Shadowban meaning

Shadowbanning involves a platform muting or limiting a user’s content without their knowledge, making it difficult for their posts to be seen or engaged with by a broader audience.

It’s a method platforms have used to handle problematic users discreetly. By muting the content of users who violate guidelines, platforms can prevent them from simply starting over with new accounts.

Shadowbanning has become a topic of discussion and controversy, particularly among high-profile influencers who suspect that platforms may be limiting their reach. Despite this, most major social media platforms deny the use of shadowbans. 

They generally point to their community guidelines, which, if broken, could mean your content is pushed down in visibility without any formal notice.