Discover the Latest 2025 Social Media News

April 2025 social media updates

April 2025 Meta (Ads) updates

• Meta added a new “Email delivery” setting for lead-generation campaigns. (source)
• Meta added a new branding element for advertising campaigns, “Text Tone”. (source)
• Meta now automatically adds UTM parameters to ads without tracking codes. (source)

April 2025 Meta (AI) updates

• Meta launched three new AI models: Llama 4 Scout, Llama 4 Maverick and Llama 4 Behemoth. (source)

April 2025 Facebook social media updates

• Facebook launched a new design for story stickers. (source)
• Facebook now lets you showcase your TikTok, YouTube and Instagram presence on the platform. (source)
• Facebook added a new “Thoughts” sticker on iOS. (source)

April 2025 Facebook Messenger updates

• Facebook Messenger now has a shortcut on the main page that directs users to Facebook. (source)

April 2025 Instagram social media updates

• Instagram is working on a new sticker for Instagram Stories, “Draw Yours”. (source)
• Instagram is testing a new “Monthly recap” feature for accounts. (source)
• Instagram is testing a new feature called “Locked Posts”. (source)
• Instagram added new fonts for Instagram Reels. (source)
• Instagram now allows users to share a Reel as a WhatsApp status update. (source)
• Instagram added a new post engagement feature in the long-press menu, “Reply with a reel”. (source)
• Instagram added a new feature for public posts or reels, “Repost”. (source)
• Instagram added the ability to play a Reel at 2x speed. (source)
• Instagram added a new AI-powered feature for Instagram DMs, “Write with Meta AI”. (source)
• Instagram is now showing two new buttons for Threads posts shared as Instagram Stories, “Open Threads” and “View on Threads”. (source)
• Instagram is now showing the date a Reel was posted. (source)
• Instagram now allows users to share a story on WhatsApp as well. (source)

April 2025 Instagram Edits updates

• Instagram added an in-app invitation for Instagram Edits. (source)
• Instagram added an “Open Edits” option in the account settings page. (source)
• Instagram launched a dedicated page for Instagram Edits. (source)
• Instagram launched a beta testing program for Instagram Edits, but it’s only available for Android users.
  — Register.

April 2025 WhatsApp updates

• WhatsApp is working on a feature that will allow you to generate AI-powered topics for the Meta AI chatbot. (source)
• WhatsApp is testing on iOS a feature that lets users share avatar sticker messages in their chats. (source)
• WhatsApp is testing on Android three new features designed to enhance voice and video calls (source):
  • A “Mute” button for incoming voice calls.
  • A “Turn off your video” button for incoming video calls.
  • Emoji reactions for video calls.
• WhatsApp announced 11 new features for broadcast channels, calls, individual chats, group chats and events (source):
  • iOS app
    • Set WhatsApp as “Default Calling” and / or “Default Messaging” App (s).
  • Broadcast channels
    • Video notes.
    • Voice message transcripts.
    • QR Codes.
  • Calls
    • Add to call from a chat.
    • Pinch to zoom in video calls.
    • Smoother video calls.
  • Individual / group chats
    • A new event response, “Maybe”.
    • Document scanning on iPhone.
    • Highlight notifications in groups.
    • Online indicator in group chats.
    • Tappable reactions.
• WhatsApp will soon allow you to create message reminders using the Meta AI. (source)
• WhatsApp is working on a redesigned interface for the chat attachment sheet. (source)
• WhatsApp is testing a new feature that will allow you to generate AI-powered profile photos. (source)
• WhatsApp is testing a real-time online activity feature for group chats. (source)
• WhatsApp announced a new sticker for status updates, “Music”. (source)
• WhatsApp added a new sticker for status updates, “Photo”. (source)

April 2025 Threads social media updates

• Threads is working on the ability to add multiple links to the profile. (source)
• Threads is testing on iOS two filters for post replies, “Top” and “Recent”. (source)
• Threads added an emoji picker on desktop (web). (source)
• Threads now allows users to quickly follow the same popular creators they’re following on X. (source)
• Threads is working on two new features for photos, “Effects” and “Filters”. (source)
• Threads now has a custom web view on mobile. (source)

April 2025 TikTok social media updates

• CapCut added a new AI-powered feature for videos, “AI Clipper”. (source)
• TikTok is testing a new “TikTok for Artists” insights platform. (source)
• TikTok added a new feature for photo posts, “ALT Text”. (source)
• TikTok added a new engagement feature for livestreamers, “Marked viewers”. (source)
• TikTok launched TikTok Shop in three new EU countries: France, Germany and Italy. (source)
• TikTok now allows users to receive notifications from their other accounts. (source)
• TikTok now allows US merchants to sell pre-owned footwear in the app. (source)

April 2025 X (Twitter) social media updates

• X may soon start selling inactive usernames to Verified Organizations. (source)
• X will soon translate posts with Grok AI. (source)
• X will launch X Chat with the following features (source):
  • Delete messages for all.
  • End-to-end encryption (E2EE).
  • Send files.
  • Undo “read” status on messages.
  • Vanishing Mode.
• X added two rules for PCF (Parody, Commentary, Fan) Accounts (source):
  • Avoid using identical avatars to the entities they depict.
  • Include PCF-compliant keywords at the beginning of their account names.
• X is working on a new private messaging feature called “X Chat”. (source)
• X will soon add two new tabs in the “Analytics” section, “Live” and “Spaces”. (source)
  • X is working on five new features for its payment platform X Money (source):
  • ATM withdrawals.
  • Direct deposit.
  • Interest on money in your account.
  • Peer-to-peer transfers.
  • X Money Debit cards.

