video views
1. Impressions
How many impressions a post has shows how many times your tweet has appeared on someone’s feed. This metric helps gauge the visibility of your content, but it’s not the full story.
For example, this post from The Economist has been viewed 24K times:
A high number of impressions indicates good reach, but pairing it with engagement metrics will give you a better idea of how effective your tweets are at driving interaction.
2. Engagements
Engagements track actions taken on your tweet, including likes, retweets, replies, and link clicks.
This metric gives insight into how your audience is responding to your content. High engagement means your tweets are resonating, and it can guide you in creating posts that encourage more interaction.
3. Engagement rate
Engagement rate calculates the percentage of engagements compared to impressions. This metric is useful for understanding how well your content performs relative to its reach.
A high engagement rate means your audience finds your content relevant and compelling.
4. Profile visits
Profile visits indicate how many people checked out your profile after seeing one of your tweets.
A spike in this metric suggests that your content is interesting enough to make users want to learn more about you or your brand, making it a sign of effective messaging.
5. Follower growth
Follower growth shows how your audience size changes over time. A steady increase in followers is a good sign that your content is attracting and retaining viewers.
Conversely, a decline in followers could mean it’s time to reassess your strategy or adjust your tone.
6. Link clicks
If you include links in your tweets, link clicks measure how many users clicked on them. This is especially important for businesses or marketers looking to drive traffic to blogs, product pages, or other external content. It reflects the effectiveness of your tweets at encouraging action.
7. Video views
If you share videos, video views reveal how many times your content was played. This metric is particularly useful for understanding the reach and effectiveness of video-based campaigns. Pair this with watch time to see how long users are staying engaged.
Frequently asked questions
Ready to start analyzing your X (Twitter) account?
Tracking X (Twitter) analytics is more than just numbers. It’s about understanding your audience, refining your content strategy, and making sure your efforts pay off. While X Premium gives you access to analytics directly within the platform, tools like SocialBee offer a more flexible and user-friendly way to take control of your social media performance.
With SocialBee, you can go beyond basic metrics. It not only tracks impressions, engagement, and follower growth but also helps you identify the best times to post, compare performance across different types of content, and even analyze trends over time. This means you can focus on what works, make data-driven decisions, and ensure your content strategy stays on track.
Whether you’re a business, a marketer, or a content creator, SocialBee provides the tools you need to simplify your workflow and get real results. Stop guessing what your audience wants—start using insights to create content that resonates.
Ready to level up your social media strategy? Start your 14-day free trial with SocialBee today and see the difference for yourself!
