Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a meme? How can I create a meme? What is meme short for? 

Memes have become an important aspect when it comes to today’s online experience. Visuals play a special role in social media, they can make or break your overall content marketing strategy. As we live in a fast-paced world, with such little time to dedicate to reading, images can positively influence your content marketing strategy.

This phenomenon called memes is an indispensable part our today’s internet culture. Rapidly spread and shared by users within the online world, memes have revolutionized the way people interact with each other on the internet.

Simply put, a meme is a style, an idea that becomes a trend or a popular and widespread funny image by means of imitation or satirical purposes and often represents a specific phenomenon going on in the world or a theme.

An effective meme is specifically tailored to your business goals and the tone of voice you are using. Images represent an important matter as well, you must only choose the ones that represent your business.


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Also, memes have to be funny, witty, clever, and they must be related to your industry and your business. You can share a picture with your products or services you are offering or share a popular meme with your personal touch.

To ensure your memes will become popular, you have to take into account that they have to be easy to create, easy to be consumed and spread around. Your audience should be able to relate to them.

The best way to create them is to think about a theme or a subject your audience would be interested in, and once you have an idea of the message you want to share with your followers, you can go ahead and pick the right image and create the text.

You have to pay special attention to the memes you want to share on your page. It doesn’t mean that if a meme is popular on the internet, it is also a good choice for your business.

Some of them might just negatively impact your business and make your potential customers think twice before buying your services.

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