April 2025 xAI updates

• xAI added a “Custom voice” feature on Grok AI’s iOS app. (source)
• xAI added a “Live search” (X+web) feature on Grok AI’s iOS app. (source)
• xAI acquired X. (source)

April 2025 LinkedIn social media updates

• LinkedIn is testing a new video trends feature that will allow you to add your own video response to a trending topic. (source)
• LinkedIn now allows users to add MP4 videos as attachments in their LinkedIn messages. (source)

April 2025 YouTube social media updates

• YouTube announced new creation tools for YouTube Shorts (source):
  • A new and improved video editor.
  • A new feature for Shorts composed of multiple videos, “Sync to sound”.
  • A new feature for YouTube Shorts Templates, “Effects”.
  • A new, AI-powered feature, “AI Stickers”.
  • A new, non-AI sticker, “Image”.
  • YouTube Shorts Templates are now compatible with photos as well.

• YouTube added a new AI-powered tool in YouTube Studio, “Music Assistant”. (source)

• YouTube added two new AI-powered features in the “Inspiration” tab (YouTube Studio), “Brainstorm video ideas” and “(Video) Hooks”. (source)

April 2025 Google updates

• Google is testing a “Show More” overlay button for Google Shopping ads. (source)
• Google reintroduced the “message clicks” metric in the Google Business performance report. (source)
• Google is testing a “Contactless” label in place of the curbside pickup labels in the shopping search results. (source)
• Google is testing a “Check important info” disclaimer within its AI Overviews results. (source)
• Google will soon allow advertisers to display more than one ad for their business, app or site on a single search results page. (source)

April 2025 Patreon updates

• Patreon launched a podcast network program with Sony Music Entertainment and Wondery. (source)

April 2025 Snapchat social media updates

• Snapchat added a new ad format for brands, “Sponsored AI Lenses”. (source)
• Snapchat added new style options for Bitmoji avatars. (source)

April 2025 Substack updates

• Substack added a TikTok-like video feed on mobile. (source)
• Substack now allows creators to “select with AI” a thumbnail for videos. (source)
• Substack now allows creators to schedule a live video session on mobile. (source)

April 2025 Twitch social media updates

• Twitch added a new set of hype train emotes designed by /toffeetokki, /AttacRacc, /maiberryart, /tacodemuerte and /Plush. (source)
• Twitch added a new global emote, “INZOIPsyCat”. (source)

April 2025 Spotify updates

• Spotify is working on a “Collectibles” feature. (source)

April 2025 Vimeo updates

• Vimeo launched a new platform that lets content creators run their own subscription service without needing coding experience. (source)

March 2025 social media updates

March 2025 Meta (Ads) updates

• Meta added three AI-powered features for Facebook and Instagram ads: (source)
• Meta now allows advertisers to add brand elements (logos, fonts and colors) to their ads. (source)
• Meta added a new feature for lead generation campaigns, “Chat with leads from instant form.” (source)
• Meta added a new “Brand Highlights” feature for ad campaigns. (source)

March 2025 Meta (AI) updates

• Meta added a new feature for custom AI chatbots created on Instagram, “Voices”. (source)
• Meta added a new AI-powered feature for Instagram Stories, “Restyle with AI”. (source)
• Meta added a new AI-Based feature for Instagram posts, “Write a comment with Meta AI”. (source)
• Meta added a new AI-Based feature for Instagram Stories, “Restyle with AI”. (source)
• Meta is rolling out its “AI Characters” feature to more Instagram users. (source)
• Meta added “AI-powered search shortcuts” for Instagram posts. (source)

March 2025 Meta (Misc) updates

• Meta added a new “Get Meta Verified” button on Meta Business Suite apps. (source)

March 2025 Facebook social media updates

• Facebook added a new feature for Messenger users, “Typing indicator”. (source)
• Facebook now allows page admins to create custom badge names. (source)
• Facebook added a new feature for Facebook Reels, “Create Playlist From Your Video”. (source)
• Facebook added a new “Copyright check” feature for reels. (source)
• Facebook added a new setting for Facebook Subscriptions, “Edit the sign-up page.” (source)
• Facebook added a new “Ambient Mode” for images. (source)
• Facebook added a new “Collage” feature for Facebook Stories. (source)
• Facebook added a new accessibility feature for Facebook Reels, “Closed captions”. (source)

