What is social selling?

Social selling is the process of using social media to connect with potential customers, build relationships, and engage authentically to drive sales. It’s about offering value and guidance rather than pushing a hard sell, creating trust that can lead to new business opportunities.

The goal is to share valuable content and join relevant conversations to build relationships gradually. Instead of just pitching a product or service, you share industry tips, answer questions, or engage with others’ posts. As people recognize you as helpful and knowledgeable, they’ll think of you when they’re ready to buy.

Traditional methods like cold calls and mass emails don’t work as well as they used to. People want to know and trust a brand or person before buying anything. Social selling lets you make those connections naturally. 

Imagine you work in real estate. Instead of directly messaging people about your listings, you start by posting home-buying tips, sharing market insights, or giving advice on the buying process. You might comment on others’ posts with quick advice or helpful ideas. Over time, people see you as a go-to person for real estate, and when they’re ready to buy or sell, they reach out to you.