Discover the Latest 2024 Social Media News

November 21, 2024
7 min read

Written by Roxana

Head of Marketing at SocialBee

The article, last updated on November 21, 2024, features the latest social media news at the top. Bookmark this blog post and return monthly for new updates.

Are you adjusting your strategy based on the latest social media updates and trends?

With new features rolling out across all major platforms every month, there’s a lot to keep track of. Here’s what you need to know and how you can adapt.

If you find it challenging to keep up with constant changes, get new updates directly to your inbox by subscribing to Shareable TL;DR. It’s SocialBee’s specialized newsletter, designed to bring the latest social media news straight to your inbox every other week.

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Meta is testing a new ‘Share to Instagram (as DM)’ button for Facebook and Instagram posts. (source)
New ad option ‘Flexible Media’ is rolling out on Meta. (source)

How to adapt

New Facebook and Instagram DM sharing button

Meta’s “Share to Instagram (as DM)” button is designed to make it easier for users to share your content privately, offering a simple way to expand your reach.

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To make the most of this feature, focus on creating posts that people will be excited or motivated to send to others.

For example, if you’re a fashion brand, you could share a carousel of “5 Fall Outfit Ideas Under $50” on Facebook with a caption like, “Love these? Share them with a friend who needs new outfit inspiration this season!” Content like this feels personal and useful, making it more likely to be shared.

Consider crafting posts that people want to save or share, such as tutorials or hacks they can revisit later, lists of must-have tools, books, or movies, or practical templates and checklists they can use in daily life. Content that solves a problem—like quick meal prep tips—or relatable memes that spark laughter with friends are also highly shareable.

Don’t shy away from direct calls-to-action in your captions. Phrases like, “Tag a friend who would love this!” or “Save this for later!” can encourage users to interact with your posts more actively.

Finally, make use of Facebook and Instagram’s analytics tools to track how much traffic and engagement come from shared posts. If you notice a specific type of content performing well—whether it’s practical guides, entertaining memes, or inspiring lists—focus on creating more of that style to amplify your success.

Meta’s “Flexible Media” feature for ads

The new Flexible ad format allows you to upload up to 10 images and videos for a single campaign. Meta’s system then determines which combination of media and format (single image, video, or carousel) works best for specific audiences and placements. This format is only available when using the sales or app promotion objectives in the Meta Ads Manager.

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For example, if you’re promoting an e-commerce sale, you could upload a mix of product images, short videos of items in use, and a carousel highlighting featured deals. Meta’s delivery system will choose whether to show a single video, an image, or a carousel based on what’s most likely to engage each viewer in different placements like Stories, Feeds, or Reels.

It might feel odd to give up control, but Meta’s AI is built to predict what will work best for different people. This doesn’t mean you’re out of the picture—you still need to make sure everything fits your brand and goals.

Keep an eye on how these ads perform and use the data to fine-tune your strategy.

Instagram introduces a web dashboard for viewing insights and creating ads. (source)
Businesses can now boost their posts with GIFs and stickers. (source)
Message requests management improved, with Story replies getting their own DM section. (source)
Head of Instagram clarifies that branded content isn’t downranked. (source)

How to adapt

Boosting posts with GIFs and stickers

Instagram has made some updates to its “Boost” feature, making it easier to turn your regular posts into ads. Before, if your post had GIFs, stickers, or certain types of music, you couldn’t promote it. Now, most of these can be boosted, so if you had a post that did well but couldn’t be promoted before, it’s worth giving it another look.

Just keep in mind that not all posts will qualify—things like copyrighted music can still be a problem, but Instagram lets you swap it out for an approved track if needed.

To get the most out of this, try creating posts that are fun and visually engaging. Adding GIFs or stickers can boost engagement and make your content better suited for promotion.

Remember, you’ll need a Professional Account to use this feature, and if you’re in Europe with an ad-free subscription, it might not be available yet.

Organizing message requests and Story replies

Instagram has added new tools to make managing DMs easier, especially for creators and businesses with a lot of messages coming in. Now, you can filter message requests by things like follower count or whether the account is verified. There’s also a separate folder just for Story replies, so they don’t get lost in your inbox.

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For example, if you’re a brand ambassador getting tons of DMs, these tools can help you quickly find messages from verified brands or creators you want to work with. And with Story replies in their own folder, it’s easier to keep up with audience interactions without digging through everything.

To make the most of this, try using the filters to organize your inbox regularly. Focus on replying to messages from verified accounts, important followers, or those that could lead to partnerships. Check the Story Replies folder often to stay connected with your audience and build stronger relationships.

Threads reaches 275 million monthly active users. (source)
Threads tests new UI for liked replies, showing profile pictures. (source)
Threads now allows saving up to 100 drafts within the app. (source)

How to adapt

Threads hits 275 million monthly active users

Threads is growing fast, now with 275 million active users every month. This means the platform is becoming a bigger deal, and there’s a lot of potential to connect with people if you’re consistent and strategic about how you show up.

The platform’s growth also means competition for attention is going to increase, so posting regularly is important to stay visible.

Here are some tips to improve your Thread’s strategy directly from Etienne Blanc, Product Marketing Manager at Threads:

Engage with your audience by replying to comments and participating in ongoing conversations.
Focus on posts that spark discussions (questions, polls, fill in the blanks posts, etc.) or resonate with your audience’s interests.
Mix up content formats: text, images, videos, polls, and voice notes. Keep your posts authentic and conversational.
Stay on top of trending topics and pop culture moments. Use the “Trending Now” feature to find relevant discussions and participate.
Add relevant tags to make your content more discoverable, but avoid using irrelevant ones as it can harm engagement.
Share content between Instagram and Threads thoughtfully. Offer unique angles on each platform to give followers a reason to engage with both.
Analyze metrics like views, replies, and reposts to identify what resonates with your audience. Adjust your content accordingly.

Read the entire interview with Etienne Blanc here.

Save up to 100 mobile drafts on Threads

The new draft-saving feature on Threads lets you store up to 100 drafts. This is great if you like planning ahead without having to publish right away.

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One way to use this is to batch-create your content. For example, if you’re a creator in the fitness space, you could draft a week’s worth of posts at once—maybe a mix of workout tips, motivational quotes, and product recommendations. Having drafts ready to go means you can stay consistent even when you’re busy or traveling.

It’s also a great way to test ideas before committing to them. You can play around with different styles—like shorter updates or more detailed posts—and see which ones feel right before they go live.

Just make sure to review your drafts regularly to keep them fresh and relevant. It’s easy to save a bunch of ideas and forget about them, so checking back often can help you stay on track with your content.

LinkedIn prioritizes video content, creators receiving 3x more views. (source)
LinkedIn releases a concise guide on video best practices. (source)

How to adapt

According to Caroline Giegerich, LinkedIn video posts are getting three times more views than written ones. Over 90 days, she found that short, straight-to-camera videos—especially those posted in the morning—performed much better than text updates. Even her least-viewed video had more impressions than her best-written post.

If you’re looking to improve your LinkedIn strategy, try making short videos (under five minutes). Keep them simple and talk directly to the camera, like you’re having a quick chat with someone. If you work in a niche field, break down complex ideas in a way that’s easy to understand. Posting between 9–11 AM EST is a good idea since that’s when LinkedIn activity is highest.

Adding small touches to your videos can make a difference. Things like captions, sound effects, or showing a bit of personality can help your content stand out. Tools like CapCut or Canva are great for editing, and they’re easy to use even if you’re new to video.

To help creators, LinkedIn released a guide on video best practices with these tips:

Shoot vertically. Use a 9:16 aspect ratio for mobile optimization.
Keep it short. Limit videos to under two minutes; shorter is better.
Write a strong caption. Include insights and quick takeaways; aim for 50+ words.
Start with a clear hook. Use a stat, question, or engaging sentence to grab attention.
Focus on one topic. Stick to a single, clear subject for the video.
Be authentic. Show enthusiasm and passion for your chosen topic.
Minimize branding. Avoid distractions from excessive branding elements.
Be actionable. Provide clear next steps or takeaways for viewers.
Use captions. Add auto-generated or burned-in captions for accessibility.

Youtube allows Shorts creators to initiate brand partnerships. (source)
Redesigned playback speed feature rolls out on Android and iOS. (source)
Paid promotion label now available on mobile and desktop. (source)
October’s top 100 most-viewed U.S. YouTube channels list is out. (source)

How to adapt

YouTube Shorts brand partnerships

YouTube’s new update is a big deal for Shorts creators. Now, instead of waiting for brands to approach them, creators can reach out to brands directly through YouTube Studio. This means if you’re making content that features a brand, you can ask them if they want to use your video in their ads.

It’s not direct monetization—you won’t get a share of ad revenue—but it’s a good way to start partnerships or strengthen existing ones. If you’re a creator, this is a great time to focus on making content that appeals to brands in your niche. Think about how your videos can naturally tie into their message without losing your personal style.

YouTube is also improving its Data Stories tool, which gives insights into how your videos perform in the first 24 hours. Use this info to see what’s working, like which thumbnails or topics get the most clicks, and adjust your approach for better results.

Lastly, they’re testing a new “Most Relevant” filter for comments. It highlights questions or comments you might want to respond to, making it easier to engage with viewers. Overall, these updates are helpful tools to build connections with brands and your audience. Give them a try and see what works best for you.

YouTube’s paid promotion label

YouTube’s Paid Promotion label is now available for all content types—both Shorts and long-form videos—on mobile and desktop. If you’re a creator working with brands, start using this label to clearly disclose paid partnerships. It’s a simple way to stay transparent, comply with advertising rules, and build trust with your audience.

With nearly half of marketers using YouTube for influencer campaigns this year, adding this label shows professionalism and can strengthen your brand partnerships. Check your settings and make sure you’re using it on all paid content to stay ahead.

October’s top 100 most-viewed U.S. YouTube channels

The list of October’s top 100 most-viewed U.S. YouTube channels is out. If you’re serious about growing your channel, take the time to review it.