March 2025 Instagram social media updates

• Instagram is working on the ability to quickly customize and resend an image as a DM. (source)
• Instagram will soon allow you to control whether your likes are surfaced on the Friends Tab in the Reels section. (source)
• Instagram will soon remove the option to add text notes to feed posts and Reels. (source)
• Instagram added a new feature for voice messages, “Background play”. (source)
• Instagram added a new feature for voice messages, “Transcripts”. (source)
• Instagram added maps to the “Archive” section. (source)
• Instagram now allows users to message everyone mentioned in a Story or select specific people to reply. (source)
• Instagram now allows users to start a group chat by adding others directly from the story comment box. (source)
• Instagram is testing a new “Follow account” button on reels. (source)
• Instagram added a new “Pause” button for Instagram Reels. (source)
• Instagram added a new editing button for reels, “Touch up”. (source)
• Instagram is testing a new feature for Instagram Reels, “Blend.” (source)
• Instagram added a new feature for Instagram Stories, “Add captions.” (source).
• Instagram now allows users to send more than one message to accounts you don’t follow. (source)
• Instagram will soon allow users to create community chats. (source)
• Instagram is testing a new UI for Instagram DMs tabs. (source)
• Instagram added a new engagement feature for posts, “Question”. (source)
• Instagram added a new label for videos created or edited with Instagram Edits, “Made with Edits”. (source)
• Instagram now allows users to share stories in group chats. (source)

March 2025 WhatsApp social media updates

• WhatsApp will soon allow you to message contacts from status updates. (source)
• WhatsApp will soon allow you to share motion photos to chats, groups and channels. (source)
• WhatsApp is working on a “Laout” feature for status updates. (source)
• WhatsApp will soon allow you to share music from Spotify in status updates. (source)
• WhatsApp will soon limit the number of broadcast messages a individual user or a business can send. (source)
• WhatsApp is working on a feature that will allow you to exit and delete a group in a single tap. (source)
• WhatsApp is testing a new “Social links” feature for profiles. (source)
• WhatsApp is testing a new “Save” button for images posted as status updates. (source)
• WhatsApp added a new “Music” sticker for status updates. (source)
• WhatsApp will soon allow you to create personalized AI chatbots. (source)
• WhatsApp is working on a feature that will allow you to organize message replies into threaded conversations. (source)
• WhatsApp is testing on Android a new widget for the Meta AI chatbot. (source)
• WhatsApp is testing on Android a new AI-Based feature for groups, “AI-powered group icons.” (source)
• WhatsApp will introduce UI animations for the bottom navigation tabs. (source)
• WhatsApp is working on a feature that will allow users to manage privacy settings for profile links. (source)
• WhatsApp is working on an enhanced experience to chat and talk with Meta AI. (source)
• WhatsApp is testing on Android a new call menu for chats and groups. (source)
• WhatsApp is testing on Android two new features for video calls, “Raise hand” and “Emoji reactions”. (source)
• WhatsApp is testing on Android a new feature that will allow you to add sticker photos to status updates. (source)
• WhatsApp is testing on iOS a notification count feature for chat filters. (source)

March 2025 Threads social media updates

• Threads will soon allow you to quickly follow the same popular creators you’re now following on X (Twitter). (source)
• Threads added four new features on mobile (source):
  • A new audience setting for post replies and quotes, “Your followers”.
  • Profile topics.
  • A pinned scrub bar for videos.
  • Four new buttons for videos: “Pause”, “Play” and two “Skip” buttons.
• Threads moved the “Made with AI” label below the post. (source)
• Threads will soon you to quickly follow the same creators you’re following on Twitter. (source)
• Threads is testing a new feature in the “Insights” section, “Weekly recap”. (source)
• Threads is testing a new feature for profiles, “Add interests.” (source)
• Threads added a new feature for videos posted on the platform, “Background play.” (source)
• Threads added two new control buttons for videos posted on the platform, “Backward 10 seconds” and “Forward 10 seconds”. (source)

March 2025 TikTok + CapCut social media updates

• TikTok will soon add a new feature for its coin recharge website, “Multiple account acces”. (source)
• TikTok added a new business feature for TikTok Live called ”Service+”. (source)
• TikTok now allows users to “select creatives” when promoting a post. (source)
• TikTok added a new “Team” feature for artists. (source)
• TikTok added a new section under “Settings and Privacy”, “Home screen shortcuts”. (source)
• CapCut added a new AI-based feature for videos, “AI Music”. (source)
• TikTok now allows users to create their own templates. (source)
• TikTok now allows users to reply to a comment with a “photo comment”. (source)
• TikTok now allows users to add more than one song to a video post. (source)
• TikTok added a new “Link” sticker for TikTok Stories. (source)
• TikTok added a new AI-based feature for content creators, “Al Alive”. (source)
• TikTok added a new button in the post composer, “Green screen.” (source)
• CapCut added a new AI-based video export setting, “AI Ultra HD”. (source)
• TikTok is testing a new “Voice chat” feature for TikTok LIVE. (source)

