Social media has changed business-customer relationships forever. Now, if they want to stay relevant, businesses have to become an active presence in a customer’s life.
With giants like Facebook, Instagram, and Twitter, brands have the opportunity to build meaningful relationships with their audience to strengthen brand loyalty and boost their brand awareness.
Today we are going to talk about Instagram. Due to its visual nature, Instagram can help any business increase engagement levels and grow a loyal organic following.
Like any other strategy, gaining real Instagram followers is a time-consuming practice that requires consistent effort. Luckily, we have just the right Instagram growth service for you. Get ready to find out more about SocialBee’s Instagram Community Management service.
Why Instagram Matters
Instagram is one of the most popular social media platforms, with 1.074 billion+ of monthly active Instagram users, and 500 million+ daily active Instagram users in 2021.
This social media platform gives businesses the opportunity to grow their brand awareness, boost their sales, and interact with potential consumers while bonding with their existing clients.
Growing your Instagram presence has some substantial benefits for businesses:
- Building brand awareness
- Reaching new audiences
- Providing great customer service
- Generating new leads
- Increasing sales
But you don’t have to believe us, just look at the following five statistics and judge for yourself if Instagram is a good fit for you:
But what does Instagram growth mean?
While we measure Instagram growth by the number of new Instagram followers and how many likes and comments an account receives, there is a whole other meaning behind it.
Instagram growth is not just about numbers, it’s also about the quality of your online interaction with your Instagram followers.
To put it more simply, let’s think about it this way: knowing plenty of people and being popular is great, but if you don’t have a real connection with them, what is the actual value they bring you? At the end of the day they are not your friends, they are just acquaintances.
The same applies to your followers. If you don’t have a meaningful connection with your customers, you can’t depend on them for value (better engagement rate, more sales, etc.).
This is what we want to avoid when building your Instagram following. So, don’t focus only on the number of followers, but also try to build a strong community that will support your business by:
- Becoming a paying customer
- Advocating for your brand
Speaking of community, let’s define the term community management.
Community management is a practice that aims to grow the audience of a business by maintaining a consistent interaction between businesses and customers, clients, and partners.
It also allows businesses to:
- Build one-on-one relationships
- Gain instant feedback
- Get a better understanding of their target audience
- Prevent negative reviews by offering excellent customer service
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How to Grow Your Instagram Community With SocialBee
The community management service at SocialBee is dedicated to grow your Instagram account and get you a qualitative organic following. The community management packages include:
✅ Interactions (from 150 to 300/ week)
✅ Inbox Management & Comment Replies (from 20 to 100/ week)
✅ Monthly Reports
The SocialBee Community Management service will help grow your following and Instagram engagement levels organically over time, without using fake followers, bots, or spamming your audience.
What makes this Instagram growth service special is the focus on meaningful and real interactions. Moreover, all the services are carried by real people to provide the care and attention to detail needed when building a community.
Furthermore, your Social Media specialist will analyze your Instagram profile to make sure you have an optimized social media presence. Here are some of the aspects that require special attention:
- Profile picture
Also, you can choose from three community management packages:
Never in history have businesses been so interactive with their customers, and for a good reason. The competition level is through the roof, and brands need to act accordingly to remain relevant.
Social media is more than creating and sharing content, it’s also about interaction. To be more exact, your business needs to be both reactive and proactive. It’s not enough to react to the messages you receive from your audience, you also need to initiate conversations to build meaningful connections.
Here are the main benefits of interacting with your target audience:
- Increasing brand awareness
- Gaining potential leads
- Getting new followers
- Emphasizing your brand’s personality and tone of voice
- Developing a connection with your audience
But how can you interact with your audience on Instagram? Well, you can start by:
- Initiating Connections
- Initiating Comments
- Initiating Likes
- Initiating Story Interactions
Why wait and hope that your followers will engage with your content when you can be the one to initiate a more meaningful interaction with your audience. So, follow, like, and comment on your audience’s posts and show that your presence on social media is more than just a profitable activity.
Moreover, you can get the attention of potential customers by giving them a follow. As a result, they will go to your page and follow you if they are interested in what you have to offer. Not only will you boost your Instagram visibility, but you will gain real Instagram followers that are truly interested in your products and services.
Being an active player on social media lets people know that you care about your customers and that you put time and effort into your communication. Also, being responsive and proactive will gain you more word-of-mouth advocacy.
Instagram interactions need to bring value. That is why our social media specialists interact with people that are part of your target audience. As a result, you will have a relevant audience that will help you achieve your business goals.
Inbox Management & Comment Replies
If you want a strong community built around your brand, you have to improve your reply game. Whether we are talking about private messages or post comments, make sure you let your followers know that you are listening to what they have to say.
|Important tip: Don’t discriminate comments!|
Answering positive comments is a piece of cake, but handling negative ones is like eating a messy burrito that is constantly falling apart. Let’s be honest, you are not going to waste a burrito just because it’s a little more difficult to eat, it still has value, and it’s still tasty. So, get a fork and start making the best out of the situation.
The truth is, customers will have a bad experience with your business at some point, and the only way you can fix it is by offering great customer service. Often people turn to social media to get their issues fixed, and it’s the perfect occasion for brands to turn a negative into a positive by being responsive and show that they care.
Furthermore, being responsive also means that you should take care of comments and messages promptly. Respond to their questions and complaints on time so that the situation doesn’t get worse before it can get better.
Monitoring results is an essential part of any strategy. How else will you know if your Instagram growth service brings you the desired results?
That is why SocialBee includes monthly reports for every community management package. You don’t have to wonder if your efforts are worth it anymore. With access to accurate data that tracks significant Instagram engagement KPIs, your Instagram growth strategy will be consistently improving and evolving.
SocialBee’s Comunity Management Service: A Step by Step Breakdown
If you want to get started with SocialBee, but you are not sure about what it takes to maintain such an Instagram growth service, take a look at these five steps that summarize the experience.
Step 1: Tell Us More About You
Before we start, we have to know more about your business industry, target audience, main business goals, tone of voice, and other significant aspects that will help us to make the most out of your social media accounts.
This step will require you to fill in a short intake form answering a few questions that will help us get started.
Step 2: Say Hello to Our Social Media Specialist
You will get to know your Social Media Specialist, and they will provide you with all the information you need.
Step 3: Allow Us to Get to Know You Better
The Social Media Specialist will continue with a detailed profile analysis to determine your strong points and aspects that need improvement.
Step 4: Relax While the Bees Socialize
With all the research done, it’s time to get to work. Next, your designated bee will make sure your inbox is empty and your comment section is full of interactions.
Step 5: Receive Monthly Reports
Results speak louder than words. That is why at SocialBee, we provide concrete data that allows you to see your social media progress every month.
Now Back to You
Are you ready to grow your Instagram following?
However you choose to go about it, your Instagram community shouldn’t be neglected. At the end of the day, your customers are the most important part of your business. So, make them feel heard and use every opportunity to get to know them better.
The truth is that you are not going to gain thousands of followers overnight, but the attention and the time you will dedicate to your audience will be worth the wait.
Are you ready to grow your Instagram following organically with SocialBee? Learn more about how our Comunity Management service can help you achieve your social media goals.
To make a purchase, go to our Concierge Store, and choose the best service for your business.