Focus on accounts with a similar niche or audience as yours and analyze what’s working for them—whether it’s their content style, upload frequency, or engagement tactics. Look at their thumbnails, video lengths, and how they interact with viewers. Use these insights to tweak your own strategy and find ways to stand out.

TikTok publishes a guide for Post-Holiday Christmas Marketing. (source)

How to adapt

TikTok has released a new guide to help brands capitalize on the post-holiday shopping season, known as Q5. The playbook provides insights into the latest shopping trends, including what products consumers are interested in and how to create effective ads that drive sales.

Here are the main takeaways from TikTok’s guide for Post-Holiday Christmas Marketing:

Spending habits: 85% of TikTok users plan to spend the same amount or more after the holidays. Even though the holiday buzz fades, people still care about shopping in January.
Popular content: Videos featuring shopping hauls and product reviews are what people want to see during this time.
Top reasons why people shop after the holidays: A lot of people are treating themselves, taking advantage of sales, or using gift cards they got for the holidays.
What they’re buying: People are mostly interested in apparel, food, beauty products, tech, and home items.
Campaign goals: It’s a great time to push post-holiday sales, encourage people to visit stores, and showcase your products.
Advertising options: You can use Video Shopping Ads or Web Conversion Ads. TikTok Shop is also a great tool for making sales directly through the app. If you want to boost visibility, TikTok Search Ads and Shop Ads can help.
Where to get ideas: You can use TikTok’s Creative Center to find trends and see what’s working for other brands. You can also speed up your production with AI tools like Script Generator and Symphony Creative Studio.
Working with creators: You can team up with influencers on TikTok’s Creator Marketplace to make your ads more engaging.
Using data: Make sure you’re using TikTok’s Pixel and Events API to track how well your ads are performing. This can help improve your campaigns.
Advanced tracking: Tools like Conversion Lift and Multi-Touch Attribution let you measure your campaign’s impact more accurately.
Where to spend your budget: Focus on ads like Video Shopping Ads and TikTok Pulse to reach the right people and increase your sales. Always-on campaigns with an extra budget during Q5 can help boost returns and drive conversions.

Pinterest launches over 1,000 holiday Gift Guides, curated by influencers like Emma Chamberlain, Alicia Keys, and more. (source)
Pinterest stock drops after weak Q4 revenue guidance. (source)

Pinterest has rolled out over 1,000 Gift Guides to make holiday shopping easier. These guides are curated by influencers, celebrities, brands, publishers, and Pinterest itself.

They’re organized into specific themes, like “Matching Family Gifts” or “Gifts for Your Inner Circle,” so it’s simple to find ideas that fit what you’re looking for. The mix of practical and creative options makes it easy to get inspired.

When you click on a board, you’ll see a selection of items with clear product images, details like pricing, and links to shop directly.

If you’re a creator or business, you can take notes from this setup to promote your own products. Try making themed boards like “Affordable Gift Ideas” or “Self-Care Essentials” to show off your items. Make sure your photos are high-quality, your titles are clear, and your descriptions give enough detail to grab attention.

And don’t stop at holiday boards—this approach works year-round. You can create boards for themes like “Spring Cleaning Must-Haves” or “Back-to-School Essentials” to stay relevant to your audience’s needs. It’s a great way to boost visibility and make your products stand out as solutions for everyday problems.

Bluesky now supports threads. (source)

How to adapt

Bluesky just added support for threads, which makes it easier to share connected posts in a more organized way. You can now break your content into smaller, more manageable pieces that flow together. It’s perfect for sharing a story, explaining something step by step, or just keeping your ideas grouped in a clear way.

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For example, if you’re sharing tips on something—like how to get started with gardening—you could start with a post that introduces the topic, then follow up with individual posts in the thread for each tip. It keeps things neat and makes it easier for people to follow along without getting overwhelmed.

To make the most of it, start your thread with a post that grabs attention and makes people curious about what’s next.

Soon, users will be able to delete DMs on both ends. (source)
New zoom feature for videos coming to X on iOS. (source)
“View account that blocked you” feature now live on X for iOS. (source)

How to adapt

Delete X (Twitter) DMs on both ends

X’s upcoming feature will let you delete DMs for both sides, offering more privacy and control. This is great for fixing mistakes or removing outdated messages, but it’s still important to double-check before sending. For businesses, handle DMs carefully to avoid needing to rely on this feature too often.

Zoom feature for videos on iOS

The new zoom feature for videos on iOS lets viewers focus on details, making high-quality content more important than ever. Ensure your videos are sharp and visually engaging. Creators can use this to highlight intricate details, like product features or artistic work, so think about how your content will look up close.

View previous social media updates from October 2024

October 2024 Social Media Updates
September 2024 Social Media Updates

As social media continues to evolve, staying updated with the latest features and trends across various social media apps is crucial for refining your brand’s social media strategy. From Meta’s (Facebook) latest updates to emerging platforms like Threads and Bluesky, here’s a detailed overview of recent changes and how you can adapt to maximize your brand’s presence.

Meta shares tips on growing your Threads presence (source).
Meta expands its AI chatbot availability (source).
Meta tests improved Instagram to Threads crossposting (source).
Monetize your content with Meta’s new program (source).
Meta now lets brands shut off comments on Meta and Instagram ads (source).
Meta acquires the Threads.com URL (source).
Meta’s AI products just got smarter and more useful (source).
Meta is asking creators to give permission to distribute tagged content across different experiences in exchange for extra reach (source).
Meta now allows you to add custom covers for Reels, like Instagram (source).
Mark Zuckerberg says Meta AI has nearly 500 million users (source).
Meta has added a new Collaborator feature for posts (source).

How to adapt

Making the most out of Threads

Meta’s new features on Threads offer a solid chance to get your brand more noticed. Key point? Stay active. Post often and talk to people in the comments. It shows you’re paying attention and care about the conversation. Also, when there’s a hot topic, jump in and share your thoughts. It’s a good way to show you’re in tune with what’s current and can bring new followers your way.

Here’s the full list of Meta’s tips on how to grow on Threads:

Keep your brand front and center by posting regularly.
Don’t just drop a post and disappear. Stick around to chat in the comments. It shows you’re really listening and want to build a community.
When there’s a trending topic, add your insights and opinions. It’s a chance to show you’re in touch with what’s current and can attract new followers.
Bring your brand into discussions on pop culture and current events. It keeps your posts relevant and relatable.
Mix things up with text, images, or videos. See what your audience likes best and keep refining your approach.

Cross-post between Instagram and Threads

Meta is testing an easier way to share posts between Instagram and Threads.

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It’s handy, but remember to tailor your posts a bit for each platform. Your followers probably don’t want to see the exact same thing in two places. A little tweak here and there can keep it interesting and prevent your content from feeling repetitive. Change up the image, tweak the caption, or add a different call-to-action.

Also, take into consideration platform requirements like hashtags. On Instagram, you might use several to reach different audiences, but Threads allows only one tag per post. Choose the one that best captures your message or taps into a current trend.

Earning more on Facebook

Facebook’s new Content Monetization Beta is simplifying how creators earn money by merging In-stream ads, Ads on Reels, and the Performance Bonus into a single program.

Now, creators can earn from Reels, longer videos, photos, and text posts without the need to juggle multiple monetization channels. This update makes it easier for creators to manage and analyze their content’s earnings.

Over the past year, Facebook has paid out more than $2 billion to creators, with a notable increase in earnings from short-form content like Reels.

The monetization model remains performance-based, meaning earnings are tied to content engagement. This system benefits creators who produce compelling, engaging content that resonates with their audience. Facebook is sending invitations to one million creators already monetizing on the platform to join the beta.

Additional creators interested in early access can express their interest through the Facebook for Creators page.

Using Meta’s AI tools

Meta’s AI improvements are pretty exciting. These tools can make your interactions more engaging. Imagine someone asking a question about a product just by sending its picture, and getting an answer right away. Also, using AI to tweak your ads could get you more clicks and sales.

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Here are the key updates from Meta regarding its AI technologies:

Meta AI now responds to users via voice across Messenger, WhatsApp, Facebook, and Instagram. Users can choose from various celebrity voices like Awkwafina and John Cena to personalize the experience.
Meta AI analyzes and answers questions about photos shared in chats, offering details or helping with photo editing, such as changing backgrounds or outfits.
Meta is testing a new translation tool for Reels that helps creators reach a broader audience by automatically translating and dubbing videos in different languages.
Meta AI expands its “Imagine” feature, allowing users to create custom AI-generated images for feeds, stories, or profile pictures. Meta is also testing AI-generated content tailored to user interests for Facebook and Instagram feeds.
Meta expands its AI tools for businesses, enabling them to set up AI-driven chat agents for customer support and commerce. Businesses using Meta’s generative AI ad tools report better performance, with higher click-through and conversion rates.

Navigating Meta’s permissions for tagged content

Meta is rolling out a new feature that lets creators give permission to use their tagged content across different experiences on the platform, like in ads.

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Here’s the simple breakdown: if you agree to let Meta use your tagged posts (say, posts where you mention a brand), they might show up in ads. This isn’t about getting paid; it’s more about getting extra exposure. It’s like free advertising for the brand, but you might get more eyes on your content too.

Think about what this means for you. If your content starts appearing in more places, including ads, that could mean more people will see what you create. But remember, these aren’t paid partnerships, so weigh if the extra exposure is worth it. Meta promises to keep you in the loop with notifications asking for permission each time they want to use your content, and you can always say no.

Adding customized covers to Facebook Reels

Meta is making Reels more customizable, letting you add your own cover images just like on Instagram. This is great because it gives you more control over the first impression your Reels make.

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Use this feature to make your Reels stand out with eye-catching covers that reflect your brand or the mood of the video. It’s a small tweak, but it can make a big difference in how people engage with your content.