March 2025 X (Twitter) social media updates

• X is testing a new “Cutout” feature for videos. (source)
• X added a new message to the post processing bar, “Sending post…”. (source)
• X added a new engagement feature for posts, “React with video”. (source)
• X is testing on iOS a new engagement feature, “React with video”. (source)
• X now lets you query Grok by mentioning it in replies. (source)
• X will add a “Video Creation” button in the post composer. (source)
• X is working on a new UI for the “Videos” tab. (source)
• X Money will also have “Enhanced Privacy” settings. (source)
• X is working on four new content filters, “New”, “Popular (All, Day, Week, Month, Year)”, “My replies” and “My posts”. (source)
• X added a new AI-based feature on iOS, “Explain this post”. (source)

March 2025 LinkedIn social media updates

• LinkedIn now allows LinkedIn Premium members to schedule a meeting on Calendly with a custom “Book an appointment” button. (source)
• LinkedIn added a new in-app puzzle game, “Zip”. (source)
• LinkedIn now allows users to add native videos to articles and newsletters. (source)
• LinkedIn is testing two new content filters, “All” and “My Network”. (source)
• LinkedIn added a “Try searching for” section in the search bar. (source)

March 2025 YouTube social media updates

• YouTube is testing a new “Push notifications” system with a small subset of users. (source)
• YouTube added a new feature for livestreamers, “Take a Break” ads. (source)
• YouTube now allows channel owners to see their recent subscribers with the help of a new entry point on channel page, “See your subscribers”. (source)
• YouTube will change the way it counts Shorts views by including the number of times a creator’s Short starts to play or replay. (source)
• YouTube is testing a new “Hide” button for end screens. (source)
• YouTube is testing a “Visual guide” feature for YouTube Shorts. (source)
• YouTube will show more mid-roll ads at natural break points like pauses and transitions. (source)

March 2025 Google updates

• Google now allows advertisers to hide all Google Ads recommendations. (source)
• Google is now showing Performance Max terms in the Google Ads’s “Search terms” report. (source)
• Google AI Overviews are now officially live in nine EU countries: Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain and Switzerland. (source)
• Google is testing a new “Accommodations” carousel for hotel-related queries. (source)
• Google now allows advertisers to add “WhatsApp Messaging” to their Performance Max campaigns. (source)
• Google Ads is testing the ability to “double expand” the images in the ad carousels. (source)
• Google is now showing “First order” labels for Google Shopping Ads. (source)
• Google will launch a “Channel reporting” feature for Google Ads Performance Max campaigns. (source)
• Google Search is testing a “quiz”-like feature for product results, “Get tailored recommendations.” (source)
• Google added a new “Price at checkout” label for organic and paid results shown within Google Shopping. (source)
• Google now accepts RVs (recreational vehicles) and campers in Google Vehicle Ads. (source)
• Google added a new “Google Search” button for some searches made in Google Shopping. (source)
• Google is now using generative AI within the Google Search product details overlay (Google Shopping). (source)

March 2025 Bluesky social media updates

• Bluesky is now sending referral traffic through a new “go” subdomain. (source)
• Bluesky now allows users to upload videos up to three minutes in length. (source)
• Bluesky is working on a new feature for Bluesky DMs, “Group chats”. (source)

March 2025 Pinterest social media updates

• Pinterest will expand its AI labeling feature to more posts. (source)

March 2025 Snapchat social media updates

• Snapchat added a new feature in the “Appearance” section, “Home”. (source)
• Snapchat is testing a simplified share sheet. (source)

March 2025 Twitch social media updates

• Twitch now allows creators to opt out of discount events for viewers. (source)
• Twitch added “Subfeeds” to the live feed. (source)
• Twitch launched a new global emote, “WeDidThat.” (source)
• Twitch added a new channel reporting option, “Viewership Tampering”. (source)

March 2025 Spotify updates

• Spotify added a new “Sort” button to playlists. (source)
• Spotify is working on a new song sharing feature, “Share to WhatsApp Status.” (source)

March 2025 Reddit social media updates

• Reddit will soon replace the “Private Messages (PMs)” section with Reddit Chat and inbox notifications. (source)
• Reddit added a new “Hide ad” button for ads. (source)

February 2025 social media updates

February 2025 Meta (Ads) updates

• Meta announced new updates for its AI-based Advantage+ campaigns (source):
  • A new, streamlined campaign setup for Advantage+ Shopping Campaigns (ASC+).
  • Advantage+ Shopping Campaigns (ASC+) are now Advantage+ Sales Campaigns.
  • Meta is also rolling out Advantage+ Leads Campaigns.
  • Meta is expanding the “Opportunity score” feature to more advertisers.
• Meta is experimenting with a new ad format for Instagram Stories that displays ads from up to four different brands in a single and skippable carousel. (source)

