Head of Marketing at SocialBee
| The article was last updated on August 22, 2025. |
From AI-powered features to advertising policy tweaks, X is continually testing and rolling out updates that shape how brands, creators, and everyday users engage. Staying on top of these changes isn’t just about curiosity; it’s about making informed decisions on how you post, advertise, and adapt to Twitter’s algorithm.
This weekly updated guide compiles the latest news, features, and experiments on X, including key moves from its AI arm, xAI.
We update this article every week; bookmark it so you can revisit and get fresh ideas to refine your Twitter strategy. And if tracking every change feels like a job in itself, let us do the heavy lifting: subscribe to Shareable TL;DR, SocialBee’s weekly newsletter, and get the most important social media updates delivered straight to your inbox.
Get weekly social media updates in your inbox and stay on top of the latest news.
Also check out these weekly updated reports for even more social media news:
- 2025 Facebook updates
- 2025 Instagram updates
- 2025 TikTok updates
- 2025 LinkedIn updates
- 2025 Threads updates
- 2025 Bluesky updates
August 2025 X (Twitter) social media updates
- X added a new button in the post actions menu, “Make video with Grok”. (source)
- X added on desktop (web) a new feature for XChat, “Upload files from Google Drive“. (source)
- X added on desktop (web) a new “Unencrypted” chat filter for XChat. (source)
- X added on desktop (web) a new feature for XChat, “Emoji picker”. (source)
- X is now placing a “x[dot]com” watermark on screenshots taken on iOS. (source)
- X now allows users to send DMs to xAI Companions. (source)
August 2025 xAI social media updates
- xAI added on Grok AI’s iOS app a new feature for companions, “Outfits”. (source)
- xAI made Grok 4 (Expert) available for free X / xAI users as well. (source)
- xAI added on Grok AI’s iOS app a new “Create video” button. (source)
- xAI added on Grok AI’s iOS app a new voice for Grok AI — Voice Mode, “Leo”. (source)
- xAI added on Grok AI’s mobile apps a new companion, “Valentine.” (source)
- xAI added a new feature for xAI Companions, “Customise companion.” (source)
- xAI now allows all users to generate images and videos via Grok AI’s mobile apps. (source)
July 2025 X (Twitter) social media updates
- X added a “Threads”-like trending topic feature in the “For you” feed. (source)
- X will soon integrate its AI-generated text-to-video tool Hotshot in the platform. (source)
- X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing. (source)
- X is testing a new “x.com” watermark for screenshots of X posts on iOS mobile devices. (source)
- X is testing “Threads”-like trending topics in the “For you” feed. (source)
- X is promoting Grok AI through a new “Try Voice Mode” button placed in the upper right corner. (source)
- X now translates posts for Android and iOS users with Grok AI. (source)
- X added on iOS a new “Timestamp” feature for notifications. (source)
- Twitter disclosed that it will soon charge for ads based on the size of the visuals. (source)
- X is working on a new feature for Community Notes, “AI-powered translations”. (source).
- X is testing “AI-Note Writers” for its Community Notes feature. (source)
- X banned hashtags from promoted tweets. (source)
- X will give brands lower ad rates for “beautiful ads” (ads without external links and emojis). (source)
June 2025 X (Twitter) social media updates
- X is working on a new feature for notifications, “Timestamps”. (source)
- X now displays surveys in the “For You” feed. (source)
- X is limiting the number of notes a contributor can write on a account. (source)
- X added a new feature for X Chat, “Group chats”. (source)
- X added for EU users a new overview of what Twitter blue checkmarks now represent. (source)
- X now highlights content that sees agreement from users of differing political perspectives through a new “Community Note”-like feature. (source)
- X is rolling out X Chat to all users. (source)
June 2025 xAI social media updates
- xAI added on Grok AI’s desktop version a new “Workspace” feature. (source)
- xAI now allows Grok AI users to restore a deleted conversation within a 30-days period. (source)
Stay up to date with the latest X (Twitter) updates
X is in constant motion, rolling out new features, testing AI integrations, and adjusting ad policies that can quickly change how you create and share content. For brands, creators, and marketers, the challenge is no longer whether changes will happen but how fast you can adapt to them.
If you want a simpler way to stay ahead, SocialBee makes it easy. As a Twitter scheduler, it lets you plan and publish posts in advance, create tailored content with AI, manage all your mentions and comments from a single social inbox, and track campaign performance from one dashboard. This allows you to respond to new features and policy shifts on X without overhauling your entire workflow.
You can try SocialBee free for 14 days and see how much easier it is to manage your Twitter presence.
If you prefer not to track every change yourself, you can subscribe to Shareable TL;DR, SocialBee’s weekly newsletter, to get a concise roundup of the most important social media updates delivered straight to your inbox.
Get weekly social media updates in your inbox and stay on top of the latest news.
