What is inbound marketing?

Inbound marketing is a strategy focused on attracting customers by creating valuable content and experiences tailored to them, rather than interrupting them with ads or promotions. 

The idea is to draw people in through useful or interesting content that naturally sparks interest in your brand or product. It’s the opposite of outbound marketing, where you push ads to people regardless of whether they’ve expressed interest.

For example, a company might use inbound marketing by creating blog posts, videos, or social media content that provides helpful information about a topic related to their product. 

Let’s say a brand sells skincare products—they might create articles on how to improve your skincare routine, offering value to potential customers without directly pushing a sale. Over time, this helpful content builds trust, and those people are more likely to buy from the brand when they’re ready.

Inbound marketing is about providing value first and building a relationship with the audience. It relies on things like content marketing, SEO, social media, and email campaigns to attract potential customers and guide them through the buying journey.