What Is a Highlight?

Instagram Highlights are collections of past Stories that users can organize and display permanently on their profile. Unlike regular Stories, which disappear after 24 hours, Highlights stay visible until the user decides to remove them. 

For businesses, influencers, and regular users alike, Highlights allow easy access to categorized stories. They show up in circles just under your bio and above your photos, so they’re one of the first things people notice when they visit your page.

Setting up an Instagram highlight is simple:

1. Go to your Instagram profile.
2. Tap “New” in the Highlights section under your profile bio and select ‘Story Highlights.’
3. Select the Stories you want to feature in your highlights collection.
4. Pick a cover from your Stories or upload a new image.
5. Give it a relevant name based on the content you’re organizing.
6. Lastly, publish your Highlight by tapping on ‘Add’ in the top right corner of your screen.

You can use Highlights to organize content by topics like events or themes. For example, a travel blogger might have different Highlights for each destination, while a business could use them for things like product demos or customer reviews.

Overall, Highlights help you keep your profile organized and make it easy for others to find important content.