What is a macro influencer?

A macro influencer is a social media influencer with a large following, typically between 100,000 and 1 million followers. These influencers are often well-known in their niche or industry and have significant reach, allowing brands to promote their products to a wide audience. 

For example, a fitness brand might collaborate with a macro influencer who has 500,000 followers on Instagram to promote a new line of workout clothes. The influencer’s large audience means the brand can reach a significant number of potential customers in a short amount of time.

However, because of their large following, they usually charge higher fees for partnerships and collaborations.