Share of Voice (SOV) meaning

Share of Voice (SOV) is a marketing metric that measures how much of the conversation or visibility a brand has in comparison to its competitors within a specific industry or market. It’s often used to evaluate a brand’s presence in advertising, social media, or search results.

SOV can help businesses understand how well they’re performing in terms of visibility, engagement, and overall influence in their niche.

For example, if a brand has a 30% share of voice in the beauty industry, it means that 30% of all mentions, ads, or conversations about beauty products involve that brand, while the rest is split among competitors. Marketers use SOV to assess whether their marketing efforts are effective and how they stack up against their competition.

Having a high share of voice is important for brand awareness, as it indicates that your brand is being seen and talked about more than others in your industry.