What is a media kit?

A media kit is a document or digital package that provides information about a brand, company, or influencer to potential collaborators, advertisers, or sponsors. It usually includes details like audience demographics, social media stats, website traffic, and examples of past partnerships or work. The goal of a media kit is to show why someone would want to work with you or your brand, providing all the key information in one place.

For example, if an influencer is looking to collaborate with a beauty brand, they might send the brand their media kit, which includes details like how many followers they have, their engagement rates, the demographics of their audience (like age and location), and examples of successful campaigns they’ve done in the past. This helps the brand decide if the influencer is a good fit for their product.

Media kits are often used by influencers, bloggers, and content creators, but they’re also useful for companies when they’re pitching to the media or potential partners. It’s essentially a snapshot of why you’re valuable and what you bring to the table.