What is a media library?

A media library is where you keep digital files like images, videos, audio clips, and documents, all stored in one place for easy access. 

It’s used by brands, companies, and content creators to keep everything organized, so it’s simple to find and reuse media for marketing, social media, or other projects. Many content creation and management apps include media libraries as built-in features, making it even easier to sort and access your files.

Media libraries also help keep things consistent. When everyone’s using the same approved files, it’s easier to keep the brand’s look and message uniform across campaigns and platforms.