February 2025 Meta (AI) updates

• Meta is testing a new AI-based feature for Facebook Messenger, “Creator’s Assistant”. (source)
• Meta is testing a new icon for Meta AI. (source)
• Meta added a new AI-based feature for Facebook Messenger users, “Memory”. (source)
• Meta added two new AI-based features for Instagram DMs, “Summarize unread chats” and “Edit images”. (source)

February 2025 Facebook social media updates

• Facebook added a new “Friends” tab in Facebook Messenger. (source)
• Facebook added a new feature for its in-app browser, “Multiple tabs”. (source)
• Facebook added a new feature for songs used in Reels, “Monetization info”. (source)
• Facebook added a new feature for Facebook Subscriptions, “Add an elevator pitch to gain more subscribers”. (source)
• Facebook added a new moderation setting for Moderation Assistant (Professional Dashboard), “Hide comments from accounts pretending to be your Page”. (source)

February 2025 Instagram social media updates

• Instagram will soon add new text fonts for Reels and Stories. (source)
• Instagram now indicates in the share sheet users with the “Disappearing messages” turned on. (source)
• Instagram added four new features for Instagram DMs (source):
  • Messages translation.
  • Music Sticker.
  • Scheduled messages.
  • QR code for group chats.
• Instagram added a new editing feature for Reels, “Cut silences”. (source)
• Instagram added a new feature for Instagram DMs, “Nudity protection”. (source)
• Instagram is rolling out the “Collage stories” feature to more users. (source)
• Instagram Edits will also serve as a testing platform for new video editing features. (source)
• Instagram Edits will be available for Android devices as well. 
  • Pre-register: Google Play Store.
• Instagram will soon allow users to edit the profile grid (post rearrangement). (source).
• Instagram is working on two new text effects for Instagram Stories, “Flutter” and “Jagged”. (source)
• Instagram is working on two new fonts for Instagram Stories, “Sweetheart” and “Heartbreaker”. (source)
• Instagram is working on a new feature for Instagram Reels, “Timed polls”. (source)
• Instagram is testing a “Pause” button for reels. (source)
• Instagram added a “Valentine’s Day” animation for Instagram Notes. (source)
• Instagram added a new “WhatsApp” sticker for Instagram Stories. (source)

February 2025 WhatsApp social media updates

• WhatsApp is working on a feature that will automatically share username updates in a chat. (source)
• WhatsApp is working on a feature that will allow users to add social media links to their profiles. (source)
• WhatsApp is testing a new feature that keeps chat list filters permanently visible. (source)
• WhatsApp is testing a new feature that will allow users to filter status updates and channels. (source)
• WhatsApp will soon allow users to create and share custom sticker packs. (source)
• WhatsApp is working on a feature that will automatically detect message language for translation. (source)
• WhatsApp is working on a feature that will allow users to add social media profile links (Facebook, Instagram etc.) to their accounts. (source)
• WhatsApp is working on a feature that will allow admins to assign labels to group chat members. (source)
• WhatsApp is testing on Android a new feature for chat events, “Add guests”. (source)
• WhatsApp is testing a redesigned interface on Android for status updates with quick shortcuts for media selection (images and videos), for text and voice statuses. (source)
• WhatsApp is testing on Android a new feature that will allow users to create new communities from the “Chats” tab. (source)
• WhatsApp will soon allow users to edit the (photo) album caption. (source)
• WhatsApp is working on a new sticker for status updates, “Photo”. (source)
• WhatsApp is testing on Android a feature that will allow users to open “view once” media on linked devices. (source)
• WhatsApp is testing on iOS a new feature for individual chats, “Events”. (source)
• WhatsApp added on iOS a new widget for recent chats. (source)

February 2025 Threads social media updates

• Threads will soon allow users to limit post replies to “Followers only”. (source)
• Threads is working on a new feature for profiles, “Add interests”. (source)
• Threads now labels posts with “digitally created or AI-generated content that appears real”. (source)
• Threads is working on a “Weekly recap” feature. (source)
• Threads is testing on iOS a new floating comment box. (source)
• Threads is now labeling posts that contain digitally created AI-generated content that appears realistic. (source)
• Threads is working on a new UI for (hash)tags. (source)
• Threads is testing a new “Profile search” feature on iOS. (source)
• Threads is testing on Android a new feature for custom feeds, “Reorder”. (source)
• Threads added two new features under the “Privacy” section, “Restricted Profiles” and “Blocked Profiles”. (source)
• Threads now allows users to share custom feeds. (source)
• Threads added a new audience setting for custom feeds, “Public”. (source)

February 2025 TikTok + CapCut social media updates

• TikTok added a new feature for live streams, “Mute Rules”. (source)
• TikTok now allows creators to decide whether they want to be featured in the “Creators Spotlight” section. (source)
• TikTok is testing a new button that enlarges live streams to “Full-screen” mode. (source)
• TikTok added a new “Creation ideas” section in TikTok Search. (source)
• TikTok moved the “Translate comment” button next to the “Reply” button. (source)
• TikTok now allows users to download the app directly from its official website. (source)
• CapCut added a new “Motion” effect for photos. (source)
• TikTok added a new “LIVE Events Calendar” feature for LIVE Subscriptions. (source)
• TikTok now allows users to displays lyrics for certain songs. (source)
• TikTok added a “Dislike” button for posts. (source)