Leveraging collaborator feature

You can now tag other creators in your posts, and both of you get credited as co-publishers. This means the post shows up on both your pages and reaches both your audiences. It’s a win-win: your content gets more exposure, and you get to tap into another creator’s followers.

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This tool also lets you see shared insights in Meta Business Suite, which is super helpful. You can track how well your collaborative posts are doing and understand your audience better. Think of collaborations as a way to mix up your content and keep it exciting and fresh. It’s also a great way to build relationships with other creators.

Instagram (and TikTok) remain the most popular social apps among teens (source).
Instagram is working on the ability to sort creators’ Reels by most viewed (source).
Instagram is testing showing the number of saves to the viewers (source)
Instagram tests WhatsApp sticker to facilitate DM connection (source).
Instagram launches ‘best practices’ tips element (source).
Instagram chief says ‘following’ feed option won’t work (source).
Instagram launches signature sound of the app (source).
Instagram is working on the Halloween text font (source).
Instagram rolled out a new profile card you can share in Stories (source).
Instagram is working on shared albums (source).
Instagram launches signature sound of the app (source).
Instagram chief says “following” feed option won’t work (source).
Instagram will soon allow users to attach a link to a Reel (source).
Instagram adds new stickers and updated “emoji pong” game (source).
Instagram is working on the ability to set multiple profile pictures (source).
Instagram DM now allows you to add text, draw, and add stickers to the photos or videos you send (source).
Instagram chief confirms that using videos created on third party apps won’t affect organic reach (source).

How to adapt

Reels sorting by number of views & post saves

Instagram is working on new features that could change how creators engage with their audience. One test is the ability to sort Reels by the most viewed from a creator’s profile. This could help brands and creators showcase their most popular content more effectively, making it easier for new followers to see their best work first.

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Another interesting test is showing the number of saves a post has. This feature could give users and brands alike more insight into what content resonates with their audience, beyond just likes and comments.

For brands, this means a more nuanced understanding of what content truly engages and holds value for their audience, which can inform future content strategies.

DMs WhatsApp sticker for Instagram

Instagram is testing a WhatsApp sticker for Instagram Stories. This sticker, aimed at businesses that link their WhatsApp Business number to their Instagram account, could simplify the way followers initiate direct conversations.

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If it becomes widely available, this sticker could be a powerful tool for driving engagement. Start thinking about how you can integrate it into your Stories to encourage more personal interactions.

For instance, retailers can leverage the WhatsApp sticker to offer exclusive deals or early access to sales. By tapping the sticker, customers could be taken to a WhatsApp chat where they receive a special discount code or a link to a hidden sale page, enhancing the shopping experience with a personal touch.

Instagram’s ‘Best Practices’ creators

Instagram is rolling out a “Best Practices” section within its Professional Dashboard to help creators enhance their content strategy. This tool will offer a variety of tips and insights based on Instagram’s research, supposedly helping creators maximize their efforts on the platform.

While some of the advice might seem generic, there could be valuable nuggets of information tailored to your account’s performance. Use these insights to refine your content strategy, focusing on what truly engages your followers.

Instagram’s stance on ‘following only’ feed

Instagram’s chief, Adam Mosseri, recently shed light on why the platform won’t be offering a ‘following only’ feed option. In his Q&A session, Mosseri explained that although they’ve tested this feature several times, the results consistently show a decrease in overall engagement and user satisfaction.

When people switch to a feed showing only the accounts they follow, they tend to use Instagram less, which in turn reduces interactions like likes and comments across the platform.

With this in mind, to adapt your strategy for better visibility on Instagram, creators and brands must apply SEO practices to stay visible.

For example, your bio is an important piece of real estate for SEO, so use it wisely to help users and the algorithm understand what your page is about. Make sure your username and bio are clear and include keywords that describe your business and industry.

Hashtags are another major tool for discoverability. Use a mix of popular and niche hashtags that relate to your content to improve its visibility.

Just like traditional SEO, keywords matter on Instagram. Use relevant keywords in your captions, comments, and even in your hashtags. This can help Instagram’s algorithm categorize your content and increase its chances of appearing in relevant searches.

New profile card feature on Instagram

Instagram has introduced a fun new way to share your profile: digital profile cards. This feature transforms your profile into a shareable card that includes a QR code, your photo, bio, and additional personalized elements like links or a favorite song. You can customize the background image, making it a versatile tool for personal expression or networking.

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The profile card is easy to use. You can access it by going to your profile and clicking “Share Profile.” From there, you can edit the card and share it directly with others or via your Stories. It’s particularly useful for creators and professionals who want to give a snapshot of of their digital presence in a neat, engaging format.

Link attachments in Reels

Instagram’s upcoming ability to attach links directly to Reels could be a game changer, especially for driving specific actions from viewers. To make the most of this, create Reels that not only engage but also logically lead viewers to want more information or access to products.

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For instance, a Reel showcasing a sneak peek of a new product could end with a call to action, encouraging viewers to click the link and explore the product in detail on your website. Tracking the performance of these links will also be crucial. By adding UTM parameters, you can see which Reels are driving traffic and conversions, helping you fine-tune your approach to content creation.

Multiple profile pictures

Instagram’s test feature allowing multiple profile pictures will let you showcase different aspects of your brand personality. By rotating profile pictures that highlight various campaigns, you can keep your profile visually informative.

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For example, you can use this new feature for seasonal updates or as a way to highlight special promotions, keeping your audience engaged with fresh visuals that reflect current campaigns or themes.

Threads continues to rise in overall app downloads (source).
Threads adds active status indicators to prompt more engagement (source).
Threads is developing a communities feature called “Loops” (source).
Threads is giving you more time to edit your posts (source).
Threads users can now add up to 20 photos and videos per post (source).
Threads is working on the ability to tag users in photos (source).
Threads is rolling out location tagging on posts (source).

How to adapt

Active status indicators

Threads has introduced active status indicators—green dots on user profiles—to show when users are online. This feature is designed to encourage real-time interactions, suggesting that reaching out while someone is active could lead to quicker and more engaging conversations.

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For brands and creators, this means timing your interactions could be key. Consider engaging with users or starting discussions when many of your followers are online, as indicated by the green dot. Also, make sure you have an active status most of the time so your followers can reach you when you’re online.

‘Loops’ feature for community discussions

“Loops” is a new feature on Threads designed to help users discover and engage with more relevant, topic-based communities within the app. Essentially, “Loops” are separate elements where users can add their individual threads to a specific topic, enhancing the discovery and engagement of content related to personal interests or professional fields.

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For brands and creators, “Loops” presents an opportunity to specifically target communications and interactions within communities that are most relevant to their products or services. This targeted approach can lead to more effective engagement by contributing valuable content directly into streams where it’s most valuable.

By participating in or even initiating “Loops,” brands can increase their visibility among engaged communities, foster deeper connections with potential customers, and build more authority within relevant niches.

Enhanced media sharing

Threads now lets users add up to 20 photos or videos per post, similar to Instagram’s carousel feature. Now you can tell a fuller story without making people click through to different posts.

For brands, this means you can create in-depth how-to posts, showcase a new product from multiple angles, or highlight different parts of an event all in one go. It makes your posts richer and keeps people engaged for longer.

Tagging and location features

Soon, you’ll be able to tag other users in photos and include location tags in your posts. Tagging can help increase the reach of your posts by engaging other users and their followers.

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Location tags are useful for connecting with local audiences or giving context to your photos and videos. These tools can help make your content more discoverable and relevant.

LinkedIn removes its top voice badges for collaborative articles (source).
LinkedIn announces updates to event ads and AI campaign options (source).
LinkedIn now shows where a new follower found your profile (source).
LinkedIn is inviting creators to create video for its new video tab (source).
LinkedIn reports increase in CEO activity (source).
LinkedIn adds another puzzle game (source).
LinkedIn publishes new guide to its revenue attribution report (source).
LinkedIn now displays photo carousels in the video feed as well (source).
LinkedIn adds more languages to its support options (source).
LinkedIn finally added the “Video” tab for its EU users (source).
LinkedIn updated its Unique view metric, it is now called “Members Reached” (source).
LinkedIn’s ad products introduced a new metric called audience penetration (source).

How to adapt

LinkedIn removed top voice badges for collaborative articles

LinkedIn has decided to phase out the “Top Voice” badges previously awarded for contributions to Collaborative Articles.

This decision stems from concerns about the authenticity and quality of expertise being recognized, as the badges were automatically given and may not accurately represent genuine thought leadership. Without these badges, there might be less incentive for users to contribute solely for recognition.

For professionals and brands on LinkedIn, this means adjusting how you engage with content. Instead of contributing with the goal of earning a badge, focus on the quality of your insights and how they position you as an expert in your field.

Continue sharing knowledge and participating in discussions that align with your professional strengths and areas of interest. This approach can help you build a genuine reputation that doesn’t rely on external badges but on the value you provide.

Updates to event ads and AI campaign options

Lindsey Edwards, who heads Product Management at LinkedIn, wrote an article about how they’re tackling some tough spots in B2B marketing with new tools.

Basically, a lot of B2B ads don’t really grab attention well—81% of them miss the mark. Also, most buyers aren’t actively shopping most of the time, so it’s really about catching their eye and making a memorable impression.

What’s working? Video content. It turns out that short, snappy videos, especially those that feature experts, are what B2B buyers prefer. They’re clear, direct, and save time, which is probably why 63% of buyers prefer them.

LinkedIn is rolling out some nifty features to help marketers make the most of this:

Live event ads

The new features include options to promote user posts about your events and a “sneak peek” video clip that can be shown to targeted users. This can be especially useful for increasing visibility and interest in your events.

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To make the most of these updates, consider creating engaging posts that your followers can share, and use the sneak peek videos to capture the essence of your event, drawing in an audience that has shown interest in similar topics.

AI-driven campaigns with Accelerate

LinkedIn is expanding its Accelerate program, which automates the ad creation process and now includes more options for ad types and campaign objectives.

