Head of Marketing at SocialBee
| The article was last updated on October 8, 2025. |
Meta’s Threads is evolving rapidly, adding new features, improving analytics, and expanding its integrations to help users connect and share in fresh ways. From subtle interface updates to game-changing tools like private messaging and Fediverse support, each change can influence how you post, engage, and grow your Threads account.
This running list compiles the most important Threads updates each week, making it easy to keep your strategy aligned with the latest changes. Whether you manage a brand account, run a community, or just want to make the most of the platform’s new capabilities, you will find the key news here in one place.
We update this guide every week, so bookmark it and check back regularly. If you would rather get the highlights without tracking every change yourself, subscribe to Shareable TL;DR, SocialBee’s weekly newsletter, and receive the top social network updates directly in your inbox.
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Also check out these weekly updated reports for even more social media news:
- 2025 Instagram updates
- 2025 Facebook updates
- 2025 X (Twitter) updates
- 2025 TikTok updates
- 2025 LinkedIn updates
- 2025 Bluesky updates
October 2025 Threads updates
- Threads is testing a new “Community” feature with users based in South Korea and the United States. (source)
- Threads added two new badges for posts shared as stories on Instagram. (source)
- Threads now automatically creates a custom feed from every tag added on your profile. (source)
- Threads is now hiding hashtags in cross-posts from Instagram. (source)
September 2025 Threads updates
- Threads now allows users to search through their own posts as well. (source)
- Threads now allows Android users to tag accounts in a video post as well. (source)
- Threads is working on the ability to showcase your Spotify podcast on your profile. (source)
- Threads is working on a feature that will allow you to take control of your feed by tagging “@threads.algo” in a post. (source)
- Threads has added a new feature called “Message Requests” for Threads DMs on iOS. (source)
- Threads is working on a new setting for post replies, “Review and approve replies.” (source)
- Threads has added a few much-needed improvements for multi-part threads on mobile and web. (source)
- A new label that shows a post’s position in the thread.
- Followed by an indicator of the number of additional posts you’ve added, Threads will display on your profile the first two posts of a thread.
- Replies received by a multi-part thread will be tied to the first, original post.
- Threads will convert the “meatball / •••” menu into a Threads logo when you take a screenshot or make a recording of Threads. (source)
- Threads added “AI-powered summaries” in Threads Search. (source)
- Threads added a new type of notification, “Followed from your post in the [Topic Tag] feed.” (source)
- Threads now allows users to send videos, GIFs, and stickers as private messages. (source)
August 2025 Threads social media updates
- Threads now allows users to attach longer text to a post. (source)
- Threads now allows all users to share their posts on WhatsApp as status updates. (source)
- Threads added a new “Post counter” feature for linked updates. (source)
- Threads now allows users to tag people in photos on desktop (web) as well. (source)
- Threads added two new buttons to the iOS app’s side menu: “Liked” and “Saved.” (source)
July 2025 Threads social media updates
- Threads now allows users to share their posts as statuses on WhatsApp. (source)
- Threads added on iOS a new setting, “Use Threads without an Instagram account”. (source)
- Threads is working on the ability to send stickers and GIFs in DMs. (source)
- Threads is working on a new feature for Threads DMs, “Group chats”. (source)
- Threads will soon allow you to edit and delete messages. (source)
- Threads added a new feature for Threads DMs, “Image sharing”. (source)
- Threads now allows users to schedule post replies as well. (source)
- Threads added a “Fediverse Guide” in the “Help” section. (source)
- Threads added two new analytics options for posts, “View sources” and additional demographic data for other sections. (source)
- Threads testing a new option that will allow you to sign-up with your Facebook profile. (source)
- Threads now allows users to mark text posts, post descriptions, images and clips as spoilers. (source)
- Threads is now showcasing trending topics in the “For you” feed as well. (source)
- Threads added a new “Hidden Words” feature. (source)
- Threads added a private messaging feature (Threads DMs). (source)
June 2025 Threads social media updates
- Threads could soon have a native app for iPadOS. (source)
- Threads is testing a new “Mark spoiler” feature for images, post descriptions and text posts. (source)
- Threads is now displaying the number of users (people) interested in a specific topic. (source)
- Threads added two new feature for Fediverse users (source):
- A feed with posts from the federated users, “Fediverse”.
- The ability to search for Fediverse users in the main Threads apps.
- Threads is testing a private messaging feature with users based in Argentina, Hong Kong, and Thailand. (source)
- Threads updated the design for the “Repost” and “Share” buttons. (source)
Stay up to date with the latest Threads updates
Threads continues to add features and refine its experience, from expanding analytics and messaging capabilities to experimenting with new sharing options. These changes open up new ways to engage your audience, share content across platforms, and understand your performance in greater detail.
This article will keep growing as Threads evolves, giving you a single place to find the latest news and features. If you want to act quickly on these updates, SocialBee can help. As a Threads scheduler, it lets you plan and publish posts in advance, create content with AI, manage all your engagement from one dashboard, and track results without switching between tools.
You can try SocialBee free for 14 days to see how much easier it is to stay active and responsive on Threads.
If you prefer to get the essential news without checking for updates manually, subscribe to Shareable TL;DR. Every week, you will receive a concise roundup of the most important social media updates delivered straight to your inbox.
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