February 2025 X (Twitter) social media updates

• X now supports Apple Intelligence’s writing tools. (source)
• X added a new feature for Grok AI on mobile and desktop (web), “Custom instructions”. (source)
• X now allows users to edit images with Grok AI. (source)

February 2025 LinkedIn social media updates

• LinkedIn added a “Where You Appeared” section in analytics (Profile Appearances). (source)
• LinkedIn announced four new features for videos (source):
  • A “Videos for you” feed on desktop (web).
  • A new “Recent videos” section for profiles (mobile).
  • A larger video display on mobile (app)
  • A more prominent “Follow” on mobile (app).

February 2025 YouTube social media updates

• YouTube is testing a new feature for long-form videos, “Voice comments”. (source)
• YouTube is testing on Android a new “Quiz” sticker for YouTube Shorts. (source)
• YouTube added on iOS a new feature for YouTube Shorts, “Text-to-speech”. (source)
• YouTube added a new “Device Type” card for YouTube Analytics (mobile and desktop). (source)
• YouTube is expanding its “Community” feature to more users. (source)

February 2025 Bluesky social media updates

• Bluesky now allows users to limit post replies to “Followers only” as well. (source)
• Bluesky will soon allow users to limit replies to “followers only”. (source)

February 2025 Google updates

• Google now lets users find results based on the images you’ve viewed within Google Image Search. (source)
• Google is testing new filters like “X”, “Facebook” or “Videos” in the “Latest posts from…” carousel. (source)
• Google is testing AI-organized local events in the Google Search results. (source)
• Google is experimenting with “Reviews” carousels for product queries. (source)
• Google Search now allows users to filter products by “product ratings”. (source)
• Google AI Overviews can now provide detailed comparisons when searching for two specific smartphone models. (source)
• Google will temporarily test Al-generated backgrounds for products shown in Google Shopping Ads. (source)

February 2025 Spotify updates

• Spotify added a new feature for album pages, “Go to artist concerts”. (source)
• Spotify added a new feature for podcasts, “Shareable links”. (source)

February 2025 Snapchat social media updates

• Snapchat added two new features for Snapchat+ users, “Custom Gen AI Stickers” and “Snap Modes”. (source)
• Snapchat added a “Platinum” tier for its users. (source)

February 2025 Discord updates

• Discord now allow users to quietly block other people through a new “Ignore” button. (source)

February 2025 Kick updates

• Kick has completely revised its Community Guidelines. (source)

February 2025 Twitch updates

• Twitch added on mobile a new shelf to each user’s offline channel page, “Clips I’ve made”. (source)

February 2025 Mastodon updates

• Mastodon will soon add a “Quote post” feature for posts. (source)

January 2025 social media updates

January 2025 Meta Ads updates

• Meta added a new feature for lead-generation campaigns, “Lead labels”. (source)
• Meta is testing ads on Threads. (source)
• Meta added a new feature for lead-generation campaigns, “Require SMS verification to submit form”. (source)

January 2025 Meta Misc updates

• Meta will soon replace its fact-checking teams with a feature already available on X (Twitter), “Community Notes”. (source)
• Meta is now showing eBay listings in Facebook Marketplace. (source)

January 2025 Meta VR updates

• Meta is working on a “Horizon Media Player” for Meta Quest headsets. (source)
• Meta added a new feature for Horizon OS browser, “Import passwords via CSV”. (source)
• Meta has introduced support for Shazam on Meta / Ray-Ban smart glasses. (source)

January 2025 Meta social media updates

• Meta will add the “Community Notes” feature on Instagram as well. (source)
• Meta has introduced a new feature on Meta Business Suite apps, “Invite collaborators”. (source)

January 2025 Meta AI updates

• Meta added a new “Memory feature” for Meta AI Assistant. (source)

January 2025 Facebook social media updates

• Facebook added a new Call-to-Action (CTA) message for Facebook Subscriptions, “Add a pinned comment to get more subscribers.” (source)
• Facebook added a new AI-based feature for events, “AI-generated descriptions”. (source)
• Facebook has changed the color of the verified checkmark from blue to white. (source)
• Facebook Messenger now allows users to add lyrics to music notes. (source)
• Facebook is working on a new type of story called “Recap Story”. (source)
• Facebook added a dedicated page for every hashtag available on the platform. (source)
• Facebook has introduced a new type of story, “For You Music”. (source)
• Facebook now has a “Clip hub” feature for Facebook Reels. (source)