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Experiment with different ad formats—like videos, single images, or documents such as eBooks—and monitor which types perform best in achieving your goals, whether it’s brand awareness, engagement, or conversions.

New feature: see where your followers found you

LinkedIn now provides insights into how new followers found your profile, showing whether they discovered you through the feed, messaging, search, the homepage, or by viewing profiles similar to yours. This update can give you valuable information on which parts of your LinkedIn activity are driving the most attention to your profile.

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To make the most of this feature, pay attention to which sources bring in the most followers. If many people find you through the feed, it might mean your posts are resonating with your audience, so continue focusing on posting engaging content.

If LinkedIn search is a key driver, then your profile might be well-optimized for relevant keywords, but there could still be room to refine your headline and summary for even more visibility. By tracking this data, you can adjust your LinkedIn strategy to focus on the activities that bring the most attention to your profile.

LinkedIn invites creators to submit videos for new video tab

LinkedIn is launching a new video tab and inviting creators to submit videos to be featured. They’re looking for informative, personality-driven, and educational content that is no longer than two minutes and includes at least 50 words of accompanying text.

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If you’re a content creator, this is a great opportunity to get more visibility on LinkedIn. To take advantage of it, focus on creating short, impactful videos that blend useful insights with your own personality.

Think about the career advice topic—sharing personal stories or lessons that resonate with professionals could help your video stand out. Since LinkedIn prefers vertical videos, be sure to film in that format to match their requirements.

Also, don’t forget to include a thoughtful caption with at least 50 words, as LinkedIn is pushing for more complete and engaging posts. After publishing, submit your video through the provided form for a chance to get featured, which could boost your exposure on the platform.

Increase in CEO activity on LinkedIn

LinkedIn has seen a noticeable rise in activity from C-suite executives, especially CEOs, over the past few years. According to recent data from The Financial Times, posts from CEOs have increased by 23% globally in the past year, and these posts receive significantly more engagement compared to others.

Executives are realizing that personal content tends to gain more trust and engagement than posts from company pages. This increase in personal contributions from CEOs gives them a chance to connect with audiences in a more authentic way, helping to build trust and credibility, which is crucial for business leadership.

For brands and professionals looking to connect with senior leaders, this increase in CEO presence on LinkedIn means there are more opportunities to engage with top decision-makers. Being active in discussions, sharing valuable insights, and commenting on posts from influential executives can help you expand your network and visibility on the platform.

LinkedIn adds photo carousels to video feeds

In a move to make content more dynamic, LinkedIn has added the ability to display photo carousels within its video feed. This feature allows users to swipe through a series of images in the same way they would interact with videos. For marketers and content creators, this means there’s another way to capture attention with visual storytelling.

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If you regularly post on LinkedIn, consider integrating carousels into your content strategy. They allow you to showcase a sequence of images, which can be useful for tutorials, product showcases, or storytelling. By combining photos with videos in the feed, you can offer more variety and depth, keeping your audience engaged for longer.

Video tab now available to EU users

LinkedIn has also introduced its video tab to users in the EU, following its success in other regions. This dedicated video space gives creators and professionals more opportunities to share and discover video content. With video engagement continuing to rise, this feature offers brands and individuals a better way to tap into LinkedIn’s growing appetite for video content.

For professionals in the EU, this new video tab provides an easy way to get more visibility through video. Whether you’re sharing educational content, product demos, or thought leadership pieces, having your videos featured in a dedicated space increases the likelihood of being discovered by a broader audience.

LinkedIn metric updates

So, LinkedIn has changed the name of its “Unique Views” metric to “Members Reached.” This just means they’re now counting how many different people and company pages see your posts. It’s still about understanding who’s seeing your posts, just clearer now, especially since they’re telling you that both individual people and businesses are included.

They also introduced a new metric called “Audience Penetration.” This one shows how well your ads are doing in terms of reaching the people you want to see them. For example, if you’re aiming your ad at 250,000 people and 8,000 see it, your penetration rate is 3.2%. If that sounds low, you might need to tweak your target audience, up your budget, or maybe both.

If your penetration rate is low, but your ads are still getting clicks, your content is engaging. You might just need to increase your ad spend to ensure more of your target audience sees it.

Brands can also leverage LinkedIn Audience Network, a feature that shows your ads on other sites and apps, not just LinkedIn. This means your ads get more visibility while still hitting the mark with the right audience.

YouTube rolls out updated playback speed controls, playlist changes, and more (source).
YouTube added longer Shorts, templates, trends, and more (source).
YouTube’s testing AI-powered comment reply suggestions (source).
YouTube shares insight into what viewers are seeking from content (source).
YouTube will allow creators to edit out rule-breaking elements in videos (source).
YouTube shares insights into the potential of gen AI for creators (source).
YouTube Premium is getting a price hike of 30-50% in most countries (source).
YouTube expands access to its own gen AI assistant (source).

How to adapt

Updated playlist features

Additionally, YouTube has introduced collaborative playlists, allowing users to create and share playlists with others more easily. For creators, this opens up new opportunities to engage with audiences.

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You could invite your followers to help curate playlists or build collaborative lists for events, webinars, or series content. This can make your audience feel more involved and could lead to higher engagement rates.

YouTube Shorts updates: longer videos, templates, and trends

YouTube Shorts is receiving several updates that expand what creators can do with short-form content. One of the biggest changes is the ability to upload Shorts up to three minutes long. This puts Shorts in more direct competition with TikTok and gives creators more flexibility to explore longer storytelling formats in a short video environment.

Additionaly, YouTube is rolling out a new feature that’ll make it easier for creators to hop on trends. Similar to how TikTok uses CapCut, YouTube is adding templates directly to its platform, so creators can quickly use popular video formats without needing any fancy editing skills. There’s no need for a separate app—creators just hit a “use this template” button on a video, and they’re good to go.

In addition, a new “Trends” page will help users find popular trends in their region, offering valuable insight into what’s resonating with your audience at any given time.

AI-powered comment reply suggestions

YouTube is testing AI-powered comment reply suggestions, designed to help creators engage with their audience more efficiently. The system will learn your tone and style to provide personalized suggestions for responding to comments, which can save time for creators with large followings.

While some may feel this reduces the authenticity of engagement, it can be helpful for creators managing a high volume of interactions. Use the AI suggestions as a starting point to speed up your reply process, but make sure to add a personal touch to maintain authenticity. Engaging thoughtfully with your community is key to building trust and loyalty.

YouTube’s report of what viewers are seeking from content

YouTube’s new study called “Why We Watch” has been looking into why people get so hooked on online videos, especially on YouTube. Researchers have noticed that watching videos isn’t just a way to kill time anymore. People are now actively choosing what they want to watch based on how much it resonates with them personally.

The research shows that good video content isn’t just about sharp images or how much money was spent making it. What really keeps viewers coming back is how much they connect with what they’re watching. If a video feels real and relatable, it’s more likely to hit home. “Viewers really value videos that feel genuine and teach them something new,” one of the researchers mentioned.

This report also talks about how this connection with videos is a big deal for advertisers on platforms like YouTube. When viewers feel a strong bond with the content, they’re also more open to watching ads—especially if those ads relate to the video they just watched.

They even did some brain scans for this study. It turns out, our brains light up more when we watch videos that strike an emotional chord with us. This is super useful for creators and advertisers to know because it means making content that viewers find meaningful can actually make it more memorable.

For brands, this study suggests it’s time to rethink their approach. Instead of focusing only on polished, high-budget ads, brands should look at creating content that feels authentic and connects emotionally with viewers.

Ads that are relevant to the viewer’s experience, or that support creators people already care about, are much more likely to be welcomed. Brands that adapt to these changes will likely see better engagement and results from their advertising efforts.

YouTube’s generative AI assistant

YouTube is expanding its generative AI assistant to more Premium users in the U.S. This AI tool allows users to ask questions about the video they’re watching and get immediate, AI-generated responses.

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While it’s still in a limited rollout, the tool can help users explore topics deeper and find more relevant content while watching a video.

For brands and creators, the AI assistant could become an important tool as it develops. If viewers are using AI to ask questions about your content, you’ll want to make sure that your videos are packed with valuable, clear information that encourages engagement.

Consider the types of questions viewers might ask while watching your content. Structure your videos in a way that answers common queries or encourages further exploration, positioning yourself as a knowledgeable resource.

TikTok offers improved in-store sales tracking (source).
TikTok launches new in-stream shopping push (source).
TikTok now shows trending search topics on profile pages, inviting creators to make a video based on it (source).
TikTok launches new feature called “Flip Stories” you hold the story to flip and see the hidden content (source).
TikTok has added the ability to edit captions in different languages (source).
TikTok expands subscriptions for creators (source).
TikTok invites brands to be featured in their 2024 Holiday Gift Guide (source).
TikTok is rolling out the “First comment” label to more users (source).
TikTok looks to turn search queries into ad dollars (source).

How to adapt

In-store sales tracking with TikTok’s InMarket integration

TikTok has teamed up with location data company InMarket to help brands measure how their ads on the platform influence visits to physical stores. This feature gives advertisers insights into how online campaigns drive real-world traffic.

Results so far show that TikTok ads are highly effective: out of 126 campaigns measured, 121 saw significant increases in-store visits, and TikTok campaign performance was 1.2x higher than the LCI Incremental Lift benchmark.

Here’s how TikTok’s in-store tracking works:

When a user sees an ad on TikTok, InMarket tracks the interaction.
InMarket monitors if the user visits a physical store after seeing the ad. They compare the behavior of the exposed group to a control group of users who didn’t see the ad.
InMarket’s Lift Conversion Index® (LCI) measures how much the ad increased store visits by comparing the visitation rates between the exposed and control groups.
InMarket’s Retail Sales Lift Attribution (RSA) further analyzes sales data, tracking purchases through credit and debit card transactions from both groups to determine if the campaign led to increased sales.

