What does "unfollow" mean?

Unfollow refers to the action of stopping following someone on social media platforms like Instagram, X, or Facebook. When you unfollow someone, you no longer see their posts, updates, or content in your feed. It’s a way to curate your social media experience by removing content or individuals whose posts you no longer wish to engage with.

For example, if someone constantly posts content that you find annoying or irrelevant, you might choose to unfollow them so that their posts no longer appear on your timeline. Unfollowing doesn’t necessarily mean you’ve blocked or cut ties with the person—it’s just a way to limit what you see.

On some platforms, like Instagram, unfollowing someone doesn’t notify the person you’ve unfollowed, making it a discreet way to manage your feed without causing any social friction.