January 2025 Instagram social media updates

• Instagram will soon allow users to dislike comments. (source)
• Instagram will launch next month a video editing app, Edits. (source)
  • Pre-order: Apple App Store.
• Instagram now allows users to upload reels up to 3 minutes long. (source)
• Instagram added a new feature for Instagram DMs, “Send photos in HD”. (source)
• Instagram added a new feature for Instagram DMs, “Disappearing messages”. (source)
• Instagram is testing a new “Mute” button for stories. (source)
• Instagram is testing a new “cross-app engagement” feature for reels. (source)
• Instagram is now highlighting unseen notifications. (source)
• Instagram launched a “Fade” effect for songs added in a Reel. (source)
• Instagram now allows users to mention Facebook pages in their posts. (source)
• Instagram has simplified the user interface for cross-posting to Facebook and Threads. (source)
• Instagram now allows users to translate private messages. (source)
• Instagram added a “Trending Audio” shortcut within the saved music collection. (source)
• Instagram added a new label for business chats, “Learn more about business chats”. (source)
• Instagram added two new metrics for Reels, “View Rate” and “Views over time.” (source)

January 2025 Threads social media updates

• Threads added on iOS a “Markup” feature for text posts. (source)
• Threads now allows users to hide the “Replies” tab (profile level). (source)
• Threads now highlights “live feed” articles published by news outlets. (source)
• Threads added a “Two-way links” feature on iOS. (source)
• Threads is working on a “Cover image” feature for profiles. (source)
• Threads is working on a “Display name” (“nickname”) feature for profiles. (source)
• Threads will soon allow users to add a note to their profile. (source)
• Threads will soon add three filters for political content: „Less”, „Standard” and „More”. (source)
• Threads will allow users to attach a song to a post. (source)
• Thread is working on a new feature for posts, “Templates”. (source)
• Threads will soon allow users to “mark spoilers” in posts. (source)
• Threads added three new features on Android and iOS (source):
  • A “Markup” tool for quoted posts.
  • A “Schedule” button for posts.
  • Metrics for individual posts.
• Threads has rolled out the “Media” tab to all users. (source)
• Threads now allows users to tag profiles in photos (single posts and carousel posts). (source)
• Threads moved the Instagram shortcut icon above the “Edit Profile” and “Share Profile” buttons. (source)

January 2025 TikTok + CapCut social media updates

• TikTok added “detailed rewards analytics” per post. (source)
• TikTok added on Android a new accessibility setting, “Higher color contrast”. (source)
• TikTok is now displaying “search highlights” for creators as well. (source)
• CapCut added on iOS a new widget for its background removal feature. (source)
• TikTok added a new content feature for users, “Curate Memories For You”. (source)
• TikTok added a new security feature for content posted on the platform, “Content check”. (source)
• TikTok updated its desktop video editor with new features. (source)
• TikTok Studio now has a “Scheduled post” feature. (source)
• TikTok added a new AI-based feature for single photo posts, “Description ideas”.(source)
• TikTok added a new AI-based feature for users, “AI Self”. (source).
• TikTok added a new setting for songs saved by users on Apple Music or Spotify, “Add songs to music app on the For You feed”. (source)
• TikTok added a new security feature for posts, “Content check”. (source)
• TikTok now allows users to create / to join a chat group via a QR Code or link. (source)
• TikTok moved the “Explore” section to the feed tabs. (source)
• TikTok added a “New” label for recent posts. (source)

January 2025 X (Twitter) social media updates

• X now has video analytics. (source)
• X added on Android a new AI-based feature for posts, “AI Search Suggestions”. (source)
• X added on desktop (web) a new FAB (Floating Action Button) for Grok AI. (source)
• X added a new “Parody account” label on mobile. (source)
• X added a new AI-based feature on desktop (web), “Post enhancer”. (source)
• X is working on a “News” tab. (source)
• X is working on a new AI-based feature for posts called “Post enhancer”. (source)
• X will soon have “video analytics”. (source)
• X added a new “Video” section in the sidebar (mobile). (source)

January 2025 YouTube social media updates

• YouTube will launch four new features for YouTube Premium (source):
  •  A 256kbps audio bitrate for videos.
  •  “Jump ahead” on YouTube (desktop).
  • “Picture-in-Picture” and “Smart downloads” for YouTube Shorts (iOS).
• YouTube added on mobile a new “Q&A” sticker for vertical live streams. (source)
• YouTube now allows all users create 3-minute long Shorts. (source)
• YouTube added on YouTube Studio (desktop) a new “Releases” tab (Channel Content). (source)
• YouTube is working on a “Share lyrics” feature for YouTube Music. (source)
• YouTube is testing on Android a new content discovery feature called “Play something”. (source)
• YouTube is testing a new feature for shorts creation, “Create video highlights”. It will be available in YouTube Studio. (source)
• YouTube is showing on iOS a “View All Posts” button in the main feed. (source)