TikTok’s in-stream shopping push

TikTok is ramping up its in-stream shopping efforts by launching promotions and discounts with major brands, including its “Fall Deals For You” campaign. The platform is also running live shopping events to drive more in-app purchases.

While in-stream shopping is already huge on Douyin, TikTok’s Chinese counterpart, it’s been slower to catch on in markets like the U.S. and Europe.

For brands, this opens a new opportunity, especially with the holiday season coming up. By offering special deals or joining live shopping events, companies can create a more engaging shopping experience on the platform. However, it’s important to note that Western users remain cautious about making purchases directly through social media apps. Even so, TikTok’s push into live-stream shopping shows there’s potential for growth in this area.

TikTok’s Flip Stories

TikTok has rolled out a new feature called “Flip Stories.” It lets creators share two sides of a story, where viewers can flip to reveal hidden content. This adds an interactive element that can keep audiences engaged and create a sense of surprise. It’s a great option for creators wanting to share things like before-and-after moments, sneak peeks, or exclusive reveals.

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For brands, Flip Stories offers a creative way to build anticipation or showcase new products. Plus, you can track who’s flipping to see the hidden content, giving you useful insights into your most engaged viewers.

TikTok caption editing in different languages

TikTok’s new caption editing feature now supports multiple languages, which is a significant improvement for creators and brands with international audiences. This update allows content to be more accessible to users who don’t speak English, making it easier to connect with them.

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If your brand targets global markets, consider using this feature. Offering translated captions can help you reach a broader audience, enhance inclusivity, and boost engagement across various regions.

TikTok’s 2024 holiday gift guide

TikTok has launched its 2024 Holiday Gift Guide, giving brands an opportunity to be part of the platform’s festive season push. This Holiday Emporium is designed to highlight fan-favorite brands and small businesses, driving visibility and sales during the busiest shopping time of the year.

With 70% of TikTok users discovering new brands and 1 in 3 purchasing products they see on the platform, this holiday guide is a prime chance for businesses to capture the attention of ready-to-buy users.

Apply to be part of the TikTok Shop Holiday Emporium to get your products in front of holiday shoppers. Focus on creating engaging, festive content that fits with TikTok’s vibrant holiday spirit. Collaborate with creators through the TikTok Creator Marketplace to amplify your reach, and use TikTok Shop Ads to drive more traffic to your holiday deals.

TikTok expands subscription options for creators

TikTok is expanding its subscription feature, allowing creators to offer exclusive perks and content to paying subscribers. Previously, this was only available to Live creators, but it’s now accessible to a broader group across the platform. Subscriptions give creators a way to engage with their most dedicated followers by offering special content like exclusive videos, live sessions, and private communication options.

If you’re eligible, consider setting up a subscription to monetize your most engaged audience. Focus on providing content that adds real value, such as behind-the-scenes access, early releases, or personalized interactions. Promote your subscription offerings on your main feed so followers understand what they’ll receive by subscribing.

TikTok’s Search Ads Campaign tool

TikTok has rolled out its Search Ads Campaign tool, allowing advertisers to target users based on their search behavior. Similar to search ads on platforms like Google, this feature allows brands to reach users who are actively looking for specific products or services.

With 57% of users utilizing TikTok’s search bar and 23% conducting a search within the first 30 seconds of opening the app, this tool presents a valuable opportunity for more precise advertising.

For businesses, it’s an effective way to connect with high-intent users already interested in what you offer. The tool helps optimize ads for both traffic and conversions, which is especially useful during peak shopping times like the holiday season.

To get the best results, focus on high-intent keywords that match your product and optimize your ads for conversions, particularly when users are searching for gifts and deals.

X returns to Brazil after complying with government requests (source).
X will remove text formatting from the main feed (source).
X has added a quick download button for videos (source).
X is adding a profile search button on web (source).
New data shows X is losing users in the US and UK (source).
X looks to remove account blocking options in the app (source).
X has added “long-press to view who engaged with your post” (source).
Search for the top posts across all X communities (source).

How to adapt

No more tweet text formatting on the main feed

X is planning to remove text formatting options from the main feed, meaning users will no longer be able to style text with bold, italics, or other formatting tools directly within posts.

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This update will simplify how posts look and keep the feed visually consistent, but it also means brands and creators will have fewer options to make their posts stand out through text styling.

For brands and creators, this shift puts more emphasis on crafting clear, engaging content without relying on formatting tricks. You’ll need to focus more on the strength of your messaging and the use of visuals, like images or videos, to grab attention in the feed.

Clear calls to action and well-structured posts will become even more important as the feed becomes less visually dynamic.

New X profile search button

X has added a profile search button on the web version, making it easier for users to search through content on individual profiles. This feature allows users to quickly find specific posts or topics on someone’s profile without scrolling through their entire feed.

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For brands, this feature can help users find relevant posts on your profile more easily, making it important to ensure that your profile is well-organized and filled with valuable, easy-to-navigate content. If a user is searching for information or products related to your brand, this new button will make it easier for them to locate those posts.

Review your profile and make sure important posts are easily searchable. Highlight key content and ensure your posts are tagged with relevant keywords or hashtags so users can quickly find what they’re looking for. Consider reposting or pinning important content that highlights your brand’s offerings.

Search for top posts across all X communities

X is introducing a feature that lets users search for the top posts across all X communities. This allows users to discover the most popular or engaging content within specific community spaces on the platform.

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For creators and brands, this is an opportunity to reach new audiences by participating in trending discussions or posting content that aligns with the interests of various communities.

Start engaging with X communities that align with your brand’s niche. Create posts that reflect the interests and needs of these communities to increase your chances of being featured as a top post. Use this feature as an opportunity to reach a broader audience by consistently sharing high-quality, relevant content within these spaces.

Pinterest adds collage remix and sharing options (source).
Pinterest shares the latest Halloween trend insights (source).

How to adapt

Pinterest collage remixing

Pinterest is expanding its popular collage feature with two new interactive options: “Collage Remixing” and “Collage Sharing.” These updates allow users to remix existing collages, adding their personal twist to already created content.

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Additionally, users can now download their collages as videos and share them on other platforms, helping to extend the reach of Pinterest content beyond the platform itself.

For brands, these features open up creative collaboration opportunities. Create branded collages that your audience can remix. Encourage users to put their own spin on your content, and run a campaign where the best remixes are featured on your page or receive a prize. This will boost engagement while showcasing your products in unique, creative ways.

Pinterest’s 2024 Halloween trends report

Pinterest’s latest Halloween trends report reveals what’s hot this spooky season, from pop culture-inspired costumes to nostalgic 90s decorations. Searches for “It girl Halloween costumes” are up 170%, and there’s a strong interest in gothic makeup and vintage décor.

These insights are valuable for brands and creators looking to tap into Halloween themes and trends for their promotions or content creation.

For brands in the fashion, beauty, or home décor sectors, this report offers a roadmap for aligning your content with what’s trending on the platform. Whether it’s promoting gothic glam makeup kits or offering vintage Halloween decorations, using these popular themes can help your products get noticed by the right audience.

September Meta (Facebook) Social Media Updates
September Instagram Social Media Updates
September Threads Social Media Updates
September YouTube Social Media Updates
September TikTok Social Media Updates
X (Twitter) New Social Media Features
September Pinterest New Social Media Updates
September Bluesky New Social Media Updates

Meta shares Reels tips for holiday promotions (source).
Meta is now allowing Facebook Pages to poke their audience (source).
Meta AI has 400 million monthly active users, says Mark Zuckerberg (source).
Meta activates Threads cross-posting from Facebook and Instagram (source).
Meta adds labels to business chats in Messenger (source).
Meta is shutting down its Spark AR Studio (source).

How to adapt

Reels tips for holiday promotions

Here are the main takeaways about Reels from Meta’s holiday promotions guide.

Reels content creation tips:

Create Reels in a vertical 9:16 aspect ratio for better performance and a more immersive viewing experience.
Keep key messages and visual focal points within the “safe zone” to ensure they are not covered by interface elements like profile icons or call-to-action buttons.
Incorporate voiceovers, music, and sound effects to engage your audience.
Utilize the free sound library provided by Meta to enhance your Reels.
Featuring individuals in your Reels ads helps potential customers relate to your brand and products.
Use Reels Templates on Facebook and Instagram to easily create engaging videos by borrowing structures and audio from existing Reels and adding your own visuals.
Explore different content ideas to discover what resonates with your holiday shoppers. Use these insights to develop Reels ahead of peak sales days.
Use A/B testing to determine how Reels ads perform compared to other formats.
Measure key metrics to make data-driven decisions on creative strategies.
Diversify your ad formats to reach a wider audience.
Enable Advantage+ Creative to automatically tailor your video ads for each viewer, enhancing personalization and potentially improving results.
Use Reels to showcase limited-time offers and create a sense of urgency.
Highlight shipping deadlines in your Reels to encourage quick action.
Continue using Reels to capitalize on lower advertising costs and sustained purchase intent.
Refresh your Reels content with new creative elements to maintain audience engagement.

Reel types and ideas:

The photodump: Compile a series of images or videos synced to music to tell a mini-story.
- Showcase new holiday products or seasonal favorites to build excitement.
- Present top gift ideas for 2024 with a variety of product images and videos.
The listicle: Break down content into a list format using text overlays for easy consumption.
- “5 Gifts to Check Off Your List”: Highlight gift suggestions for different people.
- “3 Reasons Our Product Is the Best Gift Ever”: Create a dynamic reel showcasing top product benefits.
The Q&A: Address common customer questions in an interactive format.
- Answer the most frequently asked question from your customers.
- Feature an interview between a customer and a staff member to showcase brand personality.
The tutorial: Provide educational content or simplify complex topics.
- Demonstrate real customers using your product to build credibility.
- Offer step-by-step guides on how to use your product, especially in a holiday context.
The behind-the-Scenes look: Offer a glimpse into your business operations.
- Show how your products are made to highlight craftsmanship.
- Share how you source materials to emphasize sustainability and authenticity.

