Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What does B2B mean? How do you know if a company is B2B? What is B2B marketing?

The term “B2B” indicates “business to business.” This definition describes all businesses that produce goods and services that are targeted towards other companies. These could include SaaS goods, B2B marketing companies, and enterprise supply businesses in particular.

Business-to – business purchases are essential in a traditional supply chain when businesses buy parts and goods to be used in the production processes such as raw resources. The manufactured product can then be sold via business-to-consumer transactions to individuals.

If a company focuses on a B2B model, it approaches other businesses in its marketing. Consequently, the selling process can be longer and more complicated than a business-to-consumer model, i.e. the B2C model. It takes a lot more time than in a C2C model too. C2C is Consumer-to-Consumer. The seller would typically negotiate with several divisions within the target organization to achieve a sale.

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There are three categories of the b2b model. The first one is web development. More and more businesses want to move into the digital world.

Subsequently, more businesses are searching for other companies specializing in web creation, web design, and SEO. We are also searching for companies that specialize in applications and databases for the development of sites.

The second is the sharing of supplies and procurement. Companies pay to have access to a website or database which has specific supply details. They also pay to have access to price listings, forums about a specific industry, and other features.

Lastly, the third one is the intermediaries. These are websites that collect and supply companies with detailed data regarding other sectors or trade. Typically, this type of business serves as an intermediary between the companies supplying the information and the companies receiving the information.

A company may concentrate on only one model, or mix the approach, i.e. B2C, B2 G, etc. This just depends on consumer demands and what it’s selling.

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