January 2025 Google social media updates

• Google has launched a new “Brand report” in Google Ads. (source)
• Google is testing new search refinements features for the “People also ask” and “People also search” sections of the search results. (source)
• Google added a new attribute for vehicle listing ads, “Date first registered”. (source)
• Google Ads will soon introduce a new goal-based campaign, “Ads Search Max”. (source)
• Google Ads added a new “Chat” button at the top of the advertiser console. (source)
• Google Ads added two additional promo code options under the promotion details section (Promotional Assets), “Promo code (Bar code)” and “Promo code (QR code)”. (source)
• Google Ads added a consent checkbox for images. (source)
• Google has introduced a new feature that allows you to efficiently bulk manage special hours for all the businesses you handle within Google Business Profiles. (source)
• Google Search is testing a new label for local search results, “Frequently Saved”. (source)

January 2025 LinkedIn social media updates

• LinkedIn added two new AI-based features: a “Job Match” tool for job seekers and a “Recruitment AI Agent” for small businesses. (source)
• LinkedIn added a new feature for LinkedIn Games, “Playback overview”. (source)
• LinkedIn could soon introduce a feature that tracks the amount of time you spend viewing someone’s profile. (source)
• LinkedIn will launch a new badge renewal process for its LinkedIn Top Voice program. (source)
• LinkedIn is testing a new notification for videos, “People are watching [Username] video…”. (source)

January 2025 Bluesky social media updates

• Bluesky now has custom feeds for videos. (source)
• Bluesky is testing a “Trending Topics” section on iOS. This feature is available to all users. (source)
• Bluesky added a new video tab to profiles. (source)

January 2025 WhatsApp social media updates

• WhatsApp will soon allow users to share their status updates as Instagram Stories through Accounts Center. (source)
• WhatsApp is testing on Android a new badge count feature for chat filters. (source)
• WhatsApp is testing on Android a new “Music” sticker for status updates. (source)
• WhatsApp is testing on Android a new privacy feature that displays PIX keys on profiles. (source)
• WhatsApp is testing on iOS a bulk management feature for channels: Mute / Unmute, Read / Unread, Unfollow. (source)
• WhatsApp is working on a new AI-based feature for users, “Create an AI character”. (source)
• WhatsApp is working on a widget for Meta AI. (source)
• WhatsApp will replace the “Community” tab with a new one, “AIs”. (source)
• WhatsApp will soon allow users to create events in individual chats. (source)
• WhatsApp is testing two new default icons, one for contacts and one for group chats. (source)
• WhatsApp has rolled out four new updates for chats and stickers (source):
  • 30 backgrounds, filters and effects for images or videos sent in conversations.
  • Selfie Stickers.
  • Share a sticker pack.
  • A “double tap” actions for message reactions.
• WhatsApp will allow users to open a conversation with Meta AI from the “Chats” tab as well. (source)
• WhatsApp is working on a new feature for WhatsApp Channels, “Starred channels”. (source)
• WhatsApp will allow users to turn off or on animations for emojis, GIFs and stickers sent in conversations. (source)
• WhatsApp is working on a feature for WhatsApp Channels that will allow admins to add photos to polls. (source)
• WhatsApp will soon allow users to scan documents with the phone’s camera. (source)
• WhatsApp is testing a feature that simplifies group chat and community creation. (source)
• WhatsApp added a new default emoji reaction for messages, “Party Popper”. (source)
• WhatsApp will soon allow iOS users to add and manage multiple accounts. (source)
• WhatsApp is working on a welcome screen for the “AIs” tab. (source)
• WhatsApp added on iOS a new feature for WhatsApp Calls, “Call dialer”. (source)

January 2025 Spotify social media updates

• Spotify added a new “Create (+)” button in the global navigation bar. (source)
• Spotify added a new filter in the “Your library” section, “Podcasts & Courses”. (source)
• Spotify now enables users to view an artist’s top 10 most popular songs on mobile devices. (source)
• Spotify added a new “TikTok”-like feed in the “Explore” section, “Best New Artists 2025”. (source)
• Spotify added a new feature for podcasts, audiobooks and tracks, “Download to other devices”. (source)

January 2025 Tumblr social media updates

• Tumblr launched Tumblr TV (another TikTok competitor) to all users. (source)

January 2025 Substack social media updates

• Substack rolled out its livestreaming feature to all publishers. (source)

January 2025 Reddit social media updates

• Reddit launched a new ad format, “Ask Me Anything Ads”. (source)

January 2025 Snapchat social media updates

• Snapchat added a “Spotify Wrapped”-like feature for users. (source)
• Snapchat now allow users to promote their snaps. (source)

January 2025 Discord social media updates

• Discord is testing a virtual currency system, Discord Orbs. (source)
• Discord now allows users to play audio files without interruption. (source)

January 2025 Kick social media updates

• Kick added a “Live rewind” feature for live streams. (source)

January 2025 Netlfix social media updates

• Netflix added a new “Season Download Button” for iPhone and iPad users. (source)

January 2025 Twitch social media updates

• Twitch will allow users to pay for subscriptions with their payout balance. (source)
• Twitch will launch a new hype train emote, “Neurosama”. (source)
• Twitch added a new button for Twitch Clips, “Share to Instagram”. (source)