Facebook Pages can poke their audience

Facebook has introduced the “poke” feature for pages to engage with their top and rising fans. By poking your most active followers, you’re keeping yourself on their radar in a fun, lighthearted way.

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The key, though, is to not overdo it—timing is everything. Try poking your audience around important moments, like before a big product launch or special event, to maximize impact. And if you’re unsure how your followers will react, start by testing with a small group to see how they respond.

Threads cross-posting from Facebook and Instagram

Meta has rolled out a new feature that lets you cross-post from Instagram and Facebook directly to Threads, making it possible to share updates across all three platforms with just a few clicks.

The option to cross-post is now available in your Facebook and Instagram settings, allowing you to toggle it on when posting. However, there are some limitations: you can’t cross-post Reels or Facebook videos, and Instagram hashtags will be converted into plain text on Threads.

The idea behind cross-posting is simple—it saves time by allowing you to push the same content to multiple platforms at once. It ensures your followers on Facebook, Instagram, and Threads are all in the loop without the need to create separate feed posts for each.

But here’s the dilemma: each platform has a different audience and unique behaviors. What grabs attention on Instagram might fall flat on Facebook, and Threads has its own style entirely. For the best results, it’s generally better to tailor your posts to fit the culture and expectations of each platform. For example, using the right tags on Threads and incorporating Instagram-friendly visuals and hashtags can make a huge difference in engagement.

Instagram implements advanced protections for teen users (source).
Instagram now allows users to create Reels from regular posts (source).
Instagram is working on sharing comments to posts also on Threads (source).
Instagram adds new DM engagement options (source).
Instagram adds Broadcast Channel replies (source).
Instagram rolled out comments for Stories (source).
Instagram is testing collaborative carousels (source).
Instagram is testing carousel Mode for Reels (source).
Instagram’s building a “Photo Chain” feature (source).
Instagram adds music to profiles (source).
Instagram adds new text and sticker options (source).
Instagram introduces new creative text tools (source).
Collaborate on your photo posts, even the old ones (source).
Instagram is showing post Notes in the DMs page (source).
Instagram adds Stories comments to encourage interaction (source).
Instagram is working on a custom collage creation feature (source).
Instagram is exploring a new music sharing process via Spotify (source).
Instagram chief shares tips on how to improve content performance (source).
Instagram adds option to tag a channel when uploading a post (source).
Instagram is letting you sort content by number of shares (source).
You can now tag broadcast channels in your posts (source).
Instagram allows users to create reels from regular posts (source).

How to adapt

Create Reels from regular posts

Every day, this photo-sharing app is incorporating more video content features.

Instagram’s latest update lets users turn regular posts into Reels. It’s now super easy to repurpose your top-performing content into short, engaging videos without having to start from scratch.

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Got a post that did well? Add some music, effects, or stickers, and you’ve got yourself a Reel. Since Reels get more exposure thanks to Instagram’s algorithm, this is a great way to boost your reach and keep your audience engaged.

Don’t forget to keep an eye on the performance of your Reels compared to the original posts to fine-tune your strategy.

Sharing post comments on Threads

In other news, Instagram is working on a cool integration with Threads, allowing users to share post comments across both platforms.

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While Instagram comments tend to be short and sweet, moving the discussion to Threads could encourage your audience to dive deeper into the conversation. It’s also a great way to build community around your content, giving followers a space to share their thoughts in more detail.

Not to mention, it’s a handy tool for customer support—longer interactions or detailed responses can be shifted to Threads for better engagement. Together, these updates give brands more ways to connect with their audience and make the most of their existing content.

Broadcast Channel replies

Instagram’s new update letting people reply in Broadcast Channels gives brands a better way to connect with their audience. Before, these channels were just one-way for updates, but now followers can chime in on specific posts.

Replies don’t clutter the main feed—they only show up when someone taps into a post. As a brand, this means you can do more than just share news.

This shift lets brands do more than just push out updates—they can spark conversations around key announcements, such as product launches or events, and gather valuable feedback in a controlled way.

Instagram comments for Stories

Instagram is rolling out a new feature that lets people comment on IG Stories. Here’s how it works: only your followers can see the comments, and only mutuals (people you follow back) can actually leave comments. Plus, you can choose to turn comments on or off for any story you post.

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For brands, this is a great chance to build stronger relationships with your followers. You can start by posting Stories that encourage conversation—maybe ask a fun question, create a poll, or invite feedback on something you’re working on.

Use comments to create exclusive experiences—whether that’s offering limited-time access to new products, hosting a Q&A, or sharing behind-the-scenes moments that feel more personal.

Instagram new music sharing process via Spotify

Integrating Spotify with Instagram allows you to create or share playlists directly. This feature is great for setting the tone or associating your brand with certain moods.

Music can add an emotional layer to your content, making your brand more memorable.

Music for Instagram profiles

Instagram now allows users to add music to their profiles, reminiscent of the MySpace days, though without the autoplay feature. This feature lets users highlight their current favorite song, providing another layer of self-expression.

Brands can leverage this by using music to set a tone or mood that aligns with their identity. For example, a brand can add seasonal music or tunes that resonate with their latest campaign, giving visitors a more immersive experience. This could be particularly useful for music-related brands or campaigns looking to create a strong emotional connection.

New text and sticker options

Instagram has also added more fonts, text animations, and sticker options to Reels, Stories, and photo posts, expanding creative possibilities. Brands can use these features to better match the aesthetic of their campaigns.

For instance, by using text animations or bold new fonts, brands can emphasize key messages, while stickers can enhance the visual appeal of photo and carousel posts. This is especially useful for brands looking to keep up with young users who expect engaging, visually diverse content.

With carousel posts expanded to 20 frames, brands have even more room to craft intricate narratives or collections.

Collab posts and reposting reels

Instagram chief Adam Mosseri offered tips to improve content performance, like reposting Reels to Stories to boost reach without overwhelming followers.

Additionally, he noted that collaborative posts tend to perform better when initiated by the account with the larger following. For brands, this means that collaborating with influencers or larger accounts can help maximize visibility.

Tagging channels

Instagram has added a new feature allowing users to tag Channels in the post upload flow. This makes it easier for brands to share updates directly with their audiences through broadcast chats.

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Channels have been growing steadily, and tagging them in posts can streamline the process of keeping your audience engaged. Brands with an active follower base on Channels can use this feature to increase interaction with regular content updates without extra effort.

DMs are coming to Threads (source).
Threads users can now add up to 20 photos and/or videos per post (source).
Threads continues to rise in latest app download rankings (source).
Threads adds simplified fediverse connection options (source).
Questions may generate more reach on Threads, per report (source).
Threads is sending “Popular near you” notifications for trending content (source).
Threads is showing a new hashtag prompt “#hashtags are here! You can add 1 per post.” (source).
Threads adds option to rearrange columns on desktop (source).
Threads continues to gain momentum based on download charts (source).
Threads takes next steps toward Fediverse integration (source).
Threads launches live test of disappearing posts (source).
Threads is exploring potential ad formats for the app (source).
Threads adds custom feeds, media tab on profiles (source).
Threads API added support for Alt Text (source).

How to adapt

DMs are coming to Threads

Direct Messages (DMs) are being introduced to Threads, which adds a private communication layer to the platform. This could be a game-changer for brands as it enables more personalized interactions.

Brands can use DMs to provide customer support without relying solely on public interactions.

Up to 20 photos and videos per post

Threads now allows users to add up to 20 photos and/or videos in a single post. For brands, this means you can present more comprehensive content in one go.

Whether it’s showcasing multiple angles of a product, offering behind-the-scenes looks, or sharing detailed event recaps, this update provides more flexibility for visual storytelling.

Brands can use this feature to craft more engaging, immersive posts, particularly for launches or campaigns that require detailed visual content.

Threads rising in app download rankings

Threads continues to climb in app download rankings, which signals that the platform is growing in popularity. For brands, this could be a sign to invest more heavily in Threads as part of your social strategy.

While it’s still early days for Threads, its rapid growth suggests a growing user base and potential new audience segments. Now might be the time to increase your content output on Threads and experiment with different types of posts, especially while competition on the platform is still relatively low compared to more established networks.

“Popular Near You” notifications

Threads is now sending “Popular near you” notifications for trending content, which is an opportunity for brands to tap into local trends and conversations.

For example, a restaurant chain could promote a special menu item that aligns with a local event, like a festival or sports game happening nearby. A fitness brand could post about a nearby marathon or sporting event, promoting its gear or nutrition products in line with the event’s theme.

This allows brands to create relevant, timely content that feels more personalized and connected to their audience’s immediate environment.

Rearranging columns on desktop

Threads has added the ability to rearrange columns on its desktop interface, similar to X Pro (TweetDeck). This feature allows users to customize their view by prioritizing certain topics, people, or keywords.

Source

For brands, this means social media managers can better monitor brand mentions, competitor activity, or specific trends in real time. Setting up columns for industry-related topics, key influencers, or even customer conversations can help brands stay on top of relevant discussions and respond more efficiently.

Fediverse integration expands

Threads is taking steps toward integrating with the Fediverse, allowing users to share posts across other platforms like Mastodon using the ActivityPub protocol. This means comments and interactions from other platforms will be visible within Threads.

For instance, brands active on Mastodon can now integrate their Threads presence to streamline content sharing and interaction across platforms.

Activate fediverse sharing to reach audiences on different platforms and engage users who may not be on Threads but are part of the broader Fediverse ecosystem.

Live test of disappearing posts

Threads is testing disappearing posts, which will automatically erase after 24 hours.

Brands can use disappearing posts for time-sensitive promotions, flash sales, or behind-the-scenes content to create urgency and exclusivity.

Ad consideration on Threads

Meta is preparing for monetization on Threads, with promoted posts in development. While there’s no immediate timeline for ads, brands should keep an eye on this development as it could provide new ways to advertise on a platform that’s still gaining momentum.

