What is a micro influencer?

A micro influencer is a social media influencer who has a smaller, but highly engaged, following, usually between 1,000 and 100,000 followers. Micro influencers are often considered more authentic and relatable than larger influencers.

Brands often collaborate with micro influencers for niche markets because their audiences tend to trust them more and engage more deeply with their content.

For example, a food blogger with 20,000 followers who consistently shares healthy recipes might be considered a micro influencer. Even though they don’t have millions of followers, the people who do follow them are highly interested in their content and likely to take their recommendations seriously.