Head of Marketing at SocialBee
| The article was last updated on October 27, 2025. |
LinkedIn’s feature releases are consistent, and many can be put to use right away. Reviewing them regularly means you can spot opportunities to improve your LinkedIn content, reach the right people, and refine your campaigns before others do.
This article gets updated weekly; bookmark it so you can check back and get new ideas on how to improve your LinkedIn presence.
If keeping track of changes feels time-consuming, you can get the most important social media updates sent directly to you. Subscribe to Shareable TL;DR, SocialBee’s weekly newsletter, and receive the top news in your inbox.
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Also check out these weekly updated reports for even more social media news:
- 2025 Facebook updates
- 2025 Instagram updates
- 2025 X (Twitter) updates
- 2025 TikTok updates
- 2025 Threads updates
- 2025 Bluesky updates
October 2025 LinkedIn updates
- LinkedIn added a new “Leaderboard” feature for LinkedIn Games. (source)
- LinkedIn added a new “Contributors” feature for job experiences. (source)
- LinkedIn is testing a new “Post prompts” feature on desktop (web). (source)
- LinkedIn added in-app notifications for events. (source)
- LinkedIn added in LinkedIn Campaign Manager two new ad automation features for small and medium businesses, “Auto-targeting” and “Draft with AI.” (source)
- LinkedIn is renaming key LinkedIn Campaign Manager terms to match broader ad industry norms. (source)
September 2025 LinkedIn updates
- LinkedIn launched a new Company Intelligence API for marketers. (source)
- LinkedIn announced a new integration with Duolingo that will allow you to display your language skills in the app. (source)
- LinkedIn announced that all brands with a LinkedIn Premium Company Page plan are now eligible for a verification tick. (source)
- LinkedIn added a new AI-powered feature for job seekers, “Custom mock interviews.” (source)
- LinkedIn added two new key performance indicators for posts, “Saves” and “Sends (on LinkedIn).” (source)
- LinkedIn will soon launch a new “Leaderboard” feature for LinkedIn Games. (source)
- LinkedIn will expand its AI-Hiring Assistant globally by the end of this month. (source)
August 2025 LinkedIn social media updates
- LinkedIn now allows users to filter connection invitations by “Mutual Connections” and “Your School.” (source)
- LinkedIn is expanding the LinkedIn BrandLink Program with the launch of four new, original shows (source):
- “Small Business Builders” presented by AT&T.
- “Founder’s Blueprint” presented by IBM.
- “AI in Action” presented by SAP.
- “The CEO Playbook” presented by ServiceNow.
- LinkedIn is now showing users how their posts are driving views and follower growth. (source)
- LinkedIn is testing a new, tailored Premium subscription for SMBs, Premium Business Suite. (source)
- LinkedIn added a new in-app game, “Mini Sudoku”. (source)
- LinkedIn added new animations for professional announcements. (source)
- LinkedIn added a new feature for recruiters in Australia, Canada, India, the UK and the US, “AI-generated job summaries”. (source)
- LinkedIn now allows all users to create newsletters. (source)
- LinkedIn now allows businesses to sponsor any member’s post with a link to a LinkedIn event. (source)
July 2025 LinkedIn social media updates
- LinkedIn added a “Group leaderboards” feature for its in-app games. (source)
- LinkedIn added a new benefit to LinkedIn Premium membership: a six-month free subscription to Notion AI’s Plus tier. (source)
- LinkedIn rolled out a new API integration, “Profile Analytics.” (source)
- LinkedIn added video covers for newsletters and articles. (source)
June 2025 LinkedIn social media updates
- LinkedIn now allows advertisers to use Adobe’s extensive array of creation tools to create video ads. (source)
- LinkedIn is testing on iOS three new tabs for content, “For you,” “Following” and “News.” (source)
- LinkedIn now has a new “Actively reviewing applications” status for job listings. (source)
- LinkedIn added a new ad format for vertical videos, “First Impression Ads.” (source)
Stay up to date with the latest LinkedIn news
Knowing about LinkedIn’s newest features is useful. Acting on them quickly is what gives you an advantage. That is easier when you have the right tools in place.
SocialBee is built for this. As a LinkedIn scheduler, it lets you plan and publish posts in advance, create content with AI, manage your mentions and comments from a unified social inbox, and track performance in one dashboard. Start your 14-day free trial today!
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