Ads will likely be integrated into Meta’s Ads Manager, offering an additional placement option for campaigns.

Custom feeds and media tab

Threads has introduced custom feeds and a media tab on profiles, which mirrors X’s functionality, allowing users to create personalized feeds based on specific profiles or keywords. The media tab makes it easier to view image and video content from specific users.

Source

For brands, the custom feed feature allows you to monitor specific topics or competitor profiles more effectively. You can create a feed tailored to your brand’s industry, trends, or influencers, making it easier to monitor specific topics and engage with the most relevant events and conversations.

Alt text support on Threads

Threads has added support for alt text through its API, making it easier for brands to improve accessibility by describing images for visually impaired users. This aligns with Meta’s broader push toward inclusive design.

For brands, this means you can now add alt text descriptions to your images, enhancing accessibility and improving SEO. It’s a simple yet impactful way to make your content more inclusive while also helping with discoverability.

LinkedIn adds AI training opt-out option for users (source).
LinkedIn added an option to save message drafts (source).
LinkedIn launches in-feed video carousels (source).
LinkedIn now lets you save drafts of your messages (source).

How to adapt

Saving message drafts

LinkedIn has added the option to save message drafts, making it easier for users to start a conversation and return to it later without losing the message.

Source

For brands, this small but useful feature can streamline communication with clients, prospects, or partners. If you’re multitasking or need to collect more information before sending a message, you can now save your draft and return to it when you’re ready. This is especially helpful for sales teams or customer support, where thoughtful responses are crucial.

In-feed video carousels

LinkedIn is pushing more video content by introducing in-feed video carousels, which allow users to scroll through video clips that are algorithmically matched based on in-app activity. Tapping on a video leads to a full-screen, TikTok-style vertical feed.

Source

For brands, this means balancing video content with LinkedIn’s professional tone. Rather than mimicking TikTok’s entertainment-first style, create videos that align with LinkedIn’s purpose: providing value and insight. This could include tutorials, webinars, product demos, clips from conferences, video tutorials, and more depending on your business type.

YouTube rolls out “add yours” sticker for Shorts to all users (source).
YouTube develops new processes to detect AI deepfakes (source).
YouTube adds more thumb frame editing options for Shorts (source).
YouTube expands AI comment summaries to more languages (source).
YouTube expands access to courses for creators (source).
YouTube launches Q&A Shorts series for creator questions (source).
YouTube brings QR codes to all channels (source).

How to adapt

“Add Yours” sticker for Shorts

YouTube just rolled out the “Add Yours” sticker for Shorts to everyone, letting users create their own takes on your content—similar to Instagram and TikTok’s popular features.

Source

For brands, this is a great way to get your audience involved. You could create a challenge or campaign around your product and ask followers to join in with their own versions of the content. It’s an easy way to boost engagement and get more eyes on your brand.

Thumb frame editing for Shorts

YouTube continues to innovate with new tools that support a video first platform approach, making it essential for brands to stay ahead.

YouTube’s added more ways to edit your Shorts thumbnails. Now, you can pick a frame and add text, filters, or emojis to customize it—though full custom thumbnails aren’t available yet.

Source

These editing tools can make your Shorts stand out and draw more attention, especially in searches or hashtag feeds. Customizing thumbnails is a great way to keep things on-brand and visually engaging.

AI comment summaries expanding to more languages

YouTube’s expanding its AI-powered comment sorting feature to more languages. This tool organizes comments into topics, making it easier for both creators and viewers to find relevant discussions.

Source

For brands, this feature is a time-saver. It helps you quickly understand what people are talking about in the comments, track feedback, and engage in important conversations more efficiently.

Use comment summaries to stay on top of key discussions and address customer feedback or common questions more effectively.

Expanding access to courses for creators

YouTube is rolling out its “Courses” feature to more creators, allowing you to offer educational content, whether free or paid. It’s a great way to keep your audience engaged while creating a new revenue stream.

For brands, this is a perfect opportunity to showcase your expertise. You could offer product tutorials, industry insights, or in-depth guides, positioning your brand as a go-to source for valuable information.

Start creating a course that provides value to your audience, like a product how-to or industry insights, to build trust and even generate extra income.

Q&A Shorts series for creator tips

YouTube has started a Shorts series where they answer common creator questions. It’s a quick way to get useful tips on how to grow your channel and optimize your videos.

For brands, these Shorts can offer bite-sized, actionable tips that help fine-tune your YouTube strategy, especially when it comes to understanding the algorithm and improving discoverability.

Watch YouTube’s Q&A Shorts to learn quick tips on improving your content’s performance, like the best ways to use titles, tags, and categories.

QR codes for channels

YouTube has rolled out QR codes for all channels, making it easier for people to connect with your content.

For brands, this is a handy way to promote your channel. You could print the QR code on business cards, packaging, or posters, giving people an easy way to find your YouTube content without searching for it.

TikTok is unpacking this autumn’s biggest trends (source).
TikTok adds “delete and re-edit” option for uploaded clips (source).
TikTok made it easier to search a user’s profile for a specific video (source).
TikTok added a “Preview” post button to show how post will look in feed (source).
TikTok is testing the ability to invite collaborators on your videos (source).
TikTok adds Instagram notes-like feature to inboxes (source).
TikTok publishes guide to selling for brands (source).
Mention others in a TikTok story after it has been uploaded (source).
TikTok publishes their 2024 holiday marketing guide (source).
TikTok enables users to create their own AI voice-over voice (source).
TikTok revealed the Global “Songs of the Summer” for 2024 (source).

How to adapt

TikTok autumn trends

Here’s a clearer breakdown of the main trends from the article “TikTok Trending: Unpacking this Autumn’s biggest trends”:

Autumn aesthetic & Pacific Northwest Core (#PNW) – As we transition from summer to fall, TikTok is seeing a shift toward cozy, nature-inspired content. The Pacific Northwest (PNW) aesthetic is gaining popularity, influenced by shows like Twin Peaks and Twilight. This look features rain, fog, forests, and outdoor fashion items like Patagonia fleeces, flannel shirts, Birkenstocks, and hiking shoes.
#BritishCore & Britpop revival – The #BritishCore trend is all about celebrating British culture, from 90s Britpop fashion to historical landmarks. The recent Oasis reunion and the UK’s sporting achievements, like Team GB’s success, have fueled the resurgence of this trend, both in the UK and internationally.
Filipino food trend on #FoodTok – Filipino cuisine is becoming increasingly popular on TikTok, with creators sharing recipes and restaurant recommendations. Dishes like chicken inasal are getting a lot of attention, and with Filipino restaurants expanding in the UK, the #FilipinoFood trend is on the rise.
Cozy gaming and desk scaping – As the days get shorter, people are staying indoors, and TikTok is embracing cozy, relaxing content. The #cozygaming trend focuses on relaxing games like Animal Crossing and Stardew Valley, which feature soothing activities. At the same time, the #desksetup and #deskdecor trends highlight aesthetically pleasing workspaces, as people show off how they create functional yet beautiful home offices.
#BookTok’s growing sub-genres – Romance continues to dominate #BookTok, but there’s a growing interest in more niche sub-genres. These include #ForcedProximity (two characters stuck together who fall in love), #GrumpySunshine (a grumpy character paired with a happy one), and even #HockeyRomanceBooks, where sports play a role in love stories. TikTok has become a powerful space for book recommendations and discussions.
#HappyHardcore music comeback – The 90s rave and techno genre, known as #happyhardcore, is making a comeback on TikTok. This upbeat, fast-paced music trend is driven by artists like Hannah Laing and Billy Gillies. The genre is gaining popularity as it offers a fun, energetic escape.
TikTok creators to watch – Several creators are gaining traction on TikTok. For example:

1. @thehistorygossip answers quirky historical questions.
2. @zeewhatidid interviews celebrities like Zendaya and Lupita Nyong’o.
3. @thespudbrothers have gone viral for their creative baked potato recipes.

“Preview” post button

TikTok has added a “Preview” button that lets you see how your post will appear in the feed before you publish it. This new feature helps creators ensure their posts look just right.

Use the “Preview” button before posting to make sure your videos align with your brand’s aesthetic and messaging. Double-check the visuals and text to ensure everything is polished before it goes live.

Testing collaborator invites for videos

TikTok is testing a feature that allows you to invite collaborators to co-create content on your videos. This could be a game-changer for influencer collaborations, joint campaigns, or partnerships between brands.

Source

Start planning collaborations with influencers or partners where you can both contribute to a video. This could help expand your reach and create more interactive, engaging content.

TikTok’s guide to selling for brands

TikTok has released a comprehensive 94-page guide for brands looking to set up and optimize their TikTok Shops. While in-app shopping hasn’t fully taken off in Western markets, it’s still growing steadily, and TikTok aims to help brands make the most of this opportunity.

The guide covers everything from account setup to analytics and creator partnerships.

For brands, this guide is a must-read if you’re considering adding TikTok to your sales strategy. With the holiday season approaching, it’s a great time to explore how TikTok’s shopping features can boost your sales.

Mention others in TikTok Stories after upload

TikTok has introduced a feature that allows users to mention others in a story even after it’s been posted. This makes it easier to engage collaborators or followers who you may have forgotten to tag initially.

TikTok’s 2024 holiday marketing guide

TikTok has also published its 2024 Holiday Marketing Guide, packed with insights, trends, and data to help brands plan their campaigns for the season. The 16-page guide covers key hashtags, engagement trends, and shopping behaviors that can inform your holiday strategy.

Review TikTok’s holiday guide to identify trending hashtags and content ideas. Use the suggested timelines and strategies to create a well-timed, data-driven holiday campaign.

Create your own AI voice for TikTok videos

TikTok is testing a feature that allows users to create AI simulations of their own voice for video voiceovers. This feature uses AI technology to replicate your voice, which can be used in multiple clips, and even translates into other languages.

