Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What does tagged mean? How can you tell if you got tagged? What’s the purpose of tagging?

A person is tagged when they are identified by another user in a picture on social media. Whenever you post a status update or a picture on social media platforms like Facebook and Instagram, you can make use of the tagging feature which allows you to tag your friends by simply typing an @ symbol followed by their name.

As soon as you’ve typed the @ symbol a small window appears showing you the best matches for the text that you’ve entered. If you click on someone’s name and it turns blue, it means that the tagging procedure has been successfully done.

When you tag someone, they’ll be notified and in this case, they can review the post and decide whether they want it to be visible on their timeline or not.

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You can always tag other people other than your friends in a certain post, for example, businesses, and in this way, you are contributing to their brand visibility and awareness. 

Another great feature of tagging is that it enables us to promote a site, video, idea, product, article, and so on. This way once we tag them, it can reach out to other people as well as making the brand more popular and attracting potential customers.

Also, it’s wise to tag friends on posts you know they actually are interested in. Entertaining, informative, and educative posts are always appreciated.
One of the common uses of tagging is to engage people and social media influencers around a topic – this acts as a form of brand validation.

Tagging customers is one way to engage and demonstrate the personal nature of a certain brand and this can help you in expressing your commitment to customer service.

Using tags on social media is important for effective engagement and finding out about people’s needs and preferences regarding a subject.

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