What Is an Infographic?

Definition of infographic

An infographic is a graphic visual representation of data, information, or knowledge with the purpose of presenting information quickly and explicitly.

This is the general definition, but an infographic can also be something more specific – a collection of charts, imagery, and minimal text that provides a simple overview of a certain topic. Infographics can improve peoples; cognition and their visual system’s capacity to recognize different trends and patterns.

Over the last years, infographics became popular in the graphic design industry, this is why they represent now an essential form of communication in the workplace, in classrooms, and of course, on the internet.

Today we have access to many easy-to-use and free tools to create infographics, so they have become available to a significant segment of the population. Moreover, social media platforms like Facebook and Twitter have allowed the spread of individual infographics across the world due to the fact that they are suitable for users’ short attention span.

Why should you use infographics?

Creative infographics are generally the most efficient because they catch our attention. Nevertheless, it’s important to remember that the visuals used in an infographic have to be more than just engaging, they need to help us better understand the content of the infographic.

As we’ve mentioned before, infographics are a great way to make complex information easy to comprehend, so they can be useful to explain for example a more complicated process, to sum up, a long report or blog post, to present research findings, to increase awareness about a particular topic or issue, etc.

So basically, infographics can be helpful in almost any industry. In marketing, infographics can be used to increase engagement and to enhance brand awareness.

In order to create an infographic outline start with establishing the key points of your content, then think about the title, subtitles, facts, and in the end, consider the length of your key points.