What does "viral" mean on social media?

In the context of social media, “viral” describes content such as videos, images, or posts that quickly achieve widespread popularity across the internet. This rapid dissemination primarily occurs through user shares on various platforms, catapulting the content into viral status. 

For instance, suppose you upload a humorous clip to TikTok. Within mere days, it could explode, reaching millions of viewers as it gets shared across networks. Such content thrives on a digital domino effect: one viewer shares with another, who then passes it on, amplifying its reach exponentially.

Viral content varies widely, from memes and dance challenges to emotional stories or even breaking news. The key ingredients for something to go viral often include perfect timing, broad relatability, emotional engagement, and the simplicity of sharing it. At times, the most unexpected content can ignite overnight, sweeping across continents.

The impact of going viral is significant. Individuals may find themselves thrust into the spotlight, reaping fame and opportunities, while businesses might see a significant uptick in brand recognition and sales. However, the flip side can mean dealing with unforeseen scrutiny or contributing to the rapid spread of misinformation.