Source

For brands, this could save time and create more consistency across your content. Instead of using the same stock voices heard in most TikTok videos, you can maintain your brand’s unique voice while exploring multilingual content.

Try using the AI voice feature to create consistent voiceovers across your content. If your brand reaches a global audience, experiment with the translation feature to engage non-English speaking users.

TikTok’s global songs of the summer 2024

TikTok’s 2024 “Songs of the Summer” showcase the platform’s role in shaping global music trends, with diverse genres from pop to Latin and hip-hop driving engagement.

For brands, using trending tracks and participating in viral music-driven trends is key to staying relevant and connecting with their audience..

Top 10 US songs of summer 2024:

MILLION DOLLAR BABY (VHS) – Tommy Richman
Nasty – Tinashe
Champagne Coast – Blood Orange
Magic Johnson – Ian
BIRDS OF A FEATHER – Billie Eilish
Please Please Please – Sabrina Carpenter
Tell Ur Girlfriend – Lay Bankz
Wanna Be (with Megan Thee Stallion) – GloRilla feat. Megan Thee Stallion
Not Like Us – Kendrick Lamar
KEHLANI – Jordan Adetunji

Top 10 global songs of summer 2024:

Gata Only – FloyyMenor and Cris MJ
Nasty – Tinashe
MILLION DOLLAR BABY (VHS) – Tommy Richman
BIRDS OF A FEATHER – Billie Eilish
Alibi (with Pabllo Vittar & Yseult) – Sevdaliza
Please Please Please – Sabrina Carpenter
ESTE – El Alfa, Nfasis
Tell Ur Girlfriend – Lay Bankz
Si No Quieres No – Luis R Conriquez, Neton Vega
Si Antes Te Hubiera Conocido – KAROL G

X is working on decoupling its DM functionality (source).
X shares stats on back-to-school engagement (source).
X rolls out DM editing on iOS (source).
X is close to launching video conference calls (source).
X provides new analytics tools for verified organizations (source).
X premium users can now export their account analytics (source).
Request a community Note for any post you see on X (source).

How to adapt

Back-to-school engagement insights

X has shared new data on how users engage with back-to-school content. While engagement around this theme grew by 3% year-over-year, the total number of related posts is relatively small compared to other platforms like TikTok. X also claims to have more student users compared to other platforms, though this data point is somewhat debatable.

For brands, especially those targeting students or the back-to-school market, this insight suggests there is potential, albeit limited, to engage this demographic on X. However, you might find better success focusing on platforms with higher engagement, such as TikTok or Instagram.

If targeting students or educational content, consider using X as part of a broader multi-platform strategy. Use targeted ads or sponsored posts during the back-to-school season to reach this audience.

Video conference calls coming to X

X is close to launching video conferencing, aiming to compete with tools like Zoom and Google Meet. While it’s still in the testing phase, this feature is part of Elon Musk’s larger vision of turning X into an “everything app,” consolidating multiple functionalities in one place.

Source

Once launched, consider using X’s video conferencing for internal meetings or small-scale public events, especially if your audience is already on the platform.

Advanced analytics for verified organizations

X has rolled out new analytics tools for Verified Organizations, offering deeper insights into keyword trends, conversation velocity, and real-time market analysis. These insights can help businesses track trends and engagement in more sophisticated ways, similar to what’s been available via third-party tools.

Source

This is a valuable tool if you’re already subscribed to X’s Verified Organizations, offering insights that can help refine content strategies, identify trends, and optimize posting times.

Use X’s advanced analytics to track relevant industry conversations and adjust your marketing strategies in real time. If your budget allows, consider subscribing to Verified Organizations to unlock these deeper insights.

Community notes requests

X has introduced the ability to request Community Notes on posts, allowing users to flag content that may require clarification or context. If enough people request a note, contributors will review the post and add a note where necessary.

For brands, this can be a great way to combat misinformation, not just about your brand but also regarding broader industry-related news or rumors. For example, if fake news or misleading information is circulating in your industry, you can request Community Notes to add accurate context.

Pinterest launches expanded promotional push (source).
Pinterest shares rising trends and searches in the app (source).

How to adapt

Pinterest autumn 2024 trends

Here are the highlights from Pinterest’s Autumn 2024 Trend Report:

Fashion: This fall is all about bold patterns and layering. Searches for leopard print jeans are up a whopping 2990%, and balloon skirts (+1765%) are making a comeback. People are playing with proportions and prints, embracing unique, creative looks.
Beauty: Glowing, dewy makeup is having a moment again, with a rise in interest for bow nail designs (+2220%) and bold hair colors like foxy red. Fringes and bangs are also making a big return this season.
Home décor: Cozy, calming spaces are in, with a focus on Japanese-inspired designs. Searches for Zen homes are up by 405%, and green décor is trending with a massive 2670% increase.
Food: Earthy ingredients like morel mushrooms (+240%) and fun jelly flavors (blueberry jelly recipes +160%) are gaining popularity. Japanese dishes like chicken karaage (+80%) and katsu curry (+100%) are also making waves.
Gen Z hobbies: DIY projects and social activities are huge with Gen Z this season. Beaded jewelry crafts (+2000%) and book clubs (+180%) are trending, and group activities like running clubs (+700%) are on the rise.

Bluesky lets you post videos now (source).
Bluesky tops app charts and sees “all-time-highs” after Brazil bans X (source).

How to adapt

Video posts on Bluesky

The new app on the block, Bluesky, has rolled out video support, allowing users to share videos up to 60 seconds long on both its desktop site and mobile app. Videos will autoplay by default, though users can turn this off, and there are options to add subtitles and content labels.

Source

There’s a daily upload limit of 25 videos (or 10GB of video), and users must verify their email before posting videos. The platform is also using AI moderation tools to ensure video content is safe and in line with community guidelines.

For brands, this opens up new possibilities for video marketing. You can now share short video content, such as product teasers, behind-the-scenes clips, or quick news updates, on Bluesky. This will be especially valuable for industries that rely heavily on visual media, such as fashion, sports, or entertainment.

Keep the videos under 60 seconds and use subtitles to ensure accessibility. Videos can also help grow engagement, particularly for sports teams, meme creators, or news outlets.

Are you ready to adjust your strategy based on the new feature updates and trends?

Social media never stands still, and neither should your strategy. These updates offer new ways to connect with your audience and improve your content.

By understanding and incorporating these changes, you can stay ahead of the curve. Experiment with the new features, and ad tools to adapt your approach, and keep your social media game strong.

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Article written by

Article by

Alexandra

Content writer at SocialBee

How long can an Instagram Reel be?

How long can an Instagram Reel be? If you’ve been exploring short-form video content, this question has probably crossed your

Discover the Latest 2024 Social Media News

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Table of contents

October 31 social media news

October 17 social media news

View past entries on Shareable TL;DR

How to adapt

New Facebook and Instagram DM sharing button

Meta’s “Flexible Media” feature for ads

How to adapt

Boosting posts with GIFs and stickers

Organizing message requests and Story replies

How to adapt

Threads hits 275 million monthly active users

Save up to 100 mobile drafts on Threads

How to adapt

How to adapt

YouTube Shorts brand partnerships

YouTube’s paid promotion label

October’s top 100 most-viewed U.S. YouTube channels

How to adapt

How to adapt

How to adapt

Delete X (Twitter) DMs on both ends

Zoom feature for videos on iOS

How to adapt

Saving message drafts

In-feed video carousels

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Discover the Latest 2024 Social Media News

Subscribe to Shareable TL;DR

Table of contents

October 31 social media news

October 17 social media news

View past entries on Shareable TL;DR

November 2024 Social Media Updates

November Meta (Facebook) Social Media Updates

How to adapt

New Facebook and Instagram DM sharing button

Meta’s “Flexible Media” feature for ads

November Instagram Social Media Updates

How to adapt

Boosting posts with GIFs and stickers

Organizing message requests and Story replies

November Threads Social Media Updates

How to adapt

Threads hits 275 million monthly active users

Save up to 100 mobile drafts on Threads

November LinkedIn Social Media Updates

How to adapt

November YouTube Social Media Updates

How to adapt

YouTube Shorts brand partnerships

YouTube’s paid promotion label

October’s top 100 most-viewed U.S. YouTube channels

November TikTok Social Media Updates

How to adapt

November Pinterest Social Media Updates

November Bluesky Social Media Updates

How to adapt

November X (Twitter) Social Media Updates

How to adapt

Delete X (Twitter) DMs on both ends

Zoom feature for videos on iOS

Table of contents

October 2024 Social Media Updates

October Meta (Facebook) Social Media Updates

How to adapt

Making the most out of Threads

Cross-post between Instagram and Threads

Earning more on Facebook

Using Meta’s AI tools

Navigating Meta’s permissions for tagged content

Adding customized covers to Facebook Reels

Leveraging collaborator feature

October Instagram Social Media Updates

How to adapt

Reels sorting by number of views & post saves

DMs WhatsApp sticker for Instagram

Instagram’s ‘Best Practices’ creators

Instagram’s stance on ‘following only’ feed

New profile card feature on Instagram

Link attachments in Reels

Multiple profile pictures

October Threads Social Media Updates

How to adapt

Active status indicators

‘Loops’ feature for community discussions

Enhanced media sharing

Tagging and location features

October LinkedIn Social Media Updates

How to adapt

LinkedIn removed top voice badges for collaborative articles

Updates to event ads and AI campaign options

Live event ads

AI-driven campaigns with Accelerate

New feature: see where your followers found you

LinkedIn invites creators to submit videos for new video tab

Increase in CEO activity on LinkedIn

LinkedIn adds photo carousels to video feeds

Video tab now available to EU users

LinkedIn metric updates

October YouTube Social Media Updates

How to adapt

Updated playlist features

YouTube Shorts updates: longer videos, templates, and trends

AI-powered comment reply suggestions

YouTube’s report of what